One of our builders shared a win with JP on Friday. Two new projects, one for his next door neighbour and one just down the road. Here is the part worth sitting with. On the neighbour's home, a new build in the $1.5 to $2 million range, he was 10% dearer than the next builder, and the clients signed with him anyway. When he explains why, he barely mentions the quote. He talks about his process, and about everything the clients had seen before the price ever landed. In this episode of the Inspired Builders Show, JP and Corne break down The Ambassador Send, a pen and paper exercise built on the same idea. The people who refer you are already selling you, so give them the story that does the educating before the price arrives. Right now they are doing it empty-handed. Also on the show. A supplier rep who rang a builder just to say his video was amazing, and what that call actually signals. $10,000 government incentives on 32,000 new apprentices, plus the runway that keeps them past year one. And the doorman fallacy, where cutting an $80,000 doorman cost a hotel far more than it saved. The apprentice incentive Corne shared on screen: https://ministers.dewr.gov.au/giles/32000-new-apprentice-tradies-get-their-start-building-more-homes-backed-10k-incentives The doorman fallacy comes from the advertising writer Rory Sutherland. New episode every week. This show is for our builders first, and if you're not working with us yet, pull up a chair. Are you a builder? Do you want to be cutting-edge in your marketplace? Schedule your Story Strategy Session: https://go.bizvideo.com.au/consult FREE TRAINING FOR BUILDERS https://go.bizvideo.com.au/story-training Disclaimer: The content in this podcast or video is provided for informational and entertainment purposes only and does not constitute professional advice of any kind, including financial, legal, medical, or business guidance—listeners and viewers should consult qualified professionals for advice specific to their situation. By accessing, listening to, or viewing this podcast or video, you acknowledge that the hosts and producers make no warranties regarding the accuracy, completeness, or reliability of the information presented, and all content is provided "as is." Any references to external websites, resources, or third-party materials do not constitute endorsements and do not necessarily reflect our views, nor are we responsible for their accuracy or content. Listeners and viewers participate at their own discretion and risk, and the hosts, producers, and affiliates of this podcast or video disclaim any liability for decisions or actions taken based on information shared in this podcast or video.
