What does it really take to scale beyond the messy middle of business? In this candid conversation, I sit down with my client, my friend, and the woman whos team runs the entire back end of my business, Erin Lindstrom, founder and CEO of Commonwealth Co. Together we talk about one of the most overlooked growth stages in entrepreneurship: the jump from survival to true support. We get into why so many women get stuck around the $200K-$500K mark, the hidden costs of hyper-independence, and how to know when it's time to stop doing everything yourself. We explore the difference between hiring for tasks versus hiring to feel genuinely supported, why most entrepreneurs accidentally become managers instead of leaders, and how building the right support systems can create more freedom, creativity, and overflow. This episode is part business strategy, part energetic expansion, and part permission slip to stop carrying it all alone. In this episode, I cover: Why the $250K revenue mark can feel like one of the hardest stages of business growth The difference between hiring someone to complete tasks and hiring support that truly holds you How hyper-independence keeps many high-performing women stuck Why treating every dollar of business revenue as personal income limits growth The hidden emotional labor of managing team members How to know when you're ready for backend operational support The problem with trying to make yourself more "manageable" Why creatives need support systems that adapt to their process rather than constrain it The difference between coaching support and operational support How survival patterns show up in business long after financial stability arrives What it means to move from survival energetics into overflow energetics Why leadership requires self-awareness, discernment, and trust in your own process The importance of building a village instead of expecting one person to meet every need How expanding your capacity to be supported can expand your capacity to receive Erin's journey from survival mode to building a thriving multi-six-figure business Timestamps:00:00 Show Intro and Mission01:05 Meet Erin Lindstrom02:42 Commonwealth Co Explained03:29 Hiring to Feel Held04:54 The 250K Messy Middle05:30 Babysitter Lesson in Ops09:04 CEO Money Mindset Shift12:07 Who to Hire and Manage14:40 Scaling Without Losing Intimacy15:59 Trust and Team Dynamics18:20 Why a Support System Wins25:56 Creative CEOs Need Flex30:32 Truthful Team Feedback31:51 Leadership Not Perfection33:02 Creative Process Through Doubt34:27 North South Pole Support36:37 Human Being CEO Framework40:21 Investing Beyond Survival44:52 Bigger Plate Capacity Shift45:54 From Survival to Overflow53:24 High Level Mirrors and Honesty55:41 How to Work Together57:41 Overflow Closing Message Connect with Erin: Erin Lindstrom is the founder and CEO of Commonwealth Co., a boutique growth and operations company helping coaches, educators, and online business owners scale without becoming the bottleneck in their own business. After watching founders spend years juggling employees, contractors, freelancers, and agencies, Erin built a different model — a carefully curated team that already knows how to work together. Through strategy, systems, technology, and execution, Commonwealth helps growing businesses increase revenue, improve profitability, and create more capacity for what comes next. The most common thing new clients say? "Where have you been all my life?" Follow Erin on Instagram @erinlindstrom https://www.instagram.com/erinlindstrom/ Connect With Jenna: ✨ Ready for your next quantum leap? The Tipping Point is designed to help you move beyond the patterns, stories, and limitations keeping you stuck so you can step fully into your next level of wealth, visibility, impact, and self-trust. Join us here: https://www.iamjennabrown.com/offers/A3oFkTvG/checkout Follow me on Instagram @iam_jennabrown https://www.instagram.com/iam_jennabrown/Visit my website https://www.iamjennabrown.com/ ✨ The Spicy Sales Challenge: Astral Edition A live experience where we’ll play with multidimensional sales, astral activations, energetic marketing, and selling through frequency. Inside, I’ll be sharing: Astral travel activations Sales energetics Multidimensional marketing teachings Daily sales prompts Fun challenges + giveaways Real-time expansion work Come play with us → https://www.iamjennabrown.com/offers/DrGuzyyZ/checkout I want to hear from you. DM me and tell me what landed, what surprised you, what you want more of, and what you want me to go deeper on this season. And if you’re loving the show, leaving a review helps more than you know.
