Advertising Ascendancy Podcast

Emily Bloom

Ofseek founder Emly Bloom hosts conversations around topics that help local businesses elevate their advertising strategies and attract more clients. We get into Entrepreneurship, Marketing, Personal Branding, Relationships and Self Development. Each episode is created to provide our listeners value and build their brands into ascendancy!

Episodes

  1. 04/08/2024

    Gerry Morton & David Dayan: SEO Secrets, Social Media Advertising & Customer Acquisition

    Welcome to the Advertising Ascendancy Podcast, where we delve into the dynamic world of digital marketing with your host Emily Bloom and our esteemed guests Gerry Morton and David Dayan.  From discussing the importance of online visibility to exploring the nuances of PPC advertising with landing pages, Gerry and David share their expertise. Gain valuable insights into optimizing user experience for increased conversions and navigate the ongoing debate between SEO and social advertising. Discover the power of content, linking, and press in boosting SEO efforts, alongside trust and conversion dynamics in the beauty industry. Gerry and David also shed light on the impact of sponsored content and the necessity of maintaining multiple online appearances. Plus, learn about the distinct roles of social media and Google Ads in marketing. Don't miss out on this insightful episode of Advertising Ascendancy, your guide to digital marketing excellence. 00:00 Introduction and Guest Introduction 00:50 Importance of Online Visibility for Small Businesses 02:13 The Role of Landing Pages in PPC Advertising 03:01 Optimizing User Experience for Conversions 11:01 The Debate: SEO vs Social Advertising 15:19 The Power of Content and Linking in SEO 20:16 The Power of Press and SEO 21:22 Trust and Conversion in the Beauty Industry 22:30 The Impact of 'Sponsored' on Trust 23:10 The Importance of Multiple Online Appearances 24:18 The Role of Social Media in Marketing 26:14 The Difference Between Social Media and Google Ads 31:15 The Importance of Real-Time SEO 35:06 The Launch of a New SEO Platform 37:38 Closing Remarks and Contact Information

About

Ofseek founder Emly Bloom hosts conversations around topics that help local businesses elevate their advertising strategies and attract more clients. We get into Entrepreneurship, Marketing, Personal Branding, Relationships and Self Development. Each episode is created to provide our listeners value and build their brands into ascendancy!