RevOps Champions

Denamico

Why is it that some companies scale faster and more efficiently than others, when they have access to the same resources as everyone else? Funding, head count, resources––these things don’t guarantee success in any business. So, what is it that separates the companies that scale efficiently from the ones that struggle to get off the ground? On RevOps Champions, we talk with some of the brightest minds in B2B leadership to answer this very question. Tune in for insights and tips on how to align your people, streamline your processes, trust your data, and leverage technology to grow your business.This podcast is hosted by Brendon Dennewill, CEO and Co-founder of Denamico, a Diamond HubSpot Solutions Partner and technology consulting firm based in Minneapolis. 

  1. 119 | From Royalties to Rocket Fuel: Building Profitable Franchise Systems | Michael Iannuzzi

    1d ago

    119 | From Royalties to Rocket Fuel: Building Profitable Franchise Systems | Michael Iannuzzi

    Michael Iannuzzi, Partner and Franchise Practice Leader at Citrin Cooperman, joins host Brendon Dennewill to unpack the financial and operational fault lines that quietly derail growing franchise systems. From the tension between top-line and bottom-line incentives to the infamous "100-unit ceiling," Michael brings a practitioner's lens to unit economics, royalty self-sufficiency, and the decisions leaders delay until it's too late. If you're scaling a franchise brand and wondering when to rebuild your systems, hire your next leader, or fire yourself from your current role, this episode delivers the framework. What You'll LearnWhy franchisors and franchisees have competing financial interestsThe metric that signals when real growth beginsWhat the "100-unit ceiling" looks like in practiceWhen to fire yourself as a founderHow to build a tech stack from day oneWhat private equity actually looks for in a franchise systemThe rule of threes and tens in franchise growthResources MentionedIFA (International Franchise Association)Restaurant Leadership Conference  Franchise and Fitness Conference (Chicago) Citrin Cooperman Franchise Practice QuickBooks / XERO  FDD (Franchise Disclosure Document) Franchisee Advisory Council (FAC) The Rule of Threes and Tens - Growth framework referenced by CEO of Rakuten Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    40 min
  2. 118 | Operationalizing the Invisible Asset: RevOps Guide to IP Strategy and Valuation | Kary Oberbrunner

    Jun 3

    118 | Operationalizing the Invisible Asset: RevOps Guide to IP Strategy and Valuation | Kary Oberbrunner

    Kary Oberbrunner, Founder of Instant IP and Wall Street Journal bestselling author, joins Brendon Dennewill to challenge everything founders think they know about intellectual property. As AI accelerates IP theft across every industry, from musicians to franchise brands to solo entrepreneurs, Kary makes the case that protecting your ideas isn't a legal formality, it's a revenue strategy. If you've ever said "I don't mind if people steal my ideas," this episode will change how you run your business. What You'll Learn: Why thinking "I'm not an IP company" makes you a commodityThe shift from 17% to 90% intangible asset value in the S&P 500The offensive vs. defensive sides of IP strategyWhy using "TM" may actually invite theftHow AI is creating a new category of IP riskThe "publish, protect, promote" flywheel12 steps to becoming an IP companyResources Mentioned: Instant IP IP Toolbox"You Are an IP Company" by Kary Oberbrunner and Katie RobinoUSPTO (United States Patent and Trademark Office) Story Brand by Donald Miller  Working Genius by Patrick Lencioni  Strategic Coach by Dan Sullivan  Suno  Plaud AIMeta Glasses  Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    45 min
  3. 117 | Proactive Revenue Architecture: Future-Proofing RevOps with IT Stability & AI | Charles Chang

    May 28

    117 | Proactive Revenue Architecture: Future-Proofing RevOps with IT Stability & AI | Charles Chang

    Charles Chang, Founder of Unified Technologies Group (UTG), joins Brendon Dennewill to challenge the way most organizations think about growth, arguing that the real bottleneck is never technology, it's the absence of documented processes, operational leadership, and a culture of prevention. Drawing on his experience in healthcare IT and multi-company ownership, Charles shares how his team is already deploying AI agents to replace repetitive workflows, using a "sandbox-first" rollout approach to avoid costly mistakes. If you're a RevOps leader trying to figure out where AI actually fits in your organization, and how to move fast without creating chaos, this conversation delivers a practical, security-conscious roadmap. WHAT YOU'LL LEARN Why technology always comes last in the scaling orderThe hiring decision that separates scaling companies from stagnant onesWhat a "bookkeeper agent" looks like in a real businessHow to use Delegate and Elevate to identify AI opportunitiesThe sandbox-first rule for rolling out AI safelyWhen SMBs are actually outpacing enterprise on AI adoptionWhy visionaries need operational leaders to survive growth RESOURCES MENTIONED EOS (Entrepreneurial Operating System) Delegate and Elevate (EOS Tool) Kolbe A IndexEOS Rocks / Quarterly Meeting CadenceAI Sandbox TestingLLMs (Large Language Models) Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    42 min
  4. 116 |  The Resilience Roadmap: Crisis-Tested Frameworks for High-Pressure Execution | Dave Sanderson

    May 13

    116 | The Resilience Roadmap: Crisis-Tested Frameworks for High-Pressure Execution | Dave Sanderson

    Dave Sanderson, the last passenger off US Airways Flight 1549, known as the Miracle on the Hudson, brings 37 years of sales leadership and hard-earned crisis experience to a conversation with Brendon Dennewill about what it actually takes to build resilient teams and make decisions under pressure. From the ASSESS Framework and the A-to-I Affinity Model to the VCR leadership structure developed with Chad Jenkins, Dave unpacks the systems that separate leaders who hold the line from those who collapse when pressure compounds. If your organization is navigating uncertainty, low trust, or execution breakdown, this episode is the blueprint you didn't know you needed. What You'll Learn Why trust outranks competence in high-stakes hiringThe three levers for managing your mental state under pressureCaptain Sullenberger's unique ability, and what it means for your teamThe VCR Framework: Vision, Capability, ReachHow the ASSESS Framework works in real-time crisis decisionsThe A-to-I model: Access to Influence to AffinityWhy "proximity is power" is your fastest path to growth Resources Mentioned Resilience Partners Group"Moments Matter" by Dave Sanderson "Never Split the Difference" by Chris Voss "Selling in a Post-Trust World" by Larry Levine Tom Hopkins"The Five Dysfunctions of a Team" by Patrick Lencioni  ASSESS frameworkIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    48 min
  5. 115 | Lead the Market or Lose It: Radical Transparency in the AI Era | Marcus Sheridan

    May 6

    115 | Lead the Market or Lose It: Radical Transparency in the AI Era | Marcus Sheridan

    Marcus Sheridan, author of They Ask You Answer, a partner at IMPACT and the co-founder of several forward-thinking tech and consulting companies, including PriceGuide, AI Trust Signals, and Question First Group, joins Brendon Dennewill to challenge why B2B companies still refuse to talk about pricing, even when the data is overwhelming. Marcus breaks down how AI-powered agents are about to reshape the buyer journey entirely, and why brands that withhold pricing information will be algorithmically penalized within 18 months. If your franchise, dealership network, or multi-location brand is watching leads slow down and ad spend climb, this episode is a direct explanation of why, and what to do about it. What You'll Learn Why $35M came from one 45-minute articleThe AI agent behavior reshaping how buyers searchWhat Google's 'Have AI Check Prices' feature signalsHow pricing estimators 3x organic leads instantlyWhen franchisors must stop asking for buy-inWhy sunk cost fallacy is killing franchise brandsThe 3% sales habit that builds immediate trustResources Mentioned They Ask You Answer by Marcus SheridanEndless Customers by Marcus Sheridan PriceGuide.aiAI Trust SignalsQuestion First GroupMarcusSheridan.com Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    44 min
  6. 114 | The Franchise Fix: Mastering Unit-Level Economics and Leadership Systems | Aicha Bascaro

    Apr 21

    114 | The Franchise Fix: Mastering Unit-Level Economics and Leadership Systems | Aicha Bascaro

    Aicha Bascaro, CEO and Founder of the American Franchise Academy, joins host Brendon Dennewill to challenge the assumption that a successful single-unit operator is ready to scale. Drawing on 35+ years across Domino's, Popeyes, and Olive Garden, Aicha breaks down the four business systems every franchisee must build before adding a second location, and why skipping them creates what she calls "the hell zone." From unit economics and P&L literacy to the pod-based growth model and the CRM gap in service-based franchises, this conversation is a masterclass in operational architecture for anyone building a multi-unit enterprise. What You’ll Learn Transition from operator "doer" to visionary "leader" skills.Navigate the "Hell Zone" of multi-unit scaling successfully.Master the four critical buckets of business systems.Understand joint employer liability’s impact on franchise training.Optimize unit economics through rigorous weekly KPI dashboards.Leverage AI agents to enhance 24/7 lead management.Resources Mentioned The Franchise Fix by Aicha BascaroAmerican Franchise Academy (AFA) International Franchise Association (IFA) HubSpot CRMIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    55 min
  7. 113 | Cult Brands, Identity, and AI Intuition: How Franchise Brands Break Through | Ingrid Schneider

    Apr 15

    113 | Cult Brands, Identity, and AI Intuition: How Franchise Brands Break Through | Ingrid Schneider

    Ingrid Schneider, Founder and CEO of Stay In Your Lane and Train In Your Lane, joins Brendon Dennewill to challenge how franchise brands approach AI adoption, brand identity, and scaling past the critical 30-unit ceiling. Drawing from years of fractional C-suite work across franchise and multi-location systems, Ingrid unpacks why companies that skip education and jump straight to implementation almost always fail, and what a smarter, more human path to AI transformation actually looks like. If your franchise brand is stalled, scaling, or just starting to explore AI, this conversation reframes the entire conversation. What You'll Learn The franchise growth wall at 30 unitsMarketing problem vs. identity problemThe education-first framework for AI adoptionAI intuition as a core team skillCult brand philosophy at the local levelWriting AI policies that feel like permission slips  Resources Mentioned Train In Your LaneStay In Your Lane HubSpot  AI ROI CalculatorFigmaInternational Franchise Association (IFA) Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    47 min
  8. 112 | The Franchise Systems Behind The Back Nine Golf's Growth to 160+ Locations | Brady Carlsen

    Apr 7

    112 | The Franchise Systems Behind The Back Nine Golf's Growth to 160+ Locations | Brady Carlsen

    Brady Carlsen didn't set out to build one of the fastest-growing franchise brands in the country, he walked in as a customer and spotted what insiders couldn't see. As Co-Founder and COO of The Back Nine Golf, Brady shares how a deliberate "less is more" philosophy, no food, no staff, no complexity, became the engine behind 160+ locations and 300 in the pipeline. For franchise operators and RevOps leaders managing distributed networks, this episode is a masterclass in building revenue systems that scale without you in the room. What You'll Learn Why eliminating staffing costs, not adding revenue streams, was the key unlock to Back Nine Golf's franchise modelHow building proprietary software from day one gave The Back Nine Golf the automation and vendor flexibility that off-the-shelf tools couldn'tThe "Rule of 3 and 10", what breaks at each growth stage and how to anticipate it before it spreads across your networkWhy marketing asset delivery (not the product itself) became the first major operational bottleneck at scaleHow The Back Nine Golf's Brand Development Council keeps 160+ franchisees aligned without top-down mandatesThe one thing Brady would build earlier: a disciplined marketing system, and why it matters more than the product at scale Resources Mentioned The Back Nine Golf  IFA (International Franchise Association)Franchise Operations ManualIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizationsA clear view of your operational maturity Whether your business is ready to scale (and what to do next if it’s not)Let's Connect Subscribe to the RevOps Champions NewsletterLinkedInYouTubeExplore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

    43 min

Ratings & Reviews

5
out of 5
5 Ratings

About

Why is it that some companies scale faster and more efficiently than others, when they have access to the same resources as everyone else? Funding, head count, resources––these things don’t guarantee success in any business. So, what is it that separates the companies that scale efficiently from the ones that struggle to get off the ground? On RevOps Champions, we talk with some of the brightest minds in B2B leadership to answer this very question. Tune in for insights and tips on how to align your people, streamline your processes, trust your data, and leverage technology to grow your business.This podcast is hosted by Brendon Dennewill, CEO and Co-founder of Denamico, a Diamond HubSpot Solutions Partner and technology consulting firm based in Minneapolis.