The Business Behind Small Business

Sevana Stone

Most small businesses don't fail because of a bad idea. They fail because of what happens behind the scenes — the operations no one explained, the finances that quietly got out of hand, the marketing that never connected, and the moments where the wrong decision at the wrong time cost everything. The Business Behind Small Business exists for that gap. Each episode, host Sevana Stone breaks down one piece of what it actually takes to run a small business — from pricing and packaging to contracts, payroll, cash flow, government contracting, and knowing when to bring in outside help. Every episode opens with a story from business history: a real company, a real founder, a real lesson that maps directly to what small business owners face today. Then a local business owner or subject-matter expert joins the conversation as a co-host — not as an interview subject, but as an equal at the table. This is a small business education podcast for owners who are tired of surface-level advice. If you're running a company in the DMV — or anywhere — and you want to understand the real mechanics of staying in business, growing profitably, and not learning the expensive lessons twice, this show is for you. New episodes publish twice monthly. The BBSB Roundtable brings the conversation to a small, invite-only group of local owners every month. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association.

  1. 3d ago

    Building a Business Without Being the Brand: When You Are the Product

    What happens to your business when you take a vacation, get sick, or try to sell? Host Sevana Stone talks with Scott Hopper, retired Air Force colonel and CEO of Hopper Consulting, about building a business with value beyond your personal reputation. We start with Martha Stewart, a brand that was the person. When she was unavailable, the company's stock fell from above $36 to under $4. Then Scott shares what he's doing about the same problem, and he's open that he's still working on it. In this episode: Why a personal brand can become a liabilityWhite labeling, templates and "just go do it" delegationBranch plans: every assumption needs a backupSuccession planning when your name is on the doorPutting your team out front instead of stepping backDocumenting processes by position, not person Chapters: 0:00 The problem with a business that runs through you 2:24 From the Air Force to consulting 5:14 Martha Stewart case study 14:46 Three strategies: white labeling, templates, empowerment 21:22 Branch plans and risk mitigation 25:26 Succession planning 36:25 Marketing the shift away from founder-led 40:51 Book recommendations Links: "A Minute of Margin" by Dr. Richard A. Swenson | Rediscover the space you need in between your work, your schedule, and your limits by eliminating unneeded frustrations and reflecting on how you spend your time.    "Building a StoryBrand" —Donald Miller | The core argument: make the client the hero, not you. This is the framework for shifting from a personality-driven brand to a client-outcome-driven brand — without losing authenticity.  "Built to Sell" — John Warrillow | The most direct answer to this episode's central question. A business owner realizes their business can't be sold because it's too dependent on them — and then builds it so it can. The definitive playbook for creating business equity beyond personal presence. "Unreasonable Hospitality" — Will Guidara | About building a team that carries a vision with extraordinary care. The founder doesn't disappear — the vision is transferred. One of the best books on building a culture that doesn't depend on one person. "The E-Myth Revisited" —Michael Gerber | The foundational argument for systems over personality in business. If you haven't read this, read it before Season 6 starts.  Guest: Scott Hopper, Hopper Consulting Sponsor: Old Town Fairfax Business Association  Tags:  #personalbrandbusiness, #businessequity, #successionplanning, #smallbusinesssystems, #documentprocesses, #delegation, #sellingyourbusiness, #smallbusinesspodcast, #leadership Show your support! Donate Below: The Business Behind Small Business (The Business Behind Small Business Support) Send us Fan Mail Support the show  Subscribe on Apple Podcasts, Spotify, and YouTube. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association.

  2. Oct 15

    AI vs. CFO: Could ChatGPT Be Part of Your Executive Team?

    AI is already in your business, whether you’ve formalized it or not. In this episode, Sevana Stone and Corby McGordon break down how small business owners can use AI strategically for efficiency without handing over judgment, accountability, or human nuance. The conversation focuses on practical use cases, especially in finance, exit planning, and operations, and why the human brain still has to stay in the room. Corby Megorden is a principal at ENNIS Legacy Partners.  They work with small to mid-sized business owners to plan their exits and realize their exit goals. Corby has been a Financial Planning and Analysis professional since the late 80’s and his experience has been both in senior Operations and senior Finance Roles. Corby helps owners gain clarity on what drives the finances of the business and help them get the machine running smoothly. Key topics In this episode, Sevana Stone introduces AI as a strategic business tool, not just a faster way to write emails or search for information.Corby McGordon frames AI as a very capable intern or junior employee that needs clear direction, explicit boundaries, and human oversight.The discussion traces the spreadsheet revolution back to VisiCalc in 1979 and compares that inflection point to modern AI adoption.Corby explains where AI is strongest in his work - repetitive mechanics like reading PDFs, generating spreadsheets, and processing known variables.Both hosts stress that AI struggles with assumptions, interpretation, context, and emotionally informed judgment, which are central to financial analysis.Corby emphasizes human accountability in client work, including the rule that AI should never send anything directly to a client without review.The conversation highlights legal, compliance, and confidentiality risks, including concerns around AI and attorney-client privilege.They discuss how AI can bloat output, create more work, or encourage overreliance if users stop thinking critically.Corby shares how he uses Claude for calculations and model building, while ChatGPT is better for explanatory and verbal work.The episode closes with a practical reminder: AI is best used for low-hanging fruit, administrative drag, and routine tasks, not for replacing human judgment in hiring, leadership, or decision-making.Timestamps 00:00 - AI is already here and the real question is strategy  00:55 - Meet the hosts and Corby McGordon’s finance and exit planning background  02:01 - Why Corby’s AI workflow stood out  03:03 - AI as an eager intern that needs direction  04:03 - Why better tools may improve communication and articulation  04:31 - VisiCalc and the first big business software inflection point  05:58 - The professionals who adopted the tool became more powerful  07:10 - What AI actually does well in Corby’s business  08:29 - Where AI breaks down on interpretation and analysis  09:37 - Why the human factor still matters in assumptions  10:31 - Spreadsheets, AI, and the rise of extra work instead of less work  11:57 - Why small business owners need problem solving, not data overload  13:26 - Human accountability and the rule that AI never sends client work  14:44 - Legal and confidentiality concerns in an AI world  16:27 - Using AI for options and research without outsourcing judgment  17:45 - Keeping AI from over-suggesting and distracting from priorities  18:18 - How to prompt AI so it understands what you need  19:22 - Memory limits and output storage issues in AI workflows  20:33 - Claude for calculations and ChatGPT for narrative work  22:32 - Why tool preference is about output style and use case  23:29 - Why CRM and business software rarely solve the real problem  24:50 - Exit planning is about owner goals, not just maximizing value  26:42 - Where AI should not make the decision for you  27:56 - Why human chemistry matters in hiring and team building  29:07 - Why uncertainty breaks simple algorithms  30:20 - Critical thinking can degrade when AI becomes the main advisor  31:29 - Why more data is not always better  32:27 - Corby’s current AI stack and how he chooses tools  33:40 - Start with one tool, then expand by need  34:47 - Sevana’s own automation stack and how tools free up time  36:56 - Matching the tool to the sophistication of the need  37:43 - AI should save time, money, and manual effort  38:14 - How automation frees team members for higher-value work  40:14 - No business is completely outside the benefit of AI  41:18 - Roll out AI from the lowest level to build ownership  42:50 - Why Corby points clients to other experts when needed  44:08 - Recommended books and the Exit Readiness Podcast  47:37 - Sevana’s recommended books, research sources, and AI platforms  49:31 - Final wrap-up and show close Notable quotes “AI isn't coming for your business. It's already there.” “The people replaced by AI will not be replaced by AI. They will be replaced by the people who learn how to use the information.” “Everything that we do is a draft.” Action items Audit your current AI use and ask whether it is saving time or simply creating more output.Set a clear rule that AI-generated client work must be reviewed by a human before it goes out.Identify one repetitive, low-value process and test AI or automation there first.Use AI for drafting, summarizing, extracting data, and generating options, not final decisions.Train your team to own the tool rather than fear it.Choose one platform that fits your actual workflow, then learn it well before expanding.Recommended titles mentioned in the episode Prediction MachinesCo-IntelligenceFinish BigWalking to DestinyExit Readiness PodcastClaude  ChatGPT Notion AI MIT Sloan AI  Send us Fan Mail Support the show  Subscribe on Apple Podcasts, Spotify, and YouTube. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association.

  3. Sep 1

    Government Contracting for Small Business: How to Get In, What to Know, and What Owners Get Wrong

    Government contracting has long been one of the most reliable paths to growth for small businesses in the DMV — but the rules just changed, and most small business owners haven't caught up. Whether you're already in GovCon or considering it, the moves you make in the next few months matter more than they have in decades. This episode opens with how small businesses got a seat at the federal contracting table in the first place. After World War II, federal contracts were dominated almost entirely by large corporations. Congress passed the Small Business Act in 1953 to guarantee small businesses a share of that spending, and the set-aside system was born. The lesson for today's small business owner: that system was created by political will — which means it can be reshaped by political will, and that's exactly what's happening now. Sevana Stone is joined by GovCon attorney Cherylyn Harley LeBon to break down what's actually changed for small business government contractors in 2025 and 2026: shifting federal spending priorities, agency restructuring, an overhauled Federal Acquisition Regulation (FAR), and a new push toward performance-based, fixed-price contracts. We cover which certifications — 8(a), WOSB, HUBZone, SDVOSB — still open doors right now, the prime-versus-sub decision in a restructuring market, how to find opportunities before they go public, and why over-relying on federal revenue has become a real risk for small business owners. This episode is for small business owners already doing government contracting who need a survival playbook for the next two years, and for small business owners weighing whether to get into GovCon at all. HISTORICAL FIGURE: The Small Business Act of 1953 / Cherylyn Harley LeBon KEYWORDS: government contracting 2026, GovCon changes small business, FAR overhaul small business, government contracting attorney, small business set-aside program SAM.gov (System for Award Management) — https://www.sam.gov — mandatory registration; nothing else matters if this isn't currentSBA Federal Contracting — https://www.sba.gov/federal-contracting — plain-English overview of the certification programs (8(a), WOSB, HUBZone, SDVOSB)APTAC / Find Your PTAC — https://www.aptac-us.org — free technical assistance centers, searchable by locationUSASpending.gov — https://www.usaspending.gov — research where federal money is going and what competitors are winningGovWin by Deltek — https://iq.govwin.com — paid pipeline-intelligence tool for tracking upcoming opportunities Recommended Books  Government Contracts in Plain English — NOLO PressThe Small Business Guide to Government Contracts — Steven KoprinceSend us Fan Mail Support the show  Subscribe on Apple Podcasts, Spotify, and YouTube. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association.

  4. Jul 15

    The Cost of Staying Comfortable: Why Playing It Safe Is the Riskiest Move Your Small Business Can Make

    EPISODE DESCRIPTION: For small business owners, staying comfortable feels like stability. It rarely is. The clients you keep at discounted rates, the systems you don't fix, the service you don't expand, the hire you keep putting off — comfort has a cost, and it compounds quietly until it doesn't. This episode opens with Blockbuster vs. Netflix — the most instructive cautionary tale about what happens when a dominant business mistakes its current position for safety. Blockbuster had the brand, the locations, and the customer base. Netflix had the willingness to be uncomfortable. We know how it ended. Then we bring it to the scale of the small business owner: how to identify where you're playing it too safe, what it's actually costing you, and how to make calculated moves without betting the company. This episode is for the small business owner who knows something needs to change but has been waiting for the right time. The right time is the episode. CTA: New episodes publish every 1st and 15th. Subscribe on Apple Podcasts, Spotify, and YouTube. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association. HISTORICAL FIGURE: Blockbuster vs. Netflix Send us Fan Mail Support the show  Subscribe on Apple Podcasts, Spotify, and YouTube. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association.

  5. 11/18/2025

    Why Small Business Owners Undercharge-And How to Fix Your Pricing

    Most small business owners don't undercharge because they don't know their numbers. They undercharge because pricing is emotional — tangled up in fear, comparison to competitors, and the belief that "affordable" is a strategy. It isn't. This episode breaks down why small business owners hesitate to charge what their work is worth, how pricing psychology works in your favor when you understand it, and the three frameworks (cost-plus, value-based, and capacity-based) that strip emotion out of the decision. We also cover how to raise prices on existing clients without losing them. Apple's pricing revolution is the anchor story — how Steve Jobs returned to a struggling company and made products more expensive, not cheaper, and built a brand that made premium pricing feel obvious. If every client says yes immediately, you're underpriced. This episode helps small business owners fix that. Key Topics: Pricing communicates value; low prices may imply low value.Restructured pricing changes perception, not just numbers.Align pricing with customer behavior, not tradition.Consistency in pricing builds trust and credibility.Emotional benefits can justify premium pricing.Market value should guide pricing, but not dictate it.Confidence in pricing is crucial for business owners.Tiered pricing can make changes more consumable.Testing pricing in the market provides valuable feedback.Pricing should reflect both costs and perceived value. ************************ Our podcast is originally a video podcast, so see us on YouTube or Spotify too. ************************ Got questions or have a topic you want Sevana to cover? Email at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode! ****************************  New episodes publish every 1st and 15th. Subscribe on Apple Podcasts, Spotify, and YouTube. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association.  Website - Check out our website!  https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company. #SmallBusiness #PricingStrategy #SmallBusinessTips #ValueBasedPricing #Entrepreneur #BusinessGrowth #PricingPsychology #SmallBusinessOwner #HowToRaisePrices #BusinessTips qNcsLnN5m988yL8o6K7S Send us Fan Mail Support the show  Subscribe on Apple Podcasts, Spotify, and YouTube. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association.

    Why Small Business Owners Undercharge-And How to Fix Your Pricing
  6. 06/06/2025

    Rebranding Your Small Business: How to Know When It's Time and How to Do It Right

    88. Rebranding is one of the most misunderstood moves a small business can make. Done right, it opens new markets, resets a damaged reputation, or realigns a business with where it's actually going. Done wrong — or done for the wrong reasons — it confuses existing clients and wastes money you don't have. This episode covers the real reasons small businesses should consider rebranding (and the wrong ones that trap owners into expensive pivots), the timing signals that tell you the moment is right, and how to execute a rebrand without alienating your current audience in the process. The anchor story is Pepsi-Cola — how Caleb Bradham turned "Brad's Drink" into one of the most recognized beverages in the world through a name change and intentional repositioning. Same product. Different story. Completely different trajectory. If you've been wondering whether your brand still fits where your small business is going, this episode gives you the framework to decide. ************************ Our podcast is originally a video podcast, so see us on YouTube or Spotify too. ************************ Got questions or have a topic you want Sevana to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode! ****************************   | New episodes publish every 1st and 15th. Subscribe on Apple Podcasts, Spotify, and YouTube. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association.   Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com  Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!  Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company. #SmallBusiness #Rebranding #SmallBusinessMarketing #BrandIdentity #SmallBusinessOwner #BusinessStrategy #BrandRefresh #Entrepreneur #SmallBiz #MarketingTips Send us Fan Mail Support the show  Subscribe on Apple Podcasts, Spotify, and YouTube. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association.

  7. 04/21/2025

    How to Create Service Packages for Your Small Business (And Stop Quoting One-Offs)

    87. Most service-based small businesses quote work one project at a time — and that model quietly limits both income and client retention. Packaging your services changes the dynamic: it makes your pricing predictable, your value clearer, and your client decisions easier. This episode walks through the complete process of building service packages for a small business: how to identify your core services, group them into tiers that make sense for different client budgets, price them in a way that protects your margins, and name and describe them so clients can actually understand what they're buying. If you've been stuck in the hourly billing trap or losing proposals because your pricing feels inconsistent, this episode gives small business owners a step-by-step framework for packaging services in a way that works  ************************Our podcast is originally a video podcast, so see us on YouTube or Spotify too. ************************Got questions or have a topic you want Sevana to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode! **************************** New episodes publish every 1st and 15th. Subscribe on Apple Podcasts, Spotify, and YouTube. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association.   Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company. #SmallBusiness #ServicePackages #ServiceBusiness #SmallBusinessOwner #Entrepreneur #PackageYourServices #HowToPrice #SmallBiz #BusinessTips #ValueBasedPricing Send us Fan Mail Support the show  Subscribe on Apple Podcasts, Spotify, and YouTube. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association.

    How to Create Service Packages for Your Small Business (And Stop Quoting One-Offs)
  8. 03/01/2025

    Small Business Catch-all: GovCon, Profit Margins, Payroll Costs, and the Changing Landscape of DEI

    86. How does the demise of DEI affect small business? What to do if you are a government contractor in 2025? How to know what profit margins should you have? How much does your payroll really cost you? Today, Sevana and Tiffany talk a little bit of everything in business. ************************ Our podcast is originally a video podcast, so see us on YouTube or Spotify too. ************************ Got questions or have a topic you want Sevana to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode! ****************************  New episodes publish every 1st and 15th. Subscribe on Apple Podcasts, Spotify, and YouTube. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association.  Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com  Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!  Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company. #smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness  Send us Fan Mail Support the show  Subscribe on Apple Podcasts, Spotify, and YouTube. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association.

    Small Business Catch-all: GovCon, Profit Margins, Payroll Costs, and the Changing Landscape of DEI

Ratings & Reviews

5
out of 5
4 Ratings

About

Most small businesses don't fail because of a bad idea. They fail because of what happens behind the scenes — the operations no one explained, the finances that quietly got out of hand, the marketing that never connected, and the moments where the wrong decision at the wrong time cost everything. The Business Behind Small Business exists for that gap. Each episode, host Sevana Stone breaks down one piece of what it actually takes to run a small business — from pricing and packaging to contracts, payroll, cash flow, government contracting, and knowing when to bring in outside help. Every episode opens with a story from business history: a real company, a real founder, a real lesson that maps directly to what small business owners face today. Then a local business owner or subject-matter expert joins the conversation as a co-host — not as an interview subject, but as an equal at the table. This is a small business education podcast for owners who are tired of surface-level advice. If you're running a company in the DMV — or anywhere — and you want to understand the real mechanics of staying in business, growing profitably, and not learning the expensive lessons twice, this show is for you. New episodes publish twice monthly. The BBSB Roundtable brings the conversation to a small, invite-only group of local owners every month. Mind the business behind your business. Proudly sponsored by the Old Town Fairfax Business Association.