Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry

Krystle Church | Copywriter Mentor & Coach
  • 4.9 (21)
  • MARKETING
  • UPDATED WEEKLY

This isn’t another podcast telling you to niche down and raise your rates. We’re breaking down what top copywriters do differently to build brands that attract premium clients and diversified revenue—without burning out. Hosted by Copywriter Mentor Krystle Church, who’s helped hundreds of copywriters grow their revenue with client work and launch diversified revenue streams — you’ll get the strategies and revelations other shows aren’t sharing, making you say → “I wish someone had told me this sooner!” Plus, real-time strategies copywriters are testing in the field, and an honest look at what’s actually working (and what’s not) for today’s top copywriters. If you’re ready to get out from under that never-ending pile of client work—or you want to create and launch a digital product, template shop, or course successfully—you can stop looking because this show was made for you.  Popular Guests Include: Amy Posner, Karina F. Daves, Nicole Culver, Prerna & Mayank of Content Bistro, Jen Szpigiel, Eman Ismail, Megan Smyth, Emma-Louise Parkes of The Ambitious Introvert, Jordan Schanda King of Easy Scaling, Rob Marsh of The Copywriter Club, Cait Scudder, Hannah Nieves, Kacia Ghetmiri, Shannon Matson of The Social Bungalow, and more. Popular Episode Topics Include: Marketing & Positioning for Copywriters, Finding Copywriting Clients, Pricing for Copywriters, Template Shop Launch Strategy, Scalable Offer & Digital Product Launch for Copywriters, How to Sell a Copywriting Course, Copywriting Industry Best Practices, How to Grow a Copywriting Business, Transitioning from Freelancer to Business Owner, Women in Entrepreneurship, Where to Find a Community for Copywriters, Email Marketing For Copywriters, Creating Bingeworthy Content, Personal Development for Marketers, Passive Income for Copywriters

  1. DEC 17

    215. Price Objections You’ll Hear as a Freelance Copywriter & Why

    You've raised your copywriting prices. You’re showing up. You’re sending proposals. But instead of clients saying yes, you keep hearing:   “It’s too expensive.” “I need to think about it.” “Now’s not the right time.”   If this has you questioning your worth, your rates, or your entire sales process—you are not alone. These are normal objections copywriters hear at every stage of business. The key is learning how to decode them instead of internalizing them.   In this episode, we’ll unpack why these price objections aren’t always what they seem—and how to respond in a way that strengthens your positioning instead of costing your copywriting business clients.   Tune in To Learn: What the most common pricing objections really signal (hint: it’s rarely about the money) Why “too expensive” usually means unclear value—or misaligned audience How to handle “I need to think about it” without chasing or discounting The deeper mindset and messaging work freelance copywriters need to close high-quality clients with more ease   ********** ✨ Mentioned in this episode: → Get clarity with your personal 1:1 Offer Suite & Pricing Alignment Session with Krystle Church. DM her on Instagram or LinkedIn for info!   Instagram: https://www.instagram.com/krystle.church  LinkedIn: https://www.linkedin.com/in/krystle-church/  Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church

    19 min

  2. DEC 10

    214. Are Your Copywriting Prices Keeping You From Booking Clients as a Freelancer?

    If you’re a freelance copywriter struggling to book clients consistently—or feeling like the clients who do inquire aren’t the right fit—your copywriting rates might be the hidden issue.   In this episode, we’re diving into a belief-shifting conversation about how your pricing is impacting your sales, your inquiries, and your ability to grow. Because here’s what most copywriters don’t realize: pricing is either positioning you well or making clients skip over you for the next person in line. Your rates communicate your positioning, your perceived value, and your identity as a service provider.   Whether you’re a copywriter undercharging out of fear or overpricing without anchoring the value, this episode will help you recalibrate your pricing strategy with clarity.   Tune in To Learn: Why most freelance copywriters have pricing that’s either too low or too high—and how to know which one you are The hidden costs of undercharging (burnout, resentment, client churn) The psychology of price and how it shapes your perceived value in the market How to align your copywriting rates with your season of business, experience, and goals   ********** ✨ Mentioned in this episode: → Get clarity with your personal 1:1 Offer Suite & Pricing Alignment Session with Krystle Church. DM her on Instagram or LinkedIn for info!   Instagram: https://www.instagram.com/krystle.church  LinkedIn: https://www.linkedin.com/in/krystle-church/  Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church

    29 min

  3. NOV 20

    213. Why Thinking Like a Freelance Copywriter Is Holding You Back

    Have you been calling yourself a ‘Freelancer’ this whole time? If so, you need to listen to this episode because I'm breaking down the difference between copywriters who think like freelancers and the ones who think like business owners—and why that one shift changes everything about how trapped (or free) you feel in your business. We’re getting into it all like → Why taking orders, chasing clients, and trading time for dollars will never give you the freedom you're looking for (even if you're busy and making decent money) Tune in To Learn: The freelancer mindset that's keeping you trapped  What it actually means to think like a business owner  The questions business owners ask that freelancers don't How being around people who already think like business owners accelerates your transformation   Ready to make the shift? Juno enrollment is open through Tuesday, November 25th. Join at krystlechurch.com/juno. Listening after enrollment closed? Join the waitlist and we'll let you know when spots open again.   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church

    28 min

  4. NOV 5

    212. How to Train Your Brain to Take Big Leaps

    What you consume—whether it's content, conversations, or the company you keep—directly impacts your business success. In this episode, Krystle breaks down why "positive propaganda" matters more than you think, and how getting in the right rooms can completely transform your trajectory as a copywriter. The energy in the episode is aspirational meets action-taking – LET'S GO! Tap ‘PLAY’ to listen now!   Tune in To Learn: Why the conversations you're having about the copywriting industry are either propelling you forward or holding you back The difference between copywriters who are thriving right now vs. those who are struggling (hint: it's not just strategy) How proximity to the right people rewires your brain to believe bigger things are possible Why consumption isn't enough anymore—you need connection, collaboration, and real conversations How Krystle used proximity and positive propaganda to build the business she has today   >> ANNOUNCEMENT: JUNO LIVE IS HERE! Our first-ever immersive, interactive event connecting female copywriters around the world in deep conversations, networking, & business strategy → Grab Your Ticket Here: Krystlechurch.com/Juno-Live    **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church

    19 min

  5. OCT 31

    211. [The Shift Series] An Invitation to Step Into Your Next Era

    Before you can move forward, you need to reconnect with what you actually want. Not what you think you should want—what lights you up? What pulls you forward? This episode is about giving yourself permission to dream again, getting clear on YOUR vision, and then doing the work to make it real.   This is Part 6 of The Shift Series—the final episode on what it takes to move from where you are to where you're meant to be whether you’re a copywriter at the beginning, or advanced in your career.   Press ‘PLAY’ to listen to the episode now!   In this episode, we're covering: What is possible on the other side of a transition season The questions to ask yourself right now to clarify your own vision (what's your gap? who are you becoming? what does your environment look like?) What you actually need to get there: the right environment, ongoing support, and the right relationships The invitation to stop doing this alone and step into the space that will support your becoming   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.  >> GET YOUR EARLY BIRD TICKET TO JUNO LIVE: Krystlechurch.com/Juno-Live  >>Join the waitlist for Founding Member Juno Seats here: Krystlechurch.com/Juno  Resources & Follow: → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church

    37 min

  6. OCT 29

    210. [The Shift Series] The 3 Steps To Break Through If Your Copywriting Business Has Plateaued

    If your copywriting business or freelance career has felt like it’s been in a transition season for months (or years!) and nothing's actually changed—you're not transitioning anymore. You're probably just stuck on a plateau. And it's not a reflection of your skills or credentials as a copywriter. It's because you're waiting to be ready, trying to do it alone, or preparing as a form of procrastination instead of taking decisive action. If that sounds like you, copywriter, this episode is going to show you how to finally move forward.   *This is Part 5 of The Shift Series—a 6-part mini-series on moving through transition instead of staying stuck in it. Tap ‘PLAY’ to listen now. Tune in To Learn: The honest difference between being stuck and being in transition (and how to diagnose where you really are) The three reasons you've been stuck so long: waiting to be ready, doing it alone, and preparing instead of acting Why "ready" never comes—and why moving is HOW you get ready What it actually takes to get unstuck: start NOW, change your environment immediately, get support   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.  Ready to finally move forward? Join the waitlist for our private female and non-binary copywriter community, Juno! This is an exclusive membership for those working in the copywriting industry and a chance for copywriters to get strategy, coaching, referrals, and build their network with like-minded peers. >>Join the waitlist for Founding Member Juno Seats here: Krystlechurch.com/Juno    Resources & Follow: → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church

    36 min

  7. OCT 27

    209. [The Shift Series] How to Find & Cultivate Friendships that Feel Expansive

    Not all proximity is created equal. You can be surrounded by people and still feel alone in your transition. You can have a network and still not get what you need. Because what matters isn't just BEING around people—it's WHO you're around. And during transition, you need specific types of relationships that actually help you become.   This is Part 4 of The Shift Series—a 6-part mini-series on building the relationships as a female copywriter that support your becoming.   >> Press ‘PLAY’ to listen now   In this episode, you’ll learn: Why comfortable proximity doesn't create growth (it creates stagnation) The four types of relationships you need during transition: people who challenge you, share perspectives, collaborate with you, and reflect your next version What makes friendships feel expansive vs. draining How to actually find these relationships (and why you have to be intentional) Why I created Juno—the space I looked for for years and couldn't find   Ready to surround yourself with the right community of copywriters? Join The Copy Classroom Newsletter at krystlechurch.com/copyclassroom to get the behind-the-scenes of building a copywriting business that gives you more than it takes. ********** Like this show? Write a 5-star review — even just one sentence helps me bring you more content each week.    Resources & Follow: → Join the BEST Membership for Women & Non-Binary Copywriters: https://krystlechurch.com/Juno → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Follow on IG: https://www.instagram.com/krystle.church

    30 min

  8. OCT 23

    208. [The Shift Series] The Courage to Let Go & Finally Up-Shift To Your New Self

    Being in a transition season as a copywriting business owner isn't just about building something new—it's about releasing something old. The version of you that got you here? She has to go. Not because she wasn't good enough, but because you can't become someone new while clinging to who you were. And that takes a kind of courage most of us aren't prepared for.   In this episode, we're covering: Why transition is actually identity work (not just a strategy problem) What it means to undo who you've become in a beautiful collection of changes to become who you want to be Why you can't hold onto the old version while stepping into the new one (and what happens when you try) The fears that keep us clinging to who we were (losing yourself, outgrowing people, being too much) How identity transformation actually happens (new experiences, mirrors, practice)   This is Episode 3 of The Shift Series—a 6-part mini-series on navigating the gap between who you've been and who you're becoming. >> PRESS PLAY TO LISTEN NOW Join The Copy Classroom Newsletter at krystlechurch.com/copyclassroom for weekly behind-the-scenes insights on building a business that supports who you're becoming (not just who you've been).   **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get on the waitlist for the best female-only copywriting community in our industry → https://krystlechurch.com/Juno → The KC Website: https://krystlechurch.com/Junottps://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church

    22 min
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4.9
out of 5
21 Ratings

About

This isn’t another podcast telling you to niche down and raise your rates. We’re breaking down what top copywriters do differently to build brands that attract premium clients and diversified revenue—without burning out. Hosted by Copywriter Mentor Krystle Church, who’s helped hundreds of copywriters grow their revenue with client work and launch diversified revenue streams — you’ll get the strategies and revelations other shows aren’t sharing, making you say → “I wish someone had told me this sooner!” Plus, real-time strategies copywriters are testing in the field, and an honest look at what’s actually working (and what’s not) for today’s top copywriters. If you’re ready to get out from under that never-ending pile of client work—or you want to create and launch a digital product, template shop, or course successfully—you can stop looking because this show was made for you.  Popular Guests Include: Amy Posner, Karina F. Daves, Nicole Culver, Prerna & Mayank of Content Bistro, Jen Szpigiel, Eman Ismail, Megan Smyth, Emma-Louise Parkes of The Ambitious Introvert, Jordan Schanda King of Easy Scaling, Rob Marsh of The Copywriter Club, Cait Scudder, Hannah Nieves, Kacia Ghetmiri, Shannon Matson of The Social Bungalow, and more. Popular Episode Topics Include: Marketing & Positioning for Copywriters, Finding Copywriting Clients, Pricing for Copywriters, Template Shop Launch Strategy, Scalable Offer & Digital Product Launch for Copywriters, How to Sell a Copywriting Course, Copywriting Industry Best Practices, How to Grow a Copywriting Business, Transitioning from Freelancer to Business Owner, Women in Entrepreneurship, Where to Find a Community for Copywriters, Email Marketing For Copywriters, Creating Bingeworthy Content, Personal Development for Marketers, Passive Income for Copywriters

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