Construction Disruption

Isaiah Industries

Construction constantly evolves with new technologies, design trends, and best practices. Join us weekly for inspirational conversations with forward thinkers at the forefront of this $1.6 trillion industry. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

  1. Roofing Millionaires and the Art of Purposeful Branding with Muhammad Faiz

    4d ago

    Roofing Millionaires and the Art of Purposeful Branding with Muhammad Faiz

    Todd Miller of Isaiah Industries and co-host Ethan Young welcome Muhammad Faiz of Rise Roofers and host of the Roofing Millionaires podcast to discuss how he entered the roofing industry from Pakistan, his shift from ads and lead generation to helping roofers build emotionally resonant brands, and why many contractors lack marketing knowledge and a clear definition of growth. Faiz explains how purpose can serve as a decision filter amid overwhelming tech and platform choices, and how positioning helps contractors avoid competing solely on the lowest price. He shares why he started Roofing Millionaires as a non-promotional platform for veteran insights, highlights his favorite episodes, and describes client outcomes centered on clarity, fulfillment, and premium perception. In rapid-fire questions, he discusses a childhood English lesson, favorite foods, his view that roofing will return to relationship basics, and how to connect with him. Timestamps 00:00 Welcome and Co-Host Intro 00:41 Meet Muhammad Faiz 02:16 Why Roofing Marketing 04:19 From Pakistan to Freelance 05:46 Rise Roofers Branding Focus 09:27 Purpose Driven Growth 11:09 Tech Noise and Clarity 15:39 Positioning Beyond Price 17:34 Why Start the Podcast 24:34 Best Episodes to Start 26:50 Client Transformations 32:52 Faiz Personal Purpose 35:45 How to Work Together 38:03 Define Your Growth 40:52 Rapid Fire Questions 46:39 Connect and Closing Connect with Muhammad Online Facebook: https://www.facebook.com/muhammadfaiz99 For more Construction Disruption, listen on Apple Podcasts or YouTube Connect with us on Facebook, Instagram, or LinkedIn This episode was produced by Isaiah Industries, Inc. Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list! This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    49 min
  2. The Window Depot Success Story with Ed Kalaher

    Apr 1

    The Window Depot Success Story with Ed Kalaher

    Todd Miller and co-host Ethan Young welcome Ed Kalaher, President and CEO of Window Depot USA, to discuss how contractors can gain an edge and scale beyond a “job” into a valuable business asset. Kalaher shares Window Depot’s origins (founded 2001; acquired by him and partners in 2011) and explains its dealer/licensee model that provides franchise-like support, exclusive territories, and strong peer networking across 90+ business owners in 85 markets. The conversation highlights key challenges for home improvement contractors—especially lead generation, hiring and developing people, and the importance of in-person and online communities for sharing ideas. Kalaher emphasizes that the leading cause of failure is lack of financial education, advocating that “the math shows you the path.” He also previews his book, The Servant and the Savage, focused on mindset and execution for small business owners. Timestamps 00:00 Welcome 00:51 Dealer Training Momentum 01:51 Meet Ed Kalaher 03:34 Window Depot Origin Story 06:06 Why Dealers Need Support 10:06 Turning Jobs Into Assets 12:21 Networking and Events 16:44 Market Shifts and Buyers 19:48 Longer Sales Cycles 22:01 The Servant and Savage Book 26:31 Mindset and Balance 27:59 Growth Phases Explained 30:45 Leads and People 31:45 Financial Education First 37:50 Join Window Depot 39:04 Entrepreneurship for Youth 40:46 Rapid Fire Round 46:45 Legacy and Wrap Up Connect with Ed Online LinkedIn: https://www.linkedin.com/in/ed-kalaher-60b437/ Website: https://windowdepotpartnership.com/ Website: https://windowdepotusa.com/ For more Construction Disruption, listen on Apple Podcasts or YouTube Connect with us on Facebook, Instagram, or LinkedIn This episode was produced by Isaiah Industries, Inc. Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list! This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    50 min
  3. How Instant Estimates are Changing Home Improvement Marketing with Austin Rosenbaum

    Mar 4

    How Instant Estimates are Changing Home Improvement Marketing with Austin Rosenbaum

    Todd Miller and co-host Ryan Bell welcome Austin Rosenbaum of Demand IQ to discuss rapid changes in home improvement marketing and lead generation, focusing on pricing transparency and instant online estimates. Austin explains how Demand IQ evolved from a data-driven marketing agency into a software platform that helps contractors provide online budget estimates to qualify leads, reduce friction, and improve conversion. He describes contractor adoption challenges since 2019, noting increased interest in the past year, and outlines how COVID accelerated digital shopping behavior, especially among millennials and Gen Z. The episode highlights Google’s new “online estimates” search filter and the risks of ignoring deep-funnel channels like Google and Meta. Austin shares results from a contractor case study, explains onboarding steps to rank for online estimates, and predicts AI agents will increasingly shop and gather quotes on homeowners’ behalf. Timestamps 00:00 Welcome and Intro 00:47 Challenge Words Explained 01:21 Marketing Is Changing Fast 02:02 Meet Austin Rosenbaum 02:32 Origin Story and Analytics 04:23 Demand IQ and Instant Estimates 07:22 Contractor Pushback on Pricing 09:43 COVID and New Buyer Behavior 12:18 Google Online Estimates Filter 14:40 Risks of Old School Marketing 16:21 What Homeowners Want First 18:31 Case Studies and Use Cases 20:58 Onboarding and Ranking Steps 24:06 AI Agents and The Future 26:29 Calculator vs Pricing Table 30:32 Final Thoughts and Rapid Fire 36:07 How to Connect With Austin 37:40 Challenge Words and Wrap Up 38:22 Closing Thanks and Sign Off Connect with Austin Online LinkedIn: https://www.linkedin.com/in/austinrosenbaum/ Website: https://www.demand-iq.com/ For more Construction Disruption, listen on Apple Podcasts or YouTube Connect with us on Facebook, Instagram, or LinkedIn This episode was produced by Isaiah Industries, Inc. Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list! This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    40 min
  4. The Future of Metal Roofing with Todd Miller

    12/10/2025

    The Future of Metal Roofing with Todd Miller

    In this episode of Construction Disruption, we delve into the incredible journey of Todd Miller, President of Isaiah Industries, as we turn the tables and put him in the guest seat. With over 40 years in the metal roofing industry, Todd shares his vast experience, industry challenges, and the exciting growth of metal roofing in residential spaces. We also explore the significant shifts in consumer behavior, the importance of knowing your numbers, and the strategies for contractors to thrive in today’s changing market. Tune in to gain valuable insights from an industry legend! Timestamps 00:00 Introduction 01:57 Todd Miller's Career Journey 07:22 Evolution of the Metal Roofing Industry 14:54 Challenges and Opportunities in Metal Roofing 22:10 Current Market Dynamics Post-COVID 25:00 Understanding the Modern Homeowner's Buying Journey 26:00 The Importance of Customer Experience 26:43 Adapting to the New Consumer Behavior 28:38 Advice for Contractors in the Coming Years 30:29 Aligning with Good Suppliers 32:06 The Role of Industry Leadership 33:25 Challenges and Opportunities in Metal Roofing 34:46 The American Dream and Affordable Housing 36:36 Personal Reflections and Rapid Fire Questions 38:25 Final Thoughts and Contact Information Connect with Todd Online LinkedIn: https://www.linkedin.com/in/todd-miller-31b2661/ Website:https://isaiahindustries.com/ Email: todd.miller@isaiahindustries.com For more Construction Disruption, listen on Apple Podcasts or YouTube Connect with us on Facebook, Instagram, or LinkedIn This episode was produced by Isaiah Industries, Inc. Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list! This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    46 min
  5. Taking A Design-Build Approach to Roofing with Ashley Moss

    12/02/2025

    Taking A Design-Build Approach to Roofing with Ashley Moss

    In this episode of Construction Disruption, host Todd Miller from Isaiah Industries and co-host Ryan Bell engage in an insightful conversation with Ashley Moss, owner and president of MRS Roof Pros in Greenville, South Carolina. This episode delves into Ashley's unique journey into the roofing industry, the challenges, and the innovative approaches of her female-led roofing company. Ashley shares her transformation from an HR assistant to an organizational development specialist, ultimately leading to the creation of MRS Roof Pros in 2025. The discussion explores how Ashley's company differentiates itself by adopting a design-build approach to roofing, focusing on customer partnerships, and using technology to enhance the sales process. From bringing an interior designer’s touch to incorporating customer trust, Ashley’s journey offers a fresh and inspiring perspective on the roofing industry. Timestamps 00:00 Introduction to Construction Disruption 01:08 Exploring Design-Build Approach in Roofing 01:35 Introducing Ashley Moss of MRS Roof Pros 02:39 Ashley's Journey into Roofing 06:01 Reimagining the Roofing Process 09:47 Challenges in the Roofing Industry 12:33 Future Plans for MRS Roof Pros 15:37 The In-Home Sales Process 21:26 Product Selection and Technology 23:05 Technological Advances in Roofing 23:33 Female Perspective in a Male-Dominated Industry 26:04 Challenges and Surprises in Business 28:42 Inspiration and Mentorship 35:28 Rapid Fire Questions 40:19 Final Thoughts and Farewell Connect with Ashley Online LinkedIn:https://www.linkedin.com/in/ashley-moss-a4384452/ Website: https://mrsroofpros.com/ Facebook: https://www.facebook.com/p/MRS-Roof-Pros-61579258323910/?_rdr Instagram: https://www.instagram.com/mrs_roof_pros/ For more Construction Disruption, listen on Apple Podcasts or YouTube Connect with us on Facebook, Instagram, or LinkedIn This episode was produced by Isaiah Industries, Inc. Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list! This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    43 min
  6. Finding A Competitive Advantage with Micah Boak

    11/25/2025

    Finding A Competitive Advantage with Micah Boak

    In this episode of Construction Disruption, Todd Miller sits down with Micah Boak from Metallion Industries. With over a decade of experience in the metal roofing industry, Micah shares valuable insights on sales, the benefits of metal roofing, and how faith and gratitude play a crucial role in his career. Micah's unique approach to maintaining a positive attitude and embracing challenges provides a refreshing perspective on both personal and professional growth. Tune in to hear powerful stories and practical advice on how to adopt a mindset of gratitude and faith in both life and business. Timestamps 00:00 Introduction to Construction Disruption 00:21 Meet Micah Boak: A Journey in Metal Roofing 01:55 The Appeal of Metal Roofing 05:06 Faith and Career: Micah's Personal Journey 08:21 The Power of Gratitude and Positive Attitude 09:46 Daily Routines and Mindset 18:34 Challenges and Lessons Learned 25:46 Rapid Fire Questions and Closing Thoughts Connect with Micah Online LinkedIn: https://www.linkedin.com/in/micah-boak-7b47a5337/ Website: https://metallionindustries.com Email: micah@metallionindustries.com Phone: (503) 630-7513 For more Construction Disruption, listen on Apple Podcasts or YouTube Connect with us on Facebook, Instagram, or LinkedIn This episode was produced by Isaiah Industries, Inc. Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list! This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    32 min
  7. Insurance Has Changed, Will You?

    11/14/2025

    Insurance Has Changed, Will You?

    In this special episode of Construction Disruption, host Seth Heckman of Isaiah Industries takes a deep dive into the evolving landscape of homeowner insurance and roof coverage. The episode is a rebroadcast of a recent training session addressing the impacts of severe weather events, legislative changes, and market shifts on both insurance carriers and contractors. Learn about the challenges faced by the industry, including increased claims, higher premiums, and policy adjustments. Guest speaker Brad Black, owner of High Performance Roofing, shares firsthand experiences and strategies for navigating these changes. Get insights on educating homeowners, the importance of better roofing solutions, and effective sales approaches in an increasingly complex market. Timestamps 00:00 Introduction to the Podcast 00:34 The Changing Landscape of Homeowner Insurance 02:17 Impact of Severe Weather Events 03:44 Regional Case Studies: Florida, Louisiana, and California 08:21 Nationwide Trends and Financial Implications 15:40 Legislative Reforms and Market Adjustments 26:39 Impact on Homeowners and Contractors 31:43 Interview with Brad Black: Adapting to Industry Changes 34:19 Deductible Dilemma: Homeowners' Expectations vs. Reality 35:13 Industry Shifts: Educating Consumers on Better Roofing 36:46 Challenges with Deductibles and Insurance Policies 37:26 Marketing Strategies: Texas Proof Roof and Class Four Shingles 39:10 Educating Homeowners: The Importance of Quality Roofing 49:41 Navigating Insurance Claims and Appraisals 53:21 Final Thoughts and Recommendations Connect with Seth Heckaman LinkedIn: https://www.linkedin.com/in/seth-heckaman-36b3861b/ Website: https://isaiahindustries.com/ Email: seth.heckaman@isaiahindustries.com For more Construction Disruption, listen on Apple Podcasts or YouTube Connect with us on Facebook, Instagram, or LinkedIn This episode was produced by Isaiah Industries, Inc. Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list! This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    1 hr
  8. The Good Contractors List with John Stewart Hill

    11/12/2025

    The Good Contractors List with John Stewart Hill

    Join Todd Miller and Ryan Bell in this episode of Construction Disruption as they welcome John Stewart Hill, founder of The Good Contractors List (TGCL). Based in Texas, John shares his unique journey of faith and entrepreneurship that led to the creation of TGCL, a national platform revolutionizing how homeowners and contractors interact. TGCL is the first and only resource backing each contractor's work with a $25,000 guarantee, offering true peace of mind and a proven mediation process. Since 2011, TGCL has been committed to accountability, integrity, and craftsmanship, creating a community where both contractors and homeowners can trust and thrive. Don’t miss this insightful conversation about trust, character, and the future of the contracting industry. Timestamps 00:00 Introduction and Host Greetings 00:46 Introducing the Guest: John Stewart Hill 02:20 John's Faith Journey and Life Epiphany 06:14 The Birth of The Good Contractors List 12:44 Challenges and Integrity in Vetting Contractors 18:41 The Importance of Third-Party Guarantees 23:02 Follow-Up Process and Contractor Challenges 24:29 Contractor Costs and Community Building 27:50 Vetting and Maintaining Contractor Relationships 29:14 Future Vision for the Good Contractors List 31:43 Impact of Renova Home Partners Bankruptcy 35:36 Rapid Fire Questions 38:52 Final Thoughts and How to Get Involved Connect with John Online LinkedIn: https://www.linkedin.com/in/johnstewarthill/ Website: https://thegoodcontractorslist.com/ For more Construction Disruption, listen on Apple Podcasts or YouTube Connect with us on Facebook, Instagram, or LinkedIn This episode was produced by Isaiah Industries, Inc. Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list! This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    42 min
4.8
out of 5
18 Ratings

About

Construction constantly evolves with new technologies, design trends, and best practices. Join us weekly for inspirational conversations with forward thinkers at the forefront of this $1.6 trillion industry. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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