What does it take to become the person people recognize, trust, and turn to as the expert in your field? In this episode of Winners Find a Way, Coach Trent M. Clark sits down with Christine Blasdell, five-time #1 bestselling author, former broadcast journalist and radio host, and founder of Expert Authority Coach. Christine shares how entrepreneurs can stop hiding their expertise and start positioning themselves as a trusted authority. Her framework, The Expert Authority CODE, breaks the process into four key pillars: C — Clarity You need to be crystal clear about who you are, who you serve, and what you do. Christine explains that clarity isn't about trying to appeal to everyone. When you know exactly who you are and who you serve, you make it easier for the right people to recognize that you're the person they've been looking for. O — Ownership The next step is owning your expertise. Christine encourages entrepreneurs to recognize their talents, experience, skills, and accomplishments without confusing confidence with arrogance. You don't need to brag. You simply need to acknowledge what you're genuinely good at and confidently stand behind it. D — Delivery Expertise doesn't matter if nobody knows you have it. Christine talks about the importance of finding the right channels to communicate your message, whether that's: Podcasting Video Social media Writing a book Speaking Webinars and workshops Her message is simple: you have to be seen and heard in order to be trusted, and trust creates opportunities to get paid. E — Elevation Christine's final pillar is about recognizing and communicating the accomplishments you've already earned. She shares how she once overlooked her experience working for AOL and Microsoft MSN, even though those recognizable brands added significant credibility to her professional story. The lesson: Look back at what you've already accomplished. Some experiences that seem ordinary to you may be highly valuable to someone else. Don't Give Other People Your Power Christine also opens up about a difficult period in her broadcasting career when another host's behavior caused significant stress and made her consider leaving her career. She explains how changing her perspective helped her regain a sense of control and respond differently to the situation. Trent and Christine discuss how easily people can allow one negative comment, opinion, or criticism to influence their dreams. Whether you're an entrepreneur, athlete, creator, or professional, the message is clear: don't let someone else's opinion determine what you're capable of pursuing. Your Website May Be Losing You Business Christine also shares one practical marketing lesson every entrepreneur should consider: What happens above the fold on your website? You may only have a few seconds to capture someone's attention when they arrive on your website. Christine recommends using that valuable space to immediately communicate: Who you are What you do Who you help Why someone should trust you What action they should take next One of her favorite approaches is a short welcome video that lets potential clients see your face, hear your voice, and experience your personality and energy immediately. Instead of making visitors dig through pages of copy to understand what you do, make the message clear from the beginning. Key Takeaways Get clear about who you are, who you serve, and what you offer. Own your expertise without confusing confidence with arrogance. Find the communication channels that fit your strengths. Make your accomplishments visible instead of assuming people already know them. Don't allow someone else's criticism to define your potential. Your expertise needs to be seen and heard before people can trust it. Use the space above the fold on your website strategically. A short welcome video can communicate your personality and expertise faster than a long block of website copy. Look back at your experience—you may have more authority than you realize. About Christine Blasdell Christine Blasdell is an Expert Authority Coach, five-time #1 bestselling author, former broadcast journalist, radio producer and on-air host. With decades of experience in communication, broadcasting, podcasting, personal branding, and coaching, Christine helps entrepreneurs position themselves as trusted authorities in their industries. Her work focuses on helping experts become seen, heard, trusted, and paid. Connect with Christine Website: expertauthoritycoach.com Expert Authority Quiz: expertauthorityquiz.com Christine also offers a 30-minute coaching session designed to help entrepreneurs identify where they are now, where they want to go, and what steps can help them get there. About Coach Trent M. Clark Coach Trent M. Clark is a serial entrepreneur, leadership coach, speaker, and author of Leading Winning Teams. He spent more than 12 years coaching professional baseball, including experience with three World Series teams. Today, he helps leaders and organizations build winning teams and achieve greater growth. Website: coachtrent.com Listen & Subscribe If you enjoyed this episode, subscribe to Winners Find a Way and share this episode with an entrepreneur, leader, coach, or expert who needs to hear this message. Because winners don't just find a way— They build one.
