This episode features Brianna Finch, the newly hired head women’s basketball coach at UMass Lowell. Over 24 years and 15 stops, Brianna has worked in nearly every coaching role: AAU coach, JUCO head coach, head coach in Ireland, pro head coach in Denmark, Division II head coach, recruiting coordinator, director of player development, and associate head coach and offensive coordinator at Boston University. At BU she helped build one of the most efficient offenses in the country, which shot a program-record 38% from three and won the program’s first-ever Patriot League title. Most recently she was on the GW staff that made a run to the WNIT Great 8. We recorded this conversation just days before her debut as a Division I head coach, and Tyler digs into how she’s taking over a program that has struggled to win in recent seasons. Brianna explains why she builds culture before X’s and O’s. She covers the daily 1–5 competitiveness and communication scale her players use to grade themselves, and the lesson she learned as a D2 head coach when she tried to fix the basketball first. She then breaks down her offensive philosophy: inside-out play, hunting advantages, and turning small advantages into big ones. She uses a few simple actions, gives players a “bucket” of options within each one, and lets them make the calls. She also speaks candidly about how hard transfer can be when moving from small-sided games to 5v5, and gives practical advice: repeat the game, keep constraints consistent, and “if I don’t need the constraint, don’t use it.” She explains how coaching in Denmark turned her into “the Syracuse of Danish basketball” and gives her take on zone defense at the youth level. She closes on the CEO side of being a D1 head coach: decision fatigue, NIL and the portal, and reframing delegation as a way to mentor her staff. Timestamps 00:00 — Intro and guest background 02:38 — Turning around UMass Lowell: leave it better than you found it 04:29 — Building safety, trust, and relationships first 07:32 — New staff, new terminology, everything is new 08:45 — The daily 1–5 competitiveness and communication scale 10:05 — “Link sessions” and team building beyond the court 10:59 — Lessons from Coach G at GW 12:06 — Autonomy under Melissa Graves and BU’s first Patriot League title 13:03 — Coaching through COVID at Davidson 15:24 — Culture first vs. fixing the X’s and O’s 17:51 — Lessons from going straight from pro coach to D2 head coach 19:31 — Giving feedback to your head coach as an assistant 21:38 — BU’s efficient offense and Barry’s one-year jump 22:52 — Inside-out play and the value of a post presence 24:32 — Teaching players to hunt and extend advantages 27:17 — Primary and secondary break language 28:31 — Shot value and rethinking the mid-range 29:29 — Simple actions: pistol, stagger, cross screen, drag screen 30:34 — Advantage drills: 4v3+1 and manipulating the help 31:30 — Teaching through live play 32:12 — Breaking down ball-screen reads against every coverage 33:09 — When small-sided games don’t transfer to 5v5 34:27 — Players used to being told A to B to C 36:22 — Planning for high cognitive load and talking transfer 37:50 — Repeat the game and keep constraints consistent 39:11 — “If I don’t need the constraint, don’t use it” 42:14 — Did I overload them? Reflecting after practice 42:45 — Changing the scoring to hunt rim shots 43:35 — Choosing actions based on personnel 45:59 — Using analytics with her staff 46:40 — Giving players freedom inside every action 48:48 — One player’s choice changes everyone’s choice 49:35 — Unlearning to relearn 50:48 — Trusting a point guard to call the offense 54:05 — Defense built on negating advantages 55:11 — Empowered on the court, empowered off it 56:26 — Why zone defense? 57:39 — Becoming “the Syracuse of Danish basketball” 58:57 — A zone that morphs based on the opponent 59:33 — Zone at the youth level 1:01:23 — Tyler’s pushback: length and youth zones 1:02:50 — Spatial awareness is the real end goal 1:03:49 — Head coaching at every level: JUCO, overseas, D2, D1 1:05:46 — JUCO lessons on maximizing limited time 1:06:45 — Coaching in Denmark: FIBA rules, language barriers, half a court 1:07:23 — D2 vs. D1 head coaching responsibilities 1:08:05 — The head coach as CEO and decision fatigue 1:09:07 — NIL, the portal, alumni, and donors 1:10:24 — Learning to delegate and lean on others 1:12:08 — Reframing delegation as mentoring your staff 1:13:28 — Closing thoughts and where to find Brianna (@WBBCoachFinch on Instagram and X) Resources & Links Free Resources: https://byanymeanscoaches.com/resources Claim 10% off Platform: https://platform.byanymeanscoaches.com/?ref=tc Books: https://byanymeanscoaches.com/blueprint-book Retreat: https://byanymeanscoaches.com/retreats Follow Brianna: @WBBCoachFinch on Instagram and X If you enjoyed this conversation with Brianna Finch, check out these episodes next: Brown WBB Coach Jason Pellum: From UConn Walk-On With Two National Championship Teams to Coaching, Learning in the Fire, and Player Development Built on Decisions https://www.buzzsprout.com/1911095/episodes/19933595-brown-wbb-coach-jason-pellum-from-uconn-walk-on-with-two-national-championship-teams-to-coaching-learning-in-the-fire-and-player-development-built-on-decisions BJU MBB Tony Miller on Culture, Analytics, Player-Led Basketball and Shot Selection https://www.buzzsprout.com/1911095/episodes/19459642-bju-mbb-tony-miller-on-culture-analytics-player-led-basketball-and-shot-selection Ryan Marchand’s Journey From Video Coordinator to Professional Head Coach https://www.buzzsprout.com/1911095/episodes/19741873-ryan-marchand-s-journey-from-video-coordinator-to-professional-head-coach