The Rebranded Teacher

Lauren Fulton - The Rebranded Teacher
  • 5.0 (61)
  • Entrepreneurship
  • Updated Weekly

A podcast for Teachers Pay Teachers sellers who want to grow their businesses. Hosted by Lauren Fulton.

  1. May 4

    Stop Using AI to Write Your TPT Emails

    Your email open rates aren’t dropping because your audience stopped caring. A lot of the time, your emails are simply not getting a fair shot in the Primary inbox. I’m talking about the quiet shift so many teacher entrepreneurs are seeing right now: AI written emails that look “perfect” to us, but look suspicious to Gmail, Outlook, and Yahoo spam filters that are also powered by AI.  I walk through what I noticed when I used ChatGPT to generate a big chunk of my TPT email marketing, how both of my audiences started dipping at the same time, and why returning to human written emails helped my open rates bounce back. We dig into deliverability basics that actually matter for Teachers Pay Teachers sellers: inbox tab placement, sender reputation, and the engagement signals that influence where your message lands.  Then we get practical. I share how to keep AI in your workflow without letting it replace your voice: use it for brainstorming subject lines, hooks, and outlines, then write the email yourself with real stories, specificity, and even a little messiness. We also talk about optimizing for engagement instead of “perfect delivery,” including simple ways to earn replies, run a reply based freebie, and break predictable patterns that filters can flag.  If you want more actionable, step by step email marketing strategies for TPT sellers, subscribe to the podcast, share this with a teacher friend who’s struggling with opens, and leave a review so more creators can find it. What’s one change you’ll make to your next email? Watch This Episode on YouTube: https://youtu.be/rBQI6IEItbg Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton   My Instagram: https://www.instagram.com/laurentschappler/  My Other YouTube: https://www.youtube.com/@LaurenATsch  Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115   Support the show

    17 min

  2. Mar 30

    5 Email Marketing Mistakes that are Costing You Money as a TPT Seller

    Your inbox can make or break your Teachers Pay Teachers income, and most of the damage comes from a few fixable habits. We’re digging into five email marketing mistakes that quietly drain revenue for teacher entrepreneurs and TPT sellers, even when you have great resources and a solid audience. If you’ve ever gone a week without sending a newsletter, worried you’re annoying your subscribers, or stared at low open rates wondering what happened, this conversation gives you a clean, practical reset. We talk about why consistency matters more than perfection and what to do when life derails your plan (including a simple “double up” strategy to get back on track). We also challenge the idea that email equals inconvenience. When your message is built around helping teachers feel supported, seen, and equipped, you’re not spamming anyone, you’re building community and trust that compounds over time. Then we get tactical: why avoiding sales emails is a costly mistake, how a paid teaching resource can be genuine value when it saves time and lowers stress, and how often to make a clear offer. We also cover subject lines as the gatekeeper to better email open rates, plus an easy way to test and improve them. Finally, we share a smart approach to resending to non openers, including how to tweak subject lines, adjust the email body, and test send times so you reach more readers without looking spammy. If you want actionable email marketing for TPT sellers, press play and take notes. Subscribe for more strategies, share this with a teacher friend building a business, and leave a review with the one email mistake you’re fixing first. Watch This Episode on YouTube: https://youtu.be/16ZEqH68q3M Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton   My Instagram: https://www.instagram.com/laurentschappler/  My Other YouTube: https://www.youtube.com/@LaurenATsch  Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115   Support the show

    12 min

  3. Mar 16

    New TPT Features! How to Bring in New Buyers & More Revenue with These Tools!

    A 10% discount is nice. A discount you set once and let run while you teach is even better. I’m Lauren Fulton, and I’m breaking down the newest Teachers Pay Teachers discount features and the simple ways I’d use them to bring more buyers into a TPT store. I walk you step by step through where to find Promotions and Discounts, what each option does, and how I think about setting percentages based on buyer intent. The new first-time buyer discount is a big deal for converting TPT search traffic because it gives brand-new shoppers a reason to trust you fast and make that first purchase. We also talk through the two familiar tools, follower discounts and abandoned cart discounts, and why they work when teachers are busy and buying in real time. I share how these promos can encourage store follows (so you can reach people again through Notes to Followers) and how an abandoned cart email can pull a would-be sale back across the finish line without you lifting a finger. Then we get honest about the downside sellers worry about: pricing and fees. If you sell lots of low-priced resources, a discount can drop an item under the $3 threshold and add extra transaction costs. I explain how to think through that risk, when I would run discounts for short windows, and why I’d avoid inflating prices just to “cancel out” a deal. If you want more sustainable TPT marketing, hit play, take one action today, and let the system keep working. Subscribe, share this with a teacher friend who sells on TPT, and leave a review with the discount % you’re testing next. Watch This Episode on YouTube: https://youtu.be/UZ1uD2ksDa0 Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton  My Instagram: https://www.instagram.com/laurentschappler/  My Other YouTube: https://www.youtube.com/@LaurenATsch  Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115   Support the show

    15 min

  4. Feb 23

    What I Would Do If My TPT Business Burned Down Tomorrow

    What would you do if your TPT store vanished overnight? We walk through a clear, practical rebuild plan that trades guesswork for data and momentum. Starting with a fresh brand and a simple email funnel, we show how to plant the seeds for reliable traffic and repeat buyers by placing an opt-in inside every paid product and sending value-packed messages that earn trust. From there, we map out the Create Three strategy: choose a niche you know cold, research rankable keywords on TPT, and build three distinct product templates. Launch two to three tightly focused resources from each template, then let the market speak. Early signals like views, favorites, and first purchases will identify your winner long before everything sells out. Once a line proves itself, double down fast, expand across adjacent standards, and bundle to raise average order value without adding friction. Pricing and timing become your advantage. Pair one premium line in the $8–$10 range with faster-to-build $1–$2 and $3–$4 items that spark impulse buys and reviews for a new brand. Layer in seasonal versions from your existing templates to capture lower-competition searches around holidays, testing windows, and back-to-school. The combination builds surface area in search, speeds discovery, and creates natural upgrade paths for buyers who want more. We also get real about mindset and visibility. Consistency beats bursts of inspiration, and most creators aren’t invited to the table—they pull up a chair. Reach out to hosts of summits, hashtag sales, and collabs with clear asks and follow-up timelines. Keep your titles precise, previews honest, and descriptions aligned with the exact phrases teachers use. Want more screen-share walkthroughs and step-by-step demos? Subscribe to our YouTube channel and join us there. If this playbook helped, share it with a friend and leave a quick review—what product line are you testing next? Watch This Episode on YouTube: https://youtu.be/0JvOOKTSIWA Watch My Video on How to Start Your Email List from Scratch: https://www.youtube.com/watch?v=dPgMyw8lGN0&t=4s Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton  My Instagram: https://www.instagram.com/laurentschappler/  My Other YouTube: https://www.youtube.com/@LaurenATsch  Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115   Support the show

    20 min

  5. Feb 16

    TPT Income Report & New Store Update!

    Think a small TPT catalog can’t make a dent? We walk through the real numbers from a tiny, neglected second store—23 paid products, zero bundles, minimal email, almost no social—and how it still earned $538 last year and $63 in January. The secret isn’t hustle for hustle’s sake; it’s an intentional system that turns limited time into repeatable outcomes. We break down the “create three” approach that accelerates validation: design three product templates, publish a few in each, then double down on the line that gets traction. Morning work rose to the top because it’s fast to produce, easy to explain, and simple to expand with themes and grade levels. By reusing layouts and clip art across listings, creation time drops, brand clarity grows, and previews stay consistent—making it easier for buyers to add multiple related items to their carts. Seasonality and light SEO do quiet heavy lifting. A quick monthly sweep to refresh titles, descriptions, and tags for upcoming holidays kept products visible without a big marketing push. We also unpack the realistic math of scaling: double the listings, roughly double the revenue; add bundles to lift average order value; and nurture a small email list with helpful, on-theme content. Most importantly, we show why intention outperforms volume—fewer, better products in a coherent line often beat scattered catalogs built on guesswork. Whether you’re new to TPT or rethinking a mature store, you’ll leave with a clear playbook: validate fast, standardize templates, expand winning lines, optimize before peak seasons, and treat your shop like a business if you want business-level results. If this breakdown helped, follow the show, share it with a TPT friend, and leave a quick review so more teacher-sellers can find it. What product line will you test first? Watch This Episode on YouTube: https://youtu.be/uFR2HuPBS0M Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton  My Instagram: https://www.instagram.com/laurentschappler/  My Other YouTube: https://www.youtube.com/@LaurenATsch  Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show

    17 min

  6. Feb 9

    TPT Trends and Predictions for 2026

    The ground is moving under TPT sellers, and 2026 will reward those who adapt with speed and intention. We dig into a clear playbook: use AI to produce cohesive volume without sacrificing quality, turn quick wins into cash flow, and reinvest profits into durable assets like email lists, signature bundles, and curriculum that AI can’t easily clone. The aim isn’t to flood the marketplace—it’s to build product lines that cover multiple levels, formats, and standards, while aligning previews, tags, and SEO to how teachers actually search. We also pull back the curtain on data. Guesswork is out, targeted creation is in. Tools like Seller Spy and Your Data Playbook help you spot real demand, validate keywords, and avoid time sinks. As creation gets easier, the edge shifts to picking the right problems: standards that are under-served, seasonal spikes worth batching, and long-tail search terms your store can own. We share how to use “sell now, build moats” thinking—launch timely resources to generate revenue, then channel that money into evergreen lines and audience growth that compound over time. Classrooms are changing too. Teachers need resources that teach students to use AI responsibly: brainstorming ethically, checking accuracy, and refining drafts with rubrics. That opens powerful niches—from dyslexia-friendly reading sets and behavior supports to multilingual scaffolds and executive function tools—where generic AI falls short. Expect niche stores to beat generic catalogs as buyers prioritize fit and pedagogy over breadth. We also break down the new hiring model: fewer generalist VAs, more specialists and project managers, with AI handling repetitive tasks while humans focus on quality, accessibility, and strategy. We close with a wishlist for better TPT analytics, including improved search insights and preview metrics that help sellers optimize faster. If you’re ready to future-proof your store—blend AI with craft, let data steer your roadmap, and build offers that last—this conversation is your field guide. If it resonates, follow the show, share it with a TPT friend, and leave a quick review to help more sellers find us. What’s your bold prediction for 2026? Watch This Episode on YouTube: https://youtu.be/qlER9Upq_o8 Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton   My Instagram: https://www.instagram.com/laurentschappler/  My Other YouTube: https://www.youtube.com/@LaurenATsch  Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115   Support the show

    16 min

  7. Feb 2

    5 Ways to Use AI to Grow Your TPT Business

    Imagine turning AI into your most reliable team member—one that drafts standards-aligned problems, writes crystal-clear directions, spots bottlenecks, and even helps convert Google Sheets activities to Excel for schools with strict tech rules. That’s where we go today as we unpack five practical strategies TPT sellers can use to work faster, improve quality, and scale without burning out. We start with the foundation: precise prompting and curated chats that “remember” your expectations. You’ll hear how we prime AI with state standards, difficulty bands, and real examples to generate unique math problems, short stories, and function tables that actually fit the classroom. Then we show how dedicated chats for specific tasks—elementary computation, upper-grade functions, ELAR passages, and social analytics—cut rework and create consistent outputs. You’ll also learn the simple trick for producing two sets of directions: short, student-friendly steps and detailed teacher guidance that reduces support questions and builds trust with buyers. From there, we dig into efficiency. We map common SOPs for covers, previews, and listings, and ask AI to flag time-wasters, suggest automation, and design batch workflows. We outline how to build self-checking digital activities in Google Sheets or Excel and translate formulas between platforms so your resources work across different district ecosystems. We also add a powerful bonus: using AI to analyze TPT product insights and social metrics, propose weekly priorities, and justify recommendations so you can refine decisions with confidence. Along the way, we share real wins—learning Facebook ads with AI coaching, shipping more resources by pairing AI generation with human QA, and saving serious money by outsourcing only what humans must do. Ready to turn curiosity into capability? Press play, steal the steps, and try one experiment this week. If these strategies help, subscribe, leave a quick review, and share this episode with a fellow TPT seller who’s ready to work smarter. Watch This Episode on YouTube: https://youtu.be/ZTuS8GcGFuA Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton  My Instagram: https://www.instagram.com/laurentschappler/  My Other YouTube: https://www.youtube.com/@LaurenATsch  Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115   Support the show

    19 min

  8. Jan 26

    3 TPT Products You Can Make in Canva!

    Blank pages waste time; smart templates build businesses. We walk through three practical builds in Canva and show how to turn simple starting points into original, high-value resources teachers actually want to buy on TPT—without copying or cutting corners. You’ll see how small design tweaks, licensed fonts, and clean layouts boost clarity, and how scaling one idea into a multipage set instantly lifts perceived value and price. First, we rework a color-by-number into a focused operations with integers pack. The approach is simple: refine borders, swap in your brand fonts, and structure problems so color sections reinforce computation. Then we show how to multiply that effort—three pages each for adding, multiplying, and dividing, plus optional word problems—so you have a cohesive nine-page resource that justifies a $3 price point and positions you for bundles. Next, we rethink task cards as a concept-building sort. Students match fractions, decimals, and percents to visual pie charts, turning recall into flexible translation across representations. We share layout tips, a scaffolded example card, and self-checking options that cut grading time. For primary teachers, the same framework adapts to phonics—sorting clip art by initial sounds or grouping by target answers for early math. Finally, we convert cute but digital-only letter sorts into print-ready pages with clear directions, dashed cut lines, and intuitive visuals like a shelf and trash can for keep-or-toss sorting. From there, it’s easy to expand into uppercase vs. lowercase sorts, mixed-word identify-and-circle pages, and cumulative reviews. Throughout, we emphasize ethical use of Canva (you’ll need Canva Pro for selling Pro elements), originality, and shop trust—because sustainable growth on TPT comes from real classroom value and consistent quality. Subscribe for more step-by-step creative workflows, share this with a teacher-seller friend, and leave a review telling us which resource you want built live next. Watch This Episode on YouTube: https://youtu.be/B1ByuTNh42A Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton  My Instagram: https://www.instagram.com/laurentschappler/  My Other YouTube: https://www.youtube.com/@LaurenATsch  Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115   Support the show

    29 min
See All (220)

Trailer

5
out of 5
61 Ratings

About

A podcast for Teachers Pay Teachers sellers who want to grow their businesses. Hosted by Lauren Fulton.

Information

  • Creator
    Lauren Fulton - The Rebranded Teacher
  • Years Active
    2021 - 2026
  • Episodes
    220
  • Rating
    Clean
  • Copyright
    © 2026 The Rebranded Teacher
  • Show Website
    The Rebranded Teacher

You Might Also Like