Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders

ICR

In the increasingly crowded and competitive corporate and financial ecosystem, it’s harder than ever for companies to break through the clutter and be heard. The media, investors, agenda-driven influencers, even customers and competitors, are defining your business story on their terms. Therefore, it is imperative that companies take control and proactively drive the conversation with stakeholders in an effort to build & maintain equity value. In Welcome to the Arena from ICR, Co-Founder & Executive Chairman of ICR, Tom Ryan, interviews key business and financial players who influence the fate of public or aspiring public companies in the capital markets. As a former Wall Street Journal ranked sell-side equity analyst and the founder of one of the largest strategic communications firms in the world, Tom understands what it takes to navigate this complex environment. This is a forum for CEOs, CFOs, institutional investors, sell-side analysts, financial journalists, private equity professionals and other financial community participants to share their stories and give advice in an open and candid conversation. For more information, visit http://www.icrinc.com

  1. Will Ulrich, Co-CEO, Presidio Petroleum — No Drilling Required: A soon-to-be public oil and gas company takes a unique approach to value creation (Re-broadcast)

    MAY 6

    Will Ulrich, Co-CEO, Presidio Petroleum — No Drilling Required: A soon-to-be public oil and gas company takes a unique approach to value creation (Re-broadcast)

    As we work on some new episodes for you, we'll be re-running some old favorites from the archive. Please enjoy this episode from back in February with Will Ulrich, the co-CEO of Presidio Petroleum.  Summary:For most companies in the oil industry, drilling new wells is a major part of their business strategy. Today, we're highlighting a firm that's taking a very different tack.   Will Ulrich has served as co-CEO of Presidio Petroleum alongside his partner Chris Hammack, since founding the company in 2017. Presidio's mission is to generate the oil industry's best return on capital by delivering the industry's lowest operating expenses, highest profitability and best emissions profile — all without doing any drilling.   Today, Will shares Presidio's unique approach to value creation, their upcoming plan to go public via business combination, and the reasons why they're optimistic for the future.   Highlights: Founding Presidio (1:57)Going Public (4:45)The end of the 'Capital Intensive Shale Era' (7:06)Institutional Backing (8:58)Dividend (10:46)Private Equity (13:58)Reducing Operating Costs (17:21)Field Incentive Plan (20:55)Stable Well Production (22:30)Hedging (23:42)CapEx (25:43)Acquisition Strategy (27:23)5-year Outlook (29:17) Links:   Will Ulrich LinkedIn Presidio LinkedIn Presidio Website ICR LinkedIn ICR Twitter ICR Website   Feedback: If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.

    31 min
  2. APR 22

    John Melby, CEO, Xpansiv — Energy Registry: Operating the Global Infrastructure for the Renewable Energy Market

    For all the recent negative news surrounding renewable energy in the US, the reality is that in 2025, around 80% of the new power generation that came online globally was renewable.   But to encourage global players to participate in that market for renewables, you need a rigorous system of verification, and a stable modern marketplace. That's where today's company comes in. John Melby is the CEO of Xpansiv, the world's largest registry platform for renewable energy and carbon. John is an accomplished leader in energy and environmental markets, with over two decades of experience driving innovation in renewable carbon, natural gas, and power markets.   John joins us for an in-depth discussion on the current state of power generation, and how Xpansiv's platform is facilitating the growth of renewables.   Highlights: John's experience with energy markets (2:24)The opportunity for Xpansiv (3:44)Xpansiv's slate of services (5:05)Shifting energy consumption (6:22)Importance of registry infrastructure (9:05)Xpansiv's power business (11:39)Partnership with Constellation (13:56)Asia's role in the energy transition (15:25)Xpansiv's acquisition strategy (18:06)The evolving role of AI (20:48)Outlook for Renewables in the US (22:45)What's success for Xpansiv? (28:06) Links: John Melby LinkedIn Xpansiv LinkedIn Xpansiv Website ICR LinkedIn ICR Twitter ICR Website Feedback: If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co

    27 min
  3. John O'Donnell, Founder, Johnnie-O – Up to Par: An iconic golf clothing brand blends 'east coast prep' with 'west coast cool' (Re-broadcast)

    APR 15

    John O'Donnell, Founder, Johnnie-O – Up to Par: An iconic golf clothing brand blends 'east coast prep' with 'west coast cool' (Re-broadcast)

    As we continue working on some new episodes for you, enjoy this look back at our episode from September with John O'Donnell, the visionary founder behind the clothing brand, Johnnie-O. Summary: When John O'Donnell founded Johnnie-O in 2005, his goal was to create a brand that combined East Coast prep with West Coast surf culture. 20 years later, you'll find their surfer logo in golf pro-shops and menswear stores across the country. Today, John joins us to share his incredible journey from being a walk-on on the UCLA golf team to founding one of America's most iconic golf brands. We get into the origins of Johnnie-O, discuss the source of their customer loyalty, and talk about their impressive growth over the last two decades. Highlights: The opportunity John saw in 2005 (2:05)John's midwest roots (4:46)UCLA Golf team (5:50)Johnnie-O's differentiation (6:45)The origins of Johnnie-O (8:17)Distribution (9:28)Inflection point for the brand (10:28)Marketing evolution (11:37)Scale of growth (13:57)Breaking into women's wear (16:30)Avenues for growth (17:35)Tariffs (18:30)Outlook for Johnnie-O (20:27)Competitive Landscape (22:15)Lessons learned (23:13)   Links: Johnnie-O LinkedIn Johnnie-O Website ICR LinkedIn ICR Twitter ICR Website   Feedback: If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.

    26 min
  4. Demond Martin, CEO and Co-Founder, WellWithAll – Inclusive Capitalism: Building a business that empowers communities (Re-broadcast)

    APR 8

    Demond Martin, CEO and Co-Founder, WellWithAll – Inclusive Capitalism: Building a business that empowers communities (Re-broadcast)

    As we take a brief hiatus from releasing new episodes, we wanted to revisit Tom's conversation with WellWithAll CEO and Co-Founder, Demond Martin, from back in December. Demond has an incredible story, and he's built a powerhouse of a company while going to great lengths to lift up his community. Enjoy!     Show Notes: In this country, health outcomes are too often dictated by your ZIP code, but one company is working very hard to fix those inequities. Demond Martin, is the CEO and co-founder of WellWithAll, a health and wellness company dedicated to advancing health equity for underserved communities. Operating under ‘inclusive capitalism’, WellWithAll reinvests 20% of its profits into health initiatives tailored to specific community needs, tackling health disparities, and ensuring a targeted approach to wellness. Before WellWithAll, Demond was a senior partner at Adage Capital Management, where he invested in the consumer sector for 21 years. Earlier in his career, he served in the Clinton administration, and he has served on numerous nonprofit boards, including the Berkeley College of Music, The Dana-Farber Cancer Institute, and the Obama Foundation.   Today, we get into what WellWithAll does, how they're giving back to the community, and Demond's journey from a trailer in North Carolina to CEO of this incredible company. Highlights: Demond's background (2:21)Stories from the White House (3:50)Working at a hedge fund (5:58)Lessons about investing (8:32)The origins of WellWithAll (11:42)Health inequities (13:54)How WellWithAll has evolved (15:08)Getting in with large retailers (17:08)Sources of funding (18:57)The Obama Foundation (20:19)A career in politics? (21:00)Demond's mentors (22:14)27th ICR Conference (24:04)) Links: Demond Martin LinkedIn WellWithAll LinkedIn WellWithAll Website ICR LinkedIn ICR Twitter ICR Website Feedback: If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.

    26 min
  5. George Tomeski, CEO, Helfie.ai – Paging Dr. iPhone: Using AI to help you take control of your health (Re-broadcast)

    APR 1

    George Tomeski, CEO, Helfie.ai – Paging Dr. iPhone: Using AI to help you take control of your health (Re-broadcast)

    AI coverage tends to skew pretty negative, with things like energy consumption and job losses dominating the headlines. Today, we're re-running an episode that spotlights the hopeful side of AI, and how one company is using it to help the millions of people around the world who lack access to adequate medical care. Enjoy! Summary: In today's medical system, getting a proper diagnosis and course of treatment can take ages, with potentially disastrous consequences for your health. Today, we're spotlighting a company that's trying to change that paradigm, using the power of AI.   George Tomeski is the CEO of Helfie.ai, a company whose platform will allow you to assess a whole host of health conditions using only your smartphone. And they hope to bring that ability to billions of people around the world who have historically lacked access to proper medical care.    In this episode, we get into the fascinating origins of Helfie.ai, the company's groundbreaking tech, and George's thoughts on AI's evolving role in the healthcare sector. Highlights: George's professional journey (2:18)Origin of Helfie.ai (3:32)The people healthcare is leaving behind (5:45)How Helfie.ai works (7:28)Working with healthcare orgs (9:53)Next steps after disease identification (10:58)Choosing which diseases to tackle (13:15)Building the algorithm (14:19)Partnerships (17:35)Helfia.ai funding (18:33)The leadership team (19:41)Thoughts on the future of AI in healthcare (20:49)What's on the horizon for Helfie.ai (24:10)Links: George's LinkedIn Helfie.ai LinkedIn Helfie.ai Website ICR LinkedIn ICR Twitter ICR Website Feedback: If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.

    28 min
  6. MAR 25

    Joe Musselman, Founder & Managing Partner, BVVC — Building Deterrence: Bolstering national security by investing in defense tech

    When it comes to defense tech, it's not enough to design the best weapons systems, you need to be able to actually build them. Today's company is investing in the infrastructure that will restore American arms manufacturing capabilities, and preserve our advantage in a world that's becoming more dangerous.  Our guest today is Joe Musselman, Founder and Managing Partner of Bravo Victor Venture Capital, a US-based early seed and series-A venture capital fund. Joe is accountable for the firm's strategic vision and day-to-day mission, and leads all teams at the firm, including capital, investment, portfolio, and fund operations.   Since 2019, Joe's invested in companies like Firestorm, Epsilon3, Havoc AI, and notable early breakouts like Anduril, and Figure AI. And importantly for our conversation today, he recently led investments into Union, a new energetics prime where he is Co-Founder and Chairman. Today, Joe discusses his fascinating journey as a founder, how BVVC is enabling national security start-ups to scale effectively, and why winning the AI race will be crucial for the future of our country.   Highlights: Joe's journey (2:17)Why defense tech? (6:01)Fund in the field (8:26)Scaling national security startups (13:18)Union and the manufacturing advantage (19:01)The importance of AI (23:25)Why defense tech investments are crucial (27:29) Links: Joe Musselman LinkedIn Joe Musselman LinkedIn BVVC Website ICR LinkedIn ICR Twitter ICR Website   Feedback: If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co

    32 min
  7. MAR 18

    Taylor Lauber, CEO, Shift4 — Removing Pain Points: Providing payment solutions for merchants, from stadiums to mom-and-pop shops

    Running a hotel can mean processing all sorts of guest transactions, from check-in, to spa treatments, to a martini in the lobby bar. One company promises to consolidate all of those transactions — and all of that customer data — onto one single platform.   Taylor Lauber is the CEO of Shift4 payments, which trades under the symbol FOUR. Taylor's been with the company since 2018 with prior roles including President and Chief Strategy Officer, he was also one of the company's first interns 25 years ago.   Taylor joins us to discuss Shift4's incredible growth over the last few years, how they differentiate themselves in the crowded payments industry, and their strategy for generating new revenue streams organically or through M&A. Highlights: What is Shift4? (2:02)Shift4's Market Share (5:38)Brands within the brand (8:55)Taking over as CEO (10:26)Strategy for Organic Growth (11:49)M & A Strategy (13:58)Global Blue Acquisition (17:22)Stable Coin payment processing (20:18)Building cross-regional consistency (22:18)AI's evolving role in the business (23:47)Balancing growth and profitability (25:47)Exciting things ahead (27:41) Links: Taylor Lauber LinkedIn Shift4 LinkedIn Shift4 Website ICR LinkedIn ICR Twitter ICR Website Feedback: If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co

    31 min
5
out of 5
83 Ratings

About

In the increasingly crowded and competitive corporate and financial ecosystem, it’s harder than ever for companies to break through the clutter and be heard. The media, investors, agenda-driven influencers, even customers and competitors, are defining your business story on their terms. Therefore, it is imperative that companies take control and proactively drive the conversation with stakeholders in an effort to build & maintain equity value. In Welcome to the Arena from ICR, Co-Founder & Executive Chairman of ICR, Tom Ryan, interviews key business and financial players who influence the fate of public or aspiring public companies in the capital markets. As a former Wall Street Journal ranked sell-side equity analyst and the founder of one of the largest strategic communications firms in the world, Tom understands what it takes to navigate this complex environment. This is a forum for CEOs, CFOs, institutional investors, sell-side analysts, financial journalists, private equity professionals and other financial community participants to share their stories and give advice in an open and candid conversation. For more information, visit http://www.icrinc.com

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