Teaching Social Media

Heather Carle
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  • Marketing

A student-led project from Coastal Carolina University's Marketing department and MKTG 452 Social Media Marketing class to share social media tips, tricks and strategy with industry marketers and other students.

  1. 12/02/2022

    Don’t get canceled…… Here’s why

    In this episode, Abbe Reynolds and Allden Horne discuss everything through media and cancel culture. Using real-time examples, we discuss the benefits of having a good marketing, PR, and social media team and just what could happen if you don’t have these plans already established. We are both college students and love to discuss our takes on these crisis management tactics and events.

  2. 11/27/2022

    Moderating Comments on Social Media Posts

    What rules should brands have in place to moderate comments on their posts? Listen now to learn more tools about moderating comments for big brands or even for your own personal brand.

    Moderating Comments on Social Media Posts

  3. 11/23/2022

    Student-Athletes & The Social Media Policy

    In this episode we will discuss the big topic of the specific social media policy in which student-athletes, and more specifically the Coastal Softball Program, follows when using their own personal social media accounts. The host, Madison Redman, and special guest Riley Zana share their own experiences and knowledge of how social media is different for them as they uphold a program reputation.

  4. 10/14/2022

    Increasing Brand Awareness through Challenges

    Talking about increasing brand awareness through challenges with examples from Calvin Klein, Crocs, and GUESS with guest host Walker McKnight.

  5. 10/06/2022

    Tok & Chat: How You Can Utilize TikTok And Snapchat Tools To Promote Sales For Your Business

    In this episode, Leah Bailer (Senior Marketing Major), Dyneira Brown (Senior Communication Major), and Haley Cable (Junior Communication Major) discuss how to utilize trendy challenges, audio, and Augmented Reality features on TikTok and Snapchat. Businesses can take leverage of these tools to promote brand awareness, reach different audiences, and increase sales. You can learn more about these marketing strategies by visiting TeachingSocialMedia.org  Show Notes: https://hashtagpaid.com/banknotes/tiktok-trends-brands-2021 https://www.pixlee.com/blog/8-tiktok-challenges-started-by-brands-and-what-we-can-learn-from-them https://www.socialpilot.co/blog/social-media-statistics https://influencermarketinghub.com/tiktok-sounds/#toc-3 https://movementstrategy.com/editorial/trending-sounds-tiktok/ https://riselocal.com/tiktok-trending-sounds/ https://www.thedrum.com/news/2021/11/16/how-snap-uses-ar-drive-purchase-intent-brands https://www.trapicainsights.com/post/ar-ad-adoption-snapchat-instagram-tiktok https://www.voguebusiness.com/technology/snapchat-boosts-ar-try-on-tools-farfetch-prada-dive-in

  6. 09/28/2022

    Get LinkedIn with your Customers: Keys for a Successful LinkedIn Company Page

    In this episode, Sam Bedard, Senior Marketing Major, and Gabby Ward, Event Coordinator at The Morris Group, discuss some of the keys to running a company LinkedIn Page. Intro: 0:00 About Gabby Ward: 0:18 Staying on Customer Radar: 1:09 Giving Face to Employees: 2:20 Post Consistency: 4:23 Gauging Posts and Metrics: 6:28 Outro: 10:06

  7. 05/20/2022

    Is TikTok or Instagram Reels better for Advertisers?

    In this episode we talk about the different types of demographics of people that use Instagram reels and TikTok and we also discuss the amount of money one can make on Instagram vs TikTok and break down what social media app is better for a professional and non-professional business to advertise on.  Show Notes: https://www.creativebloq.com/features/instagram-reels-vs-tiktok  https://imagency.com/news/infographic-instagram-reels-vs-tiktok-everything-you-should-know https://www.wordstream.com/blog/ws/2021/02/08/instagram-ads-cost https://influencermarketinghub.com/instagram-reels-stats/amp/

  8. 05/17/2022

    Social Media Lead Generation

    BONUS EPISODE to Season 1: In this episode, we cover the effectiveness of social media marketing versus other forms of digital marketing. We also talk about what social media platforms are best for generating leads. Guest host Jacob Clemens can be reached at jaclemens@coastal.edu. Special guest Joel Wilson is the owner of The Digital Guru and can be reached at joel@thedigitalguru323.com. Reference Sources: 1) cloudways.com/blog/social-media-lead-generation/ 2) blog.hoot suite.com/how-to-generate-leads-on-social-media/ 3) blog.hubspot.com/marketing/social-media-lead-generation

    Social Media Lead Generation
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About

A student-led project from Coastal Carolina University's Marketing department and MKTG 452 Social Media Marketing class to share social media tips, tricks and strategy with industry marketers and other students.

Information

  • Creator
    Heather Carle
  • Years Active
    2022
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © Heather Carle
  • Show Website
    Teaching Social Media