Digital Marketing From The Coalface

Dave Robinson
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  • MARKETING
  • UPDATED WEEKLY

Digital marketing chat from people at the coalface delivering successful solutions to tech and engineering businesses in the UK, Europe, USA & Australia. It often descends into jibbership, but enjoyable jibberish.

  1. No David, Franz Kafka Didn't Direct It's A Wonderful Life

    6D AGO

    No David, Franz Kafka Didn't Direct It's A Wonderful Life

    We finally managed to record a new episode and we promise to properly ressurect the podcast in 2026. In the meantime, we hope you enjoy our 2025 recap.

    54 min
  2. As AI & Google Keep Stealing Your Content, What Can You Do About It?

    JUL 22

    As AI & Google Keep Stealing Your Content, What Can You Do About It?

    More AI chit chat in this eposide and Dave has a rant about fibre to the premises broadband not working very well, then working really well, then not working very well.

    46 min
  3. Cam Bores On About AI & Dave Has A Rant, Normal Service Resumed

    JUL 7

    Cam Bores On About AI & Dave Has A Rant, Normal Service Resumed

    In this episode Cam has more thoughts on AI and despite the title, it is moderately interesting. Dave has a rant about the way SaaS businesses lie about pricing and how B2B marketing can and perhaps should be edgy.

    42 min
  4. Cameron Or Cam, He Just Doesn't Care

    JUN 10

    Cameron Or Cam, He Just Doesn't Care

    In this episode, new boy Cameron/Cam/C tells us why he just doesn't care. We also do some B2B/B2C comparisons and explore the similarities and differences. We think that, given this was Cameron/Cam's first day, he did quite well.

    49 min
  5. The Episode That Nearly Didn't Happen, And Probably Shouldn't Have

    MAY 28

    The Episode That Nearly Didn't Happen, And Probably Shouldn't Have

    When it came to the time to record this episode Dave was struggling to get enthusiastic. However, Stu beat him into submission, and this is the end result. You can decide if they should have gone to the pub instead.

    43 min
  6. Websites, ABM And Red Bull, Or Was It Red Thunder?

    MAY 20

    Websites, ABM And Red Bull, Or Was It Red Thunder?

    This week Dave and Stu discuss websites, account based marketing gone wrong and Red Bull.

    52 min
  7. From Order Takers To Consultants, The Sales Revolution Has Happened, Mostly

    MAY 13

    From Order Takers To Consultants, The Sales Revolution Has Happened, Mostly

    In this episode, Dave and Stu discuss, among other things, how switched-on businesses use consultants as salespeople—if they can find them. In other words, the day of the order-taker salesperson has, perhaps, gone for good.

    41 min
  8. We've Taken The Nuclear Option And Put It In A Coke Can

    MAY 6

    We've Taken The Nuclear Option And Put It In A Coke Can

    In this episode, Dave and Stuart discuss how the nuclear industry got its messaging wrong and how it's addressing that. We also discuss all sorts of subjects tenuously linked to digital marketing.

    35 min
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Digital marketing chat from people at the coalface delivering successful solutions to tech and engineering businesses in the UK, Europe, USA & Australia. It often descends into jibbership, but enjoyable jibberish.

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