SBC Leaders - The people behind betting and gaming's biggest brands

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SBC Leaders Podcast is a series of interviews with CEOs and decision makers at some of the betting and gaming industry's biggest, best and most innovative companies.

  1. Jul 6

    The Evolution of Online Gaming: Insights from Bryan Bailey| SBC Leaders

    Discover the fascinating journey of Bryan Bailey, Casinomeister fouder and pioneer in the iGaming industry, as he shares insights on navigating the early days of online gaming, player advocacy, and the evolution of casino marketing. Host: Sue SchneiderGuest: Bryan BaileyProducer: Anaya McDonaldEditor: Anaya McDonald

  2. Jun 4

    From Flutter to FanDuel: Nigel Eccles' Industry Journey | SBC Leaders

    Nigel Eccles shares his extensive journey in the online gambling industry, from early days at Flutter to founding FanDuel and pioneering innovations in fantasy sports, prediction markets, and AI-driven casino products. Discover insights on industry regulation, innovation loopholes, and future trends in AI and live dealer technology. Key Topics Industry evolution from 2000s to todayInnovation through legal loopholesImpact of UIGEA and PASPA on industryTransition from fantasy sports to sports bettingAI and live dealer technology in casinosHost: Sue SchneiderGuest: Nigel EcclesProducer: Anaya McDonaldEditor: Anaya McDonald

  3. May 11

    Martin Sack: The Gaming Evolution | SBC Leaders

    Industry veteran Martin Sack shares his journey from banking and IT to the gaming industry, discusses South Africa's micro gaming scene, regulatory challenges, and the future of the industry amid technological advancements and AI. A must-listen for aspiring and current gaming professionals. Host: Sue SchneiderGuest: Martin SackProducer: Anaya McDonaldEditor: Anaya McDonald

  4. Feb 13

    From Designing the First Online Casinos to iGaming’s Future | Moshe Adir | SBC Leaders

    What was it like building online casinos before regulation, mobile adoption, and instant payments? In this episode of the SBC Leaders Podcast, host Sue Schneider sits down with Moshe Adir, Co-Founder of Vegas Kings, to explore over three decades inside one of the world’s fastest-evolving industries. From designing websites in the early 90s to helping shape the foundations of online gaming, Moshe shares a rare firsthand perspective on the technological shifts, regulatory challenges, and innovation cycles that transformed iGaming into a global powerhouse.  He reflects on the stigma that once surrounded the industry, the era before player protection, and why differentiation is now critical for operators entering an increasingly competitive market.  Moshe also discusses emerging technologies such as AI, AR, and VR, and why he remains bullish about the future of the sector after more than 30 years in the space.  🔎 In this episode:How early online casinos were built before regulationThe technological shifts that drove global iGaming growthWhy player protection changed the industryThe importance of niche positioning for operatorsWhere innovation is heading next Host: Sue SchneiderGuest: Moshe Adir, Co-Founder, Vegas KingsProducer: Anaya McDonaldEditor: Anaya McDonald Subscribe for more conversations with the leaders shaping the future of betting and gaming. #iGaming #GamblingIndustry #BusinessLeadership #Entrepreneurship #OnlineCasinos #SBCLeaders #GamingIndustry

  5. 12/15/2025

    Navigating the iGaming Revolution with Pontus Lindwall

    In the latest episode of the SBC Leaders Podcast host Sue Schneider sits down with Pontus Lindwall, CEO of Betsson Malta, to explore his fascinating journey from a technology enthusiast in Stockholm to a pivotal figure in the iGaming industry. Pontus shares insights into the early days of internet gaming, the challenges of navigating unregulated markets, and the evolution of his company, Net Entertainment.Join us as we delve into the dynamic world of gaming, innovation, and regulation, and discover how Pontus's vision helped shape the industry we know today. Host: Sue SchneiderGuest: Pontus LindwallProducer: James RossEditor: Nikola Sadowska

  6. 07/01/2025

    Gerard Daffy on Australia's Betting Evolution & Future Trends

    In this SBC Leaders Podcast episode, Sue Schneider chats with Gerard Daffy, a veteran of Australia's sports betting and racing scene. Gerard shares his journey from training greyhounds at age 12 to pioneering innovations at Centrebet, Australia's first licensed sports bookmaker in the Northern Territory.  He discusses Centrebet’s shift to online betting in 1996, its global expansion, and trailblazing features like multilingual sites, 24/7 live betting, and inclusion of female traders. The conversation also covers key industry changes, from relaxed advertising laws to in-game betting growth and restrictions on bonuses. Now with TAB, Gerard offers expert commentary on betting trends and industry shifts.

  7. 02/20/2025

    SBC Leaders: The impact and legacy of the WPT with Steven Lipscomb and Adam Pliska

    In this episode of the SBC Leaders Podcast, Sue Schneider, Co-Founder of Defy The Odds Startup Launchpad, was joined by the Founder of the World Poker Tour, Steven Lipscomb and its President and CEO, Adam Pliska, to discuss their backgrounds, the inception of the WPT and the innovative approaches that transformed poker into a mainstream sport. The conversation also highlights the challenges faced in the early days of the WPT, the importance of long-term vision in entrepreneurship and the significant milestones achieved by the WPT throughout its history. Concluding the episode, the trio reflect on their personal highlight and the enduring legacy of the WPT in the poker community.

  8. 01/09/2025

    Taking a 'crazy' chance on regulated online gaming - Golden Matrix Group’s Brian Goodman

    Brian Goodman, CEO of Golden Matrix Group, is the latest guest on the SBC Leaders podcast as he joins Sue Schneider, Co-Founder of Defy the Odds Startup Launchpad, to detail his journey as a pioneer of online gaming. The duo discuss the “crazy” chance Goodman took on regulated online gaming, the significant technological advancements in the industry and the challenge of balancing player acquisition cost against the lifetime value of that customer.  They also talk the importance of player data and the role of AI in processing this data, the complexities of regulation in different jurisdictions and the unique challenges of developing a sportsbook product.

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SBC Leaders Podcast is a series of interviews with CEOs and decision makers at some of the betting and gaming industry's biggest, best and most innovative companies.

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