ON AIR: With Owen & Josh

Air Marketing
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Honest Conversations About Driving Sales and Scaling Revenue. The podcast where two founders who’ve been in the sales trenches get candid about what really works when it comes to scaling revenue. Hosted by Owen Richards (Founder & CEO, Air Marketing) and Josh Smith (Founder & CRO, CRO Connected), this podcast pulls no punches. It’s a sharp, witty, and often irreverent take on the world of sales leadership, demand generation, and revenue strategy. Expect real stories, raw opinions, and genuinely useful insights from founders, CROs, and top commercial operators who are actually doing the work—not just talking about it.

  1. 05/23/2025

    S2, Ep. 2 | The Resilient Seller: Lessons Beyond the Sales Floor (with Dan Brown) | ON AIR With O & J

    Introducing our 2nd episode of ON AIR: With Owen & Josh - the podcast where two founders who've done their time in the sales trenches share refreshingly honest insights on what genuinely moves the needle when scaling revenue. Meet Your Hosts: Owen Richards and Josh Smith Owen Richards hails from Kent and began his sales career at Forrest Marketing Group (now Forrest Contact) in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast. Joshua Smith is the founder of CRO Connected, a fast-growing network on a mission to democratise the insight and experience Chief Revenue Officers need to scale. From startup scrappiness to boardroom strategy, Josh has seen the full spectrum on his professional journey. He brings sharp commercial acumen and a dry wit to the podcast, fuelled by a real-world understanding of what it takes to build, lead, and scale. What to Expect in this Episode In Episode 2, Owen and Josh are joined by Dan Brown, Executive Director at CDM Media – a sales leader with a personal story that challenges the conventional ‘hustle’ narrative. This episode goes beyond sales frameworks and pipeline talk. Dan opens up about how his experiences outside of work – from adversity to mindset coaching – have shaped a stronger, more grounded approach inside the world of sales. Expect reflections that hit deeper than your average sales podcast. Together, Owen, Josh and Dan explore: 🔸 Why resilience is the most underrated sales skill 🔸 The power of self-awareness in driving performance 🔸 Lessons from outside the office that build commercial strength 🔸 How to balance ambition with wellbeing 🔸 Why authenticity wins more than bravado in modern sales This is a refreshing, real-world conversation for revenue leaders who know that mindset and mental stamina are as critical as sales tactics. 🔔 New episodes drop monthly – subscribe and follow the journey as we speak to the experts who are actually doing the work. Watch: On YouTube or via Air Marketing's Knowledge Hub. Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more. Warning: Contains swearing

    46 min

  2. 04/22/2025

    S2, Ep. 1 | Honest Conversations: Professionalising Sales in SMBs (with Adam Philpott)

    Introducing episode 1 of the new season of ON AIR: With Owen & Josh – the podcast where two founders who’ve done their time in the sales trenches share refreshingly honest insights on what genuinely moves the needle when scaling revenue. Meet Your Hosts: Owen Richards and Josh Smith Owen Richards hails from Kent and began his sales career at Forrest Marketing Group (now Forrest Contact) in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast. Joshua Smith is the founder of CRO Connected, a fast-growing network on a mission to democratise the insight and experience Chief Revenue Officers need to scale. From startup scrappiness to boardroom strategy, Josh has seen the full spectrum on his professional journey. He brings sharp commercial acumen and a dry wit to the podcast, fuelled by a real-world understanding of what it takes to build, lead, and scale. What to Expect in this Episode In our very first episode, Owen is joined by Adam Philpott (CEO, Fingerprints). With co-host Josh unexpectedly out of action, the conversation doesn’t hold back. From leading sales in global enterprises to transforming sales operations in a small business, Adam shares unfiltered insight from both sides of the scale spectrum. Together, Owen and Adam explore:  What it really means to professionalise sales in SMBs The key differences between enterprise and startup sales culture Building sales processes without stifling individuality Balancing operational rigour with entrepreneurial flair Why forecasting is not about reading the news—but creating itThis is an honest, sharp-edged chat for sales leaders, founders, and revenue professionals who want more than the same recycled advice.  New episodes drop monthly – subscribe and follow the journey as we speak to the experts who are actually doing the work. Watch: On YouTube or via Air Marketing’s Knowledge Hub. Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more. Warning: Contains swearing

    42 min

  3. 11/15/2024

    S1, Ep. 100 | Honest Conversations: The UK Budget’s Impact on Business Owners

    Introducing our 100th(!) episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast. Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights. What to Expect in this Week’s Episode Neil is back, and he and Owen are diving straight into the UK budget announcement and its profound impact on businesses. The Business Bottom Line: From national insurance increases to minimum wage adjustments and higher business rates, how will companies cope with these rising costs?A New Monthly Bill: With little time and limited information to prepare, businesses face a financial burden they didn’t account for last year.Jobs and the Future Workforce: What does the budget mean for job creation amid pressures from AI, outsourcing, and escalating employment costs?Employee Rights at Day One: We discuss how this impacts startups and businesses trying to get off the ground.Retirement on Hold: For business owners nearing retirement, the new tax ratio is a game-changer, leaving less time to plan for the future.Where and When to tune in Catch new episodes every Wednesday: Watch: On YouTube or via Air Marketing’s Knowledge Hub. Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more. Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena. Warning: Contains swearing

    34 min

  4. 10/25/2024

    S1, Ep. 99 | Honest Conversations: Do You Need a Personal Brand to Succeed?

    Introducing our 99th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast. Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights. What to Expect in this Week’s Episode The Role of Personal Brands: Is a founder’s brand essential for business success, or can a company succeed without a face? Owen and Neil weigh the pros and cons.Creating Connection and Trust: Owen and Neil debate whether audiences are more engaged with businesses that show a personal side.Owen’s Approach: From in-person events to raw, unfiltered content, Owen shares how he blended personal and professional elements to build his brand.The LinkedIn Landscape: Once just for job updates, LinkedIn is now a crowded space for personal branding. How can you stand out in this environment?Finding Your Balance: There’s no one-size-fits-all for branding. Owen and Neil explore the different ways to build a genuine, authentic presence beyond LinkedIn, and how to find the balance that works for you and your business.Where and When to tune in Catch new episodes every Wednesday: Watch: On YouTube or via Air Marketing’s Knowledge Hub. Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more. Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena. Warning: Contains swearing

    31 min

  5. 10/16/2024

    S1, Ep. 98 | Honest Conversations: AI in Business

    Introducing our 98th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast. Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights. What to Expect in this Week’s Episode AI in Action: Inspired by their own journeys, Owen and Neil are exploring how AI is transforming their industries and whether it’s delivering measurable results.Neil’s Perspective: Discover how AI is empowering small businesses to focus on what matters most, even when it’s not part of a formal strategy.Gaining a Competitive Edge: Will your business be left behind? Find out how AI is helping companies work faster and smarter, impacting pricing and competitiveness.Breaking Barriers: Is AI accessible for everyone? We discuss whether the path to adopting AI is easy or challenging for businesses today.Learning AI: Discover how ChatGPT can help you understand AI’s role in your industry and apply it to your business.AI’s Effect on Jobs: Explore how AI is reshaping employment across industries, and what it means for the future of work.The Search Shift: Do you now turn to ChatGPT instead of Google? We explore how people are changing the way they search for information.Where and When to tune in Catch new episodes every Wednesday: Watch: On YouTube or via Air Marketing’s Knowledge Hub. Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more. Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena. Warning: Contains swearing

    33 min

  6. 10/04/2024

    S1, Ep. 97 | Honest Conversations: Morals of Marketing

    Introducing our 97th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast. Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights. What to Expect in this Week’s Episode In this week’s episode, Owen and Neil dive into the complex issue of marketing to your competitors’ clients, and whether it’s ethical to target them directly. Neil, who prioritises community-building over business growth, shares his approach to staying true to his values. But when competitors start going after your customers, should you stick to your principles or fight back? They also explore when competitive marketing crosses the line into toxicity, and whether all publicity is truly good publicity. If you’ve ever grappled with the ethics of competition, this episode offers thoughtful insights and practical advice. Where and When to tune in Catch new episodes every Wednesday: Watch: On YouTube or via Air Marketing’s Knowledge Hub. Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more. Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena. Warning: Contains swearing

    31 min

  7. 09/25/2024

    S1, Ep. 96 | Honest Conversations: Navigating Business Partnerships

    Introducing our 96th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast. Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights. What to Expect in this Week’s Episode Thinking of starting a business with a partner? Then this episode is for you. Join Owen and Neil as they dive deep into the world of business partnerships, sharing their personal experiences of what worked, what didn’t, and the lessons they learned along the way. From structuring shareholding to dividing responsibilities, they break down the key decisions and processes involved in building a successful partnership. Whether you’re looking for practical advice, cautionary tales, or expert insights on how to avoid common pitfalls, this episode will help guide you in forming a strong and sustainable business collaboration. Where and When to tune in Catch new episodes every Wednesday: Watch: On YouTube or via Air Marketing’s Knowledge Hub. Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more. Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena. Warning: Contains swearing

    43 min

  8. 08/30/2024

    S1, Ep. 95 | Honest Conversations: Launching Career Habit Pro

    Introducing our 95th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast. Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights. What to Expect in this Week’s Episode Oasis vs. Blur: Which team were you on, and are you still chasing those Oasis tickets?Founders’ Insights: Discover why the early stages of launching a business are both the most challenging and thrilling times.Spotlight on Neil: After a month off, Neil is back, focusing on launching his new business, Career Habit Pro – a service designed to help build positive career habits seamlessly into your everyday routine.Career Habit Pro: From a 2-hour workshop to a year-long programme, find out how it supports those facing transitions like returning to work, a change in career, or redundancy. It’s the ultimate “rainy day plan.”Building a Brand: Why establishing trust is crucial for customer investment.Audience Expansion: How to break into new markets beyond your comfort zone.Where and When to tune in Catch new episodes every Wednesday: Watch: On YouTube or via Air Marketing’s Knowledge Hub. Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more. Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena. Warning: Contains swearing

    39 min
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About

Honest Conversations About Driving Sales and Scaling Revenue. The podcast where two founders who’ve been in the sales trenches get candid about what really works when it comes to scaling revenue. Hosted by Owen Richards (Founder & CEO, Air Marketing) and Josh Smith (Founder & CRO, CRO Connected), this podcast pulls no punches. It’s a sharp, witty, and often irreverent take on the world of sales leadership, demand generation, and revenue strategy. Expect real stories, raw opinions, and genuinely useful insights from founders, CROs, and top commercial operators who are actually doing the work—not just talking about it.

Information

  • Creator
    Air Marketing
  • Years Active
    2021 - 2025
  • Episodes
    99
  • Rating
    Explicit
  • Copyright
    © 2026 ON AIR: With Owen & Josh
  • Show Website
    ON AIR: With Owen & Josh