Leaders On Purpose with Manal Bernoussi

Manal Bernoussi
  • 5.0 (11)
  • Self-Improvement
  • Updated Biweekly

What if we lived our life on purpose instead of living it by default? My name is Manal Bernoussi. I am a multi-passionate mom of twins and a corporate executive in Casablanca, Morocco, living and sharing my personal development journey. The purpose of this podcast is to grow and serve while creating impact by supporting you, connect to your true self, and awaken to your own personal power. You are maybe leading your business, your team, your family, or maybe you are leading yourself to the next level. Leaders On Purpose is for anyone that is looking to make a change, create impact and lead from a place of worthiness, authenticity and service. I'll be inviting inspiring people, beautiful souls, from all backgrounds and nationalities to inspire us to live our true purpose and create real impact.

  1. Jun 7

    Episode 65 - Prof. Rattan Lal: Africa Should Feed The World, there's no question about that! | AAA Dialogues

    Can Africa Feed the World? | Prof. Rattan Lal on Soil, Climate & the Purpose Behind his Work | AAA Dialogues In this powerful episode of AAA Dialogues in partnership with Leaders On Purpose Podcast, Manal Bernoussi sits down with Prof. Rattan Lal, one of the world's leading soil scientists, contributor to the IPCC (Nobel Peace Prize 2007), recipient of the World Food Prize, and globally recognized expert on soil health, climate resilience, and regenerative agriculture. But this conversation goes far beyond soil science. From his childhood growing up on a farm to his lifelong mission to restore degraded land, Prof. Lal shares lessons on purpose, resilience, food security, climate action, leadership, and the future of Africa. Why does healthy soil matter? Can agriculture become part of the climate solution? What must Africa do to unlock its agricultural potential? And what role can policymakers, scientists, and farmers play in shaping a better future? A thought-provoking and deeply inspiring conversation on the power of nature, stewardship, and human responsibility. 💬 In this episode, we explore: • Why Africa can feed the world • The hidden link between soil, climate, food, and human health • The philosophy of "One Health" and interconnected systems • No-till farming, conservation agriculture & regenerative practices • Soil degradation, carbon sequestration, and climate resilience • Why agriculture is part of the solution — not the problem • Empowering African farmers, especially women smallholders • The role of policy, financing, and incentives in transforming agriculture • Why Prof. Lal believes soil may hold the key to Africa's future 🎙️ About AAA Dialogues AAA Dialogues is a special series marking the 10th anniversary of the Adaptation of African Agriculture (AAA) Initiative, launched under the leadership of His Majesty King Mohammed VI to place agriculture at the heart of climate action across Africa. ⏱️ CHAPTERS 00:00 – Why Africa Can Feed the World 00:00:35 – Welcome to AAA Dialogues 00:01:55 – Prof. Rattan Lal's Early Journey & Childhood on a Farm 00:05:19 – Soil, One Health & Ancient Wisdom 00:06:58 – The Turning Point: Why Study Soil? 00:07:45 – Zero-Till, No-Till & Conservation Agriculture 00:08:46 – The Anthropocene: When Humans Changed the Planet 00:10:23 – Why Soil Is Not "Just Dirt" 00:13:19 – Can Africa Become the Breadbasket of the World? 00:17:06 – Soil Carbon Sequestration & Climate Solutions 00:22:19 – African Agriculture, Smallholders & Irrigation 00:26:42 – The 3 Non-Negotiables for African Agriculture 00:29:03 – AAA Vision 2036 & Empowering Farmers 00:35:02 – Purpose, Legacy & Why Africa Matters 00:36:54 – Advice to Young African Scientists 00:38:54 – What Success Would Look Like for AAA in 10 Years 00:40:53 – War Is a Crime Against Nature #AAAInitiative #Agriculture #Africa #ClimateChange #FoodSecurity #SoilHealth #RegenerativeAgriculture #Leadership #Sustainability #ClimateAction #RattanLal #LeadersOnPurpose #AAA #AfricanAgriculture #leadersonpurposepodcast #Inspiration #Africa

    44 min

  2. Mar 8

    Episode 64 - Leila Serhan: Leading Accross Cultures

    Leading Across Cultures – What Most Executives Get Wrong 🎧 Before we start, take a moment to make sure you're subscribed to the podcast on your favorite platform. Many listeners assume they already are — but often they're not. What does it truly mean to lead across cultures? In this episode of the Leaders On Purpose Podcast, I sit down with Leila Serhan, Senior Vice President at Visa, who oversees a diverse region spanning North Africa, the Levant, and Pakistan. With decades of experience navigating complex markets and multicultural teams, Leila shares powerful insights on leadership, identity, and what it takes to operate effectively across borders. Together, we explore the deeper layers of leadership beyond strategy and performance: the human ability to adapt, listen, and build trust across cultures. This conversation is a reflection on humility, curiosity, and the responsibility leaders carry when representing organizations across different societies. In this episode, we discuss: What leading across cultures really means in practice Why curiosity and listening are essential leadership skills The invisible mistakes executives often make when operating internationally The importance of cultural intelligence in global leadership How personal identity shapes the way we lead Lessons from managing teams across North Africa, the Levant, and Pakistan About the guest Leila Serhan is Senior Vice President at Visa, where she leads operations across North Africa, the Levant, and Pakistan. She is widely recognized for her leadership in the financial services industry and her ability to bridge cultures while driving innovation and growth across diverse markets. About the host The Leaders On Purpose Podcast is created and hosted by Manal Bernoussi, international MC and moderator. Through candid conversations with global leaders, entrepreneurs, and thinkers, the podcast explores the human journeys behind leadership — the doubts, lessons, and purpose that shape impactful careers. 🎧 Listen on: Apple Podcasts | Spotify | Deezer | YouTube 📺 Watch the full conversation on YouTube.

    48 min

  3. Jan 25

    Episode 63 - Amal Mekouar: Holding Paradoxes As Leaders

    🌍 Holding Paradoxes as Leaders | Nonviolent Communication & Conscious Leadership Leaders On Purpose Podcast – Episode 63 In this episode, host Manal Bernoussi sits down with Amal Mekouar, President of the Board of the Center for Nonviolent Communication (CNVC), to explore how leaders can navigate complexity, tension, and paradox with greater clarity and humanity. This is a deeply grounded and personal conversation. Amal introduced Manal years ago to practices that profoundly transformed the way she communicates, leads, and holds space — both in high-pressure professional environments and in life. Together, they explore what leadership looks like when it is rooted not in control or fear, but in presence, self-empathy, and conscious choice. In this conversation, we explore: What Nonviolent Communication (NVC) really is — beyond common misconceptions Why leaders often react from survival mode under pressure How to balance results and relationships without choosing one over the other Why others are a stimulus, not the cause, of our emotions The role of self-empathy in navigating stress, responsibility, and decision-making How fear shuts down creativity, trust, and innovation What it truly means for leaders to hold space Why burnout, blame, and rigidity are signals  How presence and deep listening unlock long-term performance and impact This episode is an invitation to rethink leadership — not as authority or performance, but as a practice of presence. To slow down in order to see more clearly. And to lead in a way that honors both humanity and results. 🎧 Whether you are a CEO, entrepreneur, executive, or emerging leader, this conversation will offer perspective, language, and practical insights to navigate today's complexity with more alignment. 🔔 Don't forget to: ✔️ Subscribe to the channel ✔️ Like this episode if it resonates ✔️ Share it with someone navigating leadership pressure ✔️ Leave a comment — we'd love to hear what stayed with you 🔎 Keywords / SEO Leadership, Nonviolent Communication, Conscious Leadership, Leadership Presence, Holding Paradoxes, Emotional Intelligence, Self-Empathy, Leadership Under Pressure, Burnout, Psychological Safety, Trust in Leadership, Purpose-Driven Leadership, Leaders On Purpose Podcast

    50 min
  4. Episode 62 - One Word That Can Shape Your Year

    12/31/2025

    Episode 62 - One Word That Can Shape Your Year

    This episode of the Leaders on Purpose Podcast focuses on the importance of reflection at the end of the year and the practice of setting a single-word intention for the year ahead, rather than traditional New Year's resolutions. As the final episode of 2025, Manal Bernoussi shares a moment of reflection on the year that just passed — a year that was demanding and emotionally heavy for many, and at the same time filled with growth, connection, and meaningful milestones. Manal shares a simple but powerful reflection practice she returns to every December, and explains why clarity is the foundation of intentional growth — especially when life feels overwhelming or scattered. She also revisits a practice that has guided her for years: choosing one word as an intention for the year ahead. Not a rigid resolution, but an internal compass. You'll hear how her 2025 intention of Expansion unfolded through new countries, new stages, greater responsibility, and deeper inner work — and why her intention for 2026 is Transmission: a shift toward consolidation, sharing what has been embodied, and taking Leaders On Purpose beyond herself. This episode is an invitation to reflect inward and name the season you're in. As you step into 2026, what one word will guide you through the year ahead?

    20 min
  5. Episode 61- From Scattered To Centered

    11/24/2025

    Episode 61- From Scattered To Centered

    In this solo episode, Manal Bernoussi shares a honest reflection about those moments when life gets intense and we slowly lose our rhythm. She talks about the seasons of expansion and contraction we all experience, and why contraction isn't a setback — it's often what protects our balance. Manal also shares how many people around her felt the same this October and November, and why this period — right before the end of the year — is the perfect moment to slow down, breathe, and come back to our center. She opens up about her own anchor, rooted in intention, alignment, and service, and invites listeners to reconnect with theirs. The episode ends with a set of simple practices to regain clarity, presence, and focus. In this episode, Manal shares: Why busy seasons can pull us away from ourselves The role of contraction moments in our well-being The importance of finding your anchor again Simple grounding habits to recentre How to end the year with clarity and intention If this episode resonates, share it with someone who may need it today. Thank you for being part of the Leaders On Purpose community! Join us on the Instagram Leaders On Purpose broadcast channel. See you there!

    16 min

  6. 10/26/2025

    Episode 60 - Dr. Ilham Kadri: If I Can Do It, You Can Do It!

    In this powerful episode of Leaders On Purpose, host Manal Bernoussi sits down with Dr. Ilham Kadri, a global business leader celebrated for her authenticity, resilience, and transformational vision. Born in Casablanca and now leading one of the world's most innovative science companies, Dr. Kadri shares her remarkable journey — from her childhood curiosity and her grandmother's life lessons to redefining corporate leadership through purpose and impact. Together, they explore: The role of curiosity, courage, and education in shaping a global leader How purpose can transform even the most complex organizations The difference between mentoring and sponsorship — and why both matter The inverted-pyramid metaphor of leadership What Africa's next chapter could look like through the lens of innovation and sustainability Dr. Kadri also opens up about overcoming bias, building self-belief, and leading with both heart and mind. ✨ A conversation about leadership, legacy, and the power of staying human in a world of change. 🎧 Tune in, share, and tag us with your key takeaways — we'd love to hear how this episode resonated with you. Follow on Linkedin and Instagram: @leaderonpurposepodcast @manalbernoussi @ilham-kadri #LeadersOnPurpose #IlhamKadri #PurposeDrivenLeadership #Syensqo #WomenInLeadership #AfricaRising #Sustainability #Innovation

    1h 6m

  7. 09/28/2025

    [FR] Episode 59- Abdelaali El Badaoui : Transformer Ses Cicatrices En Force

    À 6 ans, il survit à un accident qui le brûle sur 70 % de son corps. Sans bac, il commence comme homme de ménage dans un hôpital… avant de devenir infirmier, vice-champion d'Europe de cross-country et entrepreneur social. Aujourd'hui, il a impacté des millions de vies à travers Banlieues Santé, School, Climat et Capital, et siège dans des conseils d'administration aux côtés de grands groupes et institutions. Un témoignage inspirant sur la résilience, le leadership et la puissance de rester aligné avec sa mission de vie. 🎙️ Dans cet épisode, nous explorons : ✨ Comment transformer une épreuve en force et avancer sans se victimiser ✨ Les clés d'un état d'esprit orienté solution, même face à l'injustice ✨ Le rôle de la confiance (et de ceux qui nous la donnent) dans la réussite ✨ Pourquoi il n'a jamais ressenti le syndrome de l'imposteur, et ce qu'il en tire comme leçon de leadership Un épisode qui rappelle que ce ne sont pas nos diplômes ou nos titres qui font la différence, mais notre mental, nos valeurs et notre intention.   🎧 Épisode 59 disponible sur Spotify, Apple Podcasts & YouTube.

    1h 1m
  8. Episode 58 - Regulating Our Nervous System When We're Triggered

    09/14/2025

    Episode 58 - Regulating Our Nervous System When We're Triggered

    In this solo episode of Leaders On Purpose Podcast, I dive into one of the most essential life skills: regulating our nervous system when we're triggered. No matter how much personal growth we do, triggers never disappear — they show up in parenting, at work, in relationships, and even in daily interactions. What matters is not avoiding them, but learning how to return to balance, presence, and calm. In this episode, I explore: ✨ Why we get triggered and what happens in the brain and body ✨ The hidden costs of staying dysregulated ✨ My personal experience with ice baths — and how controlled stress builds resilience ✨ Practical strategies you can use right away to regulate in the moment and prevent future dysregulation This conversation is an invitation to see triggers not as enemies, but as teachers — pointing us toward growth and alignment. 💡 Special bonus: Leaders On Purpose listeners get 10% off an ice bath session with Othmane Benchekroun. Mention #LOP when you reach out to him on Instagram @othmanebenchekroun If this episode resonates, share it with a friend, and don't forget to subscribe, rate, and review — it really helps this community grow.

    26 min
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About

What if we lived our life on purpose instead of living it by default? My name is Manal Bernoussi. I am a multi-passionate mom of twins and a corporate executive in Casablanca, Morocco, living and sharing my personal development journey. The purpose of this podcast is to grow and serve while creating impact by supporting you, connect to your true self, and awaken to your own personal power. You are maybe leading your business, your team, your family, or maybe you are leading yourself to the next level. Leaders On Purpose is for anyone that is looking to make a change, create impact and lead from a place of worthiness, authenticity and service. I'll be inviting inspiring people, beautiful souls, from all backgrounds and nationalities to inspire us to live our true purpose and create real impact.

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