Restoration Domination Show for Contractors & Entrepreneurs

Rico Garcia Jr.

Rico Garcia reveals all of his experience, successes & failures in the Water Mitigation, Mold Remediation & Restoration industry so that you can grow your Contracting business to new heights. We will share killer marketing tips, how to increase revenue, find new income sources in your business and other tips, tricks, strategies and tactical advice so that you can be ahead of the curve in your business Discover how you can create the business of your dreams that is not only helpful to the customers you serve but also provide you with the freedom you want. Learn what it takes to achieve a multi-million Dollar business from guest, and from time tested strategies that can provide you the time and freedom to do what you love.This is a mix of interviews, special co-hosts and solo shows from Rico you're not going to want to miss. Hit subscribe, and get ready to Dominate your industry. 

  1. Jun 4

    Ep 126: PPFF | Inside the 1-Tom Plumber Opportunity with Eversmith Brands CEO Justin Ghadery

    Did Rocky Hensley really exit 1-Tom Plumber? In this episode of Restoration Domination, host Rico Garcia Jr. sits down with Justin Ghadery, CEO of Eversmith Brands, to explain what actually happened in the 1-Tom Plumber acquisition, and why the plumbing and restoration trades may be one of the most AI-proof, recession-resilient franchise opportunities available in 2026. We cover the real story behind Rocky's role today, what the Eversmith Brands portfolio brings to 1-Tom Plumber franchisees, why you don't need to be a plumber to own a plumbing business, and how the window for premium territories is closing faster than most people realize. What you'll learn in this episode Did Rocky exit 1-Tom Plumber? Why the answer is no. He brought in strategic partners, remains the largest franchisee with six territories, and sits on the board of advisors.What is Eversmith Brands? A portfolio of seven home-service franchise companies, with 1-Tom Plumber as its most recent and promising acquisition.Are the trades AI-proof? Why skilled labor like plumbing and restoration can't be replaced by AI, and where AI does help.Do you need to be a plumber to own a 1-Tom Plumber franchise? Why operator mindset beats trade experience.What franchisee profile does Eversmith look for? Competitive, coachable, playbook-driven team builders.Is now a good time to buy a 1-Tom Plumber territory? The opportunity bell curve and the real cost of waiting.Frequently asked questions Did Rocky Hensley exit 1-Tom Plumber? No. According to Justin Ghadery, Rocky brought in strategic partners rather than exiting. He remains the largest 1-Tom Plumber franchisee with six territories, has purchased other Eversmith Brands concepts, and serves on the board of advisors. What is Eversmith Brands? Eversmith Brands is a multi-brand franchise platform of seven home-service companies, including 1-Tom Plumber, its most recent acquisition.  Is plumbing an AI-proof business? Justin argues that skilled, emergency, hands-on trades like plumbing and restoration are highly resilient to AI, since AI can't physically repair a pipe on-site. AI's role is enhancing marketing, sales, dispatch, and logistics, not replacing technicians. Do you need plumbing experience to own a 1-Tom Plumber franchise? No. Eversmith looks for disciplined, coachable operators who can lead teams and follow a proven playbook, not master plumbers. About the guest Justin Ghadery is the CEO of Eversmith Brands, a portfolio of seven home-service franchise companies including 1-Tom Plumber. He has spent nearly 20 years in franchising as a franchisee, area developer, franchisor, and senior leader across health and wellness, healthcare, and service brands. He serves as Vice Chair of the VetFran committee at the International Franchise Association (IFA), helping veterans and first responders enter franchise ownership. About the host Restoration Domination is hosted by Rico Garcia Jr., a restoration business owner who also runs one of the most results-driven marketing agencies in the industry. Rico lives in both worlds. He owns and operates a restoration company, so he understands the chaos, the claims, and the day-to-day of running crews, and he has spent years studying elite direct-response marketing and applying it specifically to restoration and home-service businesses. That is exactly why restoration contractors across the country trust Rico and his team to handle their marketing. If you are a restoration or home-service business owner who wants more qualified leads, more market share, and a marketing partner who actually speaks your language, this is who you call. Rico's agency builds the lead generation, branding, local SEO, Paid Ads and direct-response systems that help restoration pros dominate their local markets instead of just competing in them. Want marketing that is built by someone who actually knows how and has run a 7-figure restoration company? If so, fill out the Marketing Application to see if you qualify. If approved, someone from our team will reach out: https://forms.gle/4THApkMRLnm6NJcd9  If you got value from this episode, follow the show, share it with another owner who needs to hear it, and tune in for the next one. Until then: hustle, hack, dominate.

    39 min
  2. Ep 124: PPFF | From Ceiling to Cashflow: How John Broke Past the Restoration Plateau With 1 Tom Plumber

    12/31/2025

    Ep 124: PPFF | From Ceiling to Cashflow: How John Broke Past the Restoration Plateau With 1 Tom Plumber

    If you want more information about the 1 Tom Plumber franchise opportunity, visit: 1tom.restorationdomination.com/pink-plunger-ep2 This episode is part of The Pink Plunger Freedom Files, a special series featuring real 1 Tom Plumber owners and the transformations behind what I call The Pink Plunger Effect. In this conversation, I sit down with John Gabriele, also known as Johnny Gabe. John shares a raw story of going from chaos and survival mode to building real companies and then hitting the ceiling that most restoration operators eventually run into. He and his wife scaled a residential construction business, then moved into restoration through a franchise model and grew it to 2.8 million. But the deeper they went, the clearer it became that bigger revenue did not automatically mean better margins or better life. Reconstruction was busy work with thin profit. Commercial accounts were controlled by legacy players. Sales efforts felt like fighting uphill for plan B status. Then he heard something that changed everything. Plumbing meant getting paid today, not waiting 60 to 120 days. He explored 1 Tom Plumber, visited HQ, and had the full “this feels different” moment. Within weeks of launching, the phones started ringing hard and they have not stopped since. We talk about: • why restoration companies hit a ceiling at 2 to 3 million and still feel stuck  • how reconstruction can look big on paper but barely move net profit  • the real advantage of plumbing, paid today, strong margins, and far more touch points  • how wearing a plumbing logo opened doors that a restoration logo could not  • why there is massive demand right now, including a real story where 21 plumbers did not respond for three days  • what it takes to make plumbing feed restoration, and why training is the multiplier  • the numbers: 2.1 million plumbing revenue in their first calendar year so far, plus roughly 750K in water and mold attributed from plumbing leads  • why he says if there is not already a 1 Tom Plumber in your area, you should at least go see HQ before someone else locks it up If you are a restoration contractor looking for a more predictable cash flow model, a stronger entry point into commercial accounts, and a real path to stable growth, this episode will reframe how you look at the game. Real owners.  Real stories.  Real freedom. This is The Pink Plunger Effect.

    49 min
  3. 11/27/2025

    Ep 123: PPFF | From Burnout to Blueprint: How Claire Found Her Freedom With 1 Tom Plumber

    This episode is part of The Pink Plunger Freedom Files, a special series featuring real 1 Tom Plumber owners and the transformations behind what I call The Pink Plunger Effect. If you want more information about the 1 Tom Plumber franchise opportunity, visit:  https://www.1tpfranchise.com/ In this conversation, Claire shares how she went from the restoration world to launching her 1 Tom Plumber location in Austin and breaking the company record for the most revenue generated in the first month of business. She explains why plumbing became the natural next step after years in restoration and how the model created a level of stability, consistency, and control that many restoration contractors struggle to find. We talk about: • why plumbing fits perfectly with restoration skill sets and inbound call flow  • how she hit record breaking revenue in her very first month  • the shift from high ticket mitigation to high volume residential service calls  • how the numbers work and where the profitability really comes from  • the power of the pink plunger brand and the support from other owners  • why so many restoration owners are adding plumbing as a second profit center If you are a restoration contractor looking for a more predictable business model or a faster path to stable income, this story will hit home. Real owners.  Real stories.  Real freedom. This is The Pink Plunger Effect.

    46 min
  4. 10/10/2024

    Ep 119: Mastering the Art of Scaling: Brett Lawton's Journey in Construction and Restoration

    Discover the remarkable journey of Brett Lawton, CEO of Lawton Construction and Restoration, as he shares his insights on scaling a service-based business. From his humble beginnings in construction to transforming a family-run operation into a bustling multi-location enterprise, Brett unpacks the challenges and triumphs along the way. Learn how he mastered the art of scaling by understanding essential metrics, building robust infrastructure, and navigating the complexities of growth. Brett's story is a masterclass in turning potential pitfalls into stepping stones for success. Gain a deeper understanding of the strategies behind managing labor efficiency and scalability. Brett candidly explains the transition from owner-operator to a larger operation, highlighting the importance of setting clear expectations with Key Function Flow Maps (KFFMs) and the role of analytics and technology in streamlining processes. Explore the evolving landscape of skilled labor and the growing demand for tech-savvy workers. Brett provides compelling insights into how trade careers are becoming increasingly lucrative, urging us to rethink our perceptions of the industry. Finally, tackle the tough issues of working with Third Party Administrators (TPAs) and the significance of diversifying work sources to maintain efficiency and customer satisfaction. Brett emphasizes the value of building strong relationships and leveraging networks for business growth, sharing how connections with entrepreneurial groups can open doors to new markets. With practical advice and a wealth of experience, Brett invites listeners to engage with experts and resources that will aid in mastering business growth strategies. Stay connected with Brett and the Restoration Domination podcast for ongoing tips and motivation.

    47 min
4.8
out of 5
20 Ratings

About

Rico Garcia reveals all of his experience, successes & failures in the Water Mitigation, Mold Remediation & Restoration industry so that you can grow your Contracting business to new heights. We will share killer marketing tips, how to increase revenue, find new income sources in your business and other tips, tricks, strategies and tactical advice so that you can be ahead of the curve in your business Discover how you can create the business of your dreams that is not only helpful to the customers you serve but also provide you with the freedom you want. Learn what it takes to achieve a multi-million Dollar business from guest, and from time tested strategies that can provide you the time and freedom to do what you love.This is a mix of interviews, special co-hosts and solo shows from Rico you're not going to want to miss. Hit subscribe, and get ready to Dominate your industry. 

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