The Efficient Advisor: Tactical Business Advice for Financial Planners

Libby Greiwe
  • 4.8 (137)
  • Entrepreneurship
  • Updated Weekly

Ever wish you knew an Advisor who built a 7-figure practice--while only working 3 days a week--that was willing to share her systems, processes, and business hacks with you? Meet the Efficient Advisor Podcast host Libby Greiwe. Her specialty? Breaking down the functions of a financial planning practice into actionable step-by-step processes designed to get you results and get you out of overwhelm. Expert interviews, done-for-you templates, and easy to implement solutions… all tied together by her MISSION to create ease in your business. She promises to deliver actionable step-by-step solutions you can implement right away to save time, money, and frustration. The goal--to lead you from overwhelm to efficiency. She started her own financial planning business in 2004. And, over the years she scaled into a 7-figure single-advisor firm while working only 25-hours a week so she could be super involved while raising her kiddos and loving on her hubby. She knows what it takes to build a 100% referral-only practice and to not have to GRIND out the hours to be successful. She ran her own planning business for 16 years culminating in a sale to an enterprise firm in 2019. Now, she’s simply just obsessed with helping other amazing advisors do the same thing. So if you’re an advisor who’s got the hang of planning and is now looking to grow to that first 500k of take-home pay… you are in the right place! 

  1. 1d ago

    411: The Part Most Advisors Skip Before They Automate a Workflow

    Automation doesn’t fix a bad process—it just helps you do a bad process faster. Yet too often, financial advisors jump straight to the technology: building CRM workflows, connecting Zapier, creating AI assistants, and automating email sequences before they’ve clearly defined what the process is actually supposed to accomplish. In this episode, I’m breaking down why automation should come at the end of process building, not the beginning, and the six steps you need to take before handing anything over to technology. In this episode you will learn: The difference between a collection of tasks and a deliberately designed, repeatable process.The six steps to follow before automating: do it, document it, test it, tweak it, prove it, and then automate it.How to identify unnecessary steps, friction points, unclear ownership, and broken handoffs before technology locks them in.How to determine which parts of your process need human judgment and which are actually worth automating.The goal isn’t to automate everything—it’s to build a process that consistently produces the outcome you want and then use technology to make the right parts more efficient. Before you build another workflow or AI assistant, prove the process works with real people in real life. Think it through, document it, test it, tweak it, prove it, and only then automate it. Register for the T2M Works Advisor Tech Stack Tune Up Webinar HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about our sponsor BELAY for amazing virtual assistant services HERE!    Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

  2. 4d ago

    410: Prospect Pushing Back on Your Fee? What to Do & Say

    When a prospect pushes back on your financial planning fee, it can be tempting to lower the price just to get them to say yes. But a fee objection doesn’t automatically mean you have a pricing problem. You might have a value communication problem, an offer problem, or you may simply need to get better at articulating the outcomes your planning creates. In this episode, I’m breaking down why I don’t believe in discounting your fees just because someone asks, how to make your value more tangible, and the language you can use to confidently navigate fee conversations with prospects. In this episode you will learn: Why discounting the same service for clients who negotiate can create an unsustainable pricing strategy.How to identify and communicate both the quantitative and qualitative value of your financial planning.What to say when a prospect tells you your fee is too expensive or directly asks for a discount.How to determine whether you have a value communication, offer, or actual pricing problem.You don’t need every prospect to say yes, and one person telling you that you’re too expensive doesn’t necessarily mean your fee is wrong. Before you discount, diagnose what’s really happening. When you can clearly articulate the outcomes your planning creates and confidently explain your value, you can stop defending your fee and let the right clients decide whether that value is worth the investment. Register for the T2M Works Advisor Tech Stack Tune Up Webinar HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about our sponsor BELAY for amazing virtual assistant services HERE!    Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

  3. Oct 2

    409: Why You Keep Blowing Off Your Time Blocks (And How to Finally Follow Through)

    You blocked the time. You had every intention of doing the work. But somehow, when that time block arrives, email, team questions, client needs, and a dozen other things suddenly take over. If this sounds familiar, the problem might not be discipline at all. In this episode, I’m digging into the research behind why we procrastinate and sharing practical ways to turn your time blocks into time you actually use. In this episode you will learn: Why vague time blocks create friction and how getting specific makes it easier to start.How emotions like overwhelm, uncertainty, boredom, and fear can drive procrastination.Why starting small, creating transition time, and adding immediate rewards can improve follow-through.How to create an “executable time block” with an outcome, starting action, trigger, resistance plan, and finish line.Time blocking tells you where your time should go, but that alone doesn’t guarantee you’ll actually do the work. The goal is to build systems that make starting easier, even on the days when motivation and discipline aren’t showing up. Don’t just schedule the time—schedule the task and schedule the start. Register for the T2M Works Advisor Tech Stack Tune Up Webinar HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about our sponsor BELAY for amazing virtual assistant services HERE!    Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

  4. Sep 29

    408: How to Build Your Personal Board of Directors (And Who Needs a Seat)

    What if you had your own personal board of directors—not for your business, but for you? A carefully chosen group of people who challenge you, encourage you, open doors, tell you the truth, and help you become the person you need to be for whatever you’re building next. In this episode, I’m joined by Eric Negron to break down exactly how to build your own personal board of directors. Eric shares the six key seats he believes we all need around our table, how to identify the right people to fill them, and how to intentionally cultivate those relationships over time. We also talk about why your board shouldn’t just be an echo chamber of people telling you what you want to hear—and why investing in yourself as a leader can have a direct impact on your business, your goals, and your life. In this episode you will learn: The six key seats to include on your personal board of directors.How to identify the right people to fill each role.Why your board needs people who will challenge you and tell you the truth.How to intentionally maintain and reevaluate your board as your goals evolve.You spend so much time thinking about the team you need to build around your business—but what about the people you need to build around you? This episode will give you a simple framework to take into your next CEO Day, identify the gaps around your table, and start intentionally building the personal board of directors you need for your next season of growth. Grab Eric's BOD Download HERE!  Register for the T2M Works Advisor Tech Stack Tune Up Webinar HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about our sponsor BELAY for amazing virtual assistant services HERE!    Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

  5. Sep 25

    407: The Client Experience Audit Every Advisor Should Do on Their Q3 CEO Day

    Every process in your business creates an experience for your clients—whether you designed it intentionally or not. In this episode, Libby shares a simple CEO Day exercise to help you step into your clients’ shoes, identify the experience you actually want to create, and find opportunities to make your processes more personal, friction-free, clear, and human. You’ll walk away with a practical way to improve your client experience without adding a bunch of new touchpoints, gifts, or work to your plate. In this episode you will learn: How to define the three feelings you want clients to associate with your firm.How to audit your physical and virtual “front doors” from your client’s perspective.Four filters for making your client experience more personal, easier, clearer, and more human.How to turn your best client experience ideas into repeatable processes your team can actually execute.Your clients are already having an experience with your firm—the question is whether you intentionally designed it or it’s simply happening by default. Block an hour on your next CEO Day, grab your team, walk through your own client experience, and choose three improvements to operationalize. Systems to Scale participants and Alumni Community members can also access the new Client Experience Blueprint to take this exercise even deeper. Register for the The Advisor Tech Stack Tune-Up Event with T2M Works HERE!  Register for the T2M Works Advisor Tech Stack Tune Up Webinar HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about our sponsor BELAY for amazing virtual assistant services HERE!    Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

  6. Sep 22

    406: Shadow AI: What Financial Advisors Don’t Know Their Tools Are Doing

    AI is moving fast—and for financial advisors, the conversation can’t just be about what these tools can do. It also needs to include what they can access, where your data is going, and whether what’s actually happening inside your business matches what your compliance documents say. In this episode, I’m joined by Hugh from T2M Works to unpack the concept of “shadow AI,” the hidden risks that can come with rapidly adopting new technology, and how advisors can build an AI-ready foundation without sacrificing all of the incredible efficiency these tools can create. In this episode you will learn: What “shadow AI” is and how it can quietly make its way into your business without proper visibility or governance.Why understanding what your AI can access—and the quality of the data it’s using—is critical to getting trustworthy results.How to identify gaps between your compliance policies and what your technology is actually doing behind the scenes.How a strong technology foundation can help you safely connect your existing tools and get more from the tech you’re already paying for.The goal isn’t to close the gate on AI—it’s to create a smarter path for using it. Hugh shares how advisors can establish the right governance and data foundation first, then confidently layer on AI, automation, and integrations to eliminate busywork and make their businesses more efficient. As Hugh puts it: foundation first, agent second. Register for The Advisor Tech Stack Tune Up Event with T2M Works HERE!  Register for the T2M Works Advisor Tech Stack Tune Up Webinar HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about our sponsor BELAY for amazing virtual assistant services HERE!    Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

  7. Sep 18

    405: How to Delegate Without Lowering Your Standards - The 15-80-5 Rule

    Need a hack to finally get better at delegation—without feeling like you have to lower your standards? If you’re a financial advisor who knows you need to get more off your plate but keeps thinking, “It’s just faster if I do it myself,” this episode is for you. I’m breaking down Gary Vaynerchuk’s 15-80-5 framework, a simple approach that lets you maintain ownership of the vision without owning every step of the execution. In this episode you will learn: How the 15-80-5 framework can help you delegate projects without sacrificing quality.Why spending more time communicating your vision upfront can prevent delegation breakdowns.How stepping out of the middle 80% helps your team develop ownership, judgment, and confidence.Why “different” doesn’t necessarily mean “wrong”—and how accepting that can make you a better leader.The goal of delegation isn’t to lower your standards. It’s to build a business capable of meeting those standards without requiring your involvement in every tiny detail. The 15-80-5 framework gives you a practical way to provide clarity, give your team room to execute, and still ensure the finished product meets your expectations—so you can stop being the person everyone is waiting on. Register for the T2M Works Advisor Tech Stack Tune Up Webinar HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about our sponsor BELAY for amazing virtual assistant services HERE!    Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

  8. Sep 15

    404: Planning Fees, AUM & the Question Every Advisor Is Asking

    Should you be charging for financial planning—and if so, how much? For many advisors, the idea of charging directly for their advice brings up a whole lot of questions (and maybe a little head trash). In this episode, I’m joined by Jacqueline Bradley and Ben from MindShift Financial Coaching to unpack what it actually looks like to move from “working for hope” to confidently charging for the value you provide. We’re talking pricing, positioning, separating planning from AUM, communicating your value, and even how to approach existing clients when you’ve been providing planning for free. In this episode you will learn: How to determine what to charge for financial planning without overcomplicating your pricing.How to clearly separate financial planning from investment management and other transactional services.How to communicate your planning charge with confidence and position the value beyond the financial plan itself.How to begin introducing planning charges to prospects and existing clients without changing your entire business model overnight.If charging for financial planning has been on your mind, this episode will give you practical language, a new way to think about your value, and some simple first steps to get started. And if you’re ready for more support, MindShift Financial Coaching offers both a self-paced Financial Planning School and a live cohort beginning October 21st. Efficient Advisor listeners can receive 10% off either option—head to the show notes or visit the Resources page at theefficientadvisor.com for all the details. If you want to learn more about Mindshift and take advantage of the 10% discount: Check it out HERE and use code: LIBBY at check out! Register for the T2M Works Advisor Tech Stack Tune Up Webinar HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE! Learn more about our sponsor BELAY for amazing virtual assistant services HERE!    Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Check out the Efficient Advisor YouTube Channel HERE! Connect with Libby on LinkedIn HERE! Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

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Ever wish you knew an Advisor who built a 7-figure practice--while only working 3 days a week--that was willing to share her systems, processes, and business hacks with you? Meet the Efficient Advisor Podcast host Libby Greiwe. Her specialty? Breaking down the functions of a financial planning practice into actionable step-by-step processes designed to get you results and get you out of overwhelm. Expert interviews, done-for-you templates, and easy to implement solutions… all tied together by her MISSION to create ease in your business. She promises to deliver actionable step-by-step solutions you can implement right away to save time, money, and frustration. The goal--to lead you from overwhelm to efficiency. She started her own financial planning business in 2004. And, over the years she scaled into a 7-figure single-advisor firm while working only 25-hours a week so she could be super involved while raising her kiddos and loving on her hubby. She knows what it takes to build a 100% referral-only practice and to not have to GRIND out the hours to be successful. She ran her own planning business for 16 years culminating in a sale to an enterprise firm in 2019. Now, she’s simply just obsessed with helping other amazing advisors do the same thing. So if you’re an advisor who’s got the hang of planning and is now looking to grow to that first 500k of take-home pay… you are in the right place! 

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