The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

Jo Wheatley and Zoe Hawkins

The Coaching Crowd® Podcast is a weekly podcast for compassionate, courageous leaders, HR professionals and high achievers who are passionate about helping others to find alignment in their lives through coaching, and who are thinking of training and developing as a coach. Hosted by Zoe Hawkins and Jo Wheatley, Founders of Global Coaching Training Company "In Good Company", based in the UK, (https://www.igcompany.com). Zoe and Jo are Master Accredited, Award Winning and Multi Award Nominated coaches, coach trainers and coach supervisors. They are authors of the best selling book 'Deciding to Coach: The Mindset & Business Strategy For Aspiring Coaches'. Each episode focuses on a different element of what it is to be a coach and you'll listen in as Zoe and Jo discuss the topic through different lenses. You'll discover practical tools and resources you need to support your coaching as you learn all about becoming a qualified and certified coach. This podcast is a go-to resource for learning more about coaching and the mindset needed to be a world class coach. You'll learn how to enable clients to truly know who they are, what their hearts call for and how to understand their values, beliefs and unconscious needs. Coaching goes beyond professional success and personal fulfilment and focuses on supporting everyday mental health. As you learn more about coaching, you learn to coach yourself. You are In Good Company with The Coaching Crowd®. In Good Company offers accredited coaching qualifications for individuals and organisations around the world, as well as ground breaking accredited CPD for coaches such as the trade marked Emotions Coaching Practitioner Training. You can join our courses and learn more about our communities here www.igcompany.co.uk and take our free quiz to find out which coaching course is right for you www.mycoachingcourse.com.

  1. When to Stop Mentoring and Start Coaching

    4d ago

    When to Stop Mentoring and Start Coaching

    Have you ever found yourself giving great advice, only to realise the person in front of you still cannot move forward? In this episode of the podcast, we explored one of the questions many leaders, managers, mentors and people-focused professionals face: when is it time to stop mentoring and start coaching? We began by reflecting on the close relationship between coaching and mentoring. They are often treated as separate roles, but in reality, they can sit on a continuum. Mentoring is often about sharing experience, guidance, wisdom and practical advice. Coaching, on the other hand, helps someone explore what is getting in the way of their growth, decision making, confidence and long-term development. As we talked this through, we recognised how easily managers and mentors can fall into the pattern of answering every question, solving every problem and becoming the person everyone turns to for direction. That can feel useful at first. It can even feel rewarding. But over time, it may lead to dependency, firefighting and frustration. If every conversation ends with advice, the mentee may never build the confidence to find their own answers. A key theme in this episode is the difference between helping someone know what to do and helping them understand how to do it in a way that feels possible for them. Someone may know the next step, but still feel blocked by fear, imposter syndrome, uncertainty, beliefs, emotions or organisational pressures. That is often the point where coaching becomes powerful. We also reflected on the limits of labels. The question may not be whether we are a coach or a mentor. The better question may be: what does this person need from us in this moment? Sometimes they need knowledge. Sometimes they need challenge. Sometimes they need emotional space. Sometimes they need a thinking partner who can help them work beneath the surface. For mentors, line managers and leaders, this episode highlights the importance of recognising repeating patterns. If a mentee keeps returning with the same concern, the same confidence issue or the same barrier, more advice may not be the answer. Coaching skills can help uncover the deeper obstacle and support sustainable growth. We also explored the emotional experience of the mentor. If we begin to feel frustrated, tired or unable to help, that may be a sign that we have reached the edge of what mentoring alone can offer. Rather than blaming the mentee, we can see this as an invitation to expand our own skills and capacity. One of the most important reflections from this conversation is that coaching can help mentees move beyond reliance on the mentor. Great mentoring should equip people for life beyond the relationship. Coaching supports that by helping people build self-trust, self-awareness and the ability to make decisions for themselves. We also talked about how this can show up in organisations. A new employee, or someone stepping into a new role, may benefit from a mentoring approach at first. They may need guidance, structure, advice and practical support. But as they grow in confidence and competence, the relationship may need to evolve. That is where recontracting becomes important. We can have honest conversations about what support is needed now, what has changed and whether the relationship should become more developmental. Ultimately, this episode is about working with people in a way that truly serves their growth. Mentoring has huge value. Coaching has huge value. The real skill is knowing when to offer guidance, when to step back and when to create the space for someone to discover their own way forward. Timestamps 00:00 Welcome and episode introduction 00:51 Coaching and mentoring as a continuum 02:19 When mentoring reaches its natural edge 03:14 Coaching the gap beneath the goal 04:56 The limits of coach and mentor labels 05:52 Repeating patterns, confidence and imposter syndrome 07:36 Moving from the what to the how 08:40 Helping mentees grow beyond the relationship 10:03 When the mentor no longer has the answer 11:28 Why mentors benefit from coaching skills 13:05 Recontracting the relationship as people grow 14:47 Coaching training and next steps Key Lessons Learned Mentoring and coaching are closely connected, but they serve different purposes at different moments. Mentoring often focuses on sharing knowledge, experience and advice, while coaching explores what is getting in the way of action and growth. If a mentee keeps bringing the same challenge, theme or confidence block, it may be time to move into a coaching approach. A mentor's frustration can be a useful signal that advice alone is no longer helping the person move forward. Coaching helps people build self-awareness, self-trust and the ability to make decisions beyond the mentoring relationship. Managers who rely only on giving answers can become trapped in firefighting rather than developing their team. The shift from mentoring to coaching often happens when someone knows what to do, but feels unable to take the next step. Recontracting the relationship matters. As people grow, the support they need may change. Coaching skills can strengthen mentoring relationships by helping mentors work with emotions, beliefs, values and systemic pressures. The most effective leaders and mentors are able to blend approaches rather than being limited by one label. Keywords: coaching and mentoring, mentoring versus coaching, coaching skills for mentors, leadership development, coaching for managers, mentoring relationships, imposter syndrome coaching, workplace coaching, professional development, coaching training, executive coaching, team development, self-awareness in leadership, confidence coaching, Links and Resources International Growth and Development Company: www.igcompany.com

    15 min
  2. The Coaching Advantage

    May 27

    The Coaching Advantage

    This episode explores a powerful question at the heart of coaching: what if its real advantage is not simply what you do, but who you become? Coaching is often misunderstood as a skill, tool, or professional add-on, but this conversation revealed something much deeper. Coaching changes how you think, relate, lead, and live. In leadership, it has become essential, especially in a world shaped by uncertainty, complexity, and constant change. It helps leaders build trust, communicate with emotional awareness, inspire others, and navigate complexity with greater clarity. We also explored how coaching develops the ability to hold multiple perspectives. It builds mental agility, allowing you to step into someone else's world, understand their view, and then return to your own with clarity. That flexibility transforms relationships by creating collaboration instead of conflict and connection instead of resistance. Coaching also strengthens resilience, helping you move through challenge more quickly by reframing, adapting, and responding with intention. It gives access to a steadier internal resource and strengthens your sense of identity, values, and how you want to show up in the world. The conversation also highlighted the relational advantage of coaching. It changes how you listen, respond, parent, lead, and connect with others. It encourages a shift from judgement to curiosity, acceptance, and understanding, reducing the mental load of constantly evaluating others and bringing the focus back to personal growth and choice. At the same time, greater awareness can bring greater complexity, as seeing multiple perspectives can sometimes feel overwhelming. Ultimately, coaching gives you options: the ability to choose where to place your attention, how to respond, and how to live with greater intention. Links & Resources: IG Company website: https://www.igcompany.com  Coaching course quiz: https://www.mycoachingcourse.com

    18 min
  3. Why Personal Brand Matters For Coaches

    May 4

    Why Personal Brand Matters For Coaches

    If people don't know you exist, how can they ever choose to work with you? This episode felt like a necessary conversation. One that many coaches avoid, delay, or quietly struggle with. We explored why personal brand matters for coaches, and more importantly, what it really means beyond the noise of marketing jargon. Because for many, the idea of "personal branding" feels uncomfortable. It can feel like self-promotion, like performance, or like stepping into a space that doesn't quite fit with the values of coaching. And yet, the reality is simple. If people don't know you exist, they cannot work with you. What we reflected on in this episode is that personal brand is not something you create. It is something you reveal. It is how people experience you. It is what you stand for. It is the consistency between what you say and how you show up. When someone chooses a coach, they are not only choosing a skillset. They are choosing a person. They are asking: Do I feel safe with this person? Do our values align? Do I trust how they think and how they work? And personal brand is the bridge that helps answer those questions. We shared openly how, in the early days, we didn't think about personal brand at all. We believed that being a coach was enough. That our work would speak for itself. But over time, we learned something critical. Clarity creates trust. Consistency builds credibility. Visibility creates opportunity. And personal brand sits at the centre of all three. What became clear as we talked was that authenticity is the foundation of everything. We never sat down and decided what our brand would be. We didn't curate a persona or engineer an identity. What you hear on this podcast is who we are in real life. The depth, the curiosity, the challenge, the care. It runs through everything we do. That consistency allows people to understand what it feels like to work with us before they ever step into a room. And that is where personal brand becomes powerful. We also spoke about the discomfort that comes with visibility. There is a moment every coach faces where sharing your voice feels exposing. Where putting your thoughts out into the world feels permanent. Where fear shows up. And yet, growth sits on the other side of that. Personal branding is not about feeling comfortable. It is about being willing to be seen anyway. Over time, it becomes easier. Your voice becomes clearer. Your confidence builds. And what once felt like exposure starts to feel like expression. Another important shift we explored is this: You already have a personal brand. Whether you are intentional about it or not, people are forming perceptions based on how they experience you. The choice is whether you actively shape that experience or leave it to chance. And when you begin to take ownership of it, something changes. You start to see what makes you distinct. You recognise the patterns in how people describe you. You begin to build something that feels aligned, not forced. For us, investing in our brand marked a turning point. It was not only about how others saw us. It was about how we saw ourselves. It moved us from hoping things would work, to deciding that we believed in what we were building. And that shift created momentum. This episode is a reminder that personal brand is not about becoming someone else. It is about standing more fully in who you already are.   Timestamps: 00:00 – Introduction to personal branding in coaching 00:43 – What personal brand really means 02:09 – How people experience you as a coach 04:35 – Clarity, consistency, and credibility 06:01 – Authenticity and real-life alignment 08:19 – Why you cannot fake your brand 09:38 – Consistency builds trust over time 12:28 – Visibility and the fear of being seen 15:14 – Recognising what makes you unique 17:37 – Brand evolution and growth over time 20:05 – You already have a brand 21:58 – Investing in your brand and business growth 24:49 – Evolving your brand as you grow 27:43 – Why visibility is essential for success   Key Lessons Learned: Personal brand is about authenticity, not performance Visibility is essential for attracting coaching clients Consistency builds trust and strengthens credibility You already have a personal brand, whether intentional or not Discomfort around visibility is part of growth Your brand should reflect your values, beliefs, and coaching style Testimonials can reveal powerful insights about your brand Investing in your brand can transform your confidence and business growth   Keywords: Personal brand for coaches, Why personal branding matters in coaching, Coaching business growth, Coach visibility and marketing, Authentic personal branding, Coaching identity and brand, How to attract coaching clients, Coaching marketing strategies, Building trust as a coach, Coaching business development,   Links & Resources: IG Company website: https://www.igcompany.com  Coaching course quiz: https://www.mycoachingcourse.com

    26 min
  4. How Coaching Supervision Training Changes You As A Coach

    Apr 26

    How Coaching Supervision Training Changes You As A Coach

    What happens when you slow down enough to truly see yourself as a coach? This episode felt like one of those conversations where we didn't set out with a script, yet uncovered something far more meaningful along the way. We opened up about how coaching supervision training changed us, not only as practitioners, but as people. What stood out immediately was how difficult it is to articulate the impact. The changes are subtle, yet undeniably profound. As we reflected on our experiences, one theme kept surfacing: slowing down. Not only slowing down how we speak, but how we think, how we show up, and how we hold space. Through supervision training, we both experienced a shift away from doing more, towards creating more space. And within that space, something powerful happens. Insight deepens. Awareness expands. Coaching becomes less about performance and more about presence. We also explored the discomfort that comes with this level of growth. There were moments of resistance, emotional reactions, and even questioning everything we thought we knew about coaching. At times, it felt like a stripping back of identity. Not only refining our coaching practice, but re-evaluating who we are within it. And yet, this is where the real transformation happens. Through deep reflection, supervision training helped us: Develop a stronger internal compass Challenge traditional coaching norms Build confidence in our own voice as coaches Embrace uncertainty rather than resist it One of the most powerful shifts was around identity. Moving from "how do I coach?" to "who am I as a coach?" That shift changes everything. We also spoke about how supervision introduces you to a completely different level of awareness. From ethical sensitivity and power dynamics, to the relational field between coach and client. You begin to notice what is happening beneath the surface. Not only what is said, but what is felt, what is unsaid, and what is emerging in the space between. For us, coaching supervision training elevated our practice into something deeper. More intuitive. More reflective. More human. It also normalised something many coaches quietly struggle with: imposter syndrome. Rather than eliminating it, supervision helps you understand it, sit with it, and move through it. Over time, that discomfort becomes a signal for growth rather than something to avoid. And perhaps one of the most unexpected outcomes was how much it expanded our curiosity. From somatic awareness to energetics, to exploring intuition within coaching, supervision training opened doors we hadn't even realised were there. This episode is not only a reflection on our journey, but also an invitation. If you are a coach who values depth, reflection, and growth, then coaching supervision training might not only change your practice, it might change you.   Timestamps: 00:00 – Introduction and why we're talking about supervision training 00:49 – Why coaching supervision changes you in subtle but powerful ways 01:46 – The importance of slowing down in coaching 03:22 – Resistance and questioning everything you've learned 04:22 – Emotional reactions and identity shifts 06:42 – Becoming a different version of yourself as a coach 08:00 – Learning alongside experienced coaches and building confidence 09:30 – Imposter syndrome and finding your own voice 11:48 – Developing your internal compass as a coach 14:06 – Ethical awareness and deeper coaching conversations 16:32 – Coaching at a more advanced and intuitive level 17:28 – Energetics, intuition, and expanding beyond traditional coaching 18:59 – Introducing our coaching supervision diploma   Key Lessons Learned: Slowing down creates space for deeper insight and more meaningful coaching conversations Coaching supervision training develops your identity, not only your skillset Discomfort and emotional reactions are part of the growth process Supervision strengthens your internal compass and confidence as a coach Reflective practice enhances long-term sustainability in coaching Exposure to other experienced coaches normalises imperfection Ethical awareness and relational depth significantly improve coaching quality Supervision expands your curiosity into areas such as intuition and energetics   Keywords: Coaching supervision training, Coaching supervision benefits, How to become a better coach, Reflective coaching practice, Coaching identity development, Coaching supervision course, Professional coach development, Imposter syndrome in coaching, Advanced coaching skills, Coaching supervision diploma   Links & Resources: Supervision Training: https://www.igcompany.com/supervisiontraining IG Company website: https://www.igcompany.com  Coaching course quiz: https://www.mycoachingcourse.com

    19 min

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4.9
out of 5
12 Ratings

About

The Coaching Crowd® Podcast is a weekly podcast for compassionate, courageous leaders, HR professionals and high achievers who are passionate about helping others to find alignment in their lives through coaching, and who are thinking of training and developing as a coach. Hosted by Zoe Hawkins and Jo Wheatley, Founders of Global Coaching Training Company "In Good Company", based in the UK, (https://www.igcompany.com). Zoe and Jo are Master Accredited, Award Winning and Multi Award Nominated coaches, coach trainers and coach supervisors. They are authors of the best selling book 'Deciding to Coach: The Mindset & Business Strategy For Aspiring Coaches'. Each episode focuses on a different element of what it is to be a coach and you'll listen in as Zoe and Jo discuss the topic through different lenses. You'll discover practical tools and resources you need to support your coaching as you learn all about becoming a qualified and certified coach. This podcast is a go-to resource for learning more about coaching and the mindset needed to be a world class coach. You'll learn how to enable clients to truly know who they are, what their hearts call for and how to understand their values, beliefs and unconscious needs. Coaching goes beyond professional success and personal fulfilment and focuses on supporting everyday mental health. As you learn more about coaching, you learn to coach yourself. You are In Good Company with The Coaching Crowd®. In Good Company offers accredited coaching qualifications for individuals and organisations around the world, as well as ground breaking accredited CPD for coaches such as the trade marked Emotions Coaching Practitioner Training. You can join our courses and learn more about our communities here www.igcompany.co.uk and take our free quiz to find out which coaching course is right for you www.mycoachingcourse.com.

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