The Social Smarty Show

Jodine McIntyre, Social Smarty

The honest version of building something on social media. The Social Smarty Show goes past the polished posts to hear what actually happened. Host Jodine McIntyre sits down with founders, creators and everyday people who've grown audiences, launched businesses and put themselves out there online. The year of posting to no one. The viral moment that came out of nowhere. The trolls, the self-doubt, the wins, and the lessons that only come from doing it. Real journeys from real people, and the kind of honesty you don't usually get in a "how to grow on social media" podcast.

  1. 5d ago

    #87: Why This Marketer Wears a Cow Onesie on LinkedIn

    In this episode, I'm chatting with Anna Catley, a strategy and brand marketer from Hawke's Bay who decided that sending out CVs wasn't going to cut it in today's job market. Instead, she turned her entire job search into a full-blown marketing campaign, complete with a bingo card, a 100-day LinkedIn challenge, and a cow onesie she wore to run 10 kilometres for charity. Anna has racked up over a million views on TikTok, landed national television coverage, been featured in The Herald, and received a letter from the Prime Minister's office, all while still actively looking for work. It's one of the most creative and gutsy approaches to personal branding I've seen, and the way she talks about it is so practical and transferable. Whether you're job hunting, building a personal brand, or just trying to get more visible online, this one is packed with things you'll want to act on. Find Anna on LinkedIn here: https://www.linkedin.com/in/annacatley1 Looking for advice to help you confidently show up on social media? Connect with Jodine: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

    25 min
  2. May 3

    #86: The AuDHD Coach Who Grew to 20K by Doing Everything ‘Wrong’

    In this episode, I'm chatting with Kayla Oughton, an AuDHD coach and the founder of Dopamine and Co. Kayla was diagnosed with ADHD at 35, later identified as autistic, and has spent the years since building one of the most genuinely engaged communities I've seen in this space. She went from sitting stuck at around 230 followers for a full year to nearly 20,000, and the way she got there is not what you'd expect. What I love about Kayla is that she didn't crack the code by following the rules. No content calendar. No Canva templates. No batching system. Just a really clear sense of who she is, what she wants to say, and the willingness to finally stop holding back. We talk about the real cost of censoring yourself online, what happened when she went viral on TikTok for all the wrong reasons, and the surprisingly simple shift that unlocked everything. If you've been stuck in the start-stop cycle with social media, or you've wondered whether your brain is just not built for this stuff, this episode is going to feel like a breath of fresh air. You can find Kayla here: Website: https://dopamineandco.com/Instagram: https://www.instagram.com/adhdcoachkayla/TikTok: https://www.tiktok.com/@adhdcoachkaylaLinkedIn: https://www.linkedin.com/in/kayla-oughton/ Looking for advice to help you confidently show up on social media? Connect with Jodine: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

    35 min
  3. 07/10/2025

    #84: Hashtags Don't Matter (and 4 other things you can stop obsessing over)

    Raise your hand if you’ve ever hit ‘post’… then sat there watching your likes trickle in slower than a Monday morning. You followed all the “rules” - nailed the hashtags, wrote a mini-novel in the caption, timed it perfectly. So why does it still feel like you’re shouting into the void? In this episode of The Social Smarty Show, I’m breaking down the outdated advice still floating around the internet - and what actually matters in social media marketing in 2025. If your reach is tanking and your content feels invisible, this is your wake-up call (with love). We’re talking hooks, video, searchability, and why the algorithm doesn’t care when you hit publish. If you’re ready to stop wasting time and start creating content that actually gets seen, you’re in the right place. In this episode, I mention the Content Confidence Kit - you can check it out here: https://socialsmarty.co/content-confidence-kit Looking for advice to help you confidently show up on social media? Connect with Jodine: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

    12 min
  4. 07/03/2025

    #83: From Mood Board to Media Coverage: The Birth of Busy With Books

    When social media strategist Hanna Rauch launched a second business that had nothing to do with marketing, she didn’t expect it to explode the way it did. But Busy With Books - her introvert-friendly reading retreats and online book club - struck a chord with hundreds of book lovers craving connection without the pressure. In this episode, Hanna gets real about the early days: from posting to zero followers, to going viral with nothing but a mood board and a dream. She shares exactly how she built momentum, what content moved the needle, and the surprising backlash she wasn’t prepared for (and how she handled it). This isn’t just a story about retreats and reading - it’s a masterclass in community-building, storytelling, and staying true to your values when the internet comes knocking. What’s Inside This Episode: The moment Hanna knew she wanted a second business that had nothing to do with marketingWhy reading retreats were the “obvious” answer (even though no one else was doing them in NZ)What she did in the first 30 days to grow from zero followers to 450 people on the waitlistWhy she didn’t wait until everything was ready before she started postingHow she made content without having any real retreat footage yetThe surprisingly effective TikTok-to-Instagram strategy she used to grow both audiencesWhat went down when she announced her paid book club - and why it did shake her confidenceThe exact PR strategy that landed her in Women’s Day, Stuff, NZ Herald + moreOne media feature she thought would pop… but didn’t-The best user-generated content campaign she’s ever run (and how she pulled it off)Her perspective on “authenticity” — and the difference between being real and being rawWhy she’ll gladly post her screen time report but draw the line at mid-cry selfies To find out more about Busy with Books and connect with Hanna: Visit Busy with Books: https://www.busywithbooks.comFollow on YouTube: https://www.youtube.com/@BusywithBooksFollow on Instagram: https://www.instagram.com/busywithbooksnzFollow on TikTok: https://www.tiktok.com/@busywithbooksnz Looking for advice to help you confidently show up on social media? Connect with Jodine: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

    40 min

About

The honest version of building something on social media. The Social Smarty Show goes past the polished posts to hear what actually happened. Host Jodine McIntyre sits down with founders, creators and everyday people who've grown audiences, launched businesses and put themselves out there online. The year of posting to no one. The viral moment that came out of nowhere. The trolls, the self-doubt, the wins, and the lessons that only come from doing it. Real journeys from real people, and the kind of honesty you don't usually get in a "how to grow on social media" podcast.

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