Aim High: Awesome Leaders with Camilla Hasler

Camilla Hasler
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A podcast with a mission to create world class conversations on Leadership. It dives into all perspectives and aspects of self and business leadership from some of the most accomplished and successful leaders across the world.

  1. What Most Businesses are Doing Wrong in Social Media

    Season 2, Episode 2 Trailer

    What Most Businesses are Doing Wrong in Social Media

    Title: Most Businesses Are Doing Social Media Wrong — Here’s What Actually Drives Growth Guest: Gift Igbin, Founder of SocialGift This episode is about strategy before aesthetics. Foundations before frequency. Business clarity before platform expansion. If you’ve ever wondered whether your content is actually moving the needle this conversation will recalibrate how you think about social media entirely. Gift Igbin is a social media strategist and founder who began her career working inside an in-house agency during the pandemic, executing campaigns where real decisions were being made. She later built her own consultancy while still in school and now supports startups across the UK, US, and Canada. Through her company, SocialGift, she helps early-stage founders replace guesswork with strategic clarity — choosing the right platforms, building the right foundations, and ensuring content serves measurable business goals. Podcast Show NotesEpisode Overview Timestamps & Key Takeaways 00:00 – Strategy Before Pretty PostsSEGMENT 1 – Journey With Relevance 04:10 – Executing Under Pressure During COVID 08:30 – The Reactive Trap 13:15 – Working Across MarketsSEGMENT 2 – Consulting Differentiation 18:40 – Posting Is Not a Strategy24:05 – When Founders Need Strategy, Not More Content 29:20 – Why Motivated Founders Still Fail 33:45 – Outsourcing Without ClaritySEGMENT 3 – Reality Check Moment 39:10 – “Do I Need to Be on TikTok?” 43:30 – What Taking Social Media Seriously Actually Looks Like– Content & Repurposing The First Move if You’re Overwhelmed If founders take away one idea from this episode, it’s this: Social media is not about being seen. It’s about being positioned. Show summary: In this episode, social media strategist Gift Igbin shares insights on building a strategic, authentic, and cohesive social media presence for startups and emerging brands. She discusses platform selection, content repurposing, and the importance of brand voice to maximize growth and engagement. Key Themes & Keywords social media strategy, startup marketing, content repurposing, brand authenticity, platform selection, social media growth, digital marketing, social media tips, founder advice, social media management Key Show Points: The importance of strategic social media planning over mere visibility How COVID shaped social media approaches for startups Common mistakes in social media strategy and how to avoid them The significance of brand cohesion and authenticity Effective content repurposing techniques and best practices Key Social Media frameworks Shared in Episode: Content Repurposing Framework Brand Cohesion Model Action Points Covered in the Episode Develop a clear social media strategy focusing on authenticity and cohesion Research your target platform and audience before posting Create a content repurposing plan to maximize content use Takeaways: "Authenticity is key to engaging your audience." "Repurpose content strategically for maximum impact." "Analyze your content to see what works best." Episode Links & Resources Company Page for Gift: Gift Igbin's Social Gift - https://socialgift.co.uk Guest Social links LinkedIn - https://linkedin.com/in/giftigbin Twitter - https://twitter.com/giftigbin

    44 min
  2. The Mindshare Wars: Position Harder to Sell More, Corporate Positioning

    Jan 7

    The Mindshare Wars: Position Harder to Sell More, Corporate Positioning

    Summary: In this episode of Aim High Awesome Leaders, host Camilla Hasler interviews Story Tweedie-Yates, a former professional tennis player turned cybersecurity marketing expert. They discuss Story's unique journey, the challenges of transitioning careers, and the importance of effective positioning in tech marketing. Story shares insights on identifying buyer archetypes, crafting compelling narratives, and the significance of feedback loops in refining strategies. The conversation also touches on leadership lessons from sports, common mistakes in positioning, and future trends in the industry. Follow the podcast for more informative leadership podcasts! Story Tweedie-Yates has spent more than a decade in Product Marketing leadership roles for IT Security unicorns. She is a positioning expert for IT Security and Cyber startups and excels at making companies look bigger than reality. Leadership roles include FusionAuth, RAD Security, Aqua Security and Auth0. Following an undergraduate degree at Stanford, her early career was defined by professional tennis on the WTA. https://hardknockspositioning.com/ Episode Takeaways Positioning is a living, breathing hypothesis. Clarity beats complexity in messaging. Understanding buyer archetypes is crucial for effective positioning. Feedback loops are essential for refining positioning strategies. Involve key stakeholders in the positioning process. Don't be afraid to take a stand in your messaging. Use comparisons to known entities for credibility. Avoid jargon and focus on clear communication. Be disciplined in your approach to market positioning. Continuous learning and adaptation are key to success. Summary In this episode of Aim High Awesome Leaders, host Camilla Hasler interviews Story Tweedie-Yates, a former professional tennis player turned cybersecurity marketing expert. They discuss Story's unique journey, the challenges of transitioning careers, and the importance of effective positioning in tech marketing. Story shares insights on identifying buyer archetypes, crafting compelling narratives, and the significance of feedback loops in refining strategies. The conversation also touches on leadership lessons from sports, common mistakes in positioning, and future trends in the industry. Sound bites "Clarity beats complexity in messaging." "Continuous learning is key to success." "Don't be afraid to take a stand." Chapters 00:00 Introduction to Story Tweedie-Yates 02:59 From Athlete to Cybersecurity Marketer 06:02 Challenges in Transitioning Careers 09:06 The Importance of Positioning in Tech 11:52 Identifying Buyer Archetypes 15:05 Crafting Effective Positioning Strategies 17:51 Balancing Technical Accuracy with Storytelling 20:54 Feedback Loops and Repositioning 23:41 Leadership and Team Alignment 26:58 Timeless Positioning Principles 29:47 Common Mistakes in Positioning 32:45 Future Trends in Positioning Strategies

    43 min
  3. Burnout Proof Leaders: Strategies to Unlock Energy with Mita Patel

    12/13/2025

    Burnout Proof Leaders: Strategies to Unlock Energy with Mita Patel

    Summary: In this episode of Aim High Awesome Leaders, host Camilla Hasler speaks with tech leader Mita Patel about sustainable leadership and the importance of managing burnout. They explore the complexities of leadership in high-pressure environments, the impact of technology on work-life balance, and the significance of compassion in leadership. Meeta shares her insights on energy management, the challenges faced by entrepreneurs, and the necessity of self-care practices to prevent burnout. The conversation emphasizes the need for leaders to prioritize their well-being to effectively support their teams and drive positive change. Mita Patel's Bio: Mita is a fractional CTPO, advisor, and leadership coach currently shaping her own portfolio career around meaningful work and sustainable growth.Helps companies scale in ways that are commercially smart and genuinely healthy for the people doing the work. With over 25 years of experience across product, technology, and strategy, operates where vision meets execution, supporting founders, boards, and teams with clarity, momentum, and grounded decision-making.Over the years, has led tech through a 10x exit, built distributed teams, delivered platforms across multiple markets, and coached leaders through both accelerated growth and near-burnout. Now, alongside her leadership and advisory work, she is intentionally expanding into social impact, applying my experience where it can create lasting value.At the core of everything she does is a belief that growth should be purposeful, human, and sustainable, not just fast.Contact my guest Mita Patel connect & follow her on LinkedIn. Her website is True Path Coaching ⁠https://www.true-path-coaching.com⁠  Subscribe to Aim High Awesome Leaders Podcast for more episodes and follow Camilla Hasler on Instagram @camillahasler and LinkedIn follow Camilla and Awesome A Team Sales  Episode Takeaways: The complexity of leadership increases with seniority.Burnout can manifest in various ways, often linked to self-imposed pressures.Healthy boundaries are essential to prevent burnout.Energy management is crucial for sustainable leadership.Compassion in leadership can lead to better connections and opportunities.Entrepreneurs face unique burnout risks due to high demands and expectations.Social impact founders deal with additional challenges in balancing profit and purpose.Awareness of one's energy levels can influence decision-making and leadership effectiveness.Physical exercise and mindfulness practices are vital for maintaining energy and focus.Journaling can help identify misalignments with core values, aiding in stress relief.Navigating Burnout in LeadershipThe Energy of Sustainable Leadership"How do you sustain your mindset?""What’s the opportunity in this?""Put your own gas mask on first." Episode Chapters 00:00 Introduction to Sustainable Leadership 01:50 Understanding Burnout and Its Impact 05:40 The Importance of Energy Management 08:25 The Modern Work Environment and Burnout 12:45 Entrepreneurship and Burnout Risks 18:11 Exploring Energy Levels in Leadership 22:50 Exploring Energy Levels and Flow States 24:18 Shifting from Catabolic to Anabolic Energy 27:14 The Role of Compassion in Leadership  31:42 Non-Negotiables for Executive Wellbeing 36:27Social Impact and Energy Management 39:46 Sustainable Leadership through Energy Practices 41:40Strengthening Resilience and Self-Efficacy 44:57Journaling for Awareness and Alignment

    48 min
  4. Mindset & Rising in Sales: From Stuck to Breakthrough

    11/29/2025

    Mindset & Rising in Sales: From Stuck to Breakthrough

    In this re-launch episode, Camilla Hasler discusses the importance of self-leadership and accountability in achieving personal and professional success. She emphasizes the need for individuals to set ambitious goals and to hold themselves to high standards, while also competing against their previous selves to foster growth and development.he discusses her early dreams, the challenges she faced, and the importance of self-learning and growth. Camilla emphasizes the significance of overcoming self-doubt, building confidence, and empowering others through mentorship. Her story serves as an inspiration for listeners to pursue their ambitions and take accountability for their personal and professional development. 00:00Relaunching the Podcast and Sharing My Origin Story 02:00The Journey from Struggles to Self-Discovery 04:20Building a Foundation for Growth and Learning 06:25Overcoming Self-Doubt and Imposter Syndrome 08:50The Importance of Self-Leadership and Accountability Takeaways My journey before I have helped others to start to turn their own dreams for their business and their ideas into success.Taking that self leadership, taking that accountability very seriously is crucial.What standards you hold for yourself is important for growth.Competing against your former versions of you is a key to success.Strive and grow, seeing that it is viable to set ambitious goals.It's incredibly rewarding and valuable to help others succeed.Improving potential for life starts with self-leadership.Standards you hold for others reflect on your own growth.Ambition for yourself is essential for personal development.Setting ambitious goals and changing mindset can lead to greater achievements.Sound Bites "Incredibly rewarding and valuable" "Standards you hold for others" "What standards you hold for yourself"

    12 min
  5. Driving Digital Marketplaces: The Rise Of Online Marketplaces & LetYouKnow, Inc.

    06/12/2024

    Driving Digital Marketplaces: The Rise Of Online Marketplaces & LetYouKnow, Inc.

    Founder Boris speaks about his journey & startup. Boris is a pricing expert and former professor turned startup founder.

    1 hr

  6. 04/17/2024

    Adapt & Thrive: 2024 Trends for Sellers & Leaders

    Key episode with some ideas on adaptation to change and predicted themes for 2024 in sales & business Adaptability in Sales (00:00:00) Importance of adaptability in sales due to constantly changing markets and environments. Challenges and opportunities in embracing change. Personalization Trend (00:03:12) The increasing importance of personalizing the buying process for each prospect. Challenges and strategies for salespeople to achieve personalization. Leveraging AI (00:06:09) The potential benefits and challenges of leveraging AI in sales. Finding the optimal balance and avoiding over-reliance on AI. Selling to Buyer Groups (00:08:52) Challenges of selling to multiple decision-makers in B2B deals. Building rapport with multiple individuals and maintaining engagement. Maintaining Interest in Long Deal Cycles (00:10:26) Challenges of keeping prospects engaged and maintaining interest in solutions during longer deal cycles. Strategies for delivering value and keeping the dialogue going. Buyer-First Mentality (00:11:39) The importance of maintaining a buyer-first mentality in sales. Strategies for being more consultative and focused on delivering a sense of service to buyers.

    15 min
  7. Pitch Power: Nail the Elevator Pitch: Hook Prospects - Winning Sales Pitch Strategy for New Sellers

    02/25/2024

    Pitch Power: Nail the Elevator Pitch: Hook Prospects - Winning Sales Pitch Strategy for New Sellers

    In this episode of "Aim High Awesome Leaders," host Camilla Hasler, with a 14-year background in sales, discusses the critical role of the elevator pitch in sales leadership. She explains the concept's origin and its necessity in a world filled with digital distractions. Camilla offers advice on how to craft a pitch that succinctly conveys the unique value and benefits of a business, emphasizing the need for a pitch to be memorable and to foster genuine connections. She advises against confusing introductions with sales pitches and clarifies that the goal is to pique interest, not immediately sell. Camilla concludes by stressing the importance of a strong opening to engage potential clients and build opportunities. The "Hook" Factor: How to instantly captivate your listener's attention. Benefit-Driven Approach: Why focusing on the "what's in it for them" always wins. Episode Timestamps: The importance of elevator pitch (00:01:25) Explains the significance of elevator pitch and its historical context. Key recommendations for elevator pitch (00:02:40) Provides advice on condensing the pitch, emphasizing unique selling proposition, and making the pitch memorable. Building genuine connections (00:05:45) Discusses the aim of the pitch in building meaningful connections and potential referrals. Enhancing the sales pitch (00:07:10) Emphasizes the importance of articulation, avoiding a merged introduction, and ensuring meaningful connections. What an elevator pitch is not (00:09:43) Describes what an elevator pitch should not be and the intention behind intriguing and interesting the buyer. Signs of an effective elevator pitch (00:13:52) Highlights the indications that a pitch is working well, such as the buyer asking for next steps and more information. Art of elevator pitch (00:15:10) Compares the elevator pitch to a fishing line, emphasizing the importance of creating a strong opening and engaging the listener. For a free Ultimate Lead Generation Checklist visit - https://awesomeateamsales.co.uk.checklist Don't forget to follow the show on your chosen podcast platform for the next episode. Send me a DM on LinkedIn or Instagram on @camillahasler

    16 min
  8. Closing the Gap: Your Buyer Journey through to Close

    02/07/2024

    Closing the Gap: Your Buyer Journey through to Close

    In this episode of "Aim High for Small Leaders," host Camilla Heisler delves into the buyer journey in sales. She outlines the three stages of HubSpot's buyer journey—awareness, consideration, and decision—and discusses strategies for optimizing each phase. Camilla emphasizes the importance of understanding buyer pain points, creating a seamless sales process, and using metrics to track engagement. She offers tips on discovery calls, solution presentations, objection handling, and closing deals. The episode concludes with Camilla advocating for personalized follow-ups, smooth onboarding, and leveraging feedback for continuous improvement, while also mentioning free resources for listeners. Episode Timestamps: The ideal sales journey (00:00:01) Camilla discusses the importance of optimizing the buyer sales journey and achieving better outcomes. Understanding the buyer journey (00:02:31) Camilla explains the three stages of the buyer journey: awareness, consideration, and decision. Buyer pain points and emotional triggers (00:03:51) Camilla delves into the core buyer pain points and seven emotional buying triggers that influence the buyer journey. Tracking and enhancing the buyer journey (00:07:28) Camilla discusses tracking metrics and ways to enhance the buyer journey through various stages. Improving the buyer journey (00:14:21) Camilla explores ways to improve the buyer journey, including defining next steps, tracking engagement, and enhancing discovery calls. Nurturing the buyer journey (00:18:08) Camilla focuses on supporting and nurturing the buyer journey through active listening, handling objections, and closing the deal. In this episode of "Aim High Awesome Leaders," host Camilla delves into the buyer journey in sales. She outlines the three stages of a buyer journey—awareness, consideration, and decision—and discusses strategies for optimizing each phase. Camilla emphasizes the importance of understanding buyer pain points, creating a seamless sales process, and using metrics to track engagement. She offers tips on discovery calls, solution presentations, objection handling, and closing deals. The episode concludes with Camilla advocating for personalized follow-ups, smooth onboarding, and leveraging feedback for continuous improvement, while also mentioning free resources for listeners.

    18 min
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A podcast with a mission to create world class conversations on Leadership. It dives into all perspectives and aspects of self and business leadership from some of the most accomplished and successful leaders across the world.

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