diDNA Dialogue - Tips and Advice for the Digital Advertising industry

diDNA Inc
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The official podcast of diDNA where we interview professionals in the digital advertising industry to get industry secrets, tips, and strategies for publishers. diDNA offers a full ad management platform that optimizes digital ad inventory. The platform is made up of our intelligence suite, 70+ demand partners, and individual ad products customized for each publisher. Stay connected with us here... diDNA.io https://www.linkedin.com/company/didna Watch us here... https://www.youtube.com/channel/UCcE80OcEFSe7mlnplm0xG8A/videos

  1. 07/07/2022

    How Personalization is Changing the Publishing Landscape with EX.CO - diDNA Dialogue

    For today's diDNA dialogue we talk with the VP of Strategic Partnerships at EX.CO, Johanna Bergqvist.  EX.CO's mission is to deliver a personalized, relevant browsing experience to users that are on a publishers website. Johanna chats with us about how EX.CO provides value to publishers and website users, how personalization is changing the publishing landscape, and shares one piece of advice she has for publishers.   Where to find EX.CO:   On the web - https://ex.co/ LinkedIn - https://www.linkedin.com/company/excoplatform/ On Twitter - https://twitter.com/ExCoPlatform Timestamps: 00:00 - Introductions on EX.CO and Johanna 03:01 - How do all the EX.CO offerings impact your team? 04:55 - How did industry consolidation impact EX.CO? 06:23 - What did see as the biggest impact to your business in 2022? 09:20 - Did self-serve expansion help with your target market? 10:48 - What are you taking from your past strategy and bringing into your future? 14:05 - What advice would you share with a publisher navigating this industry? 17:15 - What’s the easiest way to get connected with you and EX.CO?   Connect  Stay connected with us!   didna.io   https://www.linkedin.com/company/didna

    18 min

  2. 05/13/2022

    How protecting users leads to strong publisher relationships with Confiant - diDNA Dialogue

    For today's diDNA dialogue we talk with the CEO and Co-Founder of Confiant, LD Mangin.   LD shares how he saw the opportunity to start a business like Confiant, his experience working at the intersection of publishers and people, and his advice for publishers.    Check out Confiant on Linkedin - linkedin.com/company/weareconfiant/   On Twitter - https://twitter.com/weareconfiant 00:00 - Introductions to LD Mangin and Confiant.   04:40 - Why did you choose Confiant as your next venture?   08:17 - We protect people, but paid by publishers.   14:26 - How do you quantify this to publishers?   22:24 - What is the one piece of advice for publishers?   26:02 - What’s the easiest way to get connected with you?   Connect  Stay connected with us!  didna.io  https://www.linkedin.com/company/didna If you'd like to watch instead check out our site here - https://didna.io/didna-dialogues/

    27 min

  3. 12/31/2021

    Optimizing ad revenue with data with pubstack - diDNA Dialogue

    For today's diDNA dialogue we talk with the CEO and Co-Founder of pubstack, Loïc Sfiligoi.    Loïc shares some excellent advice we haven't heard before this video, new metrics to pay closer attention to, and the problem that him and his partner set out to solve!   Check out pubstack on Linkedin - https://www.linkedin.com/company/pubstack/ Find Loïc on LinkedIn - https://www.linkedin.com/in/lo%C3%AFc-sfiligoi-82341784/ Check out pubstack online - https://pubstack.io/ 00:00 Introductions.   03:08 - What is Pubstack?   04:05 - Why drove you to create the MVP for pubstack?   07:46 - Starting in the EU and 80% of the French market.   11:48 - Where does pubstack fit in the publisher toolbelt?   14:48 - How are the data changes impacting pubstack?   19:04 - We are more than an analytics tool!   20:06 - What are your pieces of advice for publishers?   25:25 - What's the easiest way to connect with you?    Connect  Stay connected with us!  didna.io  https://www.linkedin.com/company/didna

    26 min

  4. 12/03/2021

    How innovative products and content come together with The Weather Company - diDNA Dialogue

    For today's diDNA dialogue we talk with the Head of Consumer Products at The Weather Company (an IBM Business), Krista Rouse.   Krista shares how The Weather Company at its core is a publisher, but has always created products for its end users.    She shares some excellent advice for publishers navigating the industry and how she's lead her team through some large industry changes.   Check out The Weather Company (an IBM Business) on LinkedIn - https://www.linkedin.com/company/the-weather-company-ibm-business/ Visit Krista's page - https://www.linkedin.com/in/krista-rouse/ 00:00 -  Welcome to the diDNA Dialogue 00:35 - Where'd you get your start in the industry? 01:49 - What made you switch over to The Weather Company? 03:19 - What’s the breakdown between IBM and The Weather Company? 05:28 - How does providing content tie to products? 06:51 - Where is the strategy going for 2022?   08:50 - What are the topics in the forefront of your mind? 14:40 - What has been the biggest impact for you in 2021? 16:52 - What type of advice do you have for publishers? 19:28 - What’s the easiest way for publishers to get access to the organization?   Connect  Stay connected with us!  didna.io  https://www.linkedin.com/company/didna If you'd like to listen instead check out our podcast here - https://anchor.fm/didnadialogue

    20 min

  5. 10/29/2021

    Evolving with the digital landscape with B2 Ad Ops - diDNA Dialogue

    For today's diDNA dialogue we talk with the Founder of B2 Ad Ops, Bryan Goldberg! Bryan started in the world of newspapers providing guidance on all things digital (when programmatic was still ONLY remnant inventory).   Bryan shares his story and how he created his organization with the experience he gained at the newspapers. He shares some excellent advice for publishers and even some of the biggest challenges they're facing in this new age of advertising!   Check out B2 Ad Ops on Linkedin - https://www.linkedin.com/company/b-squared-ad-ops-llc.   Check out Bryan on Linkedin - https://www.linkedin.com/in/bryan-j-goldberg-1b871a4/ On the web - b2adops.com   Via email - operations@b2adops.com   00:00 - Introductions and the story? 01:50 - What side of the business were you covering at the newspaper? 03:07 - What did digital look like before present day programmatic? 03:52 - What started B2 AdOps? 05:00 - What is B2 AdOps? 06:51 - The biggest challenge publishers are facing today 10:04 - How is the approach different for small and large publishers? 13:03 - What advice would you share with publishers 14:41 - How to stay up to date and educated 15:37 - Best way to get connected    Connect  Stay connected with us!  didna.io  https://www.linkedin.com/company/didna

    16 min

  6. 10/29/2021

    The future of video and what publishers should do with Dailymotion - diDNA Dialogue

    For today's diDNA dialogue we talk with the Director of Publisher Development, Nick Coté.   Nick has been in the industry for the last 12 years and has seen a lot of changes impacting publishers and partners.    Now at a publisher, Nick is getting to use his experience in the industry as he explores the video niche and helps provide solutions to other publishers!   Check out Dailymotion on Linkedin - https://www.linkedin.com/company/dailymotion/ Check out Dailymotion online - https://www.dailymotion.com/us Follow Nick on Linkedin - https://www.linkedin.com/in/nicholascote/ Reach out directly at - nicholas.cote@dailymotion.com   00:00 - Introductions and the story   02:29 - What is DailyMotion?   05:45 - Why did DailyMotion pull you back in?   10:23 - How does working for a publisher change the way you approach publishers with your video solution?   14:53 - How is the future of video changing?   19:52 - What is your advice for publishers?   38:58 - what’s the easiest way to connect? Connect  Stay connected with us!  didna.io  https://www.linkedin.com/company/didna

    42 min

  7. 09/30/2021

    Exploring the power of Addressability with PubMatic- diDNA Dialogue

    For today's diDNA dialogue we talk with the Senior Vice President of Marketplace and Addressability at PubMatic, Andrew Baron. Andrew has years of experience in the ad industry and shares his insight on one of the most talked about subjects right now - Identity and Addressability.    He touches on what the changes in the addressability landscape has meant for PubMatic and their customers as well as some tips for publishers navigating the current ad ecosystem.   Check out PubMatic on LinkedIn - https://www.linkedin.com/company/pubmatic/ Check out PubMatic online - pubmatic.om   Check out Andrew on Linkedin - https://www.linkedin.com/in/andrew-baron-3326019/ 00:00 - Introductions and who Andrew is!   00:59 - What is PubMatic?   02:34 - Where does PubMatic fit in the ecosystem?   04:10 - How has the addressability changes impacted PubMatic and it's customers?   05:35 - What Addressability changes mean to the AdTech.   07:10 - What would you want to share with publishers regarding ad revenue generation and the ad industry as a whole?   12:49 - What was the big value in partnering with diDNA?   15:00 - Publishers can use this to empower their sales team.   16:08 What is your advice and tips for publishers navigating the industry right now?    Connect  Stay connected with us!  didna.io  https://www.linkedin.com/company/didna If you'd like to listen instead check out our podcast here - https://anchor.fm/didnadialogue

    20 min

  8. 09/30/2021

    You never really have one customer with Trion Interactive - diDNA Dialogue

    For today's diDNA dialogue we talk with the CEO of Trion Interactive, Paul Calento. Paul has years of experience in the industry as both an ad tech veteran and publisher.    Paul dives into how his experience as a publisher has driven the Trion strategy, how you never really have one customer, and that you must really focus on QUALITY!   Check out Trion online - http://trioninteractive.com/   On Linkedin - https://www.linkedin.com/company/trion-interactive/   00:00 - Introductions   02:27 - Where does Trion sit in this ecosystem?   06:20 - How is your strategy changing with video and the cookieless world?   10:03 - What have you used in the Trion strategy that stems from your experience as a publisher?   13:47 - Who really is your client if you have a focus on quality?   18:17 - Who has the problem of ID? Publishers? SSP? Ad Industry as a whole?   22:45 - What is some advice for publishers?   27:09 - How to get connected and other projects Trion is working on   Connect  Stay connected with us!  didna.io  https://www.linkedin.com/company/didna  #trioninteractive #supplyside #forthepublisher

    31 min
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The official podcast of diDNA where we interview professionals in the digital advertising industry to get industry secrets, tips, and strategies for publishers. diDNA offers a full ad management platform that optimizes digital ad inventory. The platform is made up of our intelligence suite, 70+ demand partners, and individual ad products customized for each publisher. Stay connected with us here... diDNA.io https://www.linkedin.com/company/didna Watch us here... https://www.youtube.com/channel/UCcE80OcEFSe7mlnplm0xG8A/videos

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