BE the Sought-After Entrepreneur Podcast

Kathryn Thompson

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!

  1. The 4 Ways Smart, High-Achieving People Unconsciously Avoid Becoming Sought After

    3d ago

    The 4 Ways Smart, High-Achieving People Unconsciously Avoid Becoming Sought After

    Are you doing all the work yet still feeling invisible in your industry? What if the very behaviours that feel like growth, integrity, and contribution are actually the things keeping you from the recognition you desire? In this episode, Kathryn pulls back the curtain on four patterns she's observed in smart, capable, highly driven people that quietly sabotage their ability to become sought after and the sneaky part is that three of them look like virtue. From subtle moral superiority disguised as conviction, to entitlement masquerading as high standards, to chronic busyness that mimics productivity, these patterns are easy to miss precisely because they feel righteous. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● How moral superiority shows up far more subtly than most high-integrity people expect — not as arrogance but as quiet judgment of platforms, peers, or content styles and why that energy creates a field that attracts rallying rather than real clients or recognition. ● Why entitlement in business rarely looks like demanding behaviour and instead hides in the expectation of outcomes without putting in the unsexy reps, the frustration of low engagement, and the subtle resentment of watching others succeed while dismissing the years of reps behind their results. ● How chronic busyness and endless self-work keep high achievers perpetually on the sidelines by disguising avoidance as growth, whether that's endlessly optimizing funnels, collecting certifications, or waiting for perfect clarity before shipping anything of real value. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Get n8n, a workflow automation platform that uniquely combines AI capabilities with business process automation. Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    30 min
  2. Discover Faster, More Direct Paths to Attracting Clients Without Social Media

    May 19

    Discover Faster, More Direct Paths to Attracting Clients Without Social Media

    Are you spinning your wheels on social media, wondering if there's a more direct path to attracting clients without the constant content grind? What if the algorithm was never the only answer and some of the fastest routes to clients have been hiding in plain sight all along? In this episode, Kathryn challenges the tunnel vision that keeps so many founders locked into social media as their sole visibility strategy, unpacking why it's often the longest and most exhausting path to cash flow. She shares her own recent experience landing a high-level client through Upwork in under 15 minutes, alongside real client stories involving complementary partnerships, wellness directories, and offline grassroots strategies that quietly kept founders fully booked without launching, ads, or cracking the algorithm. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● How Kathryn landed a high-level, highly aligned client in under 15 minutes by spending just $1.67 on Upwork, following an intuitive nudge she almost talked herself out of and why this kind of direct, relationship-first approach often outpaces months of content creation and live launching. ● Why platforms like Upwork, Fiverr, and expert directories such as EveryExpert represent a fundamentally different category of visibility, one that puts your offer in front of people who are actively searching, rather than hoping an algorithm delivers it to the right audience at the right time. ● How real clients have built fully booked practices through complementary partnerships, yoga studio brochures, and certification-based directories, none of which required a social media presence, funnel, or single paid ad. ● Why social media's "never enough" environment can quietly wreck your business mindset and creative energy, and how stepping off that track – even temporarily – can open you to more sophisticated, sustainable, and deeply fulfilling ways of building your reputation and client base. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Get n8n, a workflow automation platform that uniquely combines AI capabilities with business process automation. Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    36 min
  3. Feminine Leadership as the Key to a Better World with Pamela Thompson

    May 12

    Feminine Leadership as the Key to a Better World with Pamela Thompson

    What if the qualities we've been conditioned to see as soft such as compassion, inclusivity, emotional intelligence are actually the most powerful leadership tools we have? And what does it look like to lead with those qualities in some of the world's most volatile environments? In this episode, Kathryn sits down with Pam Thompson, a global health consultant, author of three books, and founder of Female Wave of Change Canada, whose career has spanned five continents and some of the most complex conflict zones in the world. Pam shares how working in places like Afghanistan and Nigeria shaped her understanding of feminine leadership, not as a women-only concept, but as a transformational approach available to anyone willing to embrace shared humanity over division. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● How Pam instinctively held a room full of frightened workshop participants together in Afghanistan when a nearby government ministry came under attack, leading not by suppressing fear but by acknowledging it openly, creating safety, and inviting people to continue forward, with nearly 75% returning the very next day despite ongoing security concerns. ● Why co-creating a shared vision across seemingly opposite groups, Muslim communities in northern Nigeria and Christian communities in the south, produced an almost identical set of challenges and dreams, shattering assumptions about division and proving that shared humanity is far more powerful than the differences we fixate on. ● The grounding ritual Pam uses before every meeting, podcast, and high-stakes moment, a simple roots-and-branches visualization anchored by three deep exhales that releases oxytocin, calms the nervous system, and takes less than a few minutes, alongside her full morning practice of pre-waking meditation, oracle cards, and a joint-balancing yoga routine she co-developed with her partner. ● How Female Wave of Change Canada, a member-based nonprofit, part of a global social movement now active in more than 40 countries, creates a safe and co-creative community where women can share project ideas, receive input and partnerships through its Seeds of Change program, and connect with global leaders. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Free Gift from Pamela: Five Leadership Lessons for Resilience & Growth: Insights from Living and Working on Five Continents -  https://www.pamela-thompson.com/leadership-lessons/ Connect with Pamela:  https://pamela-thompson.comhttps://fwoccanada.com https://www.linkedin.com/in/change-coach-facilitator/ https://www.facebook.com/profile.php?id=100008374361038https://www.youtube.com/@pamelathompson6393Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson

    41 min
  4. The Magic, Mystery & Uncertainty of Life (And Why You're Blocking It)

    May 5

    The Magic, Mystery & Uncertainty of Life (And Why You're Blocking It)

    What if the very tools you're using to find clarity and direction are the same ones keeping you stuck in a narrow tunnel of possibility? What if the answers you've been outsourcing to astrology, AI, human design, and mentors have been inside you all along? In this episode, Kathryn builds on last week's conversation about magical thinking to explore how an over-reliance on systems — spiritual or technological — quietly caps the peripheral vision we need to spot serendipitous opportunities. She introduces the concept of returning to the mystery and uncertainty of life as a creative and entrepreneurial superpower, not a threat. Using real expanders like Taylor Swift, Paul Rosolie, and Oliver from Sailing With Phoenix, Kathryn walks through how widening your lens to people outside your industry can unlock values-driven clarity, reignite bold action, and open you to the kind of left-field magic that no algorithm, app, or birth chart could ever predict. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why gripping tightly to tools like astrology, human design, gene keys, and even AI creates a dangerously narrow focal point that quietly blocks the serendipitous, left-field opportunities already sitting in your peripheral vision waiting to be seen the moment you loosen your grip. ● How finding "expanders" completely outside your industry, think a solo sailor, an Amazon conservationist, or a singer-songwriter, can crack open your values, reveal the singular expression you've been trying to shove through someone else's business model, and show you what's possible in a way no mentor or system ever could. ● Why the new paradigm of business is far less about structured marketing tactics and far more about the frequency, integrity, and alignment behind how you show up meaning that pushing through your natural creative rhythms may actually be costing you the magnetism you're working so hard to manufacture. ● How to start with your own intentions, values, and lifestyle vision first using spiritual and productivity tools as loose reference points rather than rulebooks so that meaning, mystery, and momentum can flow from the inside out instead of being endlessly engineered from the outside in. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. Get n8n, a workflow automation platform that uniquely combines AI capabilities with business process automation. Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! Build your own quiz using Interact Quizzes, click here Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business.

    40 min
  5. The Hidden Trap of Astrology, Human Design & Personal Development Tools that Keep You Outsourcing Your Intuition

    Apr 28

    The Hidden Trap of Astrology, Human Design & Personal Development Tools that Keep You Outsourcing Your Intuition

    Are you using spiritual tools to seek clarity and direction or are you unknowingly outsourcing your own intuition, instinct, and inner knowing to a system that keeps you stuck in your head? What if the very tools meant to liberate you are actually feeding your need for certainty and control? In this episode, Kathryn unpacks the uncomfortable truth about over-reliance on astrology, human design, gene keys, personal development, and AI not because these tools are inherently harmful, but because of how we as humans tend to grip them. The real tension isn't in the tools themselves; it's in what we're trying to avoid by rigidly following their rules. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why rigidly following astrology transits, human design rules, or AI-generated strategies can strip you of your own creative instinct, leaving you more dependent on external systems than ever before, even when those systems are dressed up in spiritual language. ● How Kathryn tested posting content instinctually versus timing it according to astrological transits and discovered that following her own inner knowing consistently outperformed the carefully timed posts every single time, without exception. ● The subtle but critical difference between using tools like astrology, gene keys, and human design to gain self-awareness and insight versus relying on them to dictate your every move, your launch timing, your content calendar, and even whether you sign a contract or go to dinner with friends. ● What the real root of over-reliance on any external system whether it's astrology, a guru's tactics, or AI actually is, and the one question Kathryn leaves you with that cuts straight to the fear driving all of that grasping for certainty. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. Get n8n, a workflow automation platform that uniquely combines AI capabilities with business process automation.  https://n8n.partnerlinks.io/tr7p211m2a20 Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes. Click here Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    38 min
  6. How I'm Using AI to Automate My Podcast Workflow and Tune Out the Noise

    Apr 21

    How I'm Using AI to Automate My Podcast Workflow and Tune Out the Noise

    Are you feeling paralyzed by the constant noise around AI, the fear of being left behind, the endless new tools dropping daily, and the hype that makes it all feel impossibly urgent? What if there was a calmer, more grounded entry point into building with AI that actually served your business instead of overwhelming it? In this episode, Kathryn pulls back the curtain on exactly how she's using AI in her business right now, not the hype version, but the real, days-of-building version. She walks through the agentic podcast workflow she built using n8n, Assembly AI, Notion, and Blotato, explaining how it went from a chaotic multi-step manual process to a near-fully automated content pipeline. Kathryn also shares how she's tuning out distractions, making grounded economic decisions about her tech stack, and staying creatively involved rather than outsourcing her voice entirely to AI tools. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why the most grounded place to start with AI isn't following what everyone else is building but instead looking at the specific frustrations and time drains inside your own business, the places where mental load is quietly consuming your creative capacity. ● How Kathryn built an end-to-end automated podcast content pipeline using n8n, Assembly AI, Notion, Canva, and Blotato that takes a raw audio file and transforms it into show notes, platform-specific social content, and scheduled posts with intentional human touchpoints woven throughout. ● Why staying inside the AI echo chamber of online marketing can keep you in a state of freeze, and how surrounding yourself with builders instead of marketers completely changes the way you approach what to build, what to pay for, and what to ignore. ● Why the economics of your AI tech stack matter just as much as the capabilities and how Kathryn evaluated every tool against cost, creative control, and alignment with her branded assets before committing. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson

    59 min
  7. Why Your Message Feels Misunderstood (And Why That's Not the Problem You Think It Is)

    Apr 14

    Why Your Message Feels Misunderstood (And Why That's Not the Problem You Think It Is)

    What if being misunderstood isn't a flaw in your message but proof that your expression was never designed for mass media marketing in the first place? What if the frameworks, step-by-steps, and grade-four-level communication rules you've been following are actually the very things diluting the power of what you bring? In this episode, Kathryn unpacks three deeply ingrained beliefs that keep nuanced, systems-thinking, insight-driven entrepreneurs trapped in a cycle of self-doubt. She challenges the idea that tangible protocols and roadmaps equal value, and invites listeners to explore what it really means to express from the fringes rather than forcing a message into a mold it was never meant to fit. Kathryn also explores how changing your environment, not just your mindset, is key to breaking free from the echo chamber of online business norms. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: ● Why the deeply held belief that your message must be tangible, palpable, and practically applicable in order to be valuable is actually one of the most powerful unconscious forces watering down your most potent expression and how shifting your relationship with "being understood" can change everything. ● How the cultural obsession with frameworks, step-by-steps, protocols, and roadmaps has created a system that rewards control over genuine insight, leaving those with laser-precision intuition, abstract foresight, and systems-level thinking chronically undervaluing the most irreplaceable thing they actually offer. ● Why incompleteness, the abstract, non-linear, riddle-like quality of oracle-style insight that doesn't neatly tie a bow or walk someone from A to B, isn't a weakness in your work but rather the very nature of a rare and powerful gift that your most aligned audience is actually craving. ● How stepping outside the echo chamber of online business norms, surrounding yourself with people who think differently, and consuming environments that stretch your perspective can rapidly dismantle the subconscious conditioning that keeps you shoving your gifts through a meat grinder of societal expectations. --- And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes. Click here. Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    52 min
  8. Rewiring Your Relationship With Content Creation, Time, and Meaning

    Apr 7

    Rewiring Your Relationship With Content Creation, Time, and Meaning

    Have you ever poured your heart into a piece of content, hit publish, and then felt completely deflated when the likes and views didn't show up the way you hoped? Have you caught yourself wondering why someone else's light switch video is going viral while your deeply meaningful message barely registers? In this episode, Kathryn unpacks the raw and honest feeling of "what's the point" that so many creators and entrepreneurs experience and traces it back to something far deeper than an algorithm problem. She explores the tangled relationships we have with meaning, control, comparison, judgment, and time, and why these invisible forces quietly strip life out of our creative expression. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER: Why feeling apathetic or deflated about your content is almost never an algorithm problem but rather a signal that you've disconnected from the meaning behind your work and how getting honest about your relationship with comparison, judgment, and control can crack open an entirely different way of creating. How your relationship with time and the urgency baked into social media platforms has conditioned you to expect overnight virality for work that is actually timeless, legacy-building, and designed to speak to the margins rather than the masses and why shifting that expectation changes everything. Why the key to breaking the content hamster wheel isn't creating something new every day but instead identifying your purest, most unfiltered hub of expression and letting that single source feed and inform everything else like your newsletters, social posts, and beyond, so your work can finally breathe and evolve the way it was always meant to. How tending to your craft, much like a potter centering clay for fifteen minutes before anything takes shape, means sitting with your ideas long enough to pull multiple threads from them rather than jumping to the next thing the moment something gets published. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned. https://www.instagram.com/creativelyowned/ Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here. https://ref.wisprflow.ai/kathryn-thompson Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here. https://blotato.com/?ref=kathryn Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quiz Build your own quiz using Interact Quizzes, click here. https://get.tryinteract.com/n6e4h5axroph Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business. https://creativelyowned.com/ai-lab

    1h 1m
5
out of 5
25 Ratings

About

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!