The Marketing Meeting with Itir Eraslan

Itir Eraslan
  • 5.0 (7)
  • Marketing
  • Updated Biweekly

Welcome to my channel. The Marketing Meeting is where I explore the questions behind brands, marketing, and growth with founders, brand leaders, and marketing experts. I started this podcast in 2021 because I had questions. For 18 years at Nike, I was inside a global brand and had access to many of those answers. But after leaving and building my own brand consulting business, I found myself asking a whole new set of questions. How do founders build brands that matter? What drives growth? How is technology changing marketing? And what can we learn from people navigating these challenges every day? This podcast is my way of learning, staying curious, and sharing those conversations with anyone trying to make sense of a fast-changing world. Thanks for following.

  1. Sep 9

    PR, Brand Visibility and AI with Melissa Conner

    PR is no longer just about getting media coverage. Today, brand visibility is built across traditional media, podcasts, Substack, creators, influencers, events and, increasingly, AI-driven search. In this episode, we discuss how PR is evolving, when brands should start investing in it, what to consider when choosing an agency, and how PR should connect to broader business and marketing objectives. We also talk about earned versus paid media, what helps brands stand out in crowded categories, the changing role of press releases and physical events, and how AI and LLMs are beginning to influence brand discovery and PR strategy. My guest is Melissa Conner, Partner at Jennifer Bett Communications and an award-winning media relations strategist with 20 years of experience across retail, tech, fashion, health & wellness, beauty, CPG, social impact and home design. Her previous roles include leading PR at HL Group for TOMS and Sotheby's Diamonds, managing campaigns at Starworks Group, and driving press for Theory and Joe Fresh. She is also the founder of JBC's Office Hours program and advises early-stage consumer-tech companies on product positioning and market entry. Connect with Melissa Conner on LinkedIn: https://www.linkedin.com/in/melissa-conner-0418414/ Learn more about Jennifer Bett Communications: http://JENNIFERBETT.COM   If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/ or through: https://www.ie-brand.com/connect

  2. Aug 6

    The Future of Campaign Planning with Jessica Herrin

    Marketing teams have more data, platforms and execution tools than ever. But deciding what to run next is still often managed through spreadsheets, disconnected systems and individual experience. In this episode, we explore how campaign planning is changing, how technology shifts change consumer behavior, what Jessica learned from building and scaling multiple businesses, and why simplicity, focus and sustainable growth matter. The conversation also looks at how AI can help teams learn from past campaigns, make better decisions and move faster without losing human judgment, creativity or brand understanding. My guest is Jessica Herrin, Founder and CEO of Marklo, an AI campaign planning and analytics system helping e-commerce teams plan, execute and learn from campaigns across channels. Before Marklo, Jessica built several successful e-commerce brands, including WeddingChannel.com, Stella & Dot and Ever Skincare. Connect with Jessica Herrin on LinkedIn: https://www.linkedin.com/in/jessicaherrin/  Learn more about Marklo: https://marklo.ai/  If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/ or through https://www.ie-brand.com/connect

  3. Trailer

    Welcome to The Marketing Meeting

    Welcome to my channel. The Marketing Meeting is where I explore the questions behind brands, marketing, and growth with founders, brand leaders, and marketing experts. I started this podcast in 2021 because I had questions. For 18 years at Nike, I was inside a global brand and had access to many of those answers. But after leaving and building my own brand consulting business, I found myself asking a whole new set of questions. How do founders build brands that matter? What drives growth? How is technology changing marketing? And what can we learn from people navigating these challenges every day? This podcast is my way of learning, staying curious, and sharing those conversations with anyone trying to make sense of a fast-changing world. Thanks for following. Itir Eraslan New York, June 2026

  4. Jun 10

    The Frequency Era with Chris Walker: AI and Scarcity

    If AI makes knowledge abundant, what becomes scarce? In this episode, we explore Chris Walker's idea that we are leaving the Information Era and entering what he calls The Frequency Era. Chris argues that as AI makes information, knowledge accumulation, and credentials increasingly abundant, the real value begins to move elsewhere: toward clarity, discernment, creativity, adaptability, self-trust, and deep human connection. We discuss the historical transitions from the Agricultural Era to the Industrial Era and then to the Information Era, why many people feel that the old rules of career growth no longer work, and what happens when AI begins to automate knowledge work itself. Chris also shares how frequency shapes decision-making, performance, and the nervous system, why handwriting sits at the center of the Encoded system, and how his own definition of success has evolved over time. My guest is Chris Walker, founder of Encoded and former CEO of Refine Labs, one of the most influential B2B marketing companies of the past decade. Through Encoded, Chris focuses on human performance, AI and human skills, and the development of what he believes are the most valuable human capacities in an AI-driven world. He is also the author of The Frequency Era. Connect with Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171/ Learn more about Encoded: https://encoded.ai/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/ or through https://www.ie-brand.com/connect

  5. Apr 29

    The New Consumer with Dan Frommer

    What is really happening with the new consumer in 2026, beyond headlines and survey data? In this episode, we look at consumer behavior, spending habits, and emerging brand trends with Dan Frommer, founder of The New Consumer. We discuss the gap between what consumers say and what they actually do, why inflation concerns can coexist with strong spending, and what it means that many Americans are now in "optimization mode." Dan shares where categories like wellness, functional food, and protein are heading, how GLP-1 is beginning to reshape consumer behavior, and why Gen Z can be both highly engaged with AI and uneasy about its long-term impact. We also explore TikTok Shop, creator-led commerce, and what brands should be paying attention to right now. My guest is Dan Frommer, Founder and Editor in Chief of The New Consumer, a leading publication focused on consumer behavior, brands, and the impact of technology on how people live and spend. Before launching The New Consumer, Dan was Editor in Chief of Recode at Vox Media and was an early employee at Business Insider, where he helped build the company in its early years. Connect with Dan Frommer on LinkedIn: https://www.linkedin.com/in/danfrommer/ For The New Consumer: https://newconsumer.com/  If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/ or connect through https://www.ie-brand.com/connect

  6. Mar 18

    The State of the Sports Industry with Matt Powell: Consumer, Retail, and Brand Dynamics

    How is the global sports industry evolving after the extraordinary growth of the pandemic years? In this episode, we look at the sportswear market through the lens of long-time retail analyst Matt Powell. We discuss how consumer behavior is shifting away from hype-driven drops toward more inclusive, consumer-led trends, and why smaller brands are finding new opportunities in today's market. Matt explains why the industry is returning to a more normal growth cycle, how pricing and inventory discipline shape brand success, and what the rise of brands like On, Hoka, and emerging running labels reveals about the current state of the category. We also explore the changing role of retail, from consolidation among major players to the ongoing rationalization of physical stores. My guest is Matt Powell, one of the most respected voices in the sports industry. He spent many years at The NPD Group as a senior advisor and today runs his own consulting firm, Spurwink River, while also serving as a senior advisor at BCE Consulting. For more than 25 years, Matt has analyzed the sportswear market, helping brands, retailers, and investors understand the forces shaping the industry. Connect with Matt Powell on LinkedIn: https://www.linkedin.com/in/mattpowellanalyst/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/ or connect through https://www.ie-brand.com/connect

  7. Feb 19

    How Brands Grow with Pierre-Laurent Baudey

    How do brands actually grow beyond performance marketing and short-term tactics? In this episode, we talk about brand-led growth in practice: the difference between marketing and branding, what "Capital-B Brand" really means, and why strong brand foundations matter. We explore how brand-led organizations operate, the role of a brand muse, and why growth is often an outcome of brand rather than a goal on its own. My guest is Pierre-Laurent Baudey, a marketing leader with over two decades of experience driving major transformations at Nike, including Nike Football, Nike Women, and membership. Today, based in New York City, Pierre works independently with leadership teams, advising brands on brand-led growth, brand foundations, and marketing leadership. We also discuss his transition from a long corporate career to building his own advisory practice. Connect with Pierre-Laurent Baudey on LinkedIn: https://www.linkedin.com/in/pierre-laurent-baudey/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/ or connect through https://www.ie-brand.com/connect

  8. Jan 15

    Why Brand Positioning Matters More Than Ever with Clay Ostrom

    It's 2026, and Clay Ostrom joins the show to kick things off with a great conversation about the importance of brand positioning in an age of copycats and technological parity. If you want to stand out this year and beyond, you need to look past product features and get to the heart of what drives your customers. Clay and Itir cover a lot of ground, including: how AI and increased competition are making brand relationships more valuable, how Clay uses the Jobs To Be Done framework to connect product features to customer jobs, the distinction between internal strategic messaging and copywriting, whether project-based work beats retainers, and much more! Clay Ostrom is the founder of branding and customer research agency Map & Fire and the brand positioning strategy and analysis platform SmokeLadder. He uses a mix of research, positioning, and messaging to help founders and marketing leaders connect with more customers and grow with confidence. Clay's writing on strategy and research has been featured in Foundr Magazine and AdWeek.  He's spent the last 20 years dreaming up and then bringing to life multiple startups as well as a wide range of digital projects. He's collaborated with countless passionate small businesses along with several Fortune 500 brands including Google, Sony, Universal Pictures, Mattel, FOX, Dreamworks, CBS, A&E, Home Depot, Roland Keyboards, G4 TV, and the LA Times. Watch the full episode on YouTube: https://youtu.be/-9mRE66f0Ds Connect with Clay Ostrom on LinkedIn: https://www.linkedin.com/in/clayostrom/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

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About

Welcome to my channel. The Marketing Meeting is where I explore the questions behind brands, marketing, and growth with founders, brand leaders, and marketing experts. I started this podcast in 2021 because I had questions. For 18 years at Nike, I was inside a global brand and had access to many of those answers. But after leaving and building my own brand consulting business, I found myself asking a whole new set of questions. How do founders build brands that matter? What drives growth? How is technology changing marketing? And what can we learn from people navigating these challenges every day? This podcast is my way of learning, staying curious, and sharing those conversations with anyone trying to make sense of a fast-changing world. Thanks for following.

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