29 episodes

Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers?

Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers.

Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.

Scratch: CMO Interviews Rival

    • Business
    • 5.0 • 16 Ratings

Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers?

Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers.

Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.

    How to Build a Brand to Disrupt an Industry with David Brear of 11:FS

    How to Build a Brand to Disrupt an Industry with David Brear of 11:FS

    In this very special - very live - episode of Scratch, Eric talks to his old boss, David Brear from 11:FS at the Money2020 Festival in Amsterdam.

    • 46 min
    How to Drive Brand-Led Growth in B2B with Anna Griffin of Intercom

    How to Drive Brand-Led Growth in B2B with Anna Griffin of Intercom

    Intercom CMO Anna Griffin talks to Eric about how CMOs can do more with less.

    • 35 min
    Introducing Punchy: Marketing News With the Gloves Off

    Introducing Punchy: Marketing News With the Gloves Off

    Introducing Punchy, Rival's latest marketing podcast, your weekly dose of all the marketing news you need to know.

    • 35 min
    How to Land a Successful Rebrand with Mai Fenton of Superscript

    How to Land a Successful Rebrand with Mai Fenton of Superscript

    Mai Fenton explains how to successfully rebrand your company.

    • 45 min
    Introducing Spark: Research into what Drives Successful Challenger Brands

    Introducing Spark: Research into what Drives Successful Challenger Brands

    Rival Spark is a collaboration with Attest and the Marketing Faculty at Imperial College London to understand what makes challenger brands successful.

    • 1 hr 6 min
    How to Humanize B2B Marketing with Martin Häring of Temenos

    How to Humanize B2B Marketing with Martin Häring of Temenos

    Martin Häring explains how to sidestep the common pitfalls of B2B marketing.

    • 41 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

Kpyatt ,

Challenge your Marketing Mindset

I followed Eric over from the 11:FS marketing podcast because he’s an insightful host with smart observations. If you’re a marketer who’s looking for a podcast that’s worth your time each week, Scratch should be on your list. Eric and his guests marry traditional marketing concepts with evolving trends to inspire you to challenge your mindset and become a more modern marketer.

JMarous ,

Have a Challenger Mindset

It is harder than ever for a brand to stand out in such a noisy environment filled with messages, channels and new technologies. Eric cuts through the noise and deciphers what marketers need to do to differentiate, reach audiences and future-proof organizations.

tscottmills ,

Intriguing from the start…

Very well done! Captures immediate attention and Eric does a great job of hosting an in-depth conversation rather than an interview. Content was great, ease of listening was great, can’t wait for the next one!

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