The DooDoo Diva's Smells Like Money Podcast

Suzan Marie Chin-Taylor
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Bringing You Industry Know-How from Industry Pros Who Know How.

  1. S18 E3: Aspirational Healthcare: Make Healthcare Work for You the Way You Want with Darrell Moon

    3d ago

    S18 E3: Aspirational Healthcare: Make Healthcare Work for You the Way You Want with Darrell Moon

    Welcome to another episode of the Smells Like Money Podcast. In this episode, host Suzan Chin-Taylor sits down with Darrell Moon, the CEO and founder of Orriant, to explore a revolutionary shift in employee benefits.Traditional corporate insurance models often leave business owners feeling powerless. Darrell shares how employers can reclaim control, drastically reduce costs, and provide superior, personalized care for their workforce. Drawing from his background as a hospital administrator and inspired by a highly successful Alaskan indigenous healthcare model, Darrell introduces the concept of Aspirational Healthcare. This innovative approach leverages fee for service alignment, cash pay advantages, and concierge primary care to remove traditional insurance friction points for businesses of all sizes.Inside This Episode:- The Root of Misalignment: Learn why traditional healthcare systems reward filling beds rather than keeping patients healthy, creating a massive disconnect for employers.- The Aspirational Model: Discover a system that prioritizes relationship focused, preventative care, boasting a 98% customer satisfaction rate while cutting healthcare spending nearly in half.- Wielding Employer Power: Find out how moving away from commission based legacy brokers allows businesses to design custom healthcare plans tailored to employee loyalty.- The Power of Cash Pay: See how removing restrictive network contracts and utilizing instant cash pay applications unlocks steep discounts with top tier providers.- Scalability: Explore how these flexible plans offer zero deductibles, premium reductions, and 24/7 concierge nurse navigation for operations of any size.Connect With Our GuestDarrell Moon, CEO and Founder of OrriantEmail: darrell@orriant.comWebsite: orriant.comLinkedIn: https://www.linkedin.com/in/darrelltmoon/I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#AspirationalHealthcare #SmellsLikeMoney #HealthcareReform #EmployeeBenefits #Orriant #Creative Raven #BusinessGrowth #WorkforceWellness #HealthcareInnovation #DoodooDivas

    27 min
  2. S18 E2: Smells Like Renewable Money with Kathlyn Kinney

    May 27

    S18 E2: Smells Like Renewable Money with Kathlyn Kinney

    In this episode of the Smells Like Money Podcast, host Suzan Chin Taylor sits down with Kathlyn Kinney, an expert in biomethane and the founder of BioMethane LLC, to discuss the incredible potential of renewable natural gas in the wastewater sector. Kathlyn shares her insights on why wastewater professionals should focus on biomethane, the hidden operational benefits of boosting biogas production, and how feasibility studies help plants solve pressing infrastructure and budget challenges. The conversation explores advanced solutions like combining anaerobic digestion with pyrolysis to eliminate PFAS while generating new revenue streams for wastewater treatment facilities. Embracing these modern resource recovery strategies is a practical solution to modern budget shortfalls, rising energy costs, and looming environmental regulations. By leveraging expert feasibility data, plant operators can transform operational liabilities into powerful, self sustaining revenue streams that actively clean the environment. Key Takeaways from This Episode:- Biomethane Basics: Also known as renewable natural gas in the United States, biomethane is a purified renewable fuel created from the breakdown of organic waste in enclosed environments like anaerobic digesters. - Beyond Energy Production: Increasing biogas output helps wastewater plants reduce the volume of biosolids leaving the facility, which lowers trucking costs and can upgrade biosolids from Class B to Class A. - The Power of Pyrolysis: When paired with anaerobic digestion, high temperature pyrolysis can eliminate up to 99% of PFAS inputs while creating valuable biochar. - Biochar Revenue and Utility: The biochar byproduct can be sold on the open market, used for water filtration, or utilized and repurposed by municipalities. - Phased Implementation: Plant leaders do not need to make a massive upfront investment immediately, as projects can begin with smaller pilots that generate savings and revenue to fund future phases.Connect with Guest Kathlyn KinneyWebsite: biomethanellc.com LinkedIn: https://www.linkedin.com/in/kathlyn-kinney-mba-18174044/ Email: kathlyn.kinney@gmail.com I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#Wastewater #RenewableEnergy #Biomethane #RenewableNaturalGas #GreenEnergy #Sustainability #AnaerobicDigestion #Biosolids #PFASSolutions #Biochar #Pyrolysis #CleanTech #CircularEconomy #EnvironmentalEngineering #PublicWorks

    28 min
  3. S18 E1: Credibility Gaps: The Silent Killers of Service Businesses with Daniel Strohli

    May 20

    S18 E1: Credibility Gaps: The Silent Killers of Service Businesses with Daniel Strohli

    YouTube Video DescriptionHere is your optimized YouTube description based on the provided show notes.Why do service and skilled trades businesses lose bids? While it is easy to blame the price, the real culprit is almost always an invisible credibility gap.In part two of this conversation on the Smells Like Money podcast, host Suzan Chin-Taylor sits down with Daniel Strohli, founder of Profits X. Together, they break down how businesses unknowingly push prospects away with ghost town Google profiles and confusing websites. Tune in to discover actionable strategies to build instant trust, protect your time, and scale your operations using speed, proof, and extreme simplicity.Key Takeaways from This Episode:- The Illusion of Brand Awareness: Many long standing companies think people do not know them. In reality, prospects back out because the business fails to visually show its multi decade track record.- The Google Review Disconnect: Operating for decades with only a handful of online reviews creates an immediate trust gap. You need repeatable, team wide systems to secure consistent social proof.- The Three Second Website Test: Desperate buyers in a crisis want to know what is in it for them. If your website hero section looks like an "About Me" page rather than a clear solution, buyers will move to a competitor.- Money Loves Speed: High end consumers value time over money. Responding to a lead in minutes instead of days can drastically increase your effectiveness.- Pest vs. Welcome Guest Marketing: Shouting louder with bigger ad budgets does not build trust. When you show how much you care about solving a crisis, you become a welcome guest.- Pre Educating Your Clients: Educating prospects on job complexities before they sign protects your team's time and weeds out high maintenance, low profit accounts.Memorable Quotes:"When the value is there, it exceeds the price... If you can articulate who you are, why people should trust you, and the value that you provide, the price becomes an irrelevant topic."— Daniel Strohli"Simplicity, simplify to amplify. Fancy fails, simple scales."— Daniel StrohliConnect with Our GuestDaniel Strohli Website: profitsx.com LinkedIn: linkedin.com/in/daniel-strohli-44a8811aa/ Email: daniel@profitsxl.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoney #SuzanChinTaylor #DanielStrohli #ProfitsX #CredibilityGaps #ServiceBusiness #SkilledTrades #BusinessGrowth #MarketingStrategy

    28 min
  4. S17 E13: Why the Cheapest Contractor Always Loses with Daniel Strohli

    May 13

    S17 E13: Why the Cheapest Contractor Always Loses with Daniel Strohli

    In this episode of the Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Daniel Strohli, founder of ProfitsX, to dismantle the "race to the bottom" mentality that many service based businesses face. If you find yourself constantly battling price objections, this conversation is for you. Daniel explains why leading with the lowest price is a losing strategy and shares how contractors can shift their focus to building deep trust and presenting unique value. We explore the psychological shift from price objections to trust objections and provide actionable strategies to help you become the obvious choice in a crowded market. Key Discussion Points- The Price vs. Trust Myth: Most price objections are actually trust objections in disguise. When a customer truly trusts a provider, they feel less need to justify the cost. - The Race to Zero: Competing solely on price is a "one-directional race" that ends at zero. Businesses should focus on increasing value and raising prices to ensure they are taking on profitable work. - Eliminating "Apples to Apples" Comparisons: Stop being compared by price alone by positioning yourself as a "different player in the game". - The Power of Risk Reversal: Learn how bold offers act as "micro promises" that build immediate credibility. - Marketing as an Investment: Marketing is an essential tool for letting the marketplace know you exist. Even if you have been "burned" in the past, finding the right partner is vital for growth. Featured Quotes:"A moment's insight saves you a lifetime of experience." "Price is only an objection when there's no trust... and I would even go a step further and say price is an objection when there's no true value."Resources Mentioned:ProfitsX Assessments: Resources to evaluate site speed and SEO. Mastermind Groups: The importance of seeking outside perspectives from other experts. Wastewater Marketing E-Course: DIY Digital Marketing Playbook specifically for wastewater professionals.Connect with Our GuestDaniel Strohli Website: profitsx.com LinkedIn: linkedin.com/in/daniel-strohli-44a8811aa/ Email: daniel@profitsxl.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoneyPodcast #ContractorGrowth #BusinessStrategy #MarketingROI #ValueOverPrice #ServiceBusiness #BuildingTrust #CreativeRaven #ProfitsX #PodcastShowNotes

    30 min
  5. S17 E12: Concept to Reality: How WWTPs Can Start Building Energy Resiliency with Jim Dodenhoff

    May 6

    S17 E12: Concept to Reality: How WWTPs Can Start Building Energy Resiliency with Jim Dodenhoff

    In this final installment of our three part series on resiliency, host Suzan Chin-Taylor welcomes back Jim Dodenhoff, founder of Silent Running. This episode moves beyond the theoretical, providing actionable steps for wastewater treatment plants (WWTPs) to transition from concept to a reality of energy independence and operational stability. Key Discussion Points:- Clarity Before Construction: The path to resiliency begins with analysis rather than immediate construction. A formal feasibility study allows for modeling various scenarios to avoid relying on guesswork.- The Pain and Suffering Audit: Jim recommends that teams summarize the last significant outage in a brief report. Understanding the true cost and operational impact of past failures helps justify the investment in future resiliency. - Data is Already On-Site: Most plants already possess the data needed for a feasibility plan without needing outside help initially. Facilities should benchmark annual electricity and gas usage using 15 minute interval data to identify specific vulnerabilities. - Identify Critical Loads: WWTPs must distinguish between critical loads, such as essential pumping, and systems that can be triaged or run at partial capacity during an emergency.- Control Your Destiny: With energy affordability becoming a leading driver for decision-makers, plants are increasingly looking toward distributed generation and microgrids to stabilize costs and reduce dependence on the traditional grid.- Smart Collaboration: There is a growing opportunity for WWTPs to partner with high-energy consumers, like data centers, to share resources such as water for cooling or alternative energy generation.Mentioned Progressive Agencies:- Orange County Sanitation District: Recognized for being on top of energy needs and co-locating with drinking water facilities. - Victor Valley Wastewater Treatment Plant: Noted for its progressive approach and innovation. - City of Phoenix: Highlighted for the Palo Verde project, where treated effluent provides makeup water for a nuclear plant.Connect with Jim Dodenhoff:Founder: Silent Running Email: james.dodenhoff@gmail.com LinkedIn: linkedin.com/in/jimdodenhoff/Website: silentrunning.bizI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#Resiliency #WastewaterTreatment #EnergyEfficiency #SustainableInfrastructure #Microgrids #RenewableEnergy #UtilityManagement #WaterIndustry #Sustainability #CleanWater #EnvironmentalEngineering #EnergyResiliency

    25 min
  6. S17 E11: Microgrids: The Resiliency Engine Behind Modern WWTPs with Jim Dodenhoff

    Apr 29

    S17 E11: Microgrids: The Resiliency Engine Behind Modern WWTPs with Jim Dodenhoff

    In the second part of my series on resiliency, I am joined by Jim Dodenhoff to explore the practical application of microgrids within wastewater treatment plants (WWTPs). We move beyond the conceptual importance of resiliency to demystify what a microgrid actually is and why these systems are the modern "resiliency engines" that keep mission critical infrastructure running when the main electrical grid fails. Key Discussion Points:- Defining the Microgrid: Jim Dodenhoff defines it as a complex system with three layers: on-site energy resources, the electrical load, and the infrastructure that connects them.- The "Islanding" Capability: Microgrids allow a site to safely disconnect from the main electrical grid and operate independently using on-site power like batteries or fuel cells.- Protecting Critical Load: Most systems aim to sustain essential operations for four to eight hours, though some facilities can remain self-sufficient for days.- Vulnerability of WWTPs: Wastewater plants are ideal candidates for this technology because they have limited redundancy and must remain operational 24/7 to protect public health.- Building Blocks of Resiliency: Key components include Combined Heat and Power (CHP) from on-site methane, energy storage batteries, and adjacent renewable sources like solar or wind.- Economic Benefits of Peak Shaving: Using stored battery power during expensive peak utility hours allows plants to generate savings and reduce overall electricity costs.- Microgrid as a Service (MaaS): New financing models allow utilities to pay for the electricity used rather than making a massive upfront capital investment.Connect with Jim Dodenhoff:Founder: Silent RunningEmail: james.dodenhoff@gmail.comLinkedIn: https://www.linkedin.com/in/jimdodenhoff/Website: silentrunning.bizI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#WastewaterManagement #Microgrids #RenewableEnergy #CleanWater #InfrastructureResiliency #EnvironmentalTechnology #Sustainability #GreenEnergy #WWTP #ClimateResilience #PublicWorks #Utilities #SustainableInfrastructure #WaterIndustry #EnergyEfficiency

    24 min
  7. S17 E10: Why Resiliency Is No Longer Optional for WWTPs with Jim Dodenhoff

    Apr 22

    S17 E10: Why Resiliency Is No Longer Optional for WWTPs with Jim Dodenhoff

    In this episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Jim Dodenhoff, founder of Silent Running, to unpack a critical issue facing the wastewater industry today—resiliency.As extreme weather events, power disruptions, and infrastructure vulnerabilities continue to rise, wastewater treatment plants (WWTPs) can no longer rely on outdated backup systems. Jim explains why traditional solutions like diesel generators are not fail-safe and how facilities must rethink their approach to ensure operational continuity and protect public health.This conversation dives into the real risks WWTPs face, from power quality issues to communication breakdowns, and highlights why resiliency must shift from a reactive engineering fix to a proactive governance strategy.🔑 What You’ll Learn:- What resiliency truly means for wastewater treatment plants- Why backup generators often fail when they’re needed most- The “power domino effect” and how outages trigger system-wide failures- Infrastructure weaknesses in modern WWTPs- Why communication systems are just as critical as energy systems- How resiliency is becoming a leadership and governance priority💬 Key Insight:Resiliency isn’t just about surviving disruptions—it’s about having reliable, actionable options in place before failure happens.👤 Connect with Jim Dodenhoff:Email: james.dodenhoff@gmail.comLinkedIn: https://www.linkedin.com/in/jimdodenhoff/Website: https://silentrunning.bizI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#WastewaterTreatment #Resiliency #Infrastructure #CleanWater #PublicHealth #EnergyResilience #Sustainability #SmellsLikeMoney #Microgrids #SilentRunning

    21 min
  8. Title: S17 E9: Get the Lead Out: Our Youth Are Depending On It with Michael Ramos

    Apr 15

    Title: S17 E9: Get the Lead Out: Our Youth Are Depending On It with Michael Ramos

    In this episode of the Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Michael Ramos, a Chicago native and veteran chief engineer with over 30 years of experience in facilities management. Inspired by the Flint water crisis and the devastating impact of lead exposure on children’s brain development, Michael developed a groundbreaking solution to a national infrastructure challenge.The Challenge of Stagnant Water:Lead and copper levels typically rise when water sits in pipes for more than six hours, causing essential corrosion control chemicals to break down. While replacing aging infrastructure is the ultimate goal, the scale of the problem is massive. For example, replacing Chicago’s 400,000 lead service lines is estimated to cost over $8 billion and take nearly 100 years.Introducing the NOAH System:Michael invented the NOAH System to address these issues through automated remediation. Unlike manual flushing, which is often neglected, this device automatically clears taps and fountains every few hours to keep water moving and maintain protective pipe coatings.Key features of the NOAH System include:- Zero Maintenance: Once installed, there are no filters to change or clocks to program.- Proven Success: Since its first school deployment in 2016, it has successfully reduced lead levels to non-detection.- Versatile Use: It can be installed in schools, daycare centers, kitchen sinks, and chemistry labs.- Simple Installation: The low-voltage, lightweight design features quick-connect fittings suitable for DIY or professional setup.Connect with Michael Ramos:Website: noahsystem.co LinkedIn: Michael Ramos Email: michael@noahsystem.coI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#LeadRemediation #WaterSafety #PublicHealth #CleanWater #InfrastructureInnovation #NOAHSystem #SchoolSafety #EnvironmentalEngineering #LeadServiceLines #CorrosionControl

    22 min
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