Real Estate Excellence

Tracy Hayes

The Real Estate Excellence Podcast brings you real conversations with the top real estate agents, brokers, and industry leaders in Northeast Florida and beyond. Hosted by Tracy Hayes, each episode uncovers the mindset, strategies, and stories behind the most successful professionals in the business. Whether you're a new agent or a seasoned pro, you'll find the insight and inspiration you need to elevate your real estate career.

  1. 5D AGO

    How To Successfully Build A Top Producing Real Estate Team: Megan Jernigan

    What happens when you stop chasing commissions and start obsessing over service, systems, and solving problems before they explode? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Megan Jernigan shares how she built a high performing real estate business in Nashville by committing to service, discipline, and relentless follow through. She explains that strong vendor relationships are not about perks or kickbacks, but about responsiveness, trust, and doing what is best for the client every single time. She also opens up about leaving the security of a corporate path, betting on herself in real estate, and working with a failure is not an option mindset until the business gained momentum. The conversation goes deep into the systems behind her success. Megan talks about why year three is a make or break point for many agents, how her assistant became a true accountability partner, and why a team only works when the right people are on the bus. She also breaks down what she looks for in agents, why organization matters, how thoughtful prospecting beats box checking, and why the real payoff in this business comes from serving people so well that referrals become inevitable. If this episode challenged the way you think about growth, leadership, and client service, share it with another agent who needs to hear it, follow the show, and connect with Megan Jernigan through the show notes to keep the conversation going.   Highlights 00:00 - 08:20 Client First Vendor Relationships Why Megan avoids gifts and personal perks Passing savings directly to clients Choosing vendors based on trust and speed Why response time matters in a transaction Making sure everyone involved truly cares 08:21 - 27:20 From Corporate Work To Real Estate Her early career path before real estate Feeling boxed in by traditional roles Why she wanted more ownership and freedom Taking the risk to bet on herself Building confidence through hard work 27:21 - 40:59 The Year Three Breakthrough Why year three is a key test for agents Moving from survival mode to stability Building momentum through consistency Hiring help earlier than expected Creating accountability that drives growth 41:00 - 49:39 Building The Right Team Why adding people needs real purpose Creating systems that support service Finding people who can adapt and grow Protecting culture as the business expands Getting the right people on the bus 49:40 - 01:11:46 Prospecting And Market Strategy Using broker opens with intention Hosting open houses in target areas Building local knowledge and credibility Prospecting with purpose instead of habit Using marketing to attract more listings 01:11:47 - 01:15:34 Service As The Real Advantage Solving problems before they get bigger Looking ahead for clients at every step Reducing stress during the transaction Hiring people who care about service Why strong service creates long term success   Quotes: "I know I'm a great problem solver and I just thought if I can just work eight days a week. For 26 hours a day for long enough. And that's exactly what I did." – Megan Jernigan "Everybody has to care." – Megan Jernigan "If you can get to year three, you will quickly see if you are going to launch or you need to go find another job." – Megan Jernigan "I love fixing problems before their problems and having the right people and solution and making this like really stressful time looking ahead six steps to where it is no longer stressful." – Megan Jernigan   To contact Megan Jernigan, learn more about her business, and make her a part of your network, make sure to follow her Website, Podcast, X, Instagram, Facebook, YouTube, and LinkedIn.   Connect with Megan Jernigan! Website: https://thejernigangroup.com/ Instagram: https://www.instagram.com/thejernigangroupatcompass/ Facebook: https://www.facebook.com/TheJerniganGroup YouTube: https://www.youtube.com/@thejernigangroupatcompass   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #MindsetInMotion #RealEstateExcellence #RealEstatePodcast #DebbiDiMaggio #MindsetMatters #Momentum #TakeAction #PeakPerformance #GoalSetting #HighPerformanceHabits #RealEstateAgentLife #RealtorMindset #AuthenticBrand #Networking #OneOnOnes #Accountability #BNI #MarathonMindset #Resilience #PersonalGrowth

    1h 16m
  2. FEB 27

    Mindset In Motion with Debbi DiMaggio

    What if the only thing standing between you and your next breakthrough is the decision to move before you feel ready? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Debbi DiMaggio. Debbi shares how clarity, belief, and relentless action shaped her 35 year career in real estate and her life beyond it. From writing down ten things she wanted at age 25 to building a thriving business during the Great Recession, Debbi reveals how mindset in motion became her secret weapon. She explains why most agents do not need more motivation. They need movement. Debbi also opens up about running the LA Marathon with almost no training, launching a company in one of the toughest markets in history, and writing her fifth book Mindset in Motion. Through real stories and practical wisdom, she breaks down her five step framework that turns intention into aligned action. This conversation is a masterclass in momentum, resilience, and activating your potential when it matters most. If you are ready to stop waiting and start moving, share this episode with a fellow agent, subscribe to the podcast, and commit to one bold action today that moves you closer to your goal.   Highlights 0:00 - 3:00 Missing Link Between Goals and Results Why goals stall without a method Motion beats waiting for motivation Action creates momentum and confidence What you will learn in this episode 3:00 - 14:48 Debbi's Path Into Real Estate Why she avoided real estate growing up The ten things list that gave her direction Starting in San Francisco rentals pre internet How rentals turned into a long term pipeline 14:48 - 28:42 Why She Wrote Mindset In Motion A Ted talk course triggered the idea She needed a clear repeatable message Turning life wins into a framework Marathon story as the proof point 28:42 - 39:55 The Five Step Method Get clear on one specific goal Choose belief before the how Internalize with writing and vision Activate with people resources and accountability 39:55 - 1:05:49 Momentum Habits and Routine Smallest move when stuck get up and leave home Protect mornings from noise and distractions Her early routine meditation water meetings One on ones to build relationships and referrals 1:05:49 - 1:17:54 Challenge and Closing Seven-day challenge to build momentum Start with ten minutes of daily meditation BNI and community to stay in motion How to connect and what comes next   Quotes: "Action builds momentum. Momentum builds confidence, and confidence delivers results." – Debbi DiMaggio "No is not an option. I finish what I begin." – Debbi DiMaggio "You never know unless you ask." – Debbi DiMaggio "I never know what is going to happen. I am always looking for the magic." – Debbi DiMaggio   To contact Debbi DiMaggio, learn more about her business, and make her a part of your network, make sure to follow her Website, Podcast, X, Instagram, Facebook, YouTube, and LinkedIn.   Connect with Debbi DiMaggio! Website: https://www.debbidimaggio.com Podcast: https://youtube.com/@debbidimaggio X: https://x.com/debbidimaggio Instagram: https://www.instagram.com/debbidimaggio Facebook: https://www.facebook.com/DiMaggioBettaGroup YouTube: https://youtube.com/@debbidimaggio LinkedIn: https://youtube.com/@debbidimaggio   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #MindsetInMotion #RealEstateExcellence #RealEstatePodcast #DebbiDiMaggio #MindsetMatters #Momentum #TakeAction #PeakPerformance #GoalSetting #HighPerformanceHabits #RealEstateAgentLife #RealtorMindset #AuthenticBrand #Networking #OneOnOnes #Accountability #BNI #MarathonMindset #Resilience #PersonalGrowth

    1h 18m
  3. FEB 20

    NEFAR President Kim Knapp: 2026 Playbook for Florida Realtors | AI, Contracts & Leadership

    If you had to prove your value to every buyer before showing a single home, what would you change first in your process? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Kim Knapp. Kim shares her vision for leading the Northeast Florida Association of Realtors in 2025 with a focus on doing it right and keeping it real. She talks about building stronger volunteer leadership systems, reconnecting members through local councils and training, and pulling top producers closer with a Top Five Forum featuring an NAR economist and business coaching. The conversation shifts into the post settlement reality and the mindset agents need to win with buyer agreements, then goes deep on practical AI use in real estate from business ops to marketing and search friendly listing content. Kim also highlights common ethics and contract pitfalls, why agents must stop acting like attorneys, and how quarterly planning and a simple passion plan can turn big goals into real execution. Pick one idea from the chapters below and implement it in the next 7 days, then share this episode with one agent who keeps saying the market has changed but has not changed their process.   Highlights 00:00 Leading with do it right keep it real 09:27 Member value and stronger local connection 18:03 Buyer agreements and the new normal 20:00 AI for real estate speed and marketing 33:07 Ethics compliance and contract pitfalls 41:43 Execution planning and long term growth   Quotes: "If you can think it ask it."  – Kim Knapp "Anybody can be average without trying."  – Kim Knapp "Tell it exactly what you want and itll guide you through it."  – Kim Knapp "I love real estate people and Im glad to be on the in the tribe."  – Kim Knapp   To contact Kim Knapp, learn more about her business, and make her a part of your network, make sure to follow her Website, Instagram, Facebook, and YouTube.   Connect with Kim Knapp! Website: https://www.realdynamicagents.com/ Instagram: https://www.instagram.com/kimknappjax/ Facebook: https://www.facebook.com/1kimknapp/ YouTube: https://www.youtube.com/@CoachKimKnapp   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #RealEstate #RealEstateAgents #Realtors #NEFAR #FloridaRealtors #Leadership #TopProducers #BuyerAgency #BuyerBrokerAgreement #PostSettlement #Negotiation #CodeOfEthics #Compliance #Contracts #TransactionCoordinator #CondoInsurance #AIForRealEstate #ChatGPT #MarketingStrategy #BusinessPlanning

    58 min
  4. FEB 16

    Tina Priest: Military Spouse to Real Estate Agent Star

    If you had to lose the paperwork and keep only one habit to grow your business this year would it be answering the phone or following up? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Tina Priest. Tina shares how her service first mindset shaped her path into real estate through military life social work and operational leadership. She explains why Hover Girl Properties focuses on boundaries transparency and real relationships so clients feel seen not processed, especially when timelines are tight and emotions are high. You will hear practical habits that helped Tina exceed her goal in 2025 including answering unknown calls working weekends when it matters and using Zoom consults to build trust fast with out of town buyers. She also breaks down why follow up creates raving fans, why a transaction coordinator protects your energy, and why the job often continues after closing for military clients who have not even arrived yet. Subscribe to the Real Estate Excellence Podcast and share this episode with one agent who needs a simple playbook for relationships follow up and serving military clients well!   Highlights 00:00 - 04:03 Big goals without losing the relationship •        2025 results and 2026 pressure •        Next person up mindset •        Quality over quantity •        Boundaries and team support •        Staying present with each client 04:03 - 09:50 From service work to real estate calling •        Why operations management mattered •        Case work lessons and emotional weight •        Military life and moving often •        First connection to Hover Girls •        Choosing the right season to start 09:50 - 23:58 Property management training ground •        What property management taught fast •        Setting expectations with owners and tenants •        Vendor relationships and real costs •        Culture of care and fixing mistakes •        Getting licensed and launching with support 23:58 - 35:13 Trust building on Zoom and in person •        Ride along learning with Joy and Laura •        Staying organized through the process •        Zoom consults as relationship accelerators •        Military clients and straight talk communication •        Listening for details that drive loyalty 35:13 - 01:00:02 Habits that keep the pipeline moving •        Put the sign out and answer the phone •        Show up weekends when needed •        Follow up systems and simple touches •        Serving military clients with extra care •        Video walkthrough tips and VA realities 01:00:02 - 01:20:00 Stories, curveballs, and wow moments •        Creepy showing and keeping a straight face •        When there is no training and you pivot •        HOA chaos and closing anyway •        Doing the unglamorous work to wow clients •        Negotiation mindset and closing thoughts   Quotes: "People dont care how much you know until they know how much you care."  – Tina Priest "I try not to get too focused on like the big numbers but just the person thats coming next."  – Tina Priest "I think its being transparent out of the gate."  – Tina Priest "Were not done yet."  – Tina Priest   To contact Tina Priest, learn more about her business, and make her a part of your network, make sure to follow her Website, Instagram, Facebook, and LinkedIn.   Connect with Tina Priest! Website: https://hovergirlproperties.com/ Instagram: https://www.instagram.com/hovergirltina/ Facebook: https://www.facebook.com/TinaPriest01/ LinkedIn: https://www.linkedin.com/in/tina-priest-55430b44/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #RealEstate #RealEstateAgent #MilitaryMoves #MilitaryRelocation #NavyLife #JacksonvilleRealEstate #Mayport #VAHomeLoan #PropertyManagement #ClientExperience #CustomerCare #RelationshipMarketing #FollowUp #RavingFans #TransactionCoordinator #ZoomConsultation #NewConstruction #HomeBuying #HomeSelling #RealEstateExcellence

    1h 20m
  5. FEB 9

    How Christina Swyers Built a Cross-Market Real Estate Business Through Relocation, Leadership, and Grit

    What would your real estate career look like if you stopped learning and finally acted? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Christina Swyers breaks down the mindset, systems, and discipline that transformed her from a brand-new agent into a multi-state real estate leader. She shares how she rebuilt her entire business after relocating 1,000 miles to Florida, proving that success follows those who take action, stay uncomfortable, and relentlessly meet new people. Her story reveals how the right network, the right brokerage, and the right habits can accelerate success faster than any lead source on the planet. Christina also opens up about the failures, fears, and high-risk decisions that shaped her into the confident entrepreneur she is today. From mastering social media to negotiating through chaos, she explains the psychology behind winning clients and the personal growth required to thrive in real estate. For any agent looking to scale, restart, or finally break through, this episode is a masterclass in the unsexy, daily work that builds a lasting business. If this episode gave you clarity, inspiration, or the push you needed, share it with another agent who needs to hear the truth about what real success really takes. And don't forget to subscribe to the show for more top-tier conversations with the industry's best.   Highlights 00:00:00–00:14:40 Christina's Journey, EXP, and Building a Career from Scratch Early career beginnings and misalignments Discovering EXP Realty's model and mission The role of her husband in pushing her into real estate Transitioning from traditional brokerages to cloud-based systems Why EXP appealed to her entrepreneurial mindset 00:14:40–00:27:55 The Power of Networks, Events, and Finding the Right Rooms How top producers leverage events and conferences Building referral networks through personal connections Learning to be "the dumbest person in the room" Accidental leadership and stepping into new roles Why agents fail when they isolate themselves 00:27:55–00:41:10 Choosing a Brokerage and Understanding Your Own Psychology How to evaluate whether a brokerage fits your goals The mindset differences between successful agents and failing agents Understanding your client avatar and personal tendencies Why self-awareness determines long-term success The psychology behind confidence and taking action 00:41:10–00:55:20 Relocating 1,000 Miles and Rebuilding a Business in 30 Days Moving to Florida and starting over with zero contacts Leveraging social media as a relocation engine Identifying feeder markets and lifestyle marketing opportunities Creating early traction through networking and collaboration Using brokerage tools and systems to jumpstart momentum 00:55:20–01:09:10 Social Media Engines, Referrals, and Modern Lead Generation Community spotlight videos and collaborating with businesses Turning Instagram and TikTok into conversation starters Capitalizing on referral relationships with agents nationwide Using DMs to build trust and convert followers to clients Repurposing content across multiple platforms for maximum reach 01:09:10–01:25:54 Negotiation Mastery, Mindset, and Becoming an Elite Agent Breaking down inspection reports into solvable buckets Managing emotions, expectations, and difficult personalities The importance of communication and attention to detail How experience shapes negotiation strategy and outcomes Solving bigger problems to earn bigger opportunities   Quotes: "You gain confidence by keeping promises to yourself." – Christina Swyers "Without people, we don't have a business — meet new people every single day." – Christina Swyers "Real estate is just the vehicle. The mindset and the mission are what drive everything." – Christina Swyers "The money we make is equal to the size of the problems we're willing to solve." – Christina Swyers   To contact Christina Swyers, learn more about his business, and make him a part of your network, make sure to follow him on his Website, Instagram, Facebook, TikTok, and YouTube.   Connect with Christina Swyers! Website: https://primelivingproperties.com Instagram: https://www.instagram.com/therealchristinaswyers/ Facebook: https://www.facebook.com/christinaswyers YouTube: https://www.youtube.com/@coastallivingwithchristina TikTok: https://www.tiktok.com/@therealchristinaswyers   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #RealtorLife #RealEstatePodcast #ChristinaSwyers #TopAgentTips #RealEstateSuccess #EntrepreneurMindset #LeadershipInRealEstate #RealEstateTraining #RealEstateCoaching #RealtorNetworking #RealEstateMarketing #EXPRealty #SocialMediaForRealtors #NegotiationSkills #MindsetMatters #RealEstateInvesting #HomeBuyingTips #RealEstateCareer #GrowthMindset

    1h 26m
  6. FEB 6

    Winning in New Construction Sales: Discipline, Builder Strategy & Buyer Wins with Jerry Strums

    Are you using every resource in front of you or waiting for success to knock on your door? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Jerry Strums of Richmond Homes to explore the world of new construction from the builder's side. From military buyers to first-time homeowners, Jerry shares what it takes to succeed in Northeast Florida's competitive housing market—and how agents can better partner with site reps for smooth transactions and happier clients. Listeners will discover the unspoken rules of registering buyers, the power of relationship building with site agents, and the often overlooked role of communication in securing the best deals for buyers. Jerry's transparency and passion shine through as he opens up about his journey from hustling multiple side jobs to dominating new home sales. Whether you're a seasoned realtor or just getting your license, this episode offers real value, real strategy, and real talk. If you're an agent navigating new construction or want to be, send this episode to your real estate team, connect with your local site agent today, and don't forget to follow the show for more behind-the-scenes real estate wisdom!   Highlights 00:00 - 11:45 Breaking Into Real Estate Jerry's journey from server to licensed agent Hustling with side gigs before going full-time The friend who sparked his real estate career Early struggles without mentorship or guidance First experiences with Red Zone and Compass 11:45 - 24:30 Builder Life: Structure, Sales, and Strategy Gaining stability through Richmond Homes Leaving multiple side hustles behind How builder sales differ from retail real estate Common myths about "easy" site agent jobs Building routines and sales systems 24:30 - 37:10 Inside the New Construction Process Buyer incentives and affordability breakdown VA loan success stories and payment examples Warranties explained: bumper-to-bumper vs structural Outside lenders vs in-house financing Navigating buyer registration protocols 37:10 - 50:15 Realtor-Site Agent Relationships Why some agents distrust site reps The importance of early introductions and transparency How Jerry makes agents feel like true partners Role clarity and mutual respect in the transaction Resolving conflict without ego 50:15 - 01:06:45 Communication, Control, and Customer Experience Setting expectations when handing off buyers How to properly introduce clients at a model home Building trust through shared goals Using CRM and follow-up to retain business Making the client feel like everyone's on one team 01:06:45 - 01:23:07 Elevating Your Builder Game Tips for new agents visiting subdivisions The power of in-person rapport with site reps Jerry's method for following up and adding value Building long-term agent relationships Final advice on winning in new construction sales   Quotes: "When I came to the builder, I was able to quit that serving job and just focus directly on real estate." – Jerry Strums "You bring them here, let me close them for you, but you're always part of the team." – Jerry Strums "The builder gave me structure. Real estate became more than a hustle, it became a career." – Jerry Strums "Realtors are my network, and I treat them like family." – Jerry Strums   To contact Jerry Strums, learn more about his business, and make him a part of your network, make sure to follow him on his X, Instagram, Facebook, YouTube, and LinkedIn.   Connect with Jerry Strums! X: https://x.com/j3showtime Instagram: https://www.instagram.com/j3showtime Facebook: https://www.facebook.com/share/1GvrVXsSTF/?mibextid=wwXIfr YouTube: https://youtube.com/@jstrumstherealtor LinkedIn: https://www.linkedin.com/in/jerry-strums-b0b711232   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #NewConstructionHomes #JacksonvilleRealEstate #SiteAgentLife #RealEstateTips #BuilderIncentives #NortheastFloridaHomes #HomeBuyingTips #VeteranHomeLoans #RichmondHomes #RealtorTips #RealEstateTraining #HousingMarket2024 #StJohnsCounty #StAugustineHomes #HomeOwnershipJourney #AgentCollaboration #RealtorNetwork #FirstTimeHomebuyer #RealEstateMindset

    1h 23m
  7. JAN 30

    The Open House Blueprint: Door-Knock, Invite, Sell

    Are you using every resource in front of you or waiting for success to knock on your door? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Madison Partridge, founder of Local Roots Group, who shares her raw journey from zero experience to building a purpose-driven real estate business in Northeast Florida. Leaving a medical career behind, Madison threw herself into real estate without a budget but armed with grit, open houses, and a relentless drive to connect with people. Now a leader in her market, Madison reveals how getting uncomfortable and showing up consistently on social media and in person has helped her cultivate a loyal sphere that accounts for over 65 percent of her business. From door knocking and hosting open houses to educating VA and first-time buyers, her story is a blueprint for young agents looking to build from the ground up. If Madison's story inspired you share it with a new agent or entrepreneur who needs to hear that success is built on consistency and courage. Subscribe to Real Estate Excellence for more episodes featuring top-performing agents who lead with heart and hustle   Highlights: 00:00 – 11:06 Starting from Scratch with a Mindset for Growth Leaving the medical field for real estate Embracing discomfort and uncertainty early on Using every free tool and tactic in the beginning Door knocking and open houses as launchpad Advice from her mother and how it shaped her drive 11:07 – 22:13 Faith Consistency and Building a Strong Foundation Letting faith and clarity guide business choices The power of repetition and relationship building Lessons learned from mentors and podcasts Getting real about CRM and system resistance Why 65 percent of her business comes from her sphere 22:14 – 33:20 The Open House Advantage and Local Branding Why open houses work best for relationship builders Creating high-touch memorable open house experiences Door knocking with strategic invites and face-to-face trust Turning neighbors into advocates and future clients How her presentation builds long-term reputation 33:21 – 44:26 Events and Community as Client Retention Tools Organizing low-cost high-value client events Leveraging vendor relationships for co-hosting Scaling appreciation events as her team grows Clay County as her niche and local expertise Community growth and long-term investment strategy 44:27 – 55:33 Educating and Empowering VA and First-Time Buyers Why she specializes in VA buyers and military families Combatting misconceptions about VA loans Setting expectations about pricing and home types Using buyer consults to prep for negotiation Getting creative with concessions and buy-downs 55:34 – 01:06:40 Strategic Negotiation and Future-Focused Guidance Managing seller resistance in a shifting market Handling low savings and credit with empathy Long-term thinking with equity building Comparing rent vs owning with visual tactics Her long-term goals in flipping and investing   Quotes: "Get comfortable with the uncomfortable that is what this business is about." – Madison Partridge "Every conversation is an opportunity waiting to happen." – Madison Partridge "If I can get in front of someone I know I can build that trust." – Madison Partridge "You are not buying your forever house you are building equity and leveling up." – Madison Partridge    To contact Madison Partridge, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, and LinkedIn.   Connect with Madison Partridge! Website: https://localrootsgroup.unitedrealestategallery.com/ Instagram: https://www.instagram.com/madisonsellsthe904/ Facebook: https://www.facebook.com/Madisonsellsthe904 YouTube: https://www.youtube.com/@LocalRootsGroupJax LinkedIn: https://www.linkedin.com/in/madison-partridge-yates-12069b171/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #RealEstateExcellence #MadisonPartridge #OpenHouseWins #VAHomeLoans #FirstTimeBuyerHelp #YoungRealtorLife #RealEstateMindset #WomenInRealEstate #DoorKnockingStrategy #LocalRootsGroup #ClayCountyHomes #FaithDrivenBusiness #RealEstateFlorida #RealtorTips #SphereOfInfluence #HomeBuyerHelp #JacksonvilleHomes #ClientCareMatters #RealEstateCoaching #MarketLikeAPro

    1h 7m
  8. JAN 26

    Builder Rep To Top Agent: Insider Secrets Buyers & Sellers MUST Know About New Construction

    How does emotional intelligence give real estate agents an edge in guiding clients through one of life's most stressful decisions? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Robyn McIntosh, a top-tier real estate professional with a rich background in psychology and insurance. Robyn opens up about her unexpected path from working catastrophe claims at State Farm to becoming one of Florida's most trusted names in real estate. Her ability to blend empathy with industry knowledge helps clients navigate not only deals but emotions, turning stress into strategy. From navigating new construction pitfalls to educating buyers on insurance red flags, Robyn emphasizes the value of transparency, community, and staying informed. Whether it's explaining roof replacement impact on home values or the critical timing of involving an insurance agent, she lays out the realities that every buyer and seller should hear. Her journey is a masterclass in resilience, customer service, and intentional business-building. Enjoyed this episode? Share it with someone considering a move or career in real estate! Don't forget to subscribe and leave a 5-star review on Apple Podcasts or Spotify.   Highlights: 00:00 - 14:49 New Construction Exposed How Robyn's builder background shaped her strategy Why agents should attend builder meetings Critical need for third-party inspections Permitting issues and layout mix-ups The communication breakdown in national builder pipelines 14:50 - 28:59 The Insurance Mindset Advantage Robyn's State Farm experience in catastrophe claims How it shifted her approach to risk in real estate Explaining Florida insurance pitfalls to out-of-state buyers Why home age affects insurability Avoiding last-minute insurance deal-breakers 29:00 - 42:49 Roofs, Claims, and Seller Strategy When to address aging roofs before listing Educating sellers on repair ROI vs. reality How inspectors and insurance agents derail contracts Preparing buyers and sellers emotionally for negotiations The true cost of ignoring deferred maintenance 42:50 - 57:59 Pivoting from Setback to Success Robyn's career curveball: from nuclear medicine to real estate Losing out on a medical program led to reinvention How real estate filled the service gap she craved Her "Come to Jesus" moment with her husband Turning rejection into redirection 58:00 - 01:12:29 Service, Community & Emotional EQ What "being of service" means to Robyn Why communication is more powerful than contracts Balancing emotion with education in transactions Her husband's public service and how it influences her work The mindset shift from salesperson to problem-solver 01:12:30 - 01:28:59 Broker Choices & Real Estate Realities Choosing the right brokerage for growth Online courses vs. classroom experience Learning curves and mentorship matters Brokerage fit vs. personal discipline Advice for new agents entering the market   Quotes: "Before my feet hit the floor, I say: money flows to me easily and abundantly." – Robyn McIntosh "You don't need an inspector because it's a bad builder—you need one to cover everything." – Robyn McIntosh "Life is hard. If selling your home is the hardest thing you face, let me help you through it." – Robyn McIntosh "I love everything about homes—their stories, their challenges, their potential." – Robyn McIntosh   To contact Robyn McIntosh, learn more about her business, and make her a part of your network, make sure to follow her on her Website.   Connect with Robyn McIntosh! Website: https://www.christiesrealestate.com/real-estate-agents/robyn-mcintosh/35322/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #RobynMcIntosh #RealEstatePodcast #HomeBuyingTips #FloridaRealEstate #WomenInRealEstate #ServiceDrivenSales #NewConstruction #RealEstateExpert #RealEstateJourney #CustomerExperience #HomeSellingTips #RealEstateMarketing #InsuranceTips #HomeInspection #EmotionalIntelligence #RealEstateLife #PodcastInterview #RealEstateMentor #RealEstateEducation #RoofReplacement #JacksonvilleRealEstate

    1h 29m
5
out of 5
23 Ratings

About

The Real Estate Excellence Podcast brings you real conversations with the top real estate agents, brokers, and industry leaders in Northeast Florida and beyond. Hosted by Tracy Hayes, each episode uncovers the mindset, strategies, and stories behind the most successful professionals in the business. Whether you're a new agent or a seasoned pro, you'll find the insight and inspiration you need to elevate your real estate career.