Games Growth with Upptic

Upptic
  • 5.0 (4)
  • MARKETING
  • UPDATED BIWEEKLY

Upptic game marketing experts Warren Woodward and Xander Agosta explore the latest gaming news and provide the marketing strategies you need to understand the games industry and achieve highly profitable games growth! Reach us at marketing@upptic.com.

  1. You’d be surprised what creators ACTUALLY want

    08/06/2025

    You’d be surprised what creators ACTUALLY want

    What do some of the biggest creators want to be known for? We asked! Check out their answers.

    4 min
  2. Content creators BIGGEST challenges

    07/30/2025

    Content creators BIGGEST challenges

    We asked content creators about the most common misconceptions surrounding their craft, here's what they had to say.

    6 min

  3. 07/23/2025

    0 to 10k followers: What it's REALLY like

    Here's what creators struggled with most at the start.

    4 min
  4. EVERY creator starts somewhere

    07/16/2025

    EVERY creator starts somewhere

    This week, we spoke with some of our favorite content creators about what sparked their journey.

    5 min

  5. 02/27/2025

    How BIG Game Publishers Use Twitch, Reddit, X for MASSIVE Games Growth (w Gamesight)

    Are you leveraging some of the best platforms for conversions in your marketing mix? Gamesight's 2024 State of Performance Marketing for Videogames report is out now and it shows that Twitch, YouTube, Reddit, and X are seeing great performance – but are woefully underutilized. We sit down with two of Gamesight's finest – CEO Adam Lieb and Head of Data & Measurement Christian Thomas – to discuss some of the key takeaways in the report! CHAPTERS 00:00 – Opening 02:15 – Meet Gamesight! 05:45 – Performance vs. Brand Marketing 10:44 – Key Performance Marketing Trends 19:13 – Twitch & YouTube: Game Marketing Powerhouses 26:35 – Reddit: A Rising Star in Game Marketing 32:29 – X (Twitter): A Game Marketing Dark Horse 39:37 – The Growing Role of Influencers 45:35 – Closing ♦ Get the full report here. ♦ Head to upptic.com for all your game marketing needs!

    47 min

  6. 02/20/2025

    Marketing Agencies Suck! (Here's How To Find A Good One!)

    If you’ve ever been burned by a marketing agency that promised the world and delivered a Google Doc full of vague recommendations, you’re not alone. There's a good reason so many people hate agencies. But if you're trying to scale an app or game, chances are you'll need one at some point. So here's how to find a GREAT agency for YOUR NEEDS! CHAPTERS 00:00 – Opening 00:26 – Why all the hate for agencies? 03:05 – Setting proper expectations 04:23 – What to look for when choosing an agency 06:04 – Why vetting an agency is important 07:13 – Vetting data-driven decision making 08:16 – Vetting unrealistic promises 09:09 – Vetting agency egos and brags 11:43 – Agency and product synergy 12:47 – 4 key tips for agency vetting 13:55 – Closing #Marketing #Agencies #Advertising #UserAcquisition #CreativeContent

    14 min

  7. 12/27/2024

    2024 in Gaming: AI-Led Change, Market Shifts, UA Evolution, Creative Trends

    2024 was a mixed year for gaming. Smaller studios struggled while large studios leveraged big advantages. But for those struggling, there's hope for 2025! Find out where things landed at the end of 2024 for gaming, user acquisition, creative development, and growth technology – and what to expect in the coming year! 00:00:00 - Opening 00:01:48 - The Games Industry in 2024 00:19:36 - Biggest UA Trends and Stories 00:43:29 - Authenticity Ruled 2024 Creative 00:58:19 - AI Touches All in Growth Tech 01:22:19 - Closing #Gaming #Marketing #UserAcquisition #Advertising #AI #Tech

    1h 25m

  8. 12/13/2024

    FAILPROOF Your Game with a Soft Launch

    In a landscape where only the best survive, success isn’t luck — it’s strategy. In this episode of Games Growth with Upptic, learn how to strategically execute a game soft launch so your gaming studio can thrive! CHAPTERS 00:00 - Opening 00:31 - Soft Launch Overview 02:41 - Tech Test 04:47 - Retention Test 07:32 - Monetization Test 09:37 - Closing #GameDev #GameMarketing #Gaming

    10 min
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About

Upptic game marketing experts Warren Woodward and Xander Agosta explore the latest gaming news and provide the marketing strategies you need to understand the games industry and achieve highly profitable games growth! Reach us at marketing@upptic.com.

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