She's The Business Podcast With Jessica Osborn

Jessica Osborn
  • 5.0 (21)
  • Entrepreneurship
  • Updated Weekly

She’s The Business Podcast is a weekly show bringing you inspiring stories and actionable advice to help you navigate the world of entrepreneurship and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn is a vibrant marketing leader and entrepreneur with 25+ years experience in growing businesses, an author and mother of two. She's an open book when it comes to business, sharing with you insightful bites of her proven strategies and behind-the-scenes glimpses of her #lessworkmorelife approach to business. You'll also love the relaxed conversations with other female founders, their honest stories and best advice on business strategies, mindset, body and soul health - everything you need to succeed as a freedom-seeking entrepreneur! Tune in each week to a new episode on She’s The Business - it's your weekly dose of inspiration and motivation you’ll look forward to! Hit subscribe now, and get ready to change your life! NOTE: Guest applications are ONLY accepted via the form found at https://www.jessicaosborn.com/STB-guest-application

  1. 4d ago

    306 - The 4 Strategies That Create Demand, Profit and Sustainability for Your Coaching Business

    After years working with female coaches, educators and advisors I see the same thing happening over and over – we’re commonly distracted by the “pretty” parts of business and missing awareness of the strategies that actually push the needle of your business forward. In this episode we’ll do a quick synopsis on the core strategies that drive demand, profitability, and ongoing sustainability as you grow. The same playbook I’ve used with high-performing brands and ambitious female entrepreneurs. These are the exact strategies that allow businesses to grow steadily and sustainably, regardless of your size or how noisy things get online. By the end you’ll know where to focus so you’re not just busy on the daily tasks, but consciously focused on the actions that build your business piece by piece. Listen now to hear Why most advice for women in business is severely lacking growth strategy and how to tell the difference What the four key strategies are that every successful, high-growth business has in place (and why the order matters) What most people get wrong about “differentiation” Why having a million different offer ideas could be holding you back, not opening more doors! Ready to shift from surface-level fixes to strategies that truly grow your business? Pop in your headphones and listen now – let’s put those gears in motion together! ....................................................... LEARN MORE WITH JESSICA - Master Your Marketing If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their industry so they are consistently in demand for their services. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and profitable business that fits your version of an ideal lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

  2. Jul 14

    305 - Why Business Awards Are A Clever Marketing Strategy For Entrepreneurs with Lauren Clemett

    Jump off that social media hamster wheel. An easier way to gain lasting visibility and credibility is with an often-forgotten-about marketing tool - awards. Yes, business awards! They're much more than a nice-to-have trophy. If you use this strategy correctly, awards are a savvy, long-term tool to build trust, raise your profile, and open up new opportunities. Many women look at business awards and think, “That’s not for me, I’m not ready yet” or “Those are for other people, who have done more than me.” And that's why they're the biggest 'missed opportunity' out there! I’m joined in this episode by Lauren Clemett, founder of the Audacious Agency and an absolute whiz when it comes to using awards to boost your business. Lauren’s background in branding and her years of experience as both an entrant and a judge make her the perfect person to bring some clarity and honest advice to the world of business awards. Here’s a taste of what we covered: Why are awards such a powerful marketing tool? What stops most women from entering awards, and should you wait for “the right time”? What separates a meaningful, respected awards program from the ones that just want your entry fee? How do you pick the right awards for your goals? The biggest mistakes people make when applying... and, How can you actually use your award (or nomination!) to build your profile and create content that lasts far beyond the awards night? Ready for a practical, myth-busting, and genuinely inspiring look at what awards can do for your business? Grab your coffee and tune in! About our guest: Lauren heads up The Audacious Agency, a premier profile building and award writing specialist company. A global thought leader in personal branding, with over three decades of experience in brand management and a reputation as a sought-after keynote speaker, Lauren empowers entrepreneurs and business owners to build powerful personal brands. As the brand navigator Lauren and her team help leaders to boldly stand out from the competition and be sought-after credible brand champions. Connect with Lauren: The Audacious Agency http://theaudaciousagency.com/ LinkedIn: https://www.linkedin.com/in/laurenclemett/ FB Page: https://www.facebook.com/LaurenClemett68 Youtube Channel: https://www.youtube.com/@audaciousagency2024

  3. Jul 7

    304 - 3 Keys to A Successful Coaching Offer

    Been wondering why your offers aren’t selling as easily as you’d hoped? Many coaches and online experts have shared that they're working around the clock but seeing little reward, or worse, their business feels more like an expensive hobby than a real source of income. The questions arise: What am I doing wrong? Is it the price? The copy? Too much (or too little) on the salespage? Maybe it's the social media content that's not working...? The trouble is that there's advice everywhere telling you to follow this set of rules, or that set, use a template, or copy what someone else is doing. It's always whatever the expert themselves is doing, and they make a good argument that others should do the same to achieve the same results. But - is that really true? Have you ever copied someone else's formula and found it didn't work the same for you? I have. Tons of times. Different experts. None of it fit quite right when I tried to use it. That's why I believe real success comes when you carve out your own path - something that fits your life, your skills, and the people you’re here to help. In this week’s episode, I’m sharing the three essentials for creating a coaching offer for YOUR business that not only sells, but also feels good to run - and actually turns a real profit. What does it take to create an offer your clients love and that sustains your lifestyle? Here’s what we’ll you'll discover when you listen to this expisode: Why does your offer need to stand out? What makes you unique and how does that difference attract the right clients instead of price shoppers? How do you create a balance between value and price? Why undercharging (or overstuffing your offer) never works out, and what creates a healthy, sustainable business for you and your clients? What happens when you add too much? How being generous could be harming your sales and client success rate. How does your offer design influence the experience? Why less can be more when it comes to a satisfying client journey. Tune in and get the insights you need to make your brilliant business grow more efficiently! ....................................................... LEARN MORE WITH JESSICA If you'd like to learn more about creating the type of offers that deliver profits and sales, then register for Master Your Marketing: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their industry so they are consistently in demand for their services. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and profitable business that fits your version of an ideal lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

  4. Jun 30

    303 - How to Build A Reputation Without Social Media: Publicity Tips for Female Entrepreneurs with KJ Blattenbauer

    What if getting more eyes on your business didn’t mean another minute on social media? Yep - really! It is entirely possible raise your profile and become the go-to in your space, without getting lost in the online noise. It’s the hardest way to get known when you’re competing for attention with thousands of others! That’s why I invited K.J. Blattenbauer, a powerhouse publicist with nearly 30 years of experience, to join me on the podcast. K.J. Blattenbauer turns overlooked experts into headline-makers using earned media - the kind you don’t have to pay for or “hack” your way into. Her approach is bold, direct, and refreshingly clear. She’s helped brands get featured everywhere from Forbes to Architectural Digest, and she breaks down exactly how you can get noticed too. What does she share in this episode? Why is earned media still so powerful, and how is it different from social posting? What are the biggest misconceptions about PR, and what does it actually take to become newsworthy (hint: you don’t have to be famous)? How can you pitch yourself so journalists and podcast hosts pay attention, instead of ignoring your email? What needs to be in place before you pitch, and how do you handle rejection or silence from the media? Why your own story and the questions you hear most from clients could be all you need to get started. If you‘ve always thought getting featured in the media sounds out of reach, listen in. You’ll get practical steps you can use right now to be seen for what you do best. Press play and let’s do this! About our guest: KJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she’s the go-to pro when you’re ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She’s also the author of the DIY PR book, How to Be a Media Darling, and her newest book: Pitchworthy, a modern guide to building lasting visibility and authority.   Connect with KJ: Hearsay PR www.hearsaypr.com Instagram: www.instagram.com/kjblattenbauer Instagram: www.instagram.com/hearsaypr Linkedin; www.linkedin.com/in/kjblattenbauer ………………………………………… Master Your Marketing - the LIVE Training for women! Discover what creates distinction, demand and buyer trust in today's market, for female coaches ready to step into their Expert Era. Sign up now: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED to hang with us! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their field. With over 25 years in marketing and 15 years as a successful entrepreneur, she helps women build programs that attract buyers without resorting to high-pressure sales or massive ad spend. As an active mother of two, she’s passionate about efficient, lean business models that produce six-figure profit without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

  5. Jun 23

    302 - Specialist vs Expert - How to Tell Which One You’re Perceived As

    Here's something you need to know: the online market has become more sophisticated and being a specialist is no longer enough to place you at the top of your niche. Now there's many specialists... it's taking a whole new level of specificity and OWNERSHIP to create the sort of distinction that gets you noticed and perceived as an expert. The timing of this episode is important because this year I've noticed many more women are ready to step boldly into the spotlight, but are falling short because they're failing to differentiate. Simply posting more, being on more podcasts and creating 'visibility' doesn't lead to clients UNLESS you're distinctly different from everyone else! Over the years, I've worked with many brilliant women who were hesitant to lean into their unique expertise because of old fears and judgements. It felt safer to be inclusive, to be for 'everyone', yet it was exactly this desire to be selected by more people that was causing them to be overlooked. Simply - it's time to take a stance. But knowing exactly where you stand is only half the battle! When you tune into this episode we'll take it a whole lot deeper and I’ll show you how finding your unique place of personal power can make you irreplaceable. Here’s what you'll get in episode 302: Why does distinction shape the quality of clients you attract? I share the connection between your perceived difference and the people who want to work with you. How can you tell if you’re still blending in with the crowd, or if you’ve truly claimed your own category? I lay out the signs and the powerful feeling to look for. What’s stopping women from naming themselves as experts, and how can you move past those barriers? Let’s call out the old stories and step forward confidently. How will mastering your unique expertise help you create a business that’s profitable, flexible, and fulfilling? I promise it’s not as out of reach as you might think. Ready to discover where you stand and how to step into your own expert era? Hit play and let’s get into it! ………………………………………… Master Your Marketing - THE Training for women who are tired of being overlooked! Discover what creates distinction, demand and buyer trust in today's market, for female coaches ready to step into their Expert Era. Sign up now: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

  6. Jun 16

    301. Brand Voice Tips: The Power of Speaking Your Truth with Julia Michelle

    Have you started worrying that your brand sounds just like everyone else’s, no matter how many “expert” tips you use to write in your 'own voice'? On this episode of She’s The Business Podcast, I’m challenging the whole idea that we need to focus on chasing audience growth first, and instead, show you that it's much easier to grow an audience if you find your own voice first so you can stand out with confidence and a distinctly different feel. So many women in business are taught to edit themselves, to try and sound the way they “should” rather than how they want. But what if that’s exactly what’s making you invisible? It’s time to get a little rebellious and talk about how you can connect with the right people by being unmistakably yourself. Joining me for this important discussion is the fabulous Julia Michelle, a former ER nurse who became a brand voice strategist after navigating her way through building her own brand - with zero business or marketing experience! She’s an expert in helping women move past the traditional marketing rules, find their vibe, and speak with clarity and real conviction. Here’s what we explore in this episode: Why is “audience first marketing” a trap, and what should we focus on instead? What does it really mean to develop a brand voice that fits who you are? How can you start recognising (and letting go of) the pressure to follow trends and copy others? How do you take a firm stand in your messaging without feeling like you have to be loud or controversial? What practical steps can you take to sound like you… and actually attract your ideal clients?   If you’re ready to earn trust, show off your expertise, and start attracting clients who truly get you, this is an episode you won’t want to miss. Bring a notebook! About our guest: Julia Michelle’s professional journey began in the fast-paced environment of emergency nursing, where she developed a deep appreciation for attention to detail and learned to balance critical thinking with intuition. These skills became the foundation of her next chapter when she transitioned from ER nursing to entrepreneurship in 2020. Since then, Julia has dedicated her work to empowering women to confidently express themselves in business without being constrained by the expectations or opinions of others. Her passion for brand voice began when an early client, Rebecca, hired her to rewrite her website. Within just a week of launching the new site, Rebecca’s private therapy practice was fully booked and operating with a waitlist. The experience sparked Julia’s fascination with the power of authentic messaging. As she continued studying brand voice and marketing, Julia noticed a common pattern: many women were being taught to follow conventional marketing rules rather than trust their own expertise and unique perspectives. Today, she helps women challenge outdated marketing myths, understand the true meaning of branding and brand voice, and recognize the details that make communication impactful. Through her work, Julia encourages women to speak with confidence, embrace authenticity, and share their message in a way that feels genuinely their own. Connect with Julia: Business name & website link Julia Michelle Agency https://juliamichelleagency.com/ Instagram: https://www.instagram.com/julia.michelle.agency/ ………………………………………… Master Your Marketing - LIVE Training! Discover what creates distinction, demand and buyer trust in today's market, for female coaches ready to step into their Expert Era. Sign up now: https://jessicaosborn.com/mym ------------------------------- Are you a woman in business? YOU’RE INVITED to hang with us! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their field. With over 25 years in marketing and 15 years as a successful entrepreneur, she helps women build programs that attract buyers without resorting to high-pressure sales or massive ad spend. As an active mother of two, she’s passionate about efficient, lean business models that produce six-figure profit without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

  7. Jun 9

    300 - Why Women's Rights Must Be Restored

    Welcome to episode 300! I couldn’t let this milestone pass without addressing something really important: what it means to be a woman in business today, and why the spaces we create matter. There’s been a lot of noise in Australia and around the world about whether we, as women, should be able to have our own spaces - whether that’s business events, support groups, awards, or even shelters. With conversations heating up everywhere from Parliament to social media, I wanted to bring it here to our community, because helping women succeed is why I started this podcast in the first place. Today, I’m sharing why female-only spaces matter to me both personally and professionally. I also touch on how changes to the law have taken away our ability to define and protect these spaces, and what that means for women in business. This is a real-world look at what we’re experiencing right now, why it matters, and how we can stand up for our rights without losing our sense of acceptance and inclusion. Here’s what I cover in this episode: Why are we talking so much about women-only spaces? What’s changed in our laws and why does it matter for us in business? What impact does removing the legal definition of “female” or “woman” actually have on our everyday lives, our safety, and our opportunities? How do gender gaps in leadership, pay, and funding still show up for women entrepreneurs, and what are we doing to close them? Why does having the option for female-only networks, support groups, and business programs matter for women’s confidence, safety, and growth? This is a conversation about our rights, our experiences, and our future. If you’ve ever wondered why these issues spark such strong opinions, or how they could affect your own journey, you’ll want to listen in. I’m so glad to have you with me for episode 300! ……………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

  8. Jun 2

    299 - How An Old Identity Was Holding Back Progress

    This is the story of how an old identity that I thought I had left behind, was still hiding in the background, holding me back, and slowly breaking apart my business! This week, I’m opening up about a very personal journey, one that took me right back to my old “corporate Jess” identity and showed me how she had quietly lingered behind the scenes, influencing my decisions and keeping my business from being fully aligned with who I am today. As women in our 40s and 50s we've experienced many identity shifts during our life: from child to teen, to adult, employee, and now entrepreneur. Add in wife, mother and other hats we might have worn and there's a lot of past and present 'selves' who each learned ways to be 'safe' and formed beliefs about what success really means. And, sometimes the ones we thought we’d left behind are still there, shaping our choices in ways we don’t notice until something finally drops into your awareness and you see the pattern. In this episode, I’m sharing how uncovering one of my past identities gave me insights that changed everything about how I was seeing my business and finally helped me make decisions that were aligned to my current and future self - not tied to the past! If you’ve ever second-guessed whether old habits or mindsets from a past life might be playing a bigger part in your journey than you wish, I encourage you to listen in. Here’s what you’ll hear me explore: Why does transitioning from a long-standing career to entrepreneurship often feel unsettling, even when it’s what we want? What are the subtle signals that some old beliefs or parts of your past self might still be influencing your choices as a business owner? How did I finally spot the hidden brakes that “corporate Jess” was putting on my business, and what did I do to shift out of those patterns? Why letting go of an outdated identity might be the most empowering move you make for your business and your personal life. How can you begin to step fully into the expert role that’s truly yours, and find a way to build your business so it supports both your ambition and your lifestyle?   Ready for some real talk and maybe a few lightbulb moments? Tune in to this week’s episode and let’s figure it out together. ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

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She’s The Business Podcast is a weekly show bringing you inspiring stories and actionable advice to help you navigate the world of entrepreneurship and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn is a vibrant marketing leader and entrepreneur with 25+ years experience in growing businesses, an author and mother of two. She's an open book when it comes to business, sharing with you insightful bites of her proven strategies and behind-the-scenes glimpses of her #lessworkmorelife approach to business. You'll also love the relaxed conversations with other female founders, their honest stories and best advice on business strategies, mindset, body and soul health - everything you need to succeed as a freedom-seeking entrepreneur! Tune in each week to a new episode on She’s The Business - it's your weekly dose of inspiration and motivation you’ll look forward to! Hit subscribe now, and get ready to change your life! NOTE: Guest applications are ONLY accepted via the form found at https://www.jessicaosborn.com/STB-guest-application

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