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Parmeshwari Bhumkar

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Marketing

Part of Not For Sale - The Psychology Behind Promotions

08/30/2021

Deconstructing Public Service Advertisements

Remember Mukesh? Or Amitabh Bachchan's "Do boond zindagi ke"? Or even the annoying Covid caller tunes? Public Service Advertisements are everywhere, and through this podcast, we discuss what makes them work (or not)! We also caught up with Mr. Ambi Parameswaran, a veteran Brand Coach, Brand Strategist and Founder of Brand-Building.com, to know more. Made by 2nd year students (PGP) at IIM Ahmedabad -- Links to all PSAs: Condom Condom: https://www.youtube.com/watch?v=qlqJEtJzz3I Amitabh Bachchan's Polio Ad: https://youtu.be/QEqPQ6kmJUQ Mukkaddar ka Sikandar: https://www.youtube.com/watch?v=Zb8-SJQB67E Anti-Smoking Ad (Tar): https://www.youtube.com/watch?v=l8K_f4DVvVc AIDS Workplace discrimination: https://www.youtube.com/watch?v=mimpndZNt2A Road Safety: https://www.youtube.com/watch?v=V7UM4KNodaU Akshay Kumar's Anti Smoking Ad: https://www.youtube.com/watch?v=KVhY3WK9zs4 Balbir Pasha: https://www.youtube.com/watch?v=19f16tPi_Is

1 Episode

Part of Not For Sale - The Psychology Behind Promotions

Creator

Parmeshwari Bhumkar
Episodes

1
Rating

Clean
Copyright

© Parmeshwari Bhumkar
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