BeyondMeasure by Burke, Inc.

Burke, Inc.
  • 5.0 (4)
  • Marketing
  • Updated Biweekly

Burke’s BeyondMeasure podcast features conversations with thought leaders in which we push the boundaries of insights, innovation and business strategy—and also indulge our curiosity about human understanding.

  1. Relevance + Momentum® | Activating Brand Advocacy

    12/31/2025

    Relevance + Momentum® | Activating Brand Advocacy

    Episode Five Is Here! Activating ADVOCACY — The Purpose, Belief, and Power to Move Brands Forward in Burke’s Relevance + Momentum® Series.   In our series finale, hosts ⁠⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠⁠ and ⁠⁠⁠⁠KelseySchmeckpeper⁠⁠⁠⁠ turn to ADVOCACY, the dimension of Relevance + Momentum® that reflects what brands stand for, how clearly they express their beliefs, and whether consumers see them taking meaningful action.   Advocacy isn’t about politics or performative messaging. It’s about conviction, consistency, and credibility. Jeremy and Kelsey explore how brands earn trust by aligning belief with behavior, and what happens when that alignment breaks down. You’ll learn:  ➡️ What Advocacy means in the Relevance + Momentum® framework➡️ The two signals that define Advocacy: clear beliefs and visible action➡️ Why brands like Patagonia and Dove set the standard for authentic advocacy➡️ How inconsistency can erode trust, with lessons from Target’s evolving advocacy story➡️ Six best practices for building advocacy that strengthen both brand and business   From emotional capital and employee pride to long-term loyalty and resilience, this episode shows how Advocacy turns purpose into momentum, and why the brands that lead tomorrow will be the ones that stand for something today. For more information on how you can leverage the Relevance + Momentum® framework to move your brand forward, visit ⁠⁠⁠⁠⁠Burke's ⁠⁠⁠Brand Strategy⁠⁠⁠⁠⁠.   Thanks for listening! Please subscribe to be notified of future episodes of ⁠⁠⁠⁠Burke’s ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast⁠⁠⁠⁠.

    19 min
  2. Relevance + Momentum® | Unlocking Brand Vibrancy

    12/18/2025

    Relevance + Momentum® | Unlocking Brand Vibrancy

    Episode Four Is Here! Unlocking VIBRANCY — The Energy Behind Brand Momentum in Burke’s Relevance + Momentum® Series   In this episode, hosts ⁠⁠⁠Jeremy Cochran, PsyD⁠⁠⁠ and ⁠⁠⁠KelseySchmeckpeper⁠⁠⁠ dive into VIBRANCY — the dimension of Relevance + Momentum® that captures how alive, active, and forward-moving a brand feels.    Vibrancy is the buzz consumers feel when a brand seems innovative, visible, and culturally present. It’s not just about growth, it’s about momentum you can sense. Jeremy and Kelsey unpack how vibrancy is measured, why it fuels perceptions of success, and how brands stay relevant without chasing empty hype. You’ll learn: ➡️ What Vibrancy really measures and why perception matters more than intent➡️ The two signals of Vibrancy: innovation and buzz➡️ Why brands like Liquid Death, Delta, Chick-fil-A, Coke, and Duolingo feel energetic and in motion➡️ How low-vibrancy brands fade from conversation even with strong awareness➡️ Practical ways brands can build energy with purpose, not noise   Whether you’re launching something new or reinvigorating an established brand, this episode shows why Vibrancy is the spark that turns relevance into momentum, and keeps brands moving forward. For more information on how you can leverage the Relevance + Momentum® framework to move your brand forward, visit ⁠⁠⁠⁠Burke's ⁠⁠⁠Brand Strategy⁠⁠⁠⁠.   Thanks for listening! Please subscribe to be notified of future episodes of ⁠⁠⁠Burke’s ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast⁠⁠⁠.

    18 min
  3. Leading with Humanity

    12/11/2025

    Leading with Humanity

    What does it really mean to lead with humanity in a world defined by rapid change? In this inspiring episode, host Troy Geesaman sits down with Tara Marotti, President & CEO of Burke, Inc., for a candid conversation about the leadership philosophy shaping Burke’s next chapter. Drawing on Troy’s Humanity-Centered Leadership framework—rooted in humility, compassion, grace, and hope—Tara reflects on her own people-first approach and how these often-overlooked virtues drive real accountability, trust, and organizational strength. From navigating fast-paced technological change to fostering meaningful relationships across teams, Tara shares stories that reveal how humanity becomes a strategic advantage. Together, Tara and Troy explore: Why humility unlocks better decision-making and stronger teamsHow compassion paired with clarity sustains accountabilityThe quiet power of grace—in conflict, in growth, and with ourselvesWhy hope is essential for energizing organizations and envisioning the futureWhat humanity-centered leadership looks like in practice at an employee-owned company Whether you’re a seasoned leader or an aspiring one, this episode invites you to rethink leadership not as a set of tactics, but as a way of showing up for others—and for yourself. Discover how leading with humanity can transform cultures, strengthen results, and create workplaces where people truly thrive. Thanks for listening! Please subscribe to be notified of future episodes of ⁠⁠⁠Burke’s ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast⁠⁠⁠.

    24 min
  4. Relevance + Momentum® | Understanding Brand Presence

    12/04/2025

    Relevance + Momentum® | Understanding Brand Presence

    Episode Three Is Here! Understanding PRESENCE — The Foundation of Brand Strength in Burke’s Relevance + Momentum® Series   In this episode, hosts ⁠⁠Jeremy Cochran, PsyD⁠⁠ and ⁠⁠KelseySchmeckpeper⁠⁠ unpack PRESENCE — the dimension of Relevance + Momentum® that answers the fundamental question: How well do people know your brand? Presence is much more than awareness. It’s about memory, recall, consideration, and real experience—the mental and lived footprint your brand holds in people’s lives. Jeremy and Kelsey break down the five components of Presence and reveal why it’s the single biggest driver of total brand strength.   You’ll learn: ➡️ What Presence really measures—and why it’s more than name recognition➡️ The five elements of Presence, from top-of-mind recall to past purchase➡️ Why brands like IKEA, Tesla, and Airbnb feel bigger than their actual usage➡️ How presence erodes when awareness doesn’t match experience➡️ Why marketers must balance performance marketing with long-term brand building Whether you're growing a new brand or accelerating an established one, this episode shows why awareness is essential—but not enough. Presence is where brand strength begins, but meaning is what makes it stick. For more information on how you can leverage the Relevance + Momentum® framework to move your brand forward, visit ⁠⁠⁠Burke's ⁠⁠⁠Brand Strategy⁠⁠⁠.   Thanks for listening! Please subscribe to be notified of future episodes of ⁠⁠Burke’s ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast⁠⁠.

    21 min
  5. Relevance + Momentum® | Exploring Brand Distinction

    11/21/2025

    Relevance + Momentum® | Exploring Brand Distinction

    Episode Two Is Here! Exploring DISTINCTION — A New Installment of Burke’s Relevance + Momentum® Series   In this episode, hosts ⁠Jeremy Cochran, PsyD⁠ and ⁠KelseySchmeckpeper⁠ shift the spotlight to DISTINCTION—the dimension of Relevance + Momentum® that reveals why a brand stands out and why consumers choose it.    Distinction is more than being different. It’s about being different in a way that matters—It’s about being different in a way that matters—a blend of both uniqueness and premium that creates desire, signals purpose, and earns loyalty. Jeremy and Kelsey dig into what separates truly distinct brands from those that drift into sameness, with real-world examples spanning beauty, retail, tech, automotive, and even roadside convenience stores.   Tune in to learn: What Distinction really measures—and why it’s more than just noveltyHow Distinction erodes—and how smart brands rebuild itFour best practices to strengthen Distinction in your own brand strategyExamples of standout brands like The Ordinary, Stanley, Crocs, and GAP  What makes this episode essential? You’ll hear how Distinction shapes choice—why consumers say “I could buy anything, but I’m choosing this brand.” Jeremy and Kelsey explore the pitfalls of blending in, the risks of going too premium or too quirky, and the moves modern brands are making to reclaim relevance in crowded categories.   Whether you’re designing a brand identity, evolving an established brand, or helping teams understand the “why us?” at the core of differentiation, this episode reveals the spark that turns consumer recognition into desire. For more information on how you can leverage the Relevance + Momentum® framework to move your brand forward, visit ⁠⁠Burke's ⁠⁠⁠Brand Strategy⁠⁠.   Thanks for listening! Please subscribe to be notified of future episodes of ⁠Burke’s ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast⁠.

    23 min
  6. Relevance + Momentum® | Building Brand Affinity

    11/07/2025

    Relevance + Momentum® | Building Brand Affinity

    Introducing Relevance + Momentum® — A Special Series of Burke's BeyondMeasure Podcast.   In this first episode, hosts Jeremy Cochran, PsyD and KelseySchmeckpeper dive into AFFINITY—one of the five dimensions of our Brand Strength philosophy, Relevance + Momentum®.   Affinity is all about connection—the trust, understanding, and emotional resonance that keep consumers loyal and engaged. Jeremy and Kelsey explore what makes high-affinity brands like Chick-fil-A, LEGO, and Spotify stand out, and what causes others to lose their way.   Tune in to learn: How top brands build Affinity among consumersWhy Affinity is critical for long-term brand strengthFive strategies to build deeper consumer connections  Whether you’re shaping a brand, tracking its performance, or just curious about what makes people love certain companies, this episode will help you see why Affinity is at the heart of every strong brand.   For more information on how you can leverage the Relevance + Momentum® framework to move your brand forward, visit ⁠Burke's ⁠⁠⁠Brand Strategy⁠.   Thanks for listening! Please subscribe to be notified of future episodes of Burke’s ⁠⁠⁠⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠⁠⁠⁠ podcast.

    12 min
  7. Introducing Relevance + Momentum® | A Special Series of Burke's BeyondMeasure Podcast

    Season 4, Episode 6 Trailer

    Introducing Relevance + Momentum® | A Special Series of Burke's BeyondMeasure Podcast

    Introducing Relevance + Momentum® — A Special Series of Burke's BeyondMeasure Podcast! Jeremy Cochran, PsyD and Kelsey Schmeckpeper share more on Burke's Brand Strength philosophy. They'll highlight a new dimention of the Relevance + Momentum® framework with biweekly episodes starting next week! Listen in for a sneak peak on what they will be sharing over the coming weeks — and stay tuned to dive into Affinity, Distinction, Presence, Vibrancy, and Advocacy with us! For more information on how you can leverage the Relevance + Momentum® framework to move your brand forward, visit Burke's ⁠⁠⁠Brand Strategy. Thanks for listening! Please subscribe to be notified of future episodes of Burke’s ⁠⁠⁠⁠BeyondMeasure⁠⁠⁠⁠ podcast.

    3 min
  8. AI-Powered Design Thinking

    09/19/2025

    AI-Powered Design Thinking

    In this episode of Beyond Measure, Mike Deinlein, VP, CX Solutions, and Christie Reckman, SVP, Client Services, explore how generative AI can be more than just a data tool—it can act as a valuable partner in the design thinking process. Mike and Christie share their experience leading a hands-on client workshop, where AI was applied across each stage of the design thinking process: empathizing with customers, defining root causes, ideating solutions, prototyping concepts, and even testing ideas through synthetic focus groups. Whether you’re a researcher, strategist, or innovator, this conversation provides inspiration for using AI to think differently, collaborate more effectively, and unlock new possibilities in customer experience and design. For more information on how Burke can help move your business forward, ⁠visit our website⁠. Thanks for listening! Please subscribe to be notified of future episodes of Burke’s ⁠BeyondMeasure⁠ podcast.

    22 min
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Burke’s BeyondMeasure podcast features conversations with thought leaders in which we push the boundaries of insights, innovation and business strategy—and also indulge our curiosity about human understanding.

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