BE the Sought-After Entrepreneur Podcast

Kathryn Thompson
  • 5.0 (25)
  • MARKETING
  • UPDATED WEEKLY

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!

  1. The Magic, Mystery & Uncertainty of Life (And Why You're Blocking It)

    1D AGO

    The Magic, Mystery & Uncertainty of Life (And Why You're Blocking It)

    What if the very tools you're using to find clarity and direction are the same ones keeping you stuck in a narrow tunnel of possibility? What if the answers you've been outsourcing to astrology, AI, human design, and mentors have been inside you all along? In this episode, Kathryn builds on last week's conversation about magical thinking to explore how an over-reliance on systems — spiritual or technological — quietly caps the peripheral vision we need to spot serendipitous opportunities. She introduces the concept of returning to the mystery and uncertainty of life as a creative and entrepreneurial superpower, not a threat. Using real expanders like Taylor Swift, Paul Rosolie, and Oliver from Sailing With Phoenix, Kathryn walks through how widening your lens to people outside your industry can unlock values-driven clarity, reignite bold action, and open you to the kind of left-field magic that no algorithm, app, or birth chart could ever predict. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why gripping tightly to tools like astrology, human design, gene keys, and even AI creates a dangerously narrow focal point that quietly blocks the serendipitous, left-field opportunities already sitting in your peripheral vision waiting to be seen the moment you loosen your grip. ● How finding "expanders" completely outside your industry, think a solo sailor, an Amazon conservationist, or a singer-songwriter, can crack open your values, reveal the singular expression you've been trying to shove through someone else's business model, and show you what's possible in a way no mentor or system ever could. ● Why the new paradigm of business is far less about structured marketing tactics and far more about the frequency, integrity, and alignment behind how you show up meaning that pushing through your natural creative rhythms may actually be costing you the magnetism you're working so hard to manufacture. ● How to start with your own intentions, values, and lifestyle vision first using spiritual and productivity tools as loose reference points rather than rulebooks so that meaning, mystery, and momentum can flow from the inside out instead of being endlessly engineered from the outside in. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. Get n8n, a workflow automation platform that uniquely combines AI capabilities with business process automation. Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! Build your own quiz using Interact Quizzes, click here Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business.

    40 min
  2. The Hidden Trap of Astrology, Human Design & Personal Development Tools that Keep You Outsourcing Your Intuition

    APR 28

    The Hidden Trap of Astrology, Human Design & Personal Development Tools that Keep You Outsourcing Your Intuition

    Are you using spiritual tools to seek clarity and direction or are you unknowingly outsourcing your own intuition, instinct, and inner knowing to a system that keeps you stuck in your head? What if the very tools meant to liberate you are actually feeding your need for certainty and control? In this episode, Kathryn unpacks the uncomfortable truth about over-reliance on astrology, human design, gene keys, personal development, and AI not because these tools are inherently harmful, but because of how we as humans tend to grip them. The real tension isn't in the tools themselves; it's in what we're trying to avoid by rigidly following their rules. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why rigidly following astrology transits, human design rules, or AI-generated strategies can strip you of your own creative instinct, leaving you more dependent on external systems than ever before, even when those systems are dressed up in spiritual language. ● How Kathryn tested posting content instinctually versus timing it according to astrological transits and discovered that following her own inner knowing consistently outperformed the carefully timed posts every single time, without exception. ● The subtle but critical difference between using tools like astrology, gene keys, and human design to gain self-awareness and insight versus relying on them to dictate your every move, your launch timing, your content calendar, and even whether you sign a contract or go to dinner with friends. ● What the real root of over-reliance on any external system whether it's astrology, a guru's tactics, or AI actually is, and the one question Kathryn leaves you with that cuts straight to the fear driving all of that grasping for certainty. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. Get n8n, a workflow automation platform that uniquely combines AI capabilities with business process automation.  https://n8n.partnerlinks.io/tr7p211m2a20 Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes. Click here Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    38 min
  3. How I'm Using AI to Automate My Podcast Workflow and Tune Out the Noise

    APR 21

    How I'm Using AI to Automate My Podcast Workflow and Tune Out the Noise

    Are you feeling paralyzed by the constant noise around AI, the fear of being left behind, the endless new tools dropping daily, and the hype that makes it all feel impossibly urgent? What if there was a calmer, more grounded entry point into building with AI that actually served your business instead of overwhelming it? In this episode, Kathryn pulls back the curtain on exactly how she's using AI in her business right now, not the hype version, but the real, days-of-building version. She walks through the agentic podcast workflow she built using n8n, Assembly AI, Notion, and Blotato, explaining how it went from a chaotic multi-step manual process to a near-fully automated content pipeline. Kathryn also shares how she's tuning out distractions, making grounded economic decisions about her tech stack, and staying creatively involved rather than outsourcing her voice entirely to AI tools. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why the most grounded place to start with AI isn't following what everyone else is building but instead looking at the specific frustrations and time drains inside your own business, the places where mental load is quietly consuming your creative capacity. ● How Kathryn built an end-to-end automated podcast content pipeline using n8n, Assembly AI, Notion, Canva, and Blotato that takes a raw audio file and transforms it into show notes, platform-specific social content, and scheduled posts with intentional human touchpoints woven throughout. ● Why staying inside the AI echo chamber of online marketing can keep you in a state of freeze, and how surrounding yourself with builders instead of marketers completely changes the way you approach what to build, what to pay for, and what to ignore. ● Why the economics of your AI tech stack matter just as much as the capabilities and how Kathryn evaluated every tool against cost, creative control, and alignment with her branded assets before committing. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson

    59 min
  4. Why Your Message Feels Misunderstood (And Why That's Not the Problem You Think It Is)

    APR 14

    Why Your Message Feels Misunderstood (And Why That's Not the Problem You Think It Is)

    What if being misunderstood isn't a flaw in your message but proof that your expression was never designed for mass media marketing in the first place? What if the frameworks, step-by-steps, and grade-four-level communication rules you've been following are actually the very things diluting the power of what you bring? In this episode, Kathryn unpacks three deeply ingrained beliefs that keep nuanced, systems-thinking, insight-driven entrepreneurs trapped in a cycle of self-doubt. She challenges the idea that tangible protocols and roadmaps equal value, and invites listeners to explore what it really means to express from the fringes rather than forcing a message into a mold it was never meant to fit. Kathryn also explores how changing your environment, not just your mindset, is key to breaking free from the echo chamber of online business norms. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why the deeply held belief that your message must be tangible, palpable, and practically applicable in order to be valuable is actually one of the most powerful unconscious forces watering down your most potent expression and how shifting your relationship with "being understood" can change everything. ● How the cultural obsession with frameworks, step-by-steps, protocols, and roadmaps has created a system that rewards control over genuine insight, leaving those with laser-precision intuition, abstract foresight, and systems-level thinking chronically undervaluing the most irreplaceable thing they actually offer. ● Why incompleteness, the abstract, non-linear, riddle-like quality of oracle-style insight that doesn't neatly tie a bow or walk someone from A to B, isn't a weakness in your work but rather the very nature of a rare and powerful gift that your most aligned audience is actually craving. ● How stepping outside the echo chamber of online business norms, surrounding yourself with people who think differently, and consuming environments that stretch your perspective can rapidly dismantle the subconscious conditioning that keeps you shoving your gifts through a meat grinder of societal expectations. --- And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes. Click here. Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    52 min
  5. Rewiring Your Relationship With Content Creation, Time, and Meaning

    APR 7

    Rewiring Your Relationship With Content Creation, Time, and Meaning

    Have you ever poured your heart into a piece of content, hit publish, and then felt completely deflated when the likes and views didn't show up the way you hoped? Have you caught yourself wondering why someone else's light switch video is going viral while your deeply meaningful message barely registers? In this episode, Kathryn unpacks the raw and honest feeling of "what's the point" that so many creators and entrepreneurs experience and traces it back to something far deeper than an algorithm problem. She explores the tangled relationships we have with meaning, control, comparison, judgment, and time, and why these invisible forces quietly strip life out of our creative expression. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: Why feeling apathetic or deflated about your content is almost never an algorithm problem but rather a signal that you've disconnected from the meaning behind your work and how getting honest about your relationship with comparison, judgment, and control can crack open an entirely different way of creating. How your relationship with time and the urgency baked into social media platforms has conditioned you to expect overnight virality for work that is actually timeless, legacy-building, and designed to speak to the margins rather than the masses and why shifting that expectation changes everything. Why the key to breaking the content hamster wheel isn't creating something new every day but instead identifying your purest, most unfiltered hub of expression and letting that single source feed and inform everything else like your newsletters, social posts, and beyond, so your work can finally breathe and evolve the way it was always meant to. How tending to your craft, much like a potter centering clay for fifteen minutes before anything takes shape, means sitting with your ideas long enough to pull multiple threads from them rather than jumping to the next thing the moment something gets published. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    1h 1m
  6. How I'm Using AI in my Business and What I’ve Building Over the Past 3 Years

    MAR 31

    How I'm Using AI in my Business and What I’ve Building Over the Past 3 Years

    What if the pressure you feel to adopt every new AI tool isn't a sign you're behind but a sign the marketing is working on you? What if you could build with AI in a way that amplifies who you already are, rather than replacing your creativity with someone else's framework? And what if the most grounded thing you could do right now is slow down long enough to figure out where you actually stand? In this episode, Kathryn pulls back the curtain on three years of learning, experimenting with, and quietly building AI systems inside her own business and why she's only now talking about it openly. She shares the conversation with a summit host that cracked something open, what conscious-level marketing actually means when you're working with AI tools, and why she refuses to position herself as a specialist in something that's still being invented. This is the honest, nervous-system-friendly AI conversation you've been waiting for. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: Why Kathryn spent three years learning AI privately before ever talking about it publicly and it’s not because she was hiding it. She refused to show up from a place of nervous system dysregulation, where the "if you don't adopt this now you'll be left behind" marketing pressure was making decisions for her instead of her own grounded discernment.The critical difference between training your AI to "sound like you" and actually understanding what good marketing looks like and why relying on ChatGPT or Claude to produce your copy without a background in conversion strategy is a bit like judging a singing competition when you've never studied music.How the AI content repurposing system Kathryn is building works, taking a podcast episode and transforming it into platform-native content across Threads, Instagram, and LinkedIn without stripping out the creator's voice or chasing volume for volume's sake, and why human approval remains a non-negotiable step in any agentic workflow right now.What it actually means to build at the intersection of business astrology, messaging, and AI and why the polymaths, systems thinkers, and depth workers who resist the "pick a lane" model are exactly the people who can use these tools to create something that lasts rather than something that just moves fast.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here.  Find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!  https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. Join The Selling the invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    46 min
  7. How A Former National Geographic Photographer Scott Proposki Reinvented Himself After the Pandemic Wiped Out His Career

    MAR 24

    How A Former National Geographic Photographer Scott Proposki Reinvented Himself After the Pandemic Wiped Out His Career

    What does it actually take to rebuild after losing everything, not just the business, but the identity that came with it? When the pandemic wiped out Scott Proposki's photography empire almost overnight, he had a choice but to reinvent himself.  In this episode, Kathryn talks with Scott Proposki who spent 27 years behind the camera, photographing for National Geographic, The White House, HBO, Microsoft, and celebrities like Robin Williams and Miley Cyrus. He built a seven-figure photography business and led teams across North America.Then he lost it all. Through the painful rebuilding process, Scott discovered what photographers really need isn’t more talent, it’s the business foundation that turns talent into predictable, sustainable success. That realization led him to create the Camera Focus Method™. They get into what it means to let go of a past identity, how to spot the business model that actually fits your brain, and why the boring thing (corporate headshots) might be the most powerful thing you can build. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: Why Scott compares AI to every other "photography is dying" moment in his four-decade career, from film to digital to Polaroid to the iPhone, and why, having been on both sides of that fear (first as the eager digital newcomer, then as the skeptic resisting AI), he's convinced history always repeats the same lesson, which is the ones who adapt don't just survive, they end up defining what the craft becomes next.The real math behind "making it" at scale and why Scott hit a million dollars in sales twice and walked away with barely anything to show for it, because the profit margins on building something that size can leave you worse off than the $200K business that would have given you more money, less stress, and the time to actually live the life you were supposedly building toward.How the "trust recession,” people not knowing who anyone really is online, defaulting to AI-generated photos, and connecting exclusively through screens, has actually created massive demand for what Scott calls the boring work (volume corporate headshots), and why the business that gets dismissed as uncreative might be the most resilient, scalable, and financially sound thing a photographer can build right now.Why Scott says you cannot rebuild alone and he means this not as a platitude but from lived experience, having navigated loss, depression, and complete identity dissolution as a creative entrepreneur, which is why his message about finding a guide (not necessarily a coach, not necessarily a program, just someone who speaks your language and has walked a path you recognize) lands differently when it comes from someone who's actually been in the dark.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

    47 min
  8. What the Trends Are Actually Telling Us About Where We're Headed in Marketing, Social Media, and Business

    MAR 17

    What the Trends Are Actually Telling Us About Where We're Headed in Marketing, Social Media, and Business

    Have you ever noticed that the trends dominating the online space aren't random – meaning alignment gave way to authenticity, which gave way to sovereignty, which gave way to embodiment, and that each one landed exactly when we needed it? What if that pattern isn't coincidence but preparation – a collective readying for an era where your ability to know yourself, think critically, and trust your own instincts becomes the only real currency that matters? In this episode, Kathryn traces the arc of what the trends have been telling us all along and where they're pointing next. She unpacks why cookie-cutter marketing gave way to alignment messaging, why sovereignty and embodiment have become the dominant conversation in the online space right now, and why AI isn't just a business disruption but a mirror for mass consciousness showing us exactly what's coming. She makes the case that the people who will thrive in the new era aren't the trend-chasers but the pattern-readers – those who have done enough inner work to know what's real, what's true for them, and what's worth building toward. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER: The full cultural arc Kathryn has been tracking across her 25+ years in marketing – from cookie-cutter "do as I say" frameworks to alignment to authenticity to sovereignty to embodiment and why each trend arrived not as a fad but as a collective preparation signal for the era of differentiation we're now entering, where your inner foundation is the only thing that won't be disrupted.Why nervous system regulation, somatics, and embodiment work became so culturally dominant right now, and why the people who've been doing this work for decades (before it was trendy) are actually sitting on the most important skill set of the AI age – the ability to feel what's real, discern what's true, and make decisions from the inside out rather than outsourcing authority to whoever promises the clearest roadmap.Why AI is both a threat and a democratizing force – making formerly capital-heavy ventures accessible to everyday small business owners while simultaneously flooding the market with meaningless, pattern-same gobbledygook and why in the era of differentiation, the heart-centered, process-oriented, deeply authentic work is about to become the rarest and most sought-after thing in the feed.The spider card insight that reframes the whole results-vs-process debate. The spider never questions its dharma, it just spins and why Kathryn sees process orientation, devotion to craft, and the willingness to live with uncertainty as the actual energetic current of the new era, and why the weavers, the multifaceted thinkers, and the complexity-holders have a massive opportunity most of them haven't clocked yet.And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. To get Wispr Flow the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. click here. Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.  Free on-demand training >>> https://www.creativelyowned.co  To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

    48 min
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5
out of 5
25 Ratings

About

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!

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