The WEBB Remedy Podcast

WEBB Squared - an NC non-profit

The WEBB Remedy Podcast is an entrepreneurial Mindset Shifting project of WEBB Squared, a nonprofit incubator/accelerator supporting small businesses and entrepreneurs in North Carolina.  Through tailored coaching and innovative training, WEBB expedites this transformation, empowering entrepreneurs to develop their enterprises with confidence, resources, and influence, thereby effecting positive change within themselves, their businesses, and their communities.Hosted and produced by Rinnie Orr, co-founder of WEBB Squared, the WEBB Remedy Podcast showcases the stories, missions and visions of the businesses and entrepreneurs served through WEBB services.   Each episode delves into the challenges and triumphs of BIPOC entrepreneurs, offering insights and inspiration for those navigating the path to success. With a focus on fostering economic inclusivity and diversity, the podcast serves as a platform for authentic conversations that empower and uplift the entrepreneurial community.Please enjoy the podcast!

  1. 2d ago

    More than a Bookstore: Building Community through the Ink Crypt, A conversation with book enthusiast and entrepreneur Victor Harris

    Send us Fan Mail What happens when a lifelong love of books becomes a business that helps stories, culture, and community find their next chapter? Welcome to The WEBB Remedy Podcast, a mindset-shifting podcast from WEBB Squared, a nonprofit working to recognize and address the wealth gap by building a supportive ecosystem for rural and underrepresented entrepreneurs in and around Chatham County, North Carolina. In this episode, host and producer Rinnie Orr sits down with Victor Harris, founder of The Ink Crypt, an independent online bookstore based in Pittsboro, North Carolina. Victor shares the story behind his lifelong love of reading and the family influences, educational experiences, and early work opportunities that helped shape his relationship with books. He also discusses his time working at UNC Press as a high school student and how that experience introduced him to a space where books, learning, and the written word were deeply valued. The conversation explores what makes The Ink Crypt unique, from its focus on literary discovery to its commitment to giving books another life. Victor explains how he curates the store’s selection, the kinds of books that come through trade-ins, and the joy of helping readers discover unexpected treasures. Rinnie and Victor also discuss the broader role of independent bookstores, including their importance as cultural, educational, and community spaces. Together, they consider what it really takes to sustain a bookstore—especially in a digital marketplace—and why loving books is only one part of the work involved in running a successful bookstore. A Conversation About More Than Books At the heart of this episode is a conversation about entrepreneurship, memory, culture, and community. The Ink Crypt is not simply an online store. It is an expression of Victor’s relationship with books and a space where readers can encounter stories, ideas, and possibilities. The episode also highlights the work behind the experience—the planning, curation, customer service, visibility, and community support required to keep an independent bookstore alive. For more information on Victor and The Ink Crypt: theinkcrypt.com Support the show Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared. Become a changemaker today! Support WEBB Squared’s annual campaign.  We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

    More than a Bookstore: Building Community through the Ink Crypt, A conversation with book enthusiast and entrepreneur Victor Harris
  2. 2d ago

    Economic Growth, Workforce Development & Community Wealth in Chatham County

    Send us Fan Mail How can the growth happening across Chatham County and Siler City create more pathways to meaningful work, workforce development, entrepreneurship, and lasting community wealth? In this episode of The WEBB Remedy Podcast, we continue our Money Mindset series - sponsored by PNC Bank. We explore how local economic development, public policy, and community growth shape what entrepreneurs believe is possible. Our guest, Siler City Commissioner and Mayor Pro Tem Travis Patterson shares his perspective on the changes taking place in Siler City and throughout Chatham County.  We discuss the opportunities that growth can create, the challenges it can bring, and the importance of making sure longtime residents, small business owners, and underrepresented entrepreneurs have a meaningful place in the county’s future. Together, we consider how economic development influences more than buildings, businesses, and investment. It also affects people’s sense of belonging, access to opportunity, and belief in what they can build for themselves, their families, and their communities. In This Episode, We Discuss: The economic growth taking place in Chatham County and Siler CityHow local development can shape entrepreneurial opportunityThe relationship between public policy and small business successWho benefits from growth—and who may feel left outThe importance of community voice in economic developmentHow entrepreneurs can stay informed and engagedWhat it means to build an inclusive future for Siler CityThe role of collaboration, dialogue, and shared responsibility in community growthA Key Takeaway Growth is not only about what gets built. It is also about who gets access, who gets heard, and who is invited to participate in the opportunities being created. Connect with Travis Patterson: Email: travisrpatterson@gmail.com Facebook LinkedIn: About WEBB Squared: WEBB Squared is a nonprofit incubator and accelerator building wealth through entrepreneurship for Black and Brown businesses in Chatham County. We offer free entrepreneurial coaching, mindset workshops, and promotion of BIPOC businesses in our community.   Learn more at www.webbsquared.org email: rinnie@webbsquared.org Special Thank You to our Money Mindset Podcast Sponsor: This Money Mindset series is brought to you by PNC Bank, a proud supporter of The WEBB Squared and the entrepreneurial community we serve. Support the show Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared. Become a changemaker today! Support WEBB Squared’s annual campaign.  We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

    Economic Growth, Workforce Development & Community Wealth in Chatham County
  3. Aug 17

    Marketing with Conscience: A Conversation with Lysandra Weber, Marketing Consultant

    Send us Fan Mail What does it really mean to market with a conscience? In this episode of the WEBB Remedy Podcast, host Rinnie Orr, Executive Director and podcast producer for WEBB Squared, sits down with Lysandra Weber for a thoughtful conversation about marketing, values, creativity, and what it takes to build a business with intention. Lysandra is the artist behind WEBB Squared’s logo, and her approach to marketing goes far beyond visibility. She believes marketing is about telling the truth, building trust, and helping the right people find you. That philosophy  -  Marketing with a Conscience - shapes the way she supports entrepreneurs, artists, makers, and creative businesses. During the conversation, Lysandra shares her entrepreneurial journey, reflecting on the experiences that first pulled her into marketing and the lessons she learned working with global brands, creative ventures, and her own clothing brand. She also talks about the kind of clients she loves working with, why authenticity matters so deeply in branding, and how to create marketing that feels aligned, human, and effective. Rinnie and Lysandra also explore: what “Marketing with a Conscience” looks like in real lifehow to build trust through authentic messagingwhere creative inspiration comes fromadvice for entrepreneurs who are just getting started with their marketingwhat it means to build a business that is both strategic and values-drivenThe episode closes with a quick lightning round and a reflection on what listeners can take away from a more thoughtful, intentional approach to marketing. To connect with Lysandra; LinkedIn: www.linkedin.com/in/lysandragibbs/ Website: www.lysandraweber.com Support the show Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared. Become a changemaker today! Support WEBB Squared’s annual campaign.  We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

    Marketing with Conscience:  A Conversation with Lysandra Weber, Marketing Consultant
  4. Jun 30

    Turning Transitions Into Transformation — The Story of Papriqqa's Community Kitchen

    Send us Fan Mail Have you ever felt like you were shouting into the void—sending out resumes, reaching out on LinkedIn, trying to network your way forward—only to feel more disconnected than ever? What if the answer isn't doing more… but pausing long enough to reconnect with yourself, clarify what you actually want, and build relationships that don't feel transactional? In this episode, Esra Uzun Mason shares how career transitions can become opportunities for clarity, connection, and growth. The conversation explores layoffs and the uncertainty many professionals are facing, while offering a grounded perspective on how to navigate change with intention and support. At the center of the discussion is Papriqqa and its Community Kitchen — a cohort-based networking experience designed to help people reconnect with themselves, build meaningful relationships, and move forward with greater confidence. What we cover in this conversation Why transitions can feel disorienting, especially when work, identity, and security are shifting at the same time.How to pause, reflect, and clarify what you really want before rushing into the next thing.Why non-transactional relationships matter when building a career and navigating uncertainty.Esra’s background in more than 12 years of Learning & Development and her work creating scalable, human-centered employee development ecosystems. How Papriqqa’s Community Kitchen brings together mindfulness, design thinking, creative writing, group coaching, accountability, and free 1:1 coaching. The role of the kitchen metaphor in creating an authentic, community-driven approach to networking. Connect with Esra Uzon Mason and Papriqqa Community Kitchen https://esrauzunmason.substack.com/ https://www.linkedin.com/company/papriqqa/ Support the show Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared. Become a changemaker today! Support WEBB Squared’s annual campaign.  We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

    Turning Transitions Into Transformation — The Story of Papriqqa's Community Kitchen
  5. Jun 20

    The Long Game: Money Mindset and Sustainable Growth, with special guest Jessica Richey

    Send us Fan Mail What if the next contract you pursue isn't just about revenue—but about building jobs, stability, and a legacy that lasts? In this episode of The WEBB Remedy Podcast, we continue our Money Mindset series - sponsored by PNC Bank - by exploring how the beliefs we hold about money shape the way we approach government contracting, funding readiness, and community building. Podcast hosts Rinnie Orr and Stephanie Terry sit down with Jessica Richey, an award-winning entrepreneur, government contracting expert, Founder & CEO of NC Spotless Pros Powerwashing, Chief Strategist at Richey Workforce Development, business instructor at Wake Tech, and WEBB Squared Board member to unpack the mindset shifts that turn scarcity into strategy and competition into collaboration. Key Takeaways: Readiness is a practice, not a destinationCommunity is a strategy, not just a networkLegacy is built one intentional decision at a time Your next contract can be a pathway—not just a paycheckConnect with Jessica Richey: Jessica Richey, MBA | LinkedIn  Richey Workforce Development | Business Strategies  About WEBB Squared: WEBB Squared is a nonprofit incubator and accelerator building wealth through entrepreneurship for Black and Brown businesses in Chatham County. We offer free entrepreneurial coaching, mindset workshops, and promotion of BIPOC businesses in our community.   Learn more at www.webbsquared.org email: rinnie@webbsquared.org Special Thank You to our Money Mindset Podcast Sponsor: This Money Mindset series is brought to you by PNC Bank, a proud supporter of The WEBB Squared and the entrepreneurial community we serve. Support the show Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared. Become a changemaker today! Support WEBB Squared’s annual campaign.  We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

    The Long Game:  Money Mindset and Sustainable Growth, with special guest Jessica Richey
  6. May 19

    Melodies and Messages: A Musician's Entrepreneurial Journey

    Send us Fan Mail What happens when music meets marketing? When creativity collides with strategy? When one person masters the art of storytelling across two completely different worlds? In this episode of The WEBB Remedy Podcast, we sit down with Edith McCaskill  - AKA Deja Belle - whose discovered that whether you're crafting a melody or building a brand, it all comes down to storytelling, creativity, and collaboration. In this conversation, we explore: How storytelling shapes both art and businessWhy collaboration amplifies creative impactThe mindset shifts that unlock innovation across industriesPlus, you'll hear something you won't hear anywhere else: an original song created exclusively for The WEBB Remedy Podcast. This is a conversation about finding your voice, building authentic connections, and understanding that creativity isn't confined to a single lane — it's a way of thinking that transforms everything you touch. Unisong, founded in 2026 by Edith "Deja Belle" McCaskill and Tessie Castillo, aims to foster community engagement in North Carolina through inclusive song circles and music workshops that facilitate connection, emotional expression, and personal and collective healing. Learn more about Deja Belle:  www.dejabelle.com Unisong: www.Dejabelle.com/unisong Contact Edith McCaskill for marketing needs:  EdithGMccaskill@gmail.com  The WEBB Remedy Podcast is produced and edited by Rinnie Orr, WEBB Squared's Executive Director. Podcast Music by Deja Belle and Matty McCaskill.  Our podcast studio is located at 79 West Innovation Hub in Pittsboro, NC.Support the show Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared. Become a changemaker today! Support WEBB Squared’s annual campaign.  We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

    Melodies and Messages:  A Musician's Entrepreneurial Journey
  7. Apr 20

    Building Freedom through Fair Work - Conversation with Alexa Grace, CEO of Lecca Service Group

    Send us Fan Mail Have you ever had a job that paid the bills—but left you anxious, unseen, or unsure you could keep going? In this episode of The WEBB Remedy Podcast, podcast host Rinnie Orr sits down with Alexa Avery, a 23-year-old entrepreneur who turned her personal experience with job anxiety into a mission-driven business rooted in dignity and opportunity. Alexa is the founder of Lecca Service Group, a North Carolina-based company providing Airbnb property management and premium cleaning services for vacation rentals and commercial businesses across Durham, Apex, Pittsboro, Fuquay-Varina, Chapel Hill, and surrounding areas. But this conversation goes beyond cleaning and operations—it's about values. Alexa shares how she's building a company culture where people are respected, paid fairly, and supported to grow. We talk about her journey from employee to founder, how community support through WEBB Squared helped her push through imposter syndrome, and what it takes to scale with confidence while staying rooted in purpose. In This Episode, We Discuss: How job anxiety became the catalyst for entrepreneurshipBuilding a business grounded in respect, fair pay, and transparencyThe mindset shift from employee to founderNavigating imposter syndrome as a young entrepreneurHow community support accelerates confidence and growthAbout the Guest Alexa Avery is the founder of Lecca Service Group, established in January 2025. Based in North Carolina, Lecca provides comprehensive Airbnb property management and premium cleaning services for vacation rentals and commercial businesses. Alexa's vision is to expand statewide while building a company culture rooted in dignity, transparency, and opportunity for every team member. Resources + Links Lecca Service Group  Follow Alexa Avery Support the show Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared. Become a changemaker today! Support WEBB Squared’s annual campaign.  We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

    Building Freedom through Fair Work - Conversation with Alexa Grace, CEO of Lecca Service Group
  8. Apr 19

    Breaking the Cycle: How Identity Shapes Your Money Mindset

    Send us Fan Mail What money message did you inherit — and is it helping or holding you back? In this powerful episode of The WEBB Remedy Podcast's Money Mindset Conversation Series - sponsored by PNC Bank - co-hosts Rinnie Orr and Stephanie Terry sit down with Alexa Avery, Founder of Lecca Service Group, to explore how race, class, gender, and family messaging shape what feels "normal" or "possible" financially for entrepreneurs. This conversation goes deep — unpacking the Cycle of Socialization, generational trauma, and the unique mindset barriers BIPOC founders face when it comes to funding, pricing, and asking for what they're worth. In This Episode, We Talk About: The Cycle of Socialization Around Money How beliefs about money are shaped long before we make our first financial decisionThe role of family, culture, religion, media, and social systems in teaching us what's "normal" financiallyHow race, class, and gender influence what people believe is financially possibleWays to interrupt the cycle and start rewriting inherited money beliefsKey Takeaways: Money beliefs are learned — and they can be unlearnedBreaking cycles requires both mindset work and structural supportFinancial empowerment starts with awareness and communitySources: Harro, Bobbie. "The Cycle of Socialization." Readings for Diversity and Social Justice, 3rd ed., edited by Maurianne Adams, Routledge, 2000, 15–21.  For more information -  WEBB Squared, www.webbsquared.org, contact rinnie@webbsquared.org WEBB KiDDZ, www.webbkiddz.com, contact stephterry@webbkiddz.com Lecca Service Group, www.leccaservicegroup.org, contact alexaworksfine@gmail.com #podcast #podcastersunite #podcasting #podcasters #podcastshow #podcaster Special Thanks: This episode is sponsored by PNC Bank, proud collaborator of WEBB Squared in creating the Money Mindset Conversation Series. Support the show Thank you for listening...Our theme this year is "Changemakers in Motion" To find out how you can be changemaker and connect - check out WEBB Squared. Become a changemaker today! Support WEBB Squared’s annual campaign.  We would love to hear from you.  Please contact rinnie@webbsquared.org for more information.

    Breaking the Cycle:  How Identity Shapes Your Money Mindset

About

The WEBB Remedy Podcast is an entrepreneurial Mindset Shifting project of WEBB Squared, a nonprofit incubator/accelerator supporting small businesses and entrepreneurs in North Carolina.  Through tailored coaching and innovative training, WEBB expedites this transformation, empowering entrepreneurs to develop their enterprises with confidence, resources, and influence, thereby effecting positive change within themselves, their businesses, and their communities.Hosted and produced by Rinnie Orr, co-founder of WEBB Squared, the WEBB Remedy Podcast showcases the stories, missions and visions of the businesses and entrepreneurs served through WEBB services.   Each episode delves into the challenges and triumphs of BIPOC entrepreneurs, offering insights and inspiration for those navigating the path to success. With a focus on fostering economic inclusivity and diversity, the podcast serves as a platform for authentic conversations that empower and uplift the entrepreneurial community.Please enjoy the podcast!