Most high performers treat sleep like a negotiation. Something to borrow from.Something to sacrifice.Something to fix later. But the body does not negotiate forever. In this episode, Dr. Nnamdi Orakpo joins Lloyed Lobo on Traction to unpack why sleep is one of the most important operating systems behind performance, mental health, metabolism, recovery, and long-term function. Dr. Orakpo is a Stanford sleep medicine physician, psychiatrist, MD, PhD, and clinical assistant professor. His work spans insomnia, sleep apnea, narcolepsy, trauma-associated sleep disorders, ADHD, anxiety, depression, PTSD, ketamine therapy, TMS, virtual reality neurofeedback, and GLP-1 medications for sleep apnea and obesity. This conversation is not about generic sleep hygiene. It is about what sleep reveals. Why insomnia is often not just a sleep problem. Why sleep apnea can silently wreck energy, mood, blood pressure, metabolism, and cognition. Why trauma shows up at night. Why founders can feel productive while their brain is running on fumes. And why the future of sleep medicine may combine psychiatry, neuromodulation, metabolic care, and technology. We cover: Why sleep is foundational to founder performance The difference between insomnia, poor sleep, and sleep apnea Why high performers often normalize sleep deprivation How sleep impacts mood, attention, decision-making, and emotional control The hidden relationship between sleep and trauma Why obesity and sleep apnea reinforce each other How GLP-1s may change the sleep apnea conversation Where ketamine and TMS fit into modern psychiatry What virtual reality neurofeedback may unlock for insomnia and chronic pain Why sleep trackers help some people and make others worse The practical sleep reset every founder should understand This episode is for founders, executives, parents, clinicians, and high performers who want to stop treating sleep like a soft topic. Because your sleep is not separate from your performance. It is the foundation underneath it. Lloyed Lobo - https://www.linkedin.com/in/lloyedlobo Dr. Nnamdi Orakpo - https://www.linkedin.com/in/nnamdi-orakpo-md-phd-47793835/