Book Marketing Mania: podcasting strategies for nonfiction authors to grow your platform and market your book

Kim Stewart
  • 5.0 (234)
  • Marketing
  • Weekly

For women marketing nonfiction books on podcasts. Learn to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time.

  1. 2d ago

    233. Selling to your “Ready to exit” reader (Struggle Bus series)

    In this episode, we continue the Struggle Bus series and meet your reader standing at the exit sign. She trusts you and she’s ready to buy your book. But she still needs something from you. Press play to hear what she needs to hear. Let's connect: Join Email community Get Unstuck session Send episode feedback

  2. Oct 28

    232. Selling to your “Is this my stop?” reader (Struggle Bus series)

    In this episode, we continue the Struggle Bus series and meet your reader sitting closest to the exit sign. You've been serving her for a while, she's heard about your book, but something's holding her back from buying. Press play to hear what she needs most from you right now. Let's connect: Join Email community Get Unstuck session Send episode feedback

  3. Oct 21

    231. Relating to your “just along for the ride” reader (Struggle Bus series)

    In this episode, we continue the Struggle Bus series and meet your reader sitting in the very back. She's not searching for your book or any help (yet). But she needs to hear from you anyway. Tune in to hear three reasons why, and how to meet her where she is so you can invite her to join your email list, or follow your own podcast. Let's connect: Join Email community Get Unstuck session Send episode feedback

  4. Oct 14

    230. Relating to your “where do I start?” reader (Struggle Bus series)

    Remember back before writing your book when you realized something has to change, but you didn't know where to start? In this episode, we continue the Struggle Bus series and meet your reader sitting in that same seat as you were. But she needs to feel understood before she hears a word about your book. Tune in to hear three examples of what that sounds like when you meet her right where she is, as a podcast host or guest. Let's connect: Join Email community Get Unstuck session Send episode feedback

  5. Oct 7

    229. Relating to your “where to next?” reader (Struggle Bus series)

    Do you ever feel like you're doing all the marketing things, and still none of it connects? Your reader may be feeling that same way, riding the struggle bus and looking for what to try next. We're kicking off our Struggle Bus series where we'll take the ride one stop at a time, beginning with the reader you had in mind when you wrote your book. I’m sharing two simple questions to help you see her struggle more clearly, plus a quick way to find out what she's actually finding when she goes looking for help. Let's connect: Join Email community Get Unstuck session Send episode feedback

  6. Sep 30

    228. Relate to your reader’s struggles as a podcast guest or host

    Before readers will take that action to join your email list or buy your book, she has to feel like she’s listening to someone who can relate to the struggle she’s going through. And who knows better than you? You've been there, done that, and wrote a book to help her!

  7. Sep 23

    227. Choosing the right freebie as a podcast host or guest

    You know who your new-to-you target readers and subscribers are in this season, and why you want them on your list. But what freebie is the natural next step after she hears you on a podcast? AI Prompt for freebie ideas Listeners to Subscribers Podcast Audit Top 4 Things Agents Look For in Your Book Proposal

  8. Sep 16

    226. Know your why before choosing your freebie to grow your author email list

    Over the last few episodes, we’ve talked about how podcasting, as a guest or as a host, helps you get your freebie or your newsletter in front of new-to-you women. But before we go any further into freebie specifics, let’s slow down and think about your why and your who. That's important first because those answers shape which freebie is actually the right one. Listeners to Subscribers Podcast Audit LET'S CONNECT: Email Instagram Linkedin

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For women marketing nonfiction books on podcasts. Learn to grow your author platform, market your book long before and long after your book release, and steward your message in a way that honors God and your time.

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