The Air Purification Podcast

David Lilley

The Air Purification Podcast is the official Podcast from APTA The Air Purification Trade Association. We will be sharing information from experts on epidemiology, air filtration manufacturers, and knowledgeable people from the commercial property sector. Our mission is to help consumers and businesses become more literate on the subject of air quality and how the challenges caused by dirty air can be addressed.

Episodes

  1. 11/11/2021

    Ensuring accuracy and ethical sales & marketing practices in air filtration

    Ensuring accuracy and ethical sales & marketing practices in air filtration  Whilst the challenges of poor indoor air quality have caused health issues for the world for the last several decades, the Covid-19 pandemic has further heightened the interest in the purchase of Air Filtration devices across the world, including here in the UK.  As with the sale of any product or service, it is important that manufacturers and sales companies show respect for purchasing consumers and the advertising standards and legislation that prevails in the country of distribution, being sure to provide accurate references and evidence to support any claims surrounding the purported benefits of the product. The Air Purification Trade Association (APTA) is committed to ensuring that subscribing members honour a code of business conduct that respects the legislation and support the distribution of accurate air purification literacy into the business and consumer world. In support of this objective, APTA was delighted to host an interview with the UK Advertising Standards Authority (ASA). During the Podcast, ASA explained how the legislation in the UK works and who walked through a few useful examples of what happens when an organisation is found in breach of the prevailing adverting standards and a ruling is made. This can include a high profile listing on the ASA website.  SHOW NOTES During the interview, reference was made to efficacy testing by MRI Global and the ventilation guide that is issued by the UK Health & Safety Executive (HSE). The links to more information on these two points can be found below.  1. Health & Safety Executive Guide on ventilation please click here 2. MRI Global Laboratory test explanation please click here ASA also kindly shared some other useful links to important information and resources. https://www.asa.org.uk/advice-and-resources.html - links to info and advice in Advice Online, Bitesize and Webinars,  The ASA copy advice service https://www.asa.org.uk/advice-and-resources/bespoke-copy-advice.html  - advertisers can get free advice with a 24-hour turnaround (there is also a chargeable 4-hour express service). This links to a specific section of the ASA Corona Virus and Covid 19 advice online https://www.asa.org.uk/advice-online/coronavirus-and-covid-19.html#anchor8 regarding air and surface purifiers. Paid for training and events  - virtual and in-person at the moment https://www.asa.org.uk/advice-and-resources/training-and-events.html CAP E-learning - https://www.asa.org.uk/advice-and-resources/cap-elearning.html.  ASA Bespoke Training.

About

The Air Purification Podcast is the official Podcast from APTA The Air Purification Trade Association. We will be sharing information from experts on epidemiology, air filtration manufacturers, and knowledgeable people from the commercial property sector. Our mission is to help consumers and businesses become more literate on the subject of air quality and how the challenges caused by dirty air can be addressed.