The Seller Process Podcast

Gianmarco Meli

The Seller Process Podcast is the first podcast designed for e-commerce sellers like you, ambitious entrepreneurs that aim to scale their business by improving their processes, creating more efficient systems, and building their team.Each episode will aim to present a specific step-by-step process or system that you’ll be able to implement right away in your online business, regardless of whether you are a newbie or a seasoned seller.

  1. 11/06/2024

    The 5 Evergreen PPC Strategies

    In today's competitive digital marketing landscape, understanding and effectively managing your ad campaigns can make a significant difference in achieving your business goals. One essential concept that can influence your approach is the Dunning-Kruger effect—a cognitive bias where individuals overestimate their knowledge or competence in a certain area.  Join us in this episode of The Seller Process Podcast with Noemi Bolojan, an accomplished Amazon seller. Kevin reveals his strategies in managing and scaling his Amazon business, the art of product selection and differentiation, and the importance of having an undeniable X-factor to set your product apart. Here's a breakdown of what to expect in this episode: ●       Understanding Evergreen PPC Strategies ●       Strategy 1: Protect Your Brand ●       Strategy 2: Conquer Competitors ●       Strategy 3: Ranking Campaigns ●       Strategy 4: Dominate Search Results ●       Conquer Strategy: Gaining Market Share ●       Balancing Conquer and Dominate Strategies ●       Ranking Dominance and Protect Strategy ●       Understanding Market Share and Long-Term Gains ●       Healthy Panic and Keyword Dominance ●       Discover Campaigns: Exploring New Keywords ●       Avoiding Common PPC Mistakes ●       The Dunning-Kruger Effect in PPC   Download the “Evergreen PPC Campaign Strategy” by Noemi Bolojan to keep your ads performing at their best all year.  About Noemi Bolojan: Noemi Bolojan, co-founder of Scale Wave. In 2019, launched her first Amazon ads campaign for another brand, and in 2020, she started her own private label brand. During that experience, she realized my weakest area was understanding data and spreadsheets. This prompted her to invest over 10,000 hours in mastering data analysis, which led to her passion for strategy and system-building. Since selling on Amazon can't rely solely on advertising, Noemi focuses on a holistic approach that combines ads with smart data-driven decisions and system optimization. At Scale Wave, her team helps brands successfully launch, optimize, and scale in Amazon's competitive marketplace.   Connect with Noemi Bolojan… Website: https://scalewave.io/ LinkedIn: https://www.linkedin.com/in/noemibolojan/ Instagram: https://www.instagram.com/noemibolojan/   Connect with Gianmarco! Website: https://www.thesellerprocess.com Instagram: https://www.instagram.com/gianmeli/?hl=en  Facebook: https://www.facebook.com/thesellerprocess LinkedIn: https://www.linkedin.com/in/gianmarco-meli/ YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg Facebook: https://www.facebook.com/gianmarco.mel Tools & Useful Resources PickFu -  Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get

  2. 06/12/2024

    Optimize Your Mobile Store for Conversion

    If you're looking to elevate your e-commerce game and boost the conversion rate of your online store, you're in the right place. Join us in this episode of The Seller Process Podcast with Luke Tull,  an experienced Shopify web developer and designer. Luke shares ten actionable tips for enhancing mobile site performance, including placing call-to-action buttons above the fold, ensuring pricing transparency, making product options easily visible, and creating a sense of urgency with clear shipping information. Here's a breakdown of what to expect in this episode: Importance of Mobile OptimizationCall to Actions Above the FoldPricing TransparencyOptimizing Product Options DisplayCreating Urgency with Shipping InformationClear Product InformationOptimizing Mobile NavigationReducing Friction in User ExperienceEffective Product Page ElementsImportance of Reviews and RatingsPredictive Search and CustomizationTools and Apps for Mobile OptimizationConversion Rate Optimization Audits Download the “Top 10 Tips for Dominating Mobile Experience in 2024” by Luke Tull About Luke Tull: Luke Tull is a seasoned Shopify web developer and designer who runs a Shopify web agency and has a corporate IT background. Connect with Luke Tull… Website: https://www.dekstech.com LinkedIn: https://www.linkedin.com/in/luke-tull/ Facebook: https://www.facebook.com/dekstechagency Instagram: https://www.instagram.com/dekstech/ Connect with Gianmarco! Website: https://www.thesellerprocess.com Instagram: https://www.instagram.com/gianmeli/?hl=en Facebook: https://www.facebook.com/thesellerprocess LinkedIn: https://www.linkedin.com/in/gianmarco-meli/ YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg Facebook: https://www.facebook.com/gianmarco.meli Tools & Useful Resources PickFu -  Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator"

  3. 05/15/2024

    How to Use Quizzes to Grow Your Audience

    In today's e-commerce landscape, setting yourself apart and creating a memorable brand experience is more crucial than ever. One innovative strategy that's making waves, yet remains underutilized, is the creation of high-converting quizzes.  Join us in this episode of The Seller Process Podcast with Joe Reichsfeld, an e-commerce veteran with 40 years of experience, shares the importance of building a brand presence beyond Amazon and utilizing quizzes to reduce reliance on paid advertising, further underscoring the strategic value of quizzes in scaling e-commerce businesses. Here's a breakdown of what to expect in this episode: The Power of Quizzes in E-commerceHow to Create Effective Quizzes for Your BrandExploring Advanced Marketing Strategies Beyond QuizzesLeveraging Forums for Niche MarketingJoe's Journey and Insights on E-commerce Success Take advantage of the complementary episode resource: Download the "Quiz Funnel Ideas and Examples" by Joe Reichsfeld About Joe Reichsfeld: Joe Reichsfeld owned, managed and has been consulting for close to 40 years & in e-commerce since 1999 and has helped thousands of businesses selling on over 40 platforms around the world. He owns Ecommerce-optimizer.com and just launched Product-listings.ai which are his personal in-house tools that he is making available to sellers and marketers. He helps sellers become marketers that sell products enabling diversification, expansion and growth while building out sustainable brands. Connect with Joe Reichsfeld… Website: https://ecommerce-optimizer.com/ LinkedIn: https://www.linkedin.com/in/joereichsfeld/ Instagram: https://www.instagram.com/ecommerce.optimizer/ Connect with Gianmarco! Website: https://www.thesellerprocess.com Instagram: https://www.instagram.com/gianmeli/?hl=en  Facebook: https://www.facebook.com/voltageholdings/ LinkedIn: https://www.linkedin.com/in/gianmarco-meli/ YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVleg Facebook: https://www.facebook.com/gianmarco.mel Tools & Useful Resources FBExcel — Best Automation Tools. FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator" Billo - Top Quality UGC videos - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20

Ratings & Reviews

5
out of 5
3 Ratings

About

The Seller Process Podcast is the first podcast designed for e-commerce sellers like you, ambitious entrepreneurs that aim to scale their business by improving their processes, creating more efficient systems, and building their team.Each episode will aim to present a specific step-by-step process or system that you’ll be able to implement right away in your online business, regardless of whether you are a newbie or a seasoned seller.