Enterprise Thought Leadership

TechPros.io

As technology disruption accelerates, the Enterprise Thought Leadership Podcast shares insights from business and technology leaders at the forefront of enterprise transformation. Covering a range of industries, we interview C-level leaders of solution providers driving innovation across the enterprise landscape and executives navigating the people, process and technology changes to ensure their organisations and supply chains remain competitive and future-proof. Subscribe today and equip yourself with the knowledge and strategies to thrive in an era of constant change!

  1. May 14

    Eps.91 | The zero-click era: how generative AI is rewriting B2B discovery, with Bex Howie

    By the time a B2B buyer lands on your site, the shortlist is already drawn up. Generative engine optimisation, or GEO, is changing how B2B buyers find and evaluate vendors, often before they ever visit a website. AI engines are quietly deciding which brands they feel safe recommending, and most enterprise marketing teams have no real visibility into where they stand. In this episode, Taryn Breetzke sits down with Bex Howie, Strategy Director at Gilroy, the agency behind LumusIQ. Bex unpacks why the GEO market jumped to measurement before anyone understood the mechanism, what AI is actually looking for when it builds a shortlist, and why most enterprise content is making brands less visible rather than more. Four takeaways Confidence, not ranking, decides AI shortlists. That confidence comes from third-party signals and consistent external mentions, not just your website. Volume metrics are giving way to influence metrics. Traffic is down and engagement is up. The visitors who do click through are more qualified because the research now happens inside LLMs. AI rewards new thinking. Generative engines favour original opinions, fresh data and SME-backed analysis. Opposing expert views strengthen visibility. Personal brand is back. LinkedIn algorithm changes and citation-led discovery now push employee-led commentary above corporate posts. Timestamps 02:45 Why LumusIQ exists 05:21 How AI builds its shortlist of brands 06:17 The zero-click reality check 07:41 SEO and GEO as a budget stack 10:18 Inside the LumusIQ audit 14:13 Trust signals and why AI rewards original thinking 18:25 From audit to activation 21:18 Measuring influence, not traffic 23:12 Common enterprise GEO mistakes 31:50 On-site LLMs and the rise of the "content librarian" Notable quotes "We're entering a zero-click era and it's changing the role of the website and search as we know it." Bex Howie. "I don't see this as a split. I see it as a stack." Bex Howie. "AI loves to learn something new." Bex Howie. "It's less about ranking and more about confidence. AI is effectively building a shortlist of brands it feels safe recommending." Bex Howie. The LumusIQ audit Bex walks through the five-point GEO audit and how each is scored. Generative AI referrals. Are you being cited in responses across ChatGPT, Claude, Gemini and Perplexity? Technical crawlability and rendering. Can generative systems access, interpret and index your content? Search and content health. Are you discoverable for category-level, non-branded, high-intent queries? Accessibility and metadata. Is your site structured for clarity, speed and summarisation? Third-party signals and authority. Do you provide the trust signals AI engines rely on to recommend you? Stats and references Around 30 million American adults claim to have used AI for search, projected to rise to roughly 90 million by 2027 (Bex Howie). LumusIQ by Gilroy. Audit and activation programme that improves how brands show up in AI-led discovery. Visit LumusIQ to apply for a GEO audit or try the on-site content librarian: https://www.gilroy.co.uk/lumus-iq Resources and links Connect with Bex Howie on LinkedIn Connect with Taryn Breetzke on LinkedIn Email: rebecca.howie@gilroy.co.uk  Do you have burning topics you'd like us to explore on the podcast? Email us at podcasts@techpros.io Follow us on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/ TechPros runs research-led thought leadership programmes that surface original thinking from senior B2B leaders. Visit techpros.io to join over 4,000 professionals who have participated in challenge forum roundtables, interviews and industry reports. To sponsor a programme get in touch with Taryn Breetzke

    35 min

  2. Apr 21

    Eps.90 | From $6M to $100M and still disrupting: Josh Gould's entrepreneurial playbook

    Why can AI reach only 86% accuracy in hospitals and courtrooms, yet language services remain a £6 million to £100 million opportunity? Joshua Gould, founder and CEO of The Big Word, reveals why language is fundamentally a technology problem that requires scaling human expertise, not replacing it. As the language services industry prepares to double by 2032, Gould explains the real disruption: automating your own business before the market forces you to. He discusses how government bodies are outpacing the private sector in adopting language technology, and why the biggest opportunities lie at the intersection of human quality and technological scale. Guest bio Joshua Gould is founder and CEO of The Big Word, a multilingual communication technology platform connecting 15,000 linguists across government, healthcare, and legal sectors in the US, UK, and Europe. He scaled the company from £6 million to over £100 million in revenue before securing private equity investment. Gould is recognised for his unconventional leadership approach and focus on building technology infrastructure at the edges of human communication. Key discussion points 00:02:00 Building The Big Word - the 'get rich slow' philosophy 00:05:00 Processing volume through technology and people 00:07:00 The pivot to government work after the Great Recession 00:10:00 Being a tech company versus a government contractor 00:13:00 How video, audio and AI reshape service delivery 00:17:00 Digital-first workflows and hospital system integration 00:20:00 Virtual interpreting and on-demand video services 00:23:00 Scale at the edges - courts, police and asylum services 00:25:00 Why only 1% of online content is human-translated 00:28:00 The accuracy ceiling - why voice-to-voice interpretation is harder 00:31:00 The 86% accuracy limit in critical settings 00:33:00 Tuning AI for specific use cases and brand differentiation 00:40:00 The Blockbuster moment - disruption in business 00:43:00 Disrupting your own business before someone else does 00:46:00 How unit prices fall but total revenue grows Resources and links Connect with Joshua Gould on LinkedIn  Connect with Tim Bond on LinkedIn  Visit thebigword Email Joshua josh.gould@thebigword.com Learn more about TechPros.io  Upcoming events and roundtables – https://techpros.io/virtual-experiences/ Join the podcast community on LinkedIn – https://www.linkedin.com/company/enterprise-thought-leadership/ Want to teach your team to build their own AI agents? Get your free AI Opportunity Report (https://cogniscale.com/ai-acceleration-report). This quick survey and consultation maps priority workflows, time saved and ROI from an AI upskilling programme for organisations with teams of six or more. Use promo code PODCAST. Follow and rate the podcast on Spotify or Apple Podcasts. Got a burning topic or question? Email podcasts@techpros.io Find out more about TechPros.io: https://techpros.io/ Upcoming events and roundtables: https://techpros.io/virtual-experiences/ Join the podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/ Calls to action Enjoyed the discussion? Subscribe to the Enterprise Thought Leadership podcast on Spotify or Apple Podcasts to never miss an episode. Rate and review the show to help other business leaders discover the podcast. Join our growing community of business professionals on LinkedIn and share this episode with your network. Do you have burning topics or questions you'd like us to explore? Email our team at podcasts@techpros.io.

    47 min

  3. Apr 9

    Eps.89 | SaaS is dead, hire Ema instead: Swati Trehan on why enterprises are replacing software with AI employees

    From concept to deployment in weeks, that's the promise Swati Trehan, COO of Ema, brings to enterprise automation. In this episode, Tim Bond explores how Ema manufactures AI employees that automate end-to-end workflows across HR, finance, supply chain, and beyond. Swati explains why the future of enterprise AI isn't about generic agents that claim to do everything. Instead, it's about specialists: skill-based AI workers that teams can govern in one place. The conversation covers Ema's competitive advantage, pre-built agents trained to excel at specific tasks paired with Ema Fusion, a proprietary mixture-of-experts model that optimises for accuracy, cost, and latency simultaneously. What emerges is not a story about job losses but about white space: the capacity freed by automation that savvy leaders are reinvesting in innovation, strategy, and employee experience. Guest bio Swati Trehan is COO of Ema, an enterprise AI platform that builds AI employees for large-scale automation. She brings 20+ years of product and operations leadership from Google and Shopify, where she led strategy and built large-scale systems. Swati has lived and worked across multiple countries and is based in London. At Ema, she oversees operations and customer success as the company scales automation across Fortune 500 clients globally. Timestamps 00:02:00 Swati's background 00:05:00 Product-service positioning 00:07:00 No-code platform for enterprise 00:10:00 Prior authorisation use case 00:13:00 Workflow building without transcripts 00:16:00 Ema's three core capabilities 00:20:00 Cost and accuracy optimisation 00:22:00 HR operations transformation 00:24:00 Back-office and proposal writing 00:26:00 Proposal interface and workflow 00:29:00 Big Blue logistics case study 00:30:00 Workforce concerns and change 00:32:00 HR team involvement 00:33:00 From efficiency to upskilling 00:37:00 Technology and job creation 00:38:00 Employment optimism 00:40:00 Revenue per employee Resources and links Connect with Swati Trehan on LinkedIn – https://www.linkedin.com/in/swatitrehan/ Connect with Tim Bond on LinkedIn – https://www.linkedin.com/in/tngbond/ Visit Ema – https://Ema.ai Email Swati – swati@Ema.ai Learn more about TechPros.io – https://techpros.io/ Upcoming events and roundtables – https://techpros.io/virtual-experiences/ Join the podcast community on LinkedIn – https://www.linkedin.com/company/enterprise-thought-leadership/ Want to teach your team to build their own AI agents? Get your free AI Opportunity Report (https://cogniscale.com/ai-acceleration-report). This quick survey and consultation maps priority workflows, time saved and ROI from an AI upskilling programme for organisations with teams of six or more. Use promo code PODCAST. Enjoyed the discussion? Subscribe to the Enterprise Thought Leadership podcast on Spotify or Apple Podcasts to never miss an episode. Rate and review the show to help other business leaders discover the podcast. Join our growing community of business professionals on LinkedIn and share this episode with your network. Do you have burning topics or questions you'd like us to explore? Email our team at ⁠podcasts@techpros.io⁠. Find out more about TechPros.io: https://techpros.io/ Join the podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

    42 min

  4. Mar 13

    Eps.88 | Can creativity be taught? Mark Edwards discusses his whitepaper THE HUMAN ENGINE

    Tim Bond returns to the conversation with Mark Edwards, author of the white paper The Human Engine: Navigating the Fifth Revolution, to explore a question that will define how organisations succeed in the coming years: can creativity be taught? The fifth revolution—driven by artificial intelligence—is upon us, but it brings with it more than just technological change. Mark explains why most people and organisations are caught in what he calls "zombie loops": patterns of activity that consume energy and time without driving meaningful progress. He discusses why fear of AI persists despite its benefits, how to escape repetitive cycles, and why human amplification—not automation for its own sake—is the real opportunity ahead. This conversation challenges conventional thinking about who is and isn't creative, exposes the dangers of cognitive overload and distracted attention, and reveals what genuinely high-performing organisations look like when they prioritise imagination and human connection alongside technology. Key topics covered: The fifth revolution and why it differs from previous technological shifts Fear of AI and how media narratives shape our perception of technology Zombie loops: getting trapped in activity that doesn't drive growth Competitive space and strategic positioning in a crowded market Creativity as a skill anyone can develop, not an innate talent Why automation has often failed and why amplification matters Human amplification: putting people in positions where they can do their best thinking Building cognitively ergonomic workspaces for real performance The role of ethics in technological change Why attention and focused thinking are more valuable than ever Timestamps: 00:00:00 Introduction and why we're revisiting this topic 00:01:00 Welcome and episode overview 00:02:00 Mark's background in technology and M&A 00:03:00 What is the fifth revolution? 00:05:00 Understanding fear of AI and the media narrative 00:06:00 The psychological roots of fear and tribalism 00:08:00 Cognitive overload and the zombie loop 00:09:00 What zombie loops are and why they matter 00:14:00 Competitive space and strategic positioning 00:17:00 How new sectors become saturated 00:19:00 Accelerated pace of change and adaptation 00:22:00 Automation versus human amplification 00:23:00 Why previous automation initiatives fell short 00:26:00 The importance of creativity in a changing world 00:28:00 Challenging the myth that creativity is only for creative people 00:30:00 Teaching people to think creatively 00:31:00 The responsibility of leaders in enabling creativity 00:33:00 Ethics and why technology purpose matters 00:37:00 Attention spans and focused thinking 00:39:00 Building cognitively ergonomic workspaces 00:41:00 Practical steps for leaders in the next years 00:44:00 It takes a town: Mark's community project 00:47:00 How to connect with Mark Want to learn more? Mark Edwards' whitepaper – The Human Engine: Navigating the Fifth Revolution Connect with Mark Edwards on LinkedIn: https://www.linkedin.com/in/markledwards/ Connect with Tim Bond: https://www.linkedin.com/in/tngbond/ If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at podcasts@techpros.io Find out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

    50 min

  5. Mar 6

    Eps.87 | Job loss or job reimagined? The fifth revolution is upon us.

    Tim Bond explores Mark Edwards' white paper on the cognitive age and the shift from an industrial mindset to a new era of human-machine collaboration. This conversation uncovers what Edwards calls the liminal hour moment, a threshold point in human history where we face two fundamentally different futures. The episode traces the evolution of technological revolutions from mechanisation through to artificial intelligence, examining why our education system has left us unprepared for cognitive work, and why the answer to technological change is amplification rather than automation. Through frameworks like lighthouse versus radar, zombie loops, and the symbiosis between human judgment and machine calculation, this discussion addresses real anxiety about the future of work whilst arguing that the future is something we shape, not something that happens to us. Timestamps 00:00:00 Introduction and the question that sparked this episode 00:01:00 Five workshop participants express anxiety about the future 00:02:00 The paradox: job data shows employment growing despite AI adoption 00:03:00 Jobs are bundles of tasks, tasks become redundant, not jobs 00:04:00 Introducing Mark Edwards' white paper, The Human Engine 00:05:00 The liminal hour: waking at 4 AM and seeing two futures 00:06:00 A threshold moment between two eras: industrial age to cognitive age 00:07:00 Drift and zombie loops: the cost of cognitive overload 00:08:00 Why we're trapped in cycles of activity without insight 00:09:00 Education for an industrial era, applied to a cognitive age 00:10:00 The biological reality of cognitive load and decision-making 00:11:00 The five technological revolutions and the pattern 00:12:00 The lighthouse versus radar analogy: shifting from focus to context 00:13:00 Automation versus amplification: the critical reframe 00:14:00 Convergence: the fusion of separate AI modalities 00:15:00 Concrete examples: doctors, city planners, and the mesh in action 00:16:00 Technology must adapt to humans, not vice versa 00:17:00 The human engine framework: cleaning the cognitive lens 00:18:00 Cognitive ergonomics and aircraft cockpit design principles 00:19:00 Clarity by design and human-first structures 00:20:00 Machines compute, humans imagine 00:21:00 Capability versus authority: what machines can and cannot decide 00:22:00 The Einstein rule: 55 minutes on the problem, five on the solution 00:23:00 Moral revolution and the choice between drift and design Guest bio Mark Edwards brings three decades of experience in software company mergers and acquisitions. As founder of Boss Equity (established 1999), he has worked with thousands of software companies across document management, workflow automation and enterprise solutions. His pattern-matching across hundreds of exits reveals why most software businesses fail to escape mediocrity. Mark combines his early creative background in photography with deep commercial expertise to help founders understand strategic positioning and market dynamics. Connect with Mark on LinkedIn. Resources and links mentioned Tim Bond on LinkedIn Mark Edwards on LinkedIn Access Mark Edwards' whitepaper – The Human Engine: Navigating the Fifth Revolution  Want to teach your team to build their own AI agents that act like teammates, boosting productivity, quality and job satisfaction? Get your FREE AI Opportunity Report (for listeners with teams of six or more), a quick team survey and consultation that maps priority workflows, time saved and ROI from an AI upskilling programme. Visit Cogniscale.com and enter promo code PODCAST. Follow and rate the podcast on Spotify or Apple Podcasts. Got a burning topic or question? Email podcasts@techpros.io Find out more about TechPros.io: https://techpros.io/ Upcoming events and roundtables: https://techpros.io/virtual-experiences/ Join the podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

    25 min

  6. Feb 25

    Eps.86 | From SDRs to AI agents Building marketing's agentic future with Marie Wilcox

    Marie Wilcox, VP of Marketing at Binalyze, has built a marketing engine powered by AI agents—what she calls Nova Bots—that has fundamentally changed her go-to-market motion. Moving from a traditional SDR model to agentic workflows trained on intent data and personalised content, she has achieved MQL-to-SQL conversion rates of 18–20%, improved lead quality significantly, and accelerated sales cycles. But here's the critical insight: the technology only works if the foundation is solid.  "Without good training, without good product knowledge, you just end up with rubbish," Marie says. In this episode, she walks through the practical implementation, the role of tools like HubSpot, Clay, n8n, and custom GPTs, and why the future of marketing demands prompt engineering and GTM engineering skills. The conversation challenges the myth that AI replaces people—instead, it augments expertise when deployed thoughtfully. Timestamps 00:00:00 - AI as enhancement, not replacement. 00:03:00 - Finalize and the problem it solves. 00:05:00 - How forensic data automation works. 00:08:00 - Enterprise and MSP customer base. 00:09:00 - Marketing mix: thought leadership, events, inbound, outbound. 00:10:00 - Replacing SDRs with AI agents. 00:11:00 - Nova Bots: personalisation at scale using Clay and N8N. 00:13:00 - Building custom GPTs for consistent messaging. 00:16:00 - How sophisticated workflows simplify outbound. 00:18:00 - Intercom and website chat automation. 00:20:00 - Results: conversion rates and ROI. 00:21:00 - MQL to SQL conversion improvement to 18-20%. 00:23:00 - AI training, hallucination risks, and human oversight. 00:25:00 - Company-wide AI Day and N8N learning. 00:28:00 - AI as a resource, not a replacement. 00:30:00 - The future of marketing skills. 00:33:00 - The evolving landscape of AI tools. 00:34:00 - Final advice for marketers embracing AI.   Guest bio Marie Wilcox is Vice President of Marketing at Binalyze, a next-generation automated investigation and response platform for cybersecurity teams. With 20 years of B2B marketing experience across cybersecurity, data analytics, and SaaS, she has worked with enterprises including BAE Systems, Siemens, and McLaren Applied, as well as high-growth scale-ups. Marie is a Fellow of the Chartered Institute of Marketing, chairs the CIM Southeast Region, and sits on the board of the Chartered Institute of Information Security. She pioneered two Gartner market categories: Continuous Controls Monitoring and Cloud Investigation Response Automation. Resources and links mentioned Marie Wilcox on LinkedIn  Tim Bond on LinkedIn  Binalyze HubSpot Clay  n8n Intercom Want to teach your team to build their own AI agents that act like teammates, boosting productivity, quality and job satisfaction? Get your FREE AI Opportunity Report (for listeners with teams of six or more), a quick team survey and consultation that maps priority workflows, time saved and ROI from an AI upskilling programme. Visit Cogniscale.com and enter promo code PODCAST. Follow and rate the podcast on Spotify or Apple Podcasts. Got a burning topic or question? Email podcasts@techpros.io Find out more about TechPros.io Upcoming events and roundtables: https://techpros.io/virtual-experiences/ Join the podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/   Follow the Enterprise Thought Leadership podcast on Spotify and Apple Podcasts to never miss an episode. Rate and review the show on your preferred platform. Join the growing podcast community on LinkedIn to connect with other business leaders exploring AI, automation, and the future of work. Want to teach your team to build their own AI agents? Get your free AI Acceleration Report at cogniscale.com/ai-acceleration-report. This quick survey and consultation maps priority workflows, time saved, and ROI from an AI upskilling programme. Available for organisations with teams of six or more. Use promo code PODCAST when you visit.

    35 min

  7. Feb 19

    Eps.85 | From people scared to people squared: Nikki Barua on how to compete in the AI era

    "Efficiency truly is a race to the bottom. If everybody has a hundred times the same capability, it no longer becomes a differentiator." Nikki Barua, CEO and co-founder of FlipWork. Tim Bond speaks with Nikki Barua, CEO and co-founder of FlipWork, about why companies are pouring money into AI technology but leaving their people behind. Nikki calls this the "exponential divide", the growing gap between the speed of AI and the speed at which people are adapting. With 25 years helping Fortune 500 companies navigate technology disruption, she argues that efficiency gains alone are a race to the bottom. The real opportunity lies in what organisations do with the capacity AI creates, and that starts with preparing people, not just installing tools. Guest bio Nikki Barua is CEO and co-founder of FlipWork. A serial entrepreneur and bestselling author, she has spent 25 years driving business change at Fortune 500 companies, with early career roles at EY, Compuware and Sapient. Her work has been featured in CNBC, Bloomberg, Fortune and Forbes. Timestamps  00:00:00 Introduction and Nikki's career background  00:03:00 What is FlipWork and its mission  00:04:00 The people squared concept and human-machine collaboration  00:06:00 Why efficiency is a race to the bottom  00:07:00 The future of AI in areas like leadership judgement and context  00:08:00 Why the quality of human input determines AI output quality  00:09:00 Same-day delivery analogy: when AI efficiency becomes table stakes  00:10:00 The real differentiator: imagination and creativity  00:11:00 How the best companies improve every step of their value chain  00:14:00 What to do with greater collective capacity  00:15:00 A word from our sponsor, CogniScale  00:16:00 FlipWork's grassroots approach using 90-day sprints  00:19:00 Why AI training alone does not change businesses  00:20:00 Who should lead AI adoption and the COO's role  00:22:00 FlipWork's proprietary diagnostic and agentic velocity assessment  00:24:00 Success breeds more success: building momentum across teams  00:25:00 The 36-point diagnostic survey  00:27:00 Phase one: human augmentation vs fully automated workflows  00:28:00 Priming: preparing individuals and teams for the agentic future  00:29:00 Blank slate thinking: designing from the future state back  00:31:00 Why this is good for careers, not just companies  00:32:00 FlipWork's go-to-market: Fortune 500 clients and big four partnerships  00:34:00 Proprietary methodology and partner licensing Resources and links  Nikki Barua on LinkedIn: https://www.linkedin.com/in/nikkibarua/  Tim Bond on LinkedIn: https://www.linkedin.com/in/tngbond/  FlipWork: https://www.flipwork.ai Want to teach your team to build their own AI agents that act like teammates, boosting productivity, quality and job satisfaction? Get your FREE AI Acceleration Report (for listeners with teams of six or more), a quick team survey and consultation that maps priority workflows, time saved and ROI from an AI upskilling programme. Visit Cogniscale.com and enter promo code PODCAST. Follow and rate the podcast on Spotify or Apple Podcasts. Got a burning topic or question? Email podcasts@techpros.io Find out more about TechPros.io: https://techpros.io/ Upcoming events and roundtables: https://techpros.io/virtual-experiences/ Join the podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

    35 min

  8. Feb 13

    Eps. 84 | Philippe Ruttens on marketing's 30-year evolution and what AI means for the CMO

    Why do successful marketing teams suddenly lose their pipeline? Philippe Ruttens, fractional CMO with 30 years of experience, reveals it's not about tools or tactics. It's about failing to align with commercial reality. Philippe challenges the "AI first" narrative, arguing that revenue marketing must come before AI implementation. He shares his three-phase methodology: foundation, execution and scaling. The conversation explores managing multi-generational dynamics, why marketing's safety net now lies in unique value rather than job titles, and why the CMO of the future must speak the language of the CFO. "The true safety net now is your unique value rather than your employer. Your network, your mindset, being able to say no also is important." Guest bio Philippe Ruttens is a fractional CMO and marketing transformation coach with 30 years of experience across major organisations including Accenture and Arthur Andersen. He specialises in helping B2B marketing teams transition from traditional brand-focused approaches to revenue-centric models, with particular focus on organisational change management across multi-generational teams. Timestamps 00:01:00 – Philippe's 30-year career journey and recent return from Japan 00:02:00 – The speed of change: how every skill and role must adapt 00:04:00 – Mindset versus aptitude: why attitudes are harder to change than skills 00:06:00 – AI's impact on bottom line versus top line: productivity and efficiency 00:07:00 – Organisational alignment as the biggest gap in AI transformation 00:08:00 – Moving a marketing team from AI-agnostic to AI-forward 00:09:00 – Why "AI first" really means human and strategic first 00:11:00 – The three phases: foundation, execution and scaling 00:13:00 – Change management through workshops, reporting and governance 00:15:00 – What transformational leadership looks like during change 00:17:00 – Leading multi-generational teams: Gen X, millennials and Gen Z 00:20:00 – Staying relevant through curiosity, openness and routine learning 00:22:00 – Why your unique value matters more than your employer 00:25:00 – The safety net: being a connector and facilitator 00:26:00 – The CMO's evolving role: from brand focus to revenue marketing 00:29:00 – Agentic AI opportunities and the dangers of shiny objects 00:32:00 – Why human augmentation should come before complex workflows 00:34:00 – Key advice: align your KPIs with board language and priorities Resources and links Philippe Ruttens on LinkedIn – https://www.linkedin.com/in/ruttens Tim Bond on LinkedIn – https://www.linkedin.com/in/tngbond/ Want to teach your team to build their own AI agents? Get your FREE AI Acceleration Report (for listeners with teams of six or more), a quick team survey and consultation that maps priority workflows, time saved and ROI from an AI upskilling programme. Visit Cogniscale.com and enter promo code PODCAST. FREE AI Acceleration Report – https://cogniscale.com/ai-acceleration-report Follow the podcast If you enjoyed this episode, please follow us and rate each episode: Apple Podcasts – https://podcasts.apple.com/za/podcast/enterprise-thought-leadership/id1727689721 Spotify – https://open.spotify.com/show/2NVPXPA0aaDcvHW2EtQcnb Have burning topics or questions for the podcast? Email podcasts@techpros.io Find out more at techpros.io Upcoming events and roundtables – https://techpros.io/virtual-experiences/ Join our podcast community – https://www.linkedin.com/company/enterprise-thought-leadership/ Transcript A full transcript of this episode is available on request.

    37 min
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About

As technology disruption accelerates, the Enterprise Thought Leadership Podcast shares insights from business and technology leaders at the forefront of enterprise transformation. Covering a range of industries, we interview C-level leaders of solution providers driving innovation across the enterprise landscape and executives navigating the people, process and technology changes to ensure their organisations and supply chains remain competitive and future-proof. Subscribe today and equip yourself with the knowledge and strategies to thrive in an era of constant change!

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