More Than Social Podcast Lisa Anne

Learn how to unlock the power of LinkedIn, expert strategies, and the sales tactics you need with my guest Judi Fox.

Judi takes us through the following:

Client Acquisition on LinkedIn:
Explore how Judi used LinkedIn in the early stages to connect with potential clients and how it contributed to her professional growth.

Mastering Relationship Building:
Discover the proven strategies to help you build meaningful and mutually beneficial relationships on LinkedIn, expanding your network and opening doors to opportunities and collaborations.

Long-Form Content Magic:
Learn the art of creating compelling long-form content (like newsletters) on LinkedIn and unlock the potential for increased engagement, thought leadership, and visibility in your industry.

Beyond Your Followers:
Learn how to extend your reach on LinkedIn, allowing you to connect with a broader audience and amplify your impact on the platform.

Unveiling LinkedIn Networking:
Explore the intricacies of networking on LinkedIn and gain valuable insights on navigating the platform to forge meaningful professional connections.

Content-Length and Video Insights:
We talk about the optimal length for your LinkedIn posts and videos and best practices for capturing your audience's attention.

The Art of Cold Messaging:
Do cold messages still hold value on LinkedIn? Learn how to approach and engage with potential connections.

Demystifying LinkedIn Misconceptions:
Debunk some of the biggest misconceptions surrounding LinkedIn.

Customizing Your Newsfeed:
Learn how to personalize your LinkedIn newsfeed to curate content that aligns with your interests, industry, and professional goals.

Hot LinkedIn Trends:
Explore the latest trends making waves on LinkedIn, and gain valuable insights to stay ahead of the curve in this dynamic online space.

Judi Fox is listed as a Top 10 LinkedIn Coach in Yahoo Finance. She is featured in Inc Magazine, Vidsummit, Social Media Marketing World, Agorapulse, and on several Top 100 Marketing Podcasts.

With over 18 years of experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days.
 
We talk about: 
[0:00] Intro [2:30] How Judi Became a LinkedIn Expert [4:10] Did Judi use LinkedIn for clients in the beginning? [8:35] How to build relationships on LinkedIn [10:15] Creating long-form content on LinkedIn [11:55] How to expand your reach on LinkedIn past your own followers [14:00] How networking works on LinkedIn [19:05] How long your LinkedIn content and videos should be [21:40] Are cold messages on LinkedIn still well received? [23:20] The biggest LinkedIn misconceptions [26:10] How to customize your Newsfeed [27:20] The biggest trends right now on LinkedIn  
Resources mentioned in this episode:
Spotlight Theory: https://spotlighttheory.lisaanne.ca/  20 LinkedIn Post Prompts as downloadable with Call To Action = https://www.judifox.com/sme "The Business Accelerator" Newsletter = https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6861500938058915840
Connect with Judi
Instagram - https://www.instagram.com/judifoxrocks Facebook - https://www.facebook.com/judiwfox LinkedIn - http://www.linkedin.com/in/judiwfox TikTok - https://www.tiktok.com/@judifoxrocks LinkedIn - https://www.linkedin.com/company/podcasttoprofit/ Website - https://www.judifox.com/  
Connect with me
Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to leverage live streaming to boost profits in your business and bottom line with my guest Ashley Ann.

In this episode, we cover:

Ashley Ann's Journey into Livestreaming
Discover how Ashley Ann found her way into the world of live streaming and the impact it has had on her entrepreneurial endeavours.


Balancing Client Work and Building Your Own Business
Learn valuable insights on effectively managing your time and energy to succeed in both client work and building your own business.


Results Achievable through Livestreaming
Explore the power of live streaming and the tangible outcomes entrepreneurs can expect when incorporating it into their strategies.


Choosing the Best Livestreaming Platforms
Get a breakdown of the pros and cons of different live-streaming platforms, helping you make informed decisions for engaging your audience.


The 80/20 Rule for Content Creation
Discover how to maximize your impact by focusing on the most effective content creation methods, saving time and energy.


Frequency and Consistency in Livestreaming
Gain practical advice on how often you should livestream to keep your audience engaged and maintain a consistent presence.


Engaging Your Audience in Livestreams
Learn expert tips on getting your audience excited and involved in your live streams, creating a more interactive experience.


Integrating Other Content Forms into Livestreams
Explore how to leverage your existing content, such as podcasts, to enhance your live streaming and provide added value to your audience.


Multiple Platforms vs. Focused Livestreaming
Consider the pros and cons of live streaming on multiple platforms simultaneously or focusing on one platform at a time.


Livestream Software Recommendations
Discover recommended tools and platforms that can elevate your live streaming experience and improve your content delivery.


Key Advice for Entrepreneurs
Gain Ashley Ann's one key piece of advice for all entrepreneurs, offering wisdom and motivation for your entrepreneurial journey.

Ashley Ann of Ashley Ann’s Events is a talented, award-winning wedding and event designer, a biz builder, public speaker, and social media strategist. Ashley currently travels the United States speaking to small business owners, side hustlers, wedding and event industry professionals, and those who are thinking of starting a business.  

Ashley Ann has helped over 11,000 individuals monetize their social media and over 700 people create 6 figure incomes. She has currently helped 146 people create 7-figure incomes, and 9 of her clients are consistently doing million-dollar months. 

She has also helped over 1000 businesses generate $25K- $45K per month using Facebook and Live Stream. Ashley Ann gives free business tips and strategy classes on her Livestream Monday through Thursday.

Ashley Ann is a Google Partner,  been featured on Yahoo Finance, Yahoo Life, CNN Money, Kontrol, MSN, Breitbart, NewBreak, Business Insider, Newsweek, CNBC, Sheen, Morning Mix Up, Doz, Rolling Out Magazine, Fox News, KATV, WoW City, STAND’s 30 Under 30, and several other media outlets and publications.
 
We talk about: 
[0:00] Intro [1:55] How Ashley Ann got into this space [4:10] How to balance client work with working on your own business [9:05] Results you can achieve from live streaming [17:05] Which platforms work best [20:20] Following the 80/20 rule when it comes to creating content [27:00] How often should you livestream [29:10] How to get your audience on board with your lives [31:00] Integrating your podcast or other content into a live stream [38:30] Should you go live on multiple platforms at once or focus on one? [41:00] Livestream software recommendations [41:40] One key piece of advice for all entrepreneurs  
Resources mentioned in this episode:
Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Lisa's Masterclass: https://masterclass.lisaanne.ca/ FREE Workshop (valued at

Learn how to get more TikTok followers fast using Mike Draper's secret strategy.

In this episode, we sit down with Mike Draper, a TikTok influencer with over 500K followers, to discuss the best practices for using TikTok as a powerful tool for business growth.

He shares a bit about his journey of becoming a successful TikTok influencer and how he leverages his platform to connect with his audience and grow his brand.

We talk about the business perspective of TikTok and how to show up on the platform in a way that attracts potential customers and clients.

Mike shares his insights on the type of content that performs well on TikTok and how to tailor your content to your audience's interests.

Mike Draper, the former SWAT police officer and Air Force vet turned viral content creator, is quickly gaining the world's attention and taking the online business world by storm. From corporations and C-Suite to entrepreneurs and independents, Mike’s brilliant MBA mind is taking true social strategy to the masses and helping everyone go viral. 

With a background in real estate and mortgages, numbers are his forte. Mixing that with his research, study of the social craft and trial and error of building a social channel for singles and dating life with hilarious wholesome dad content, as a dad to amazing Ellie, age 7, he’s built over 700k organic followers and cracked the code on how to make content in any industry go viral. It’s not luck, it’s a strategy, and Mike can prove it. 

If you want to win, this TikTok king has the path for you. And don’t let social humour fool you; this man is all business brilliance and will show you how personality, persistence and his proven systems are the keys to winning and monetizing on social media. 

If you're looking to take your business to the next level with TikTok, then this episode is a must-listen!
 
We talk about: 
[0:00] Intro [1:45] How Mike became a TikTok Influencer [3:30] How to show up on TikTok from a business perspective [6:15] What type of content should you put on TikTok? [9:10] Creating content for TikTok vs. Instagram [11:35] Mike's posting strategy for new TikTokers [13:50] How to use hashtags on TikTok [17:00] Should you post at a specific time of day [20:25] Is it bad for the TikTok algorithm to schedule posts? [20:55] Tips for using TikTok as a lead generation tool [24:15] Mike's recommended posting strategy once your account starts growing [30:05] Mike's advice for entrepreneurs  
Resources mentioned in this episode:
Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Lisa's Masterclass: https://masterclass.lisaanne.ca/ Team Engage training systems for executive teams and staff development are unprecedented in the marketplace. Turn down turnover, build your humans and accelerate their performance… results are eminent; this is what it’s all about! - www.teamengage.com 
Connect with Mike
Instagram - https://www.instagram.com/mikerdraper Facebook - https://www.facebook.com/mike.draper.779 LinkedIn - https://www.linkedin.com/in/drapermike/ TikTok - https://www.tiktok.com/@mikerdraper Website - https://www.mikerdraper.com Podcast - https://link.chtbl.com/whatsnextwithmikedraper  
Connect with me
Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial
 

Learn the beginner's guide to Pinterest marketing with my guest, Samantha Lynn. 

Pinterest can be a valuable platform for businesses looking to increase their online presence and drive traffic to their website. 

But how do you leverage the power of Pinterest? And what are some tips you can implement right now to up your Pinterest game? 

Joining me for this conversation is Samantha Lynn, Pinterest Manager and Virtual Assistant, mom of two kiddos, and the industry's go-to for learning about leveraging Pinterest for your business.


Here are some tips for making the most of Pinterest:
Determine if your industry is a good fit: While Pinterest can work well for various industries, it's important to determine if your target audience is active on the platform and if the content you create will resonate with them. Know your audience: Most Pinterest users skew towards women, with a range of ages and interests. Understanding your target audience and creating content that appeals to them can help increase engagement and drive traffic. Understand how Pinterest works: Pinterest is a visual search engine, and optimizing your content for search by using relevant keywords in your pins and boards is important. Pin consistently: Consistency is key on Pinterest. Pinning regularly can help increase engagement and visibility. Aim to pin at least once daily, and consider using a scheduling tool to plan your content. Drive traffic to your website: While Pinterest can be a valuable platform on its own, the ultimate goal is to drive traffic to your website, free resources, online programs, or social media pages. Always make sure to include a link in your pins. Also, consider creating pins specifically for blog posts or other content on your site. Use high-quality imagery and graphics: Pinterest is a visual platform, and using high-quality, eye-catching imagery and graphics can help your content stand out and increase engagement. It also helps with ad conversion. 
Are you ready to learn how to leverage the power of Pinterest in your business?
 
We talk about: 
[0:00] Intro [1:30] How Sam got into Pinterest Marketing [3:45] Are there specific industries that should be on Pinterest? [5:30] The age and demographics of people who use Pinterest [6:40] How Pinterest works [9:10] How often should you be pinning [10:40] Where to drive your pin content [13:05] The types of imagery to use and when to use it [14:25] Does every pin have to have a URL? [15:10] Two Pinterest metrics to pay attention to [15:40] Sending URLs to landing pages vs. websites  [17:05] How targeted can you get on Pinterest ads [18:00] Are hashtags relevant on Pinterest? [19:25] How to do Pinterest keyword research  [22:40] Sam's one piece of advice for entrepreneurs   
Resources mentioned in this episode:
Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Pinterest Funnel Workbook: https://view.flodesk.com/pages/627e9b4a216f0c91436077d4
Connect with Samantha
Instagram - https://www.instagram.com/samanthalynn_co Facebook - https://www.facebook.com/groups/pinterestprofit LinkedIn - https://www.linkedin.com/in/samanthalynnco/ Website - https://www.samanthalynn.co  
Connect with me
Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn how to write emails that get people to buy, and joining me for this conversation is pro copywriter Colleen Florendo. 

Colleen shares her insights and tips on how to craft effective emails that convert -- starting by writing catchy subject lines that grab attention and entice your reader to open their emails. 

She also addresses the age-old question of whether emojis work in subject lines and gives us valuable tips on what to include in sales emails to drive conversions. 

Colleen emphasizes the importance of knowing your audience and targeting your emails accordingly and shares strategies for turning cold leads into actual sales. 

She also offers tips for building a successful nurture sequence to engage and convert potential customers. 


Colleen is a copywriter and messaging expert who works with high-ticket online coaches. Her copy has generated $130k launches for her clients.

She is more than just a word nerd. Colleen has a unique approach to copywriting where she leverages a mix of data, marketing psychology, and personality to help, like yours, increase brand awareness, establish credibility and make sales. 

Ready to level up your email copywriting skills and optimize your email campaigns for maximum effectiveness? Listen in!
 
We talk about: 
[0:00] Intro [2:55] How Colleen got into the copywriting world [6:30] How to write catchy subject lines [8:50] Do emojis work in subject lines? [13:55] What to include in sales emails to make people want to buy [18:55] Targeting emails by knowing who you're talking to [22:15] How to turn a cold lead into an actual sale [24:05] Tips for building a nurture sequence [25:45] Colleen's number 1 tip for beginners [27:25] One tip to take with you today  
Resources mentioned in this episode:
Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide Email Marketing Sequences: https://www.lisaannecoaching.ca/email-marketing-strategies
Connect with Colleen
Website - https://www.thecopytea.com Instagram - https://www.instagran.com/TheCopyTea  
Connect with me
Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Learn the beginner's guide to email marketing and the 10 tactics you need to know.

Do you need help to make your email campaigns effective?

Email marketing can be a powerful tool for businesses to connect with their audience, but it requires a solid foundation to succeed.

In this episode, we'll explore the key elements of a successful email marketing campaign.

The foundations of a successful email marketing campaign
Learn the essential components of a great email marketing campaign, including clear goals, relevant content, and a solid call to action.

Choosing the best email marketing tool that works for you
Explore the different email marketing tools available and how to choose the right one for your business based on your needs and budget. I also give you a few of my favourite recommendations.

Creating a list of subscribers
Discover effective strategies for building your email subscriber list, including lead magnets and opt-in forms.

Creating compelling emails
Learn how to craft emails that engage and convert subscribers, with tips on subject lines, copy, and visuals.

Testing and tracking your results
Understand the importance of continually testing and measuring your email campaigns to improve your results.

... and FIVE more! 

This episode is jammed packed with information for you!
 
We talk about: 
[0:00] Intro [1:05] The foundations of a successful email marketing campaign [3:20] Choosing the best email marketing tool that works for you [4:35] Creating a list of subscribers [5:25] Creating compelling emails [9:05] Testing and tracking your results [10:25] Integrating your email marketing with other platforms [11:55] Optimizing your email campaigns for mobile [13:05] Using images and video in your emails [14:25] Segmenting and targeting your email list [15:45] Automating your email campaigns   
Resources mentioned in this episode:
Spotlight Theory: https://spotlighttheory.lisaanne.ca/  Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide Email Marketing Sequences: https://www.lisaannecoaching.ca/email-marketing-strategies
Connect with me
Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial