Profit 2 Cash

Phoebe Dray

Phoebe is passionate, fun and driven to help you succeed in business.

  1. 02/21/2024

    75. Roller Coaster of Business with Michelle-Anne

    Today I introduce you to my great friend, mentor and client, Michelle-Anne of Those2Sisters as we chat about all the things...Listen in to hear Michelle's journey from the Police Force, to becoming a spiritual healer and channeler, business entrepreneur, and woman empowerment coach. We share with open honesty, vulnerability and candor about the roller coaster ride of business, the live of a mum in business and hear Michelle's answers (which surprised me) as to what she would do first if she had to start all over again. I hope you enjoy listening in to our chat as much I have enjoyed doing my very first interview podcast episode for 2024. I will be doing many more interviews this year, so if you know someone or are someone who would love to share your message on the Profit2Cash podcast please send me an email.As promised the links to Michelle's website and programs can all be found here:Inner Love Circle: https://those2sisters.au/inner-love-circleWebsite: https://www.those2sisters.com/Instagram: https://www.instagram.com/michelleannesoulhealerDon't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business. You can download the "8 Profit Levers" tool HERE! If you have loved today's episode, please share with your friends, write a review and subscribe. 😊Let's connect online:Facebook Group: https://www.facebook.com/groups/bizmasterysecrets Facebook: https://www.facebook.com/phoebo.greeningInstagram: https://www.instagram.com/phoebe_dray/LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/Website: https://phoebedray.com/F*R*E*E* Tools: https://phoebedray.com/resources/

    75. Roller Coaster of Business with Michelle-Anne
  2. 04/17/2023

    71. Profit Lever Six - Boom your Gross Profit Margin

    On today’s podcast episode we are deep diving into Profit Lever number 6, the Gross Profit Margin!The Gross profit margin is a key metric for measuring a business's profitability, representing the percentage of revenue that remains after subtracting the cost of goods sold. Here are some effective strategies to increase a business's gross profit margin:1.      Increase Prices: One of the most straightforward ways to increase gross profit margin is to increase prices. However, this should be done carefully, taking into account market conditions and the impact on customer demand. Increasing prices too much or too quickly can lead to decreased sales and customer dissatisfaction.2.      Reduce Cost of Goods Sold: Reducing the cost of goods sold can help increase gross profit margin. This can be achieved through various strategies, such as negotiating better prices with suppliers, sourcing materials or products from cheaper suppliers, or improving operational efficiency to reduce waste and other costs.3.      Optimize Product Mix: Analysing the profitability of different products or services offered and optimizing the product mix can help increase gross profit margin. This may involve focusing on higher-margin products or services, discontinuing low-margin offerings, or introducing new products or services that have higher profit margins.4.      Improve Inventory Management: Managing inventory more efficiently can help reduce costs and increase gross profit margin. This may involve implementing inventory management software, using just-in-time inventory systems, or reducing the amount of inventory held to minimize storage and holding costs.5.   Increase Sales Volume: Increasing sales volume can help increase gross profit margin, but this should be done without sacrificing profitability. This may involve increasing marketing and advertising efforts, expanding into new markets or product lines, or offering promotions or discounts to incentivize customer purchases.6.      Implement Cost Controls: Implementing cost controls can help minimize expenses and increase gross profit margin. This may involve implementing budgeting and forecasting processes, negotiating better payment terms with suppliers, or reducing overhead expenses such as rent or utilities.Overall, increasing gross profit margin requires a strategic approach that balances pricing, cost reduction, inventory management, and sales volume to achieve sustainable profitability.What is that one idea?Send me an email and let me know as I really want to be your biggest supporter in growing your profit this year. Don't forget to grab your F*R*E*E Profit Levers Calculator, asimple tool to show you the powerful impact focusing on each of the 8 Profitlevers can have your your business. You can download the "8 Profit Levers" tool HERE!If you have loved today's episode, please share with yourfriends, write a review and subscribe. 😊Let's connect online:Facebook Group: https://www.facebook.com/groups/bizmasterysecrets Facebook: https://www.facebook.com/phoebo.greeningInstagram: https://www.instagram.com/phoebe_dray/LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/Website: https://phoebedray.com/F*R*E*E* Tools: https://phoebedray.com/resources/

  3. 04/11/2023

    70. 4 steps to Create repeat, loyal customers!

    Today on the podcast I am sharing strategies to help you turn your customers into repeat, loyal customers, who become raving fans of your business. This strategy, to build loyal customers, is one of the most cost effective ways to grow the profitability of your business. Why? Well finding a new customer is costly! However, having an existing customer reengage with your business and spend more can be very low cost compared to finding that new customer. Also, if the existing customer loves your business and what you do, they are more than likely going to refer new customers to you. How can you WOW your existing customers and get them to come back more often, plus send you even more customers?The following are some examples of how to do this, what are ones you can think of or are already doing in your bsuiness:1. Personalisation - with technology you can collect a large amount of data from your customers and use this knowledge to personalise the offers you send to them. By using their past purchase data, plus their interests you can specifically send them targeted offers to increase the likely hood of them purchasing from you again2. Provide exceptional customer service and create loyal fans - EG Apple3. Offer subscriptions or membership programs4. Offer incentives for referrals What is that one idea? Send me an email and let me know as I really want to be your biggest supporter in growing your profit this year. Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business. You can download the "8 Profit Levers" tool HERE!If you have loved today's episode, please share with your friends, write a review and subscribe. 😊Let's connect online:Facebook Group: https://www.facebook.com/groups/bizmasterysecrets Facebook: https://www.facebook.com/phoebo.greeningInstagram: https://www.instagram.com/phoebe_dray/LinkedIn: https://www.linkedin.com/in/phoebe-dray-cpa-4a12018/Website: https://phoebedray.com/F*R*E*E* Tools: https://phoebedray.com/resources/

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Phoebe is passionate, fun and driven to help you succeed in business.