The Creatives' Conversation

Gabriella Martay
  • 5.0 (1)
  • Arts
  • Updated Weekly

Welcome to the Creatives' Conversation - a podcast hosted by Helps2 that is made specifically for creatives, by creatives. We have long awaited the day where we could make this show a reality... and it's finally here! With roundtable discussions featuring creatives of all types, our mission is to inspire one another to reach people, sustain our crafts, grow our influence and change the world around us. 

Episodes

  1. Sep 25

    Struggling to Improve Brand Presence in AI Search Results? Let Me Break It Down.

    AI search is changing how people discover businesses, and SEO isn’t dying – it’s evolving. In this episode of Office Hours, Gabby breaks down Answer Engine Optimization (AEO) and how businesses can improve their chances of being found and recommended by platforms like ChatGPT. She shares the exact principles behind building an AI-search-friendly presence, including: 🔎 How to answer the real questions your customers are asking🧠 Why you should build topic authority, not just target keywords✍️ How to create content that sounds natural and human⭐ Why experience, case studies, reviews, and transparency matter🏗️ How website structure helps search engines and AI understand your content🔗 Why backlinks and mentions outside your website still matter📈 How to shift your mindset from ranking on Google to becoming the source AI wants to citeThe goal isn't simply to rank higher. It's to become the best answer. And when you become the best answer for your customers, you can win in search, win in AI, and ultimately win more business. Chapters: 00:00 — Getting Found on ChatGPT 01:00 — What Is AEO? 02:15 — The 3 Pillars of SEO 04:30 — Answer Real Customer Questions 07:00 — Build Topic Authority 09:30 — Write Naturally 11:00 — Demonstrate Your Experience 12:30 — Be Transparent 14:00 — Structure Your Website Properly 16:00 — Build Authority Beyond Your Website 18:00 — The Mindset Shift for AI Search 19:30 — SEO Isn't Dying, It's Evolving 21:00 — Become the Best Answer Want your marketing reviewed? Apply to have your website, social strategy, or marketing workflow featured on Office Hours. #AEO #SEO #AISearch #Marketing #ChatGPT #DigitalMarketing #ContentMarketing #BusinessGrowth Need help with your marketing strategy? Get in touch with us at www.helps2.com

  2. Sep 9

    What I Would Do With $5,000 to Grow a Business Today

    What would you do with $5,000 to grow a business today? In this episode of Office Hours, Gabby breaks down how she would invest a $5,000 marketing budget — from validating your business and building professional branding to SEO, content marketing, and paid advertising. She also covers what small businesses should avoid spending money on, including buying followers, fake engagement, unnecessary software, constant rebranding, and chasing every new marketing trend. If you're looking for a practical small business marketing strategy and want to understand where your marketing budget can have the biggest impact, this episode is for you. Grab the free Momentum Map to find your starting point for marketing. #MarketingStrategy #SmallBusinessMarketing #BusinessGrowth Need help with your marketing strategy? Get in touch with us at www.helps2.com

  • 2 Episodes

About

Welcome to the Creatives' Conversation - a podcast hosted by Helps2 that is made specifically for creatives, by creatives. We have long awaited the day where we could make this show a reality... and it's finally here! With roundtable discussions featuring creatives of all types, our mission is to inspire one another to reach people, sustain our crafts, grow our influence and change the world around us. 

Information

  • Creator
    Gabriella Martay
  • Years Active
    2021 - 2026
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2026 The Creatives' Conversation
  • Show Website
    The Creatives' Conversation