A Beautiful Brand: How to Protect & Grow Your Fashion or Beauty Business, with Jessica Eaves Mathews

A Beautiful Brand with Jessica Eaves Mathews, Esq.
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Welcome to the Beautiful Brand podcast - where Jessica provides guidance, encouragement and inspiration to help fashion and beauty entrepreneurs launch, protect and grow profitable fashion and beauty brands. Hosted by Jessica Eaves Mathews, a 29+ year intellectual property and business attorney, and fashion and beauty entrepreneur. Every week Jessica shares insider wisdom, tips and easy-to-understand guidance on how you can get your fashion or beauty business off the ground and growing in no time.

Episodes

  1. Financial Guidance for Entrepreneurs with guest & finance expert and CFO Natalie Cook, MBA

    10/05/2023

    Financial Guidance for Entrepreneurs with guest & finance expert and CFO Natalie Cook, MBA

    This week's guest is finance guru Natalie Cook. She’s the CEO of Copper8 Strategies and creator of the Finance Fight Club blog. She’s passionate about enabling business owners to take control of their business finances. Natalie has her MBA from the University of Washington Foster School of Business with a focus on entrepreneurial finance and venture capital. She has worked in corporate finance for Starbucks, for the Bill & Melinda Gates Foundation, and is now CEO of Copper8 Strategies. She and her team created a fractional CFO and financial services firm for businesses between $1m-$15M in revenue and are deep in scaling and selling mode. Strategic decision making is Natalie's secret sauce, and it starts with tried-and-true financial processes, and from there she helps growing companies with their selling and scaling strategy. You can find Natalie on her website here: https://www.copper8strategies.com/ and contact her here: ⁠natalie@copper8strategies.com⁠ And make sure to subscribe to her blog here: https://financefightclub.com/ Get a free financial health report   ( https://finance-fight-club.ck.page/7ba5744c8f)

    46 min
  2. Creating a Strong Brand for Profits, with branding experts Christine Sech and Michelle Thompson

    06/23/2023

    Creating a Strong Brand for Profits, with branding experts Christine Sech and Michelle Thompson

    Our guests are Michelle Thompson and Christine Sech. They are partners in the Brand Evaluator, and through that company, they help organizations come up with strategies for how to maximize their brand building efforts and build profits only possible with a strong brand. Michelle Thompson Owner of Brandspark LLC and partner of The Brand Evaluator, where she is the Head of Brand Strategy & Design Michelle is an accomplished brand strategist and creative director with over 20 years experience building market leader brands with Procter & Gamble and most recently with start-ups companies through her company, BrandSpark. Michelle understands how to turn brand strategy into creative expressions that inspire consumers to act. She's created memorable brand driven consumer experiences from new product innovation and naming all the way through to package design and advertising including traditional and digital campaigns. Christine Sech Owner of Brave Oak Brand Building LLC and partner of The Brand Evaluator, where she is the Head Brand Building Strategist & Storyteller Christine is an innovative brand builder with an entrepreneurial spirit. Her passion is helping companies meaningfully connect with people through actionable brand strategies that enable growth. Her experience spans Brand & Design Strategy, Consumer Insights, and Marketing for Fortune 500 Companies, Non-Profit Organizations and Digitally Native Start-ups. Throughout their careers in Brand Marketing and Design working with Fortune 100 companies like Procter & Gamble, nonprofits and startups, they have seen how brand strategy can be viewed as being interchangeable with business strategy and communications. Yet, this actually hinders the ability to create a meaningfully differentiated experience. So they use their combined expertise and experience to help companies and organizations build powerful brands and brand stories that help facilitate their communications and business strategy. You can find Christine and Michelle here: https://www.thebrandevaluator.com/

    1h 4m

  3. 05/19/2023

    The US Supreme Court Rules Against Andy Warhol's Foundation in a Closely Followed Copyright Case

    The US Supreme Court has released a highly-anticipated decision in ANDY WARHOL FOUNDATION FOR THE VISUAL ARTS, INC. v. LYNN GOLDSMITH. This case is based in copyright, and the main issue arises out of an arguably unauthorized licensing of a photographer’s copyright in one of her photos, a photo of the musician Prince. My latest video podcast discusses the case and its implications for business owners and creators. To see the photos and portraits at issue, go to my blog here: https://www.jessicaeavesmathewslaw.com/post/the-us-supreme-court-rules-against-andy-warhol-s-foundation-in-a-closely-followed-copyright-case

    27 min
  4. Have You Lost Your Trademark Rights Without Knowing It??

    12/16/2021

    Have You Lost Your Trademark Rights Without Knowing It??

    In this episode, Jessica explains how you might have lost your trademark rights in your name or logo without even knowing it. This is vital information for all entrepreneurs and business owners. Tune in to make sure you haven't lost your rights, and so you know how to make sure that never happens to your business.

    8 min
  5. How Do I Keep Someone From Stealing My Brand Name?

    12/16/2021

    How Do I Keep Someone From Stealing My Brand Name?

    In this episode, Jessica answers a listener's question about her new e-commerce store and how to make sure no one steals her new brand name before she even gets things off the ground. Tune in for great advice on how to make sure you have a brand name you can own exclusively, and how to avoid expensive litigation by taking these simple steps early in your business.

    19 min
  6. Can another company use our product name?

    12/16/2021

    Can another company use our product name?

    In this episode, Jessica answers a listener question about what to do if another business is using the same name or a really similar name in the same industry. This is a common issue, and the information in this podcast could help you protect your brand name AND your revenue stream.

    12 min
  7. The Most Important Asset In Your Fashion or Beauty Business is _______.

    11/12/2021

    The Most Important Asset In Your Fashion or Beauty Business is _______.

    Welcome to the Beautiful Brand Podcast! Meet your host, Jessica Eaves Mathews, and learn what the absolute MOST important asset in your fashion or beauty business is and why it matters.

    15 min
  • 7 Episodes

About

Welcome to the Beautiful Brand podcast - where Jessica provides guidance, encouragement and inspiration to help fashion and beauty entrepreneurs launch, protect and grow profitable fashion and beauty brands. Hosted by Jessica Eaves Mathews, a 29+ year intellectual property and business attorney, and fashion and beauty entrepreneur. Every week Jessica shares insider wisdom, tips and easy-to-understand guidance on how you can get your fashion or beauty business off the ground and growing in no time.

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