Digital Advertising for Newspapers

Smartico
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  • Weekly

Ideas, Inspirations, Recipes, Business Cases from 100s of media companies how to scale digital ad sales, especially with regional SMB customers but also big national clients. We go specific in how to make more money with digital advertising based on cases we saw all around the world.

Episodes

  1. 11/03/2021

    Why we are so obsessed about the potential of longtail display advertising for publishers

    Why longtail SMB advertising can work for newspapers and publishers and what upsides it holds: 1) Absolute Revenue 2) Relationship Building 3) Real Demand and Making a Difference for the Advertiser 4) Relative Revenue

    Why we are so obsessed about the potential of longtail display advertising for publishers

  2. 11/03/2021

    How to build the cheapest creatives for banner advertising with SMBs as a newspaper

    Getting the lowest cost in banner creation is a crucial component to a working business model. But what are the pros and cons of creating banners inhouse, with agencies, typesetters, self service tools, freelancers, students, etc.? And how did successful publishers and regional media houses not only lower costs but - more importantly - increase the sales side of the equation by making the offering more intuitive and easier to book for advertisers and sales reps alike?

    How to build the cheapest creatives for banner advertising with SMBs as a newspaper
  • 2 Episodes

About

Ideas, Inspirations, Recipes, Business Cases from 100s of media companies how to scale digital ad sales, especially with regional SMB customers but also big national clients. We go specific in how to make more money with digital advertising based on cases we saw all around the world.

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