Imaging of Things

EFI
  • 5.0 (1)
  • Marketing
  • Weekly

A centuries-long industry has evolved into a colorful world that goes beyond printing words on paper. Although the technology of how we print things has changed, the need for people to bring their ideas to life has not. Imaging of Things sets off to explore that need. Join Nick Benkovich and his guest list of industry experts as they engage in educational conversations about the challenges, changes, and current trends of the printing industry. You’ll hear real-life lessons, stories of adaptability, and about how printing has weathered generational shifts in the market and become more relevant than ever before to creative fields across the world.

Episodes

  1. 11/10/2021

    The Lucrative Challenge of Direct Mail Printing

    Welcome back to Imaging Of Things, presented by EFI, the show that covers all things print, packaging, and beyond with your host Nick Benkovich! On today’s episode we have the Vice President of Operations at IWCO Direct, Rick Neumann here to talk about the mailing industry, why it’s remained so relevant, bold new growth strategies, and what the future holds for the mailing industry! Rick even lets us in on some of his hobbies like boating, hunting, and dog training! He tells us all about the “fluke” that launched his career in mailing, whether or not the internet has killed print and mailing, the impact of data on direct mail printing, how to get those elusive responses, and much more!  So what are you waiting for? Hit the play button and get comfortable, this is Imaging Of Things presented by EFI! And after the show be sure to check out EFI on Linkedin: https://www.linkedin.com/company/efiprint Follow Us:  Twitter - @EFIPrint Instagram - @efiprint https://www.efi.com/

  2. 10/19/2021

    Changing Face Of Buyer Engagement

    It’s the seventh episode of the Imaging Of Things, brought to you by EFI! This show covers all things print, packaging and beyond with our host Nick Benkovich! This week’s guest is one of the most familiar faces in the print industry having spent much of his career on the hardware and software vendor marketing side, Frank Tueckmantel! He now serves as the Executive Vice President of Business Development for NAPCO Media and is here to discuss a bit about his career, the innovative work he is doing with NAPCO and how the printing industry is always evolving. Not to mention we’ll also hear about how the dynamic of virtual and face-to-face events are changing and how that could impact the industry. Buyer engagement has changed potentially forever over the last eighteen months due to the pandemic, hear about some of the smaller vendor-driven events that have happened as a result and if it is really possible for a vendor to grow a market without in-person engagement. All this and more coming your way- you do not want to miss it. This is Imaging Of Things presented by EFI! Following the show be sure to check out EFI on Linkedin: https://www.linkedin.com/company/efiprint Follow Us:  Twitter - @EFIPrint Instagram - @efiprint https://www.efi.com/

  3. 10/05/2021

    Print Marketing Is Alive and Well

    Welcome to another fantastic episode of Imaging Of Things, presented by EFI, the show that covers all things print, packaging, and beyond with our host Nick Benkovich! This week on the show we have a truly exciting guest from the UK, Lucy Swanston, the Managing Director of Nutshell Creative. Nutshell is one of the most recognizable and forward-thinking independent marketing agencies to work with brands from all around the world from Costa Coffee to the English Premier League. She is here today to tell us a little bit about the work she is doing with Nutshell and talk with us about how new advances in technology can impact businesses marketing efforts. Hear what the future holds for print communications and how Lucy is trying to engage the next generation of users and introduce them to the world of print. You’ll get to learn about how creating something tangible and physical can be just as powerful as something digital. Also, Nick and Lucy discuss where the need for print media comes from and touch on the question of digital marketers returning to the tried and true method of printed media for marketing. So what are you waiting for? Hit the play button and get comfortable, this is Imaging Of Things presented by EFI! And after the show be sure to check out EFI on Linkedin: https://www.linkedin.com/company/efiprint

  4. 09/21/2021

    Leveraging Technology for Growth

    This week Nick sits down with Scott Gorman, the VP of Manufacturing at Premier Press in Portland, Oregon. Scott has been with the same company for almost 30 years and has seen every change the printing industry has gone through. Nick and Scott talk about the wide range of technologies and products that Premiere Press handles. We are given insight into how Premiere Press has been adaptable to a changing, demanding market to give their customers the tools to succeed in their business.  Follow Us:  Twitter - @EFIPrint Instagram - @efiprint https://www.efi.com/

  5. 09/07/2021

    The Impact of Technology

    This week Nick is joined by the president of PDC Graphics in Philadelphia, Jim Rosenthal. The two have a discussion about how shared success is important in any partnership. As a lover of technology, Jim is always looking for new ways that technology can impact his business. We hear exactly how new technology was able to help them in 2020. We also take a look into the future with Jim giving us his opinion on where he sees PDC graphics in the next 5 years.  Follow Us:  Twitter - @EFIPrint Instagram - @efiprint https://www.efi.com/

  6. 08/24/2021

    The Next Generation of Printing and Packaging

    This week Nick is joined by his former mentor, business partner, and boss, Jeff White. After a short-lived retirement, Jeff now helps students through the Print and Graphics Scholarship Foundation as the Director of Development. He discusses with Nick his new position, the next generation of the printing industry, and the excitement that he feels from all of it.  Follow Us:  Twitter - @EFIPrint Instagram - @efiprint https://www.efi.com/

  7. 08/10/2021

    Print, Packaging and Beyond with Kirk Schlecker

    The printing industry is always changing and evolving! This week we have a great new episode of Imaging Of Things from EFI with our host Nick Benkovich, the prophet of print and packaging. He is joined by the president of Heeter, Kirk Schlecker to discuss the world of print, packaging, and more. Did you know Heeter is a full-service innovative provider of secure print, direct mail, and fulfillment solutions for gaming, insurance, retail, pharma, and education? They are a one-stop shop for all your printing and marketing needs. No stranger to the printing and fulfillment business though, Kirk worked for various top print and fulfillment companies in Chicago until he joined Heeter in January 2014. And it did not take long for him to make a real impact. He was able to lead the company to become the first commercial printer in the United States to successively install two of Richo’s inkjet presses. Not only does Kirk oversee the company’s manufacturing activities, sales, customer service, and information technology teams, but he is also a frequent panelist at industry events on software and inkjet technology. In this episode, hear Nick and Kirk talk about some of the future trends of the printing market as well as how to create diversification and growth within a business. But the discussion does not stop there! From adapting to the pandemic to finding a hobby with fishing, listen to the two talk about a wide array of interesting topics. Hear them cover the power of mailing services, positive business investments, and bridging the gap between being a manufacturer and an advisor with the customers. Together they also take a deep dive into how Kirk and his company have embraced the evolution of technology, adapted to changing markets, and become one of the most well-known names in the business!  Follow Us:  Twitter - @EFIPrint Instagram - @efiprint https://www.efi.com/

  8. 07/27/2021

    The World of Digital Printing with Tim Bennett

    Nick Benkovich is joined by the Chairman and Chief Client Advocate of Image Options, Tim Bennett. The two masters of printing discuss how they got their start in the printing industry, and how their careers brought them to the U.S. They talk about the evolution of the industry and the technology that is prevalent in today’s digital and commercial printing markets.  Follow Us:  Twitter - @EFIPrint Instagram - @efiprint https://www.efi.com/

  9. Season 1, Episode 1 Trailer

    From mind to page, a look inside the printing industry

    A centuries-long industry has evolved into a colorful world that goes beyond printing words on paper. Although the technology of how we print things has changed, the need for people to bring their ideas to life has not. Imaging of Things sets off to explore that need. Join Nick Benkovich and his guest list of industry experts as they engage in educational conversations about the challenges, changes, and current trends of the printing industry. You’ll hear real-life lessons, stories of adaptability, and about how printing has weathered generational shifts in the market and become more relevant than ever before to creative fields across the world.

  • 1 Trailer
    8 Episodes

Trailer

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About

A centuries-long industry has evolved into a colorful world that goes beyond printing words on paper. Although the technology of how we print things has changed, the need for people to bring their ideas to life has not. Imaging of Things sets off to explore that need. Join Nick Benkovich and his guest list of industry experts as they engage in educational conversations about the challenges, changes, and current trends of the printing industry. You’ll hear real-life lessons, stories of adaptability, and about how printing has weathered generational shifts in the market and become more relevant than ever before to creative fields across the world.

Information

  • Creator
    EFI
  • Years Active
    2021
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © 2023 Electronics for Imaging
  • Show Website
    Imaging of Things