Build Believe Become | The Fat Loss & Mindset Podcast | Fitt-On

Alan Fitton
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Formerly the Fitt4Life Podcast — now Build Believe Become: The Podcast, part of the Fitt-On brand. Alan Fitton here. Personal trainer, nutritional coach, life coach, and online coach, someone who's been through it himself, having lost 7 stone. Honest, practical advice on fat loss, training, and mindset that you can actually use. The whole point of this podcast is simple, to give you real value and education, so you actually understand why things work, not just what to do. Because when you understand it, you own it. Most episodes are solo, Alan straight to the point, breaking things down in a way that makes sense whether you're just starting out or you've been at this for years. Occasional guests drop in when they've got something worth saying. If you're tired of overcomplicated fitness advice and just want someone to cut through the noise, educate you without the overwhelm, and tell it like it is, you're in the right place. This is for anyone building something. A better body, a stronger mindset, a bigger life. Whatever it looks like for you. No shortcuts. Just showing up, learning, and doing the work. Build. Believe. Become.

  1. Jul 29

    5 Reasons You Keep Starting Over | BUILD.

    Starting again in January, again in March, again in September. It isn't a discipline problem — it's a design problem. If you've started over more times than you can count, the story you've probably been told is that you lack willpower. I don't believe that, and after twelve years and more than 400 clients I've seen the same five things come up again and again instead. None of them are about character. All of them are about how the plan was built. The five reasons: The plan was built for a life you don't haveYou changed everything at once on a MondayThere was no plan for a bad weekYou were chasing a feeling instead of a numberNobody was expecting youI've been on both sides of this — seven stone down before I ever coached anyone, and plenty of failed restarts before that one stuck. Every reason on that list is fixable. But you can't fix it while you still think the problem is you. Ready to stop restarting? DM me BUILD on Instagram or book a Kickstart Session at fitt-on.co.uk. Build. Believe. Become. ABOUT YOUR HOST Alan Fitton is a Personal Trainer, Nutritional Coach, Life Coach and Online Coach who lost 7 stone himself. HE gives real talk on fat loss, training and mindset on how to begin your Build, Believe, Become journey. SUPPORT BREAST CANCER NOW Alans partner Sally went through triple negative breast cancer, they are both fundraising for the breast cancer charity, Sally her fundraising hike and Alans first Half Marathon for Breast Cancer Now. If you'd like to support the charity visit Alans Instagram on @fittonofficial WORK WITH ALAN 🌐 www.fitt-on.co.uk @fittonofficial 📱 +447739045159 📧 alan@fitt-on.co.uk LISTEN & FOLLOW 🎙️ Spotify | Apple Podcasts | RSS.com 📱 Instagram: @buildbelievebecomethepodcast 👕 Clothing: @buildbelievebecome

    5 Reasons You Keep Starting Over | BUILD.

  2. Jul 23

    What Actually Happens When You Take A Week Off | BUILD.

    Every time a holiday comes round, the same fear turns up: this is the week it all falls apart. It isn't. In this episode I go through what actually happens to your body over seven days away from training — which is far less than most people think — and then the thing that genuinely derails people, which has nothing to do with the week itself. I recorded this before heading away for a week, mid-block for the Great North Run, so it's the exact problem I'm solving for myself. In this episode: What people fear a week off costs themWhat actually happens to strength, muscle and bodyweight over seven daysWhy the real risk is day nine, not day twoThe reason a week becomes three weeks becomes three monthsWhat to decide before you go, not after you're backHow I'm handling my own week away mid-training blockYou're not going to lose it in seven days. But you do need to know what the first session back looks like before you leave. If you want a plan built to survive a week off — and a bad week, and a busy month — DM me BUILD on Instagram or book a Kickstart Session at fitt-on.co.uk. Build. Believe. Become. ABOUT YOUR HOST Alan Fitton is a Personal Trainer, Nutritional Coach, Life Coach and Online Coach who lost 7 stone himself. HE gives real talk on fat loss, training and mindset on how to begin your Build, Believe, Become journey. SUPPORT BREAST CANCER NOW Alans partner Sally went through triple negative breast cancer, they are both fundraising for the breast cancer charity, Sally her fundraising hike and Alans first Half Marathon for Breast Cancer Now. If you'd like to support the charity visit Alans Instagram on @fittonofficial WORK WITH ALAN 🌐 www.fitt-on.co.uk @fittonofficial 📱 +447739045159 📧 alan@fitt-on.co.uk LISTEN & FOLLOW 🎙️ Spotify | Apple Podcasts | RSS.com 📱 Instagram: @buildbelievebecomethepodcast 👕 Clothing: @buildbelievebecome

    What Actually Happens When You Take A Week Off | BUILD.

  3. Jul 10

    The Instagram Coach Problem | BUILD.

    The Instagram Coach Problem I'm back after a week off — and I'm starting with the London weekend: my longest run to date (18.5km along the Thames at half five in the morning, first time ever running topless — and a painful lesson in nipple chafing), followed by a full-day strength seminar. Honest reflections on that too, including why I say don't meet your idols — and how the day actually gave me more confidence in my own coaching. Then the main event: the Instagram coach problem. The fitness side of Instagram is full of incredible physiques — but a great physique doesn't make a great coach. In this episode I break down why you'll never get someone's results by buying their program, what those physiques actually take to build (genetics, years of training, and in plenty of cases, steroids), and why your training program has to reflect the time YOU actually have — not the life of someone who's paid to train. In this episode: The London run, the seminar, and a manic week that meant no uploadWhy buying an influencer's program won't give you their physiqueTraining two hours a week? Why a full-body split beats cherry-picking a 5-day programThe fastest way to spot a decent coach: do they post about themselves, or their clients?Why the parent training twice a week around a full-time job is more inspiring than any shredded influencerMy one-to-one slots are currently full, but online coaching is open. DM me BUILD on Instagram @fittonofficial, or head to fitt-on.co.uk for the £50 Kickstart Session — consultation, nutritional breakdown, and everything you need to get started. Build. Believe. Become. ABOUT YOUR HOST Alan Fitton is a Personal Trainer, Nutritional Coach, Life Coach and Online Coach who lost 7 stone himself. HE gives real talk on fat loss, training and mindset on how to begin your Build, Believe, Become journey. SUPPORT BREAST CANCER NOW This episode mentions Sally's incredible journey through triple negative breast cancer, her fundraising hike and Alans first Half Marathon for Breast Cancer Now. If you'd like to support the charity visit alans Instagram on @fittonofficial WORK WITH ALAN 🌐 www.fitt-on.co.uk @fittonofficial 📱 +447739045159 📧 alan@fitt-on.co.uk LISTEN & FOLLOW 🎙️ Spotify | Apple Podcasts | RSS.com 📱 Instagram: @buildbelievebecomethepodcast 👕 Clothing: @buildbelievebecome

    The Instagram Coach Problem | BUILD.

  4. Jun 27

    Build Beyond Strength | BUILD.

    In this episode of THE BUILD, I'm recording live on the train to London, heading down for a strength seminar and a Thames run at half five tomorrow morning. I'm talking about the evolution that's been quietly happening in my coaching and my own training. After years of being purely strength focused, bodybuilding shows, heavy compounds, resistance training as my be all and end all, I've started to shift. And honestly, it's reignited my love for training in a way I didn't expect. From losing seven stone and running my first 10Ks, to getting obsessed with weight training, to now preparing for the Great North Run, this episode is the honest story of how I've gone from strength coach to something more complete. More 360. More hybrid. I hold my hands up. I was too one dimensional for too long. This is me evolving. If you're someone who lifts but avoids cardio, or runs but skips the weights — this one's for you. Build. Believe. Become. ABOUT YOUR HOST Alan Fitton is a Personal Trainer, Nutritional Coach, Life Coach and Online Coach who lost 7 stone himself. HE gives real talk on fat loss, training and mindset on how to begin your Build, Believe, Become journey. SUPPORT BREAST CANCER NOW This episode mentions Sally's incredible journey through triple negative breast cancer, her fundraising hike and Alans first Half Marathon for Breast Cancer Now. If you'd like to support the charity visit alans Instagram on @fittonofficial WORK WITH ALAN 🌐 www.fitt-on.co.uk @fittonofficial 📱 +447739045159 📧 alan@fitt-on.co.uk LISTEN & FOLLOW 🎙️ Spotify | Apple Podcasts | RSS.com 📱 Instagram: @buildbelievebecomethepodcast 👕 Clothing: @buildbelievebecome

    Build Beyond Strength | BUILD.

  5. Jun 17

    From Fitt4Life to Build Believe Become — The Real Reason I Changed. | BUILD.

    IN THIS EPISODE After two years of silence, Alan is back — and this episode explains everything. From a life changing family experience that stopped everything in its tracks, to a complete rebrand and a brand new direction, this is the honest and raw story of where Alan has been, why things changed, and what's coming next. WHAT WE COVER Why the podcast went silent for two years and the real reason behind itSally's breast cancer diagnosis, the journey through treatment and getting the all clearThe Great North Run — why Alan is lacing up his running shoes for Breast Cancer NowWhy Fitt4Life became Build Believe Become and what the name truly meansWhat's changing going forward — The Build, The Become and the commitment to consistencyHow to work with Alan through his online coaching and PT servicesABOUT YOUR HOST Alan Fitton is a Personal Trainer, Nutritional Coach, Life Coach and Online Coach who lost 7 stone himself. HE gives real talk on fat loss, training and mindset on how to begin your Build, Believe, Become journey. SUPPORT BREAST CANCER NOW This episode mentions Sally's incredible journey through triple negative breast cancer, her fundraising hike and Alans first Half Marathon for Breast Cancer Now. If you'd like to support the charity visit alans Instagram on @fittonofficial WORK WITH ALAN 🌐 www.fitt-on.co.uk @fittonofficial 📱 +447739045159 📧 alan@fitt-on.co.uk LISTEN & FOLLOW 🎙️ Spotify | Apple Podcasts | RSS.com 📱 Instagram: @buildbelievebecomethepodcast 👕 Clothing: @buildbelievebecome

    From Fitt4Life to Build Believe Become — The Real Reason I Changed. | BUILD.

  6. 10/31/2024

    Matthew Fearon : What influenced him to be a musical artist

    What made Matthew Fearon the musical artist he is today. In this second episode, we sit down with the talented Matthew Fearon as he shares his journey to becoming a musical artist. Matthew opens up about the pivotal moments that ignited his passion for music and the unique challenges he’s faced, particularly navigating the complexities of ADHD. Join us as we explore the highs and lows of his creative process, the role of busking in his development as an artist, and the insights he's gained along the way. Whether you're an aspiring musician or simply curious about the world of music, Matthew’s story is sure to inspire, resonate and turn a few heads. Along with details on the release of his latest EP and a performance of one of his previous songs. Thanks for listening, Alan Matthew Fearons music and Social channels: Latest Single; Let The Chips Fall Where They May: Spotify: Youtube: More of Matthews Content on Soundcloud Instagram: My social channels: Work with me: HERE The Fitt 4 life podcast Instagram: @thefitt4lifepodcast Youtube: @thefitt4lifepodcast TikTok: @thefitt4lifepodcast Fitt-on Health coach Instagram: @Fitt-on TikTok: @fitt_on Facebook: @Fitt-on Email: alanfittonpt@icloud.com

    Matthew Fearon : What influenced him to be a musical artist

  7. 10/17/2024

    Roberts Zabitis series: Building Strength & Conditioning in Kick Boxing

    Roberts Zabitis series: Building Strength & Conditioning in Kick Boxing Join us as we discuss the importance of strength and conditioning for boxing, exploring exercises and training methods specifically tailored to enhance your boxing performance. We'll also address common misconceptions and provide tips on how to optimize your workout routine. Don't miss this episode and subscribe to hear the next episodes coming up with Rob! Thanks for listening, that's a wrap! Alan Robs Socials : IGs: @coach_rob_zab (coaching page) @rob_zab (personal blog) My social channels: Work with me: HERE The Fitt 4 life podcast Instagram: @thefitt4lifepodcast Youtube: @thefitt4lifepodcast TikTok: @thefitt4lifepodcast Fitt-on Instagram: @Fitt-on TikTok: @fitt_on Facebook: @Fitt-on Email: alanfittonpt@icloud.com

    Roberts Zabitis series: Building Strength & Conditioning in Kick Boxing

  8. 10/03/2024

    Wesley Unplugged: Navigating ADHD – Part 2: Self-Discovery & Treatment

    Wesley Unplugged: Navigating ADHD – Part 2: Self-Discovery & Treatment Welcome to the second episode of Weses ADHD diagnosis journey Here we will cover the emotions he went through post diagnosis, what treatment and medication he was prescribed, the self discovery and growth he went through and now looking forward to what the future hold for Wes. Please give the podcast a review if you found the subjects we talked about here useful and informative to you. Subscribe and share with your friends & family. Thanks for listening, that's a wrap! Alan Wesleys TikTok: @audhddadjourney My social channels: Work with me: HERE The Fitt 4 life podcast Instagram: @thefitt4lifepodcast Youtube: @thefitt4lifepodcast TikTok: @thefitt4lifepodcast Fitt-on Instagram: @Fitt-on TikTok: @fitt_on Facebook: @Fitt-on Email: alanfittonpt@icloud.com

    Wesley Unplugged: Navigating ADHD – Part 2: Self-Discovery & Treatment
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About

Formerly the Fitt4Life Podcast — now Build Believe Become: The Podcast, part of the Fitt-On brand. Alan Fitton here. Personal trainer, nutritional coach, life coach, and online coach, someone who's been through it himself, having lost 7 stone. Honest, practical advice on fat loss, training, and mindset that you can actually use. The whole point of this podcast is simple, to give you real value and education, so you actually understand why things work, not just what to do. Because when you understand it, you own it. Most episodes are solo, Alan straight to the point, breaking things down in a way that makes sense whether you're just starting out or you've been at this for years. Occasional guests drop in when they've got something worth saying. If you're tired of overcomplicated fitness advice and just want someone to cut through the noise, educate you without the overwhelm, and tell it like it is, you're in the right place. This is for anyone building something. A better body, a stronger mindset, a bigger life. Whatever it looks like for you. No shortcuts. Just showing up, learning, and doing the work. Build. Believe. Become.

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