Business of Product

Better Product Network
  • 4.1 (16)
  • Entrepreneurship

You have a vision for your company. You had one when it started and you have one for where it needs to go next. And yet often you're left awake at night wondering, "How do we stay top of mind? "How do we stay relevant." "How do we turn ideas into reality?" Business of Product is a show for the CEO, the Founder, the high-growth leader looking for the hockey stick effect. Our conversations cut through the product jargon of tech stacks and product features to help you do one thing: take your company to the next level. In this original show from Innovatemap, join leaders from across the globe as they share their journey to today while looking at the road for tomorrow. And while we promise to highlight the trends you need to pay attention to, we'll also go back to the basics. Reminding you of your why, you'll leave motivated, inspired, and connected to your vision no matter what the future holds.

  1. 01/06/2022

    The Business of Product Finale with Mike Reynolds, CEO of Innovatemap

    Mike Reynolds revisits the big idea behind our show: why the business of product is never just about the product. As the co-founder & CEO of Innovatemap, a full-service digital product agency in Indianapolis and NYC, Mike explores from decades of personal experience what it takes to build a successful product business. Spoiler: Doing so takes so much more than a good product idea. In today's environment, Mike explains that success hinges on knowing which ideas are worth building a business around. This episode will give you the roadmap you need to make that big decision.   Follow us on LinkedIn and Twitter to see the latest from the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community.  Takeaways:  It might be easier to become an entrepreneur; it is NOT easier to be one.  Building a business requires going beyond product ideas.  Seek product experts to build the right business around your product.  Things To Listen For: [1:30] What founders need to consider after finding their product idea  [2:00] How to think about product-market fit and product differentiation [2:30] When to balance building your product with promoting your product  [3:30] The pros & cons of more entrepreneurs coming from specialized industries, not just tech   [6:00] Why you need a team of product experts to advance your business—and what to look for when building one of your own  [8:00] The difference between becoming and being an entrepreneur [11:00] Mike's predictions for the future of digital products & business

  2. 09/08/2021

    "Let's Press Pause" with Austin Westerfeld

    The past few months have been full of amazing conversations with high-growth founders and CEOs.  We've noticed a few themes from this inaugural season of Business of Product: Preserving the human side of tech Considering new ways of fundraising The power of the pivot In this episode we breakdown these takeaways and, as you know, we believe that the Business of Product is never just about the product. So we're also reflecting on what the Business of Product means to each of our guests.

  3. 09/01/2021

    Psychology-Powered Tech with Annie Miller, Founder of w/you, and Michael Fulwiler

    You might think of psychology and tech as being worlds apart from each other. But Annie Miller, a former therapist turned tech founder believes the exact opposite is true. As she began building her company, w/you, she found others who believe it, too. Michael Fulwiler is someone Annie admires in this space. He's a digital marketing expert for mental health startups, and has built a career on understanding the people behind the screen. Annie and Michael join us for this episode, where we dive into the parallels between therapy and tech, the importance of ethics in business, and how ignoring "experts" lead to products that solve hard problems.

    Psychology-Powered Tech with Annie Miller, Founder of w/you, and Michael Fulwiler

  4. 08/25/2021

    Doing Well By Doing Good with Sonny Tai, CEO and Co-founder of Actuate

    Is it possible to turn both a profit and leave the world a little bit better? Sonny Tai, CEO and Co-founder of Actuate, is proof that it is. Sonny joins the Business of Product show to share how people are key to success, from his time in the Marines to now growing Actuate. Proving when you focus on social impact, you accomplish more than you can imagine.  Join the conversation as Sonny shares his vision for security as a force for good, transforming a labor-intensive industry into a technology-driven space, and demonstrating what it means to "do well by doing good."

    Doing Well By Doing Good with Sonny Tai, CEO and Co-founder of Actuate

  5. 08/18/2021

    Creating Shared Experiences with Ethan Mayers, Co-founder of ChalkNotes

    With so many products designed to keep your attention locked on your screen, Ethan Mayers and the ChalkNotes team want their product to get you off your screen and back into the real world. In this episode Ethan shares why he's countering the status quo.  He believes in the importance of shared experiences, the power of stories, and the ability of technology to improve the human condition. He infused these values into ChalkNotes — a creator, editor, and player for experiences. Join us to hear Ethan share why he believes the business of product is about shared human experience.

    Creating Shared Experiences with Ethan Mayers, Co-founder of ChalkNotes

  6. 08/11/2021

    Using AI to Put Humans First with Etie Hertz, CEO of Loris

    AI has a bad reputation with some industries, causing fear that it will eliminate jobs. But AI doesn't have to replace humans. It can be a tool to make your job easier and allows you to do more. That's what Etie Hertz and his team at Loris are doing. He joins us to share how Loris uses AI to make customer service agents' jobs easier, improve customer experience, and ultimately benefit brands. Rather than replacing human agents, Loris uses AI to provide insights that allow agents to easily and effectively help customers. It helps agents put humans first. Throughout this conversation, Etie shows us that the business of product improves the way brands interact with their customers.

    Using AI to Put Humans First with Etie Hertz, CEO of Loris

  7. 07/28/2021

    It's Discovery Not Invention with Peter Sisson, CEO and Co-founder of Yaza

    Peter Sisson, CEO and Cofounder of Yaza, has been in tech for a long time, he fell in love with computers back when we called the internet the worldwide web.   From building successful companies to losing millions, Peter's learned a thing or two about business. One of those lessons being . that products don't always turn out the way you plan, but that's not necessarily a bad thing. "You've got to get something out there, but expect it not to be right and architect it to iterate." With his current company, Yaza, Peter is leaning into that notion of iteration as you'll hear in his conversation with Austin. Instead of reinventing, Peter is pivoting his product towards something he couldn't have predicted.

    It's Discovery Not Invention with Peter Sisson, CEO and Co-founder of Yaza

  8. 07/14/2021

    The Competitive Advantage Your Business Needs with Andrew Sawyer, CEO and Cofounder of Cured

    Andrew Sawyer, CEO and Cofounder of Cured, has built his career in the healthcare industry from childhood, giving him a unique competitive advantage. He and his partners have a distinct understanding of what the problems in the industry are and what was needed. This subject matter expertise is also what enabled them to acquire client's early on in their process. "The weight of being able to have clients of that scale be really tremendous partners to us from day one really helped us." Andrew's not only referring to the revenue those customers provided but also the feedback they gave providing traction they needed to secure investors. Take a listen to Andrew's conversation with Austin to hear more about the benefits of a proven record in an industry.

    The Competitive Advantage Your Business Needs with Andrew Sawyer, CEO and Cofounder of Cured
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Trailer

Ratings & Reviews

4.1
out of 5
16 Ratings

About

You have a vision for your company. You had one when it started and you have one for where it needs to go next. And yet often you're left awake at night wondering, "How do we stay top of mind? "How do we stay relevant." "How do we turn ideas into reality?" Business of Product is a show for the CEO, the Founder, the high-growth leader looking for the hockey stick effect. Our conversations cut through the product jargon of tech stacks and product features to help you do one thing: take your company to the next level. In this original show from Innovatemap, join leaders from across the globe as they share their journey to today while looking at the road for tomorrow. And while we promise to highlight the trends you need to pay attention to, we'll also go back to the basics. Reminding you of your why, you'll leave motivated, inspired, and connected to your vision no matter what the future holds.

Information

  • Creator
    Better Product Network
  • Years Active
    2021 - 2022
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © 2021 Innovatemap
  • Show Website
    Business of Product