Front Office Sports Today

Front Office Sports

Sports is big business - and there is no offseason to the major moves, groundbreaking deals and culture-shifting moments happening across the world of sports. Front Office Sports Today is your daily guide on all things sports, business and culture. Join our host, Baker as he offers insightful commentary on breaking news and engages in conversations surrounding the biggest headlines, with guest appearances from athletes, executives, experts and more.

  1. 6d ago

    A Conversation With Allyson Felix, 7-time Olympic Gold Medalist Turned Investor,

    Allyson Felix, 7-time Olympics gold medalist turned investor, joins Portfolio Players for a conversation on the future of women’s sports, athlete-led investing, and the evolving business of track and field. Felix breaks down: • Her role shaping the vision for the LA28 Summer Olympics • Why track and field is at a pivotal moment globally • How athlete investors are becoming a more influential voice in sports • The strategy behind Always Alpha and backing women’s sports founders • Building Saysh and creating products designed for female athletes • The evolving ownership landscape and where she would invest next • Why representation at the decision-making level matters more than ever • What it takes to build lasting impact beyond competition This episode of Portfolio Players, presented by E*TRADE from Morgan Stanley, explores how athlete founders, capital, and long-term vision are reshaping the future of sports. Chapters: 01:27 — Celebrity Investors in Sports 01:47 — Intro: Assia Grazioli-Venier & Background 02:23 — From Tech to Juventus Boardroom 04:06 — Sports Teams as Modern Businesses 07:00 — Early Investment in Women’s Soccer 08:39 — Women’s Soccer Driving U.S. Growth 11:40 — Washington Spirit Investment Story 13:23 — Michele Kang’s Path to Ownership 15:24 — Why the NWSL Is Growing Rapidly 19:16 — Evaluating Teams Like Startups 21:41 — Celebrity Investors: What Actually Works 24:46 — Why Most New Leagues Will Fail 29:55 — Is Data Changing the Game? 31:46 — What She’d Invest in Next 34:31 — Career Advice & Closing Thoughts Portfolio Players is Front Office Sports’s original series exploring the deals, capital, and decision-makers shaping the future of sports business. Subscribe for more conversations with the industry’s top builders and investors. Learn more about your ad choices. Visit megaphone.fm/adchoices

    29 min
  2. May 26

    Inside the "New Media Landscape" of Sports with Kofie Yeboah

    The lines between legacy sports media and independent creators have never been more blurred, and few people are navigating that shift more thoughtfully than Kofie Yeboah. He has built a loyal audience around deep dives into obscure sports moments and milestones that most people have forgotten, and the way he thinks about content creation is fundamentally different from how traditional media operates. Kofie breaks down the real economics of going independent, from YouTube AdSense to Patreon to brand deals, and what it actually takes to sustain a career when no single revenue stream is guaranteed. He also weighs in on whether a large social following has now replaced a journalism degree as the most important credential for anyone trying to break into sports media today. YouTube is making moves into NFL games and the Oscars, Netflix is licensing podcasts from Barstool and the Ringer, and big media companies are rethinking how they invest in talent. Where does all of this leave the independent creator, and is the future of sports media actually just everyone on YouTube? CHAPTERS 0:00 Introduction and the Rise of Independent Sports Media 0:22 Legacy Media vs New Media: What Has Actually Changed 1:27 Where Old and New Media Will Be in Five Years 2:44 How Kofie Generates Content Ideas and Why Nostalgia Works 4:06 Staying Authentic When the Algorithm Wants You to Chase Trends 5:41 Advice for Young Journalists: Degree vs Social Following 7:53 The Economics of Going Independent in Sports Media 9:58 Netflix Licensing Podcasts and the Future of Creator Deals 14:15 YouTube Buying Media Rights and What It Means for Creators 16:07 NBA Tanking and How the League Should Fix It Learn more about your ad choices. Visit megaphone.fm/adchoices

    21 min
  3. May 22

    Mina Kimes on Hosting the Spelling Bee, Sports Emmy Nom, ESPN NFL Merger, and the Seahawks Sale

    Mina Kimes is an Emmy nominated NFL analyst, a Celebrity Jeopardy champion, and now the host of the Scripps National Spelling Bee airing on Ion on May 27th and 28th. It is one of the more unexpected and genuinely delightful career pivots in sports media right now, and the story of how it came together runs directly through her time on Celebrity Jeopardy. She also just received a Sports Emmy nomination for her analyst work at ESPN, NFL Live is up for one too, and ESPN is now absorbing NFL Network into its portfolio ahead of hosting the Super Bowl next year. What does that mean for her role, for the talent she already knows over there, and what does a sports media super team actually look like in practice? Then there is Pablo Torre's Pulitzer Prize, the Clippers ownership situation that Steve Ballmer keeps downplaying, and the Seattle Seahawks going up for sale. As one of the most prominent Seahawks fans in sports media, Mina has a very clear and very specific answer for what kind of owner she actually wants for that franchise. CHAPTERS 0:00 Introduction and the Scripps National Spelling Bee 0:34 How Mina Kimes Became Host of the Spelling Bee 1:34 What She Would Tell Her Second Grade Self About This Moment 2:31 Which NFL Player Would Crush the Spelling Bee 3:24 ESPN Trivia Scene and Celebrity Jeopardy Update 4:21 ESPN Sports Jeopardy Hosted by Joe Buck 5:10 Sports Emmy Nomination for Mina and NFL Live 6:12 ESPN Absorbing NFL Network and What It Means for Talent 7:21 Pablo Torre's Pulitzer and the Clippers Accountability Question 8:21 Who Should Buy the Seattle Seahawks Learn more about your ad choices. Visit megaphone.fm/adchoices

    10 min
  4. May 21

    Mark Cuban Explains The Business of Owning an NBA Team

    Mark Cuban joins Portfolio Players for a wide-ranging conversation on NBA ownership, NIL, sports betting, media rights, and the future of professional sports. Cuban breaks down: • Why he sold the Dallas Mavericks and whether he’d buy them again • How he helped bring Fernando Mendoza to Indiana and his approach to NIL • Why owning an NBA team today is completely different than 20 years ago • His thoughts on Vegas becoming a major sports market • Why leagues continue partnering with sports betting companies • The risks surrounding NBA Europe and global expansion • Why “ratings are irrelevant” in today’s sports media ecosystem • Why Cuban believes NBA games should only be 40 minutes long This episode of Portfolio Players, presented by  @etrade_frommorganstanley , explores how one of the most influential owners in modern sports views media, league economics, and the future of team ownership. Chapters: 2:07 - Helping Bring Fernando Mendoza to Indiana 3:25 - How Cuban Supports Indiana NIL 10:04 - Why Mark Cuban Sold the Mavericks 12:37 - Owning an NBA Team Today vs. 20 Years Ago 17:09 - Vegas Becoming a Sports Market 18:01 - Why Leagues Partner With Sports Betting Companies 22:56 - Why NBA Europe Is Risky 26:32 - Why Ratings No Longer Matter 30:12 - Why NBA Games Should Be 40 Minutes Portfolio Players is Front Office Sports’s original series exploring the deals, capital, and decision-makers shaping the future of sports business. Subscribe for more conversations with the industry’s top builders and investors. Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 min
4.8
out of 5
210 Ratings

About

Sports is big business - and there is no offseason to the major moves, groundbreaking deals and culture-shifting moments happening across the world of sports. Front Office Sports Today is your daily guide on all things sports, business and culture. Join our host, Baker as he offers insightful commentary on breaking news and engages in conversations surrounding the biggest headlines, with guest appearances from athletes, executives, experts and more.

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