Episode 189: Travis Hahler & his book, Rethink Resistance: Embracing Neuroscience to Lead Transformational Change ABOUT TRAVIS Travis transforms how Fortune 500 companies navigate change by revealing a startling truth: Resistance isn't rebellion—it’s biology. As Senior Director of Global Strategy and Transformation at Salesforce, and Founder of The Neurological Nomad, Travis brings an unprecedented fusion of neuroscience and business acumen to organizational transformation. His unique journey conducting EEG research in Denmark, studying neuropsychology at Harvard, earning an MBA, and leading change at Google, Salesforce, and others, makes him a unique transformation expert who can explain why your amygdala sabotages your strategic plan and why you can blame everything on your basil ganglia. Over fifteen years, Travis has guided more than one hundred companies through successful transformations, earning him the nickname Resistance Fortune Teller for his uncanny ability to predict where change efforts will fail. His signature keynote, The Neuroscience of Change, has reached over 25,000 leaders across 150 global events, consistently delivering that aha moment when executives finally understand why 70 percent of transformations fail to achieve their goals. CONVERSATION HIGHLIGHTS • Travis introduces his background blending neuropsychology, neuroscience, and business transformation.• The misconception that resistance is rebellion and how to reframe it as a natural protective response.• Six neurological barriers affecting change: basal ganglia routines, overloading prefrontal cortex, exclusion pain, ambiguity, threat responses, and loss.• Practical leadership strategies aligned with brain science to navigate each barrier.• The importance of emotional regulation and empathy in parenting and leadership inspired by neuroscience.• How neuroscience understanding helps to normalize resistance, reducing ego threats for leaders.• The evolution of Travis’s work from consulting to public speaking and authoring the book "Rethink Resistance."• The role of language, poised by Brené Brown's insights, in shaping emotional experiences and understanding.• The future focus on applying neuroscience to AI transformations, emphasizing mindset shifts over tools. The MAIN QUESTION for you that comes out of my conversation with Travis is, To avoid the adverse and unfortunate effects of impulsive emotion, how much do you seek to understand the science of your mind when it comes to your leadership? FIND TRAVIS• Website: http://www.travishahler.com/• Instagram: https://www.instagram.com/theneurologicalnomad/• LinkedIn: https://www.linkedin.com/in/travisdhahler/• Link to order the book: https://linktr.ee/theneurologicalnomadFULL LINKEDIN ARTICLE: CHAPTERS00:00 - The Book Leads Podcast - Travis Hahler00:57- Introduction & Bio03:51 - Who are you today? Can you provide more information about your work?10:36 - What did you path to today look like?32:57 - How does the work you're doing today reconcile to who you were as a child?40:39 - What do you consider your superpower?43:54 - What does leadership mean to you?48:27 - Can you introduce us to the book we’re discussing?55:46 - How did you structure the book to take the reader on their journey?01:02:28 - What’s next for your writing?01:04:39 - What's changed in you in the process of writing this book?01:07:10 - What book has inspired you?01:12:31 - What are you up to these days? (A way for guests to share and market their projects and work.) This series has become my Masterclass In Humanity. I'd love for you to join me and see what you take away from these conversations. Learn more about The Book Leads and listen to past episodes: Watch on YouTubeWatch on YouTube MusicListen on SpotifyListen on Apple PodcastsRead About The Book Leads – Blog PostFor more great content, check out the catalog for my newsletter Last Week's Leadership Lessons, if you haven't already!