The Nonprofit Show

American Nonprofit Academy
  • 5.0 (5)
  • Non-Profit
  • Updated Daily

The Nonprofit Show is the nation’s daily broadcast for the business side of nonprofits — bringing you practical insights, expert interviews, and real-world strategies to help your organization run smarter, lead stronger, and fund better. Each weekday, our co-hosts and guests break down the most current topics in fundraising, board governance, leadership, staffing, technology, communications, and financial strategy — giving nonprofit professionals the tools they need to build sustainable, high-performing organizations. With more than 1,400 episodes and growing, our on-demand library is a trusted resource for executive directors, team members, fundraisers, board members, and sector leaders who are ready to move beyond inspiration and into implementation. 🎥 Watch the daily show on YouTube: https://bit.ly/3A0Dqlw

  1. The CEO Who Won't Fundraise: A Risky Gap in Leadership

    Jun 12

    The CEO Who Won't Fundraise: A Risky Gap in Leadership

    Send us Fan Mail Nonprofit CEO fundraising responsibility is not optional when fiscal health, donor relationships, and organizational sustainability are on the line. In this Fundraisers Friday episode, Julia C. Patrick and Tony Beall take on a tough leadership question: what happens when a nonprofit CEO won’t fundraise? This conversation goes straight to the business of nonprofits. Tony makes the case that even if a CEO is not making daily asks, every CEO carries responsibility for the organization’s financial health. As he puts it, “I can’t imagine there is a job description for a CEO where there isn’t some level of fiscal responsibility for the organization.” Julia and Tony explore how fundraising expectations should appear in CEO job descriptions, how boards should manage give-or-get commitments, and why fundraising cannot remain isolated inside the development department. A strong culture of philanthropy requires more than slogans. It requires transparent communication, shared ownership, and consistent reporting. Tony defines a healthy culture of philanthropy as one where “everyone in the organization understands their role in advancing the mission.” That shift changes the internal story from “development goes to lunches” to “relationship building is part of revenue strategy.” The episode also addresses board accountability, CEO coaching, donor management systems, dashboards, KPIs, and the need for monthly or quarterly fundraising reporting. If fundraising results are only reviewed at year-end, leaders lose the chance to pivot, repair gaps, or support staff and board members before the damage is done. Key Takeaways: Every nonprofit CEO should carry clear responsibility for fiscal health, even if they are not the primary solicitor. CEO job descriptions should include oversight, leadership, and support of the development function. Board give-or-get expectations need active tracking by the CEO and board chair—not vague annual reminders. A culture of philanthropy depends on mission communication, gratitude, relationship-building, and shared ownership. Fundraising dashboards should be reviewed monthly when possible, and at least quarterly. Donor management systems help clarify touchpoints, ownership, KPIs, and revenue attribution.  00:00:00 Welcome  00:02:37 Should CEO Job Descriptions Require Fundraising?  00:04:35 Linking CEO Oversight to Development Team Goals  00:06:39 Where Board Fundraising Responsibility Fits  00:08:10 Managing Board Give-or-Get Commitments  00:10:17 Defining a Real Culture of Philanthropy  00:13:59 Sharing Fundraising Plans Without Creating Fear  00:17:37 Can Reluctant CEOs Learn to Fundraise?  00:20:44 Reframing Fundraising Around Relationships  00:22:19 Tracking CEO Fundraising Through KPIs and Data  00:25:49 Why Monthly or Quarterly Reporting Matters  00:27:00 The Architecture of Fundraising and Shared Ownership  #TheNonprofitShow #NonprofitFundraising Find us Live daily on YouTube! Find us  Live daily on LinkedIn! Find us Live daily on X: @Nonprofit_Show Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PT Send us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.com Visit us on the web:The Nonprofit Show

    30 min
  2. Mindset Is Not 'Soft'. It's Your Organizational Infrastructure!

    Jun 11

    Mindset Is Not 'Soft'. It's Your Organizational Infrastructure!

    Send us Fan Mail Mindset as an operational skill for nonprofit leaders is becoming one of the most important conversations in nonprofit management. As burnout, decision fatigue, and constant change impact organizations across the sector, leaders are discovering that resilience, emotional intelligence, and self-awareness are not optional—they are essential business competencies. The Nonprofit Show sits down with Karli-Rose McIntyre, Training Content Manager at Your Part-Time Controller (YPTC), to explore why mindset should be viewed as organizational infrastructure rather than personal development. Karli-Rose shares what leaders are really asking for. While technical topics like accounting, compliance, grants, and technology remain important, many nonprofit executives are searching for guidance around decision-making, connection, resilience, and navigating uncertainty. The discussion examines how artificial intelligence is accelerating the shift from transactional work to relationship-driven leadership. As automation handles more routine tasks, nonprofit leaders must strengthen the uniquely human skills that technology cannot replace. As Karli-Rose shares. .   "I think when we start treating mindset as not just a nice-to-have item, but instead as infrastructure, then that's when those human skills, like creativity, like resilience, like connection, start to come out and play." The conversation also addresses nonprofit CEO burnout, organizational communication challenges between finance and development teams, emotional intelligence, and how leaders can create space for better decision-making amid constant demands. Karli-Rose closes with a powerful leadership reminder: "Replace the fear of the unknown with curiosity." For nonprofit executives, finance leaders, fundraisers, board members, and emerging professionals, this episode offers a fresh perspective on building stronger organizations from the inside out.   Key Takeaways:  • Approximately half of nonprofit CEOs report concern about burnout levels, making leadership sustainability a strategic issue.  • Leaders increasingly seek support with decision-making, connection, and resilience—not just technical training.  • AI is increasing the value of human-centered skills such as communication, emotional intelligence, and relationship-building.  • Mindset influences every leadership action, from budgeting and policy creation to team management and organizational culture.  • Strong collaboration between finance, fundraising, and operations requires empathy, storytelling, and shared understanding.  • Creativity and resilience can be developed intentionally and may help counter burnout and decision fatigue. 00:00:00 Welcome & Why Mindset Matters 00:02:09 Karli-Rose's Unique Path from CPA to Leadership Development 00:03:35 What 1,500 Monthly Webinar Registrants Are Asking For 00:05:30 The Hidden Challenges Nonprofit Leaders Face 00:08:10 AI, Leadership, and the Shift to Human Skills 00:11:20 Why Mindset Is an Operational Issue 00:14:11 Mindset as the Foundation of Decision-Making 00:15:35 Bridging the Gap Between Finance and Fundraising 00:20:01 Treating Mindset as Organizational Infrastructure 00:22:14 Burnout, Creativity, and Leadership Resilience 00:24:45 Practical Habits for Better Leadership Decisions 00:29:17 Replacing Fear with Curiosity  #TheNonprofitShow #NonprofitMindset #NonprofitManagement Find us Live daily on YouTube! Find us  Live daily on LinkedIn! Find us Live daily on X: @Nonprofit_Show Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PT Send us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.com Visit us on the web:The Nonprofit Show

    31 min
  3. Generosity Isn't Declining—What 1,000 Donors Revealed About Giving in 2026

    Jun 11

    Generosity Isn't Declining—What 1,000 Donors Revealed About Giving in 2026

    Send us Fan Mail Nonprofit donor behavior trends in 2026 are revealing something unexpected: generosity is alive and well! The challenge isn't donor willingness to give—it's whether nonprofits are making it easy, clear, and compelling for supporters to take action. We welcome Mary Crogan, Vice President of Brand Marketing at Bloomerang, to discuss findings from the newly released Giving Signals Report. Based on research conducted with more than 1,000 donors and 405 fundraisers, the report challenges many assumptions about today's fundraising environment. The data shows that donors remain highly motivated to support causes they care about. In fact, 97% give because they care about their communities, 96% want to make a difference, and 92% say giving is part of who they are. As Mary explains, "The fact is, donors are actually ready. They want to give. The question is whether the organizations are positioned to engage and receive that generosity." The conversation explores how nonprofits can bridge the gap between caring and giving through greater clarity, stronger impact communication, and a smoother donor experience. One of the most striking findings? Seventy percent of donors say a tipping prompt could cause them to reconsider giving altogether, while 79% say unexpected fees create hesitation. These are preventable barriers that may be costing organizations revenue every day. The discussion also highlights the growing influence of millennial donors. Seventy-five percent plan to increase their giving this year, while 80% intend to support at least one new nonprofit. Mary offers a simple but powerful challenge for nonprofit leaders: “Can someone who comes to your site answer these questions in less than 30 seconds: What does this organization do? Who do they serve? Where does the money go? And is it working?" If your organization wants to strengthen donor trust, improve fundraising results, and better understand how donor expectations are evolving, this conversation delivers important research and valuable perspective. Key Takeaways • 97% of donors care deeply about their communities and remain motivated to give. • 94% are more likely to donate when organizations clearly explain where funds go. • 70% of donors may reconsider giving when presented with tipping prompts. • 79% say unexpected fees negatively impact their willingness to complete a gift. • 75% of millennials plan to increase their giving this year and 80% will support a new nonprofit. • Transparent reporting, visible impact, and frictionless giving experiences are becoming major competitive advantages.  00:00:00 Introduction to the Giving Signals Report  00:02:00 What 1,000 Donors Revealed About Giving  00:04:00 Generosity Is Shifting, Not Declining  00:06:00 The Clarity Gap Between Caring and Giving  00:08:00 The 30-Second Website Audit Every Nonprofit Needs  00:11:40 How Fees and Tipping Prompts Hurt Donations  00:15:00 Creating a Frictionless Donor Experience  00:16:25 Why Millennial Donors Matter Right Now  00:20:30 Closing the Donor Trust and Clarity Gap  00:24:20 What's Next for Giving Signals Research  #TheNonprofitShow #FundraisingStrategy #DonorEngagement Find us Live daily on YouTube! Find us  Live daily on LinkedIn! Find us Live daily on X: @Nonprofit_Show Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PT Send us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.com Visit us on the web:The Nonprofit Show

    29 min
  4. 75% of Nonprofit Leaders Are Leaving—Who's Taking Their Place?

    Jun 9

    75% of Nonprofit Leaders Are Leaving—Who's Taking Their Place?

    Send us Fan Mail Nonprofit CEO succession planning is no longer a future issue—it’s a current business challenge. As leadership turnover accelerates across the sector, boards and executives must rethink how they identify, recruit, and support the next generation of nonprofit CEOs. Dana Scurlock, Managing Director at Staffing Boutique, joins Julia Patrick and Sherry Quam Taylor to discuss what organizations should be looking for when hiring a CEO and how leadership expectations are changing. With research indicating that approximately 75% of nonprofit leaders are expected to retire by 2036, organizations face a major transition that will impact fundraising, operations, culture, and long-term sustainability. Dana explores why successful CEOs must be more than administrators—they must be communicators, relationship builders, and visionary leaders who can represent the mission externally while helping position the organization for future growth. As Dana explains, "A CEO is a visionary, an orator, somebody that's out representing the organization elsewhere and helping the organization grow." The conversation also examines the growing need to separate operational leadership from external leadership responsibilities. Many organizations are exploring structures that pair a forward-facing CEO with strong operational leadership to improve effectiveness, fundraising capacity, and organizational resilience. Dana also offers guidance on one of the biggest board-level decisions nonprofits face: whether to promote from within or recruit externally. The answer depends on the organization's goals, culture, and future vision—but boards must first define where they want the organization to go. "If you haven't defined it yet, where do we want to be? And if you don't have the answer to that, therein lies where the first leg of the work needs to come." Whether you're a board member, executive director, CEO, or nonprofit leadership candidate, this discussion offers valuable insight into preparing your organization for the next decade of change. Key Takeaways: Approximately 75% of nonprofit leaders are expected to retire by 2036, creating significant succession planning challenges. Effective nonprofit CEOs increasingly serve as visionaries, communicators, and public ambassadors for the mission. Boards should consider separating operational leadership and external leadership responsibilities as organizations grow. Professional fundraising expertise allows CEOs to focus on growth, partnerships, and strategic positioning. Internal and external CEO candidates both offer advantages; organizational goals should drive the decision. Leadership transitions should be accompanied by a clear narrative that explains the organization's future direction.  00:00:00 Introduction: The Future of Nonprofit Leadership  00:04:02 75% of Nonprofit Leaders Expected to Retire  00:05:18 What Makes a Great Nonprofit CEO Today?  00:08:57 Visionary Leadership vs Operational Leadership  00:11:25 Should Nonprofits Redefine the CEO Role?  00:13:45 Why More CEOs Need Strong Operations Partners  00:19:39 The CEO's Role in Fundraising and Growth  00:22:19 Why Professional Fundraisers Matter  00:24:24 Hiring a CEO: Internal Promotion or External Search?  00:26:53 Controlling the Narrative During Leadership Transitions  00:29:01 Defining the Organization's Future Before Hiring  Find us Live daily on YouTube! Find us  Live daily on LinkedIn! Find us Live daily on X: @Nonprofit_Show Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PT Send us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.com Visit us on the web:The Nonprofit Show

    32 min
  5. Before You Hire the Next CEO, Watch This!

    Jun 8

    Before You Hire the Next CEO, Watch This!

    Send us Fan Mail Nonprofit interim leadership strategy is becoming essential as organizations face CEO retirements, founder exits, leadership fatigue, and urgent succession decisions. Joan Brown, COO of Third Sector Company, explains how interim leadership can help nonprofit boards move beyond crisis hiring and use transition as a business-strengthening opportunity. Joan frames the conversation around four powerful words: purposeful, methodical, profound, and transformational. Each word helps nonprofit leaders rethink what should happen between one leader leaving and the next leader stepping in. Rather than treating interim leadership as someone “keeping the lights on,” Joan describes it as a structured process that prepares the organization for long-term leadership success. As she says, “The purpose is to right set the organization for its next leader.” This episode is especially valuable for nonprofit boards, executive teams, funders, and managers who are navigating CEO succession planning, founder transitions, leadership burnout, or executive search readiness. Joan explains why many organizations need an intentional pause—especially after a long-term or legacy leader leaves. Without that space, the next leader may inherit unresolved culture issues, unclear priorities, board confusion, or outdated operating systems. A key business insight from the conversation: Third Sector Company’s average interim placement is about nine months, because meaningful transition work requires assessment, alignment, stakeholder participation, and organizational readiness. Joan also challenges nonprofits to think in 90-day planning increments, rather than relying only on three- to five-year strategic plans. This shorter planning rhythm can help organizations focus on immediate priorities while still preparing for the future. As Joan puts it, “Let me as an interim deal with the things that aren’t working so that when you invest in hiring a permanent person, it’s going to work for them.” For nonprofit professionals, this conversation is not just about interim executives. It is about governance, culture, operations, staff structure, board courage, and the discipline required to make leadership transitions count. Key Takeaways: Interim leadership should move the organization forward, not simply protect the status quo. A transparent assessment creates a shared reality for boards, staff, funders, and stakeholders. Average interim placements may take around nine months because succession readiness is deeper than hiring. Founder and legacy leader transitions often require space before a permanent successor can thrive. 90-day planning cycles can help nonprofits respond faster while staying mission-aligned. Transformation may show up through governance, pay equity, culture, mission clarity, or stronger hiring readiness.  00:00:00 Welcome to The Nonprofit Show 00:02:06 What Is the Third Sector? 00:03:55 Interim Leadership Beyond the CEO Role 00:06:05 Word One: Purposeful Leadership Transition 00:09:02 Why Interim Placements Take Time 00:10:37 Word Two: A Methodical Transition Roadmap 00:13:53 Why Every Interim Engagement Needs Assessment 00:16:45 Founder and Legacy Leader Transitions 00:19:03 Word Three: Profound Processes That Change Organizations 00:20:00 The Power of 90-Day Planning 00:22:29 Why These Ideas Matter for All Leaders 00:23:23 Word Four: Transformation Through Interim Leadership 00:26:03 Preparing the Organization for the Next Permanent Leader 00:28:01 Why Board Members Study Interim Leadership #TheNonprofitShow #InterimLeadership #NonprofitSuccession Find us Live daily on YouTube! Find us  Live daily on LinkedIn! Find us Live daily on X: @Nonprofit_Show Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PT Send us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.com Visit us on the web:The Nonprofit Show

    31 min
  6. The New Rules of Nonprofit Donor Engagement Are Here

    Jun 4

    The New Rules of Nonprofit Donor Engagement Are Here

    Send us Fan Mail Nonprofit donor engagement strategies for 2026 are changing rapidly as donor expectations, technology, and economic realities reshape fundraising. Kimberly O'Donnell, Chief Fundraising Officer at Bonterra, shares fresh research and practical insights from Bonterra's 2026 Impact Report to help nonprofit leaders build stronger donor relationships and sustainable revenue growth. For decades, charitable giving and volunteerism have remained largely stagnant at approximately 2.5% of GDP. Bonterra's ambitious "3% by 2033" initiative aims to change that by helping organizations increase annual giving through smarter engagement, recurring donor programs, volunteer activation, and responsible use of artificial intelligence. Kimberly explains why recurring giving may be one of the most important opportunities available to nonprofits today. Rather than continuously replacing one-time donors, organizations can build predictable revenue streams by encouraging monthly and annual commitments from supporters who already care deeply about the mission. The conversation also explores a growing challenge facing the sector: donor dollars are increasing while donor participation continues to decline. According to Bonterra's research, 43% of respondents reported they cannot afford to give more in today's economic environment. That reality requires nonprofits to create new pathways for engagement through volunteerism, advocacy, micro-volunteering opportunities, and personalized communication. "We have what we call dollars up, donors down." Kimberly also discusses how AI is moving beyond simple content creation and becoming a strategic tool for donor segmentation, campaign planning, data analysis, and supporter engagement. One organization highlighted in the report increased annual appeal revenue by 41% after integrating AI into its fundraising campaign strategy. "When we treat them as individuals and not as segments, donors feel it." Whether you're a nonprofit executive, fundraiser, board member, or development professional, this episode offers valuable perspective on where fundraising is heading and how organizations can prepare for the next era of donor engagement.  00:00:00 Introduction: New Rules of Donor Engagement  00:02:24 Inside Bonterra's 2026 Impact Report  00:05:32 Why Giving Has Stalled at 2.5% of GDP  00:08:21 The Power of Recurring Donor Programs  00:12:53 Donors Are Down While Dollars Rise  00:14:13 Personalization and Rebuilding Donor Trust  00:16:04 Why AI Will Change How Donors Give  00:18:22 Using AI to Improve Fundraising Results  00:19:58 Volunteerism as a Growth Strategy  00:23:35 Building an Innovation Mindset in Nonprofits  00:25:09 How AI Increased Fundraising Revenue by 41%  00:28:34 Human-Centered AI for Nonprofit Growth  #TheNonprofitShow #NonprofitFundraising #DonorEngagement Find us Live daily on YouTube! Find us  Live daily on LinkedIn! Find us Live daily on X: @Nonprofit_Show Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PT Send us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.com Visit us on the web:The Nonprofit Show

    32 min
  7. Build Powerful Coalitions: Scarcity May Be Your Nonprofit's Greatest Advantage!

    Jun 3

    Build Powerful Coalitions: Scarcity May Be Your Nonprofit's Greatest Advantage!

    Send us Fan Mail When resources are limited, nonprofits often assume they need more funding. But what if scarcity is actually the catalyst for stronger partnerships? In this episode, Van Ton-Quinlivan, Founder and CEO of Futuro Health, shares how nonprofits, employers, educators, and community organizations can align around common goals to solve workforce challenges and create lasting social impact. If you're searching for nonprofit partnership strategies that create measurable impact, this conversation delivers a powerful framework for building coalitions, aligning stakeholders, and solving complex workforce challenges. Organizations can achieve more by working together rather than operating in isolation. As healthcare systems across the country face critical workforce shortages, Futuro Health has built a nationally recognized model that brings employers, educational institutions, and community organizations together to develop credentialed healthcare workers at scale. Throughout the discussion, Van explains why "workforce development is a team sport, not an individual sport" and how successful collaborations depend on every partner contributing what they do best. Rather than attempting to solve every problem internally, organizations can "braid" resources, expertise, funding, and relationships to create outcomes that no single organization could achieve alone. The conversation explores the demographic realities driving workforce shortages, including Van's memorable "12-7-4" framework that illustrates the shrinking ratio of working-age adults supporting an aging population. For nonprofit leaders, this serves as a powerful example of how to communicate complex challenges in a way that inspires action. Viewers will also learn how leaders can create urgency, build coalition support, establish common ground among diverse stakeholders, and guide organizations through change. Van shares lessons from leading major workforce initiatives, growing public investment, and helping Futuro Health achieve nearly 90% program completion rates while serving adult learners across multiple states. One of the most compelling insights comes when Van explains: "The role of a leader is really to figure out where the common grounds are when you're building cross-sector collaboration." Whether you're building community partnerships, launching workforce programs, leading organizational change, or seeking innovative ways to expand impact despite limited resources, this episode offers valuable leadership lessons for the business of nonprofits.   00:00:00 Introduction to Futuro Health  00:01:41 Solving the Healthcare Workforce Crisis  00:06:37 The 12-7-4 Demographic Reality  00:09:27 Why Scarcity Creates Better Partnerships  00:10:31 The Three-Legged Stool of Workforce Development  00:12:30 Braiding Resources Instead of Working Alone  00:15:25 Building Cross-Sector Collaboration  00:16:42 Creating Context for Organizational Change  00:18:59 Why Coalitions Accelerate Progress  00:20:24 Turning Long-Term Funding Into Innovation  00:23:56 What a Win-Win-Win Partnership Looks Like  00:26:27 Finding Common Ground to Solve Big Problems  #TheNonprofitShow #NonprofitPartnerships #PartnershipStrategy Find us Live daily on YouTube! Find us  Live daily on LinkedIn! Find us Live daily on X: @Nonprofit_Show Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PT Send us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.com Visit us on the web:The Nonprofit Show

    30 min
  8. The 2-Second Marketing Rule

    Jun 1

    The 2-Second Marketing Rule

    Send us Fan Mail Nonprofit marketing strategy using neuroscience can help organizations create messages that earn attention, build trust, and move donors toward engagement. Sally Mildren, CEO and Chief Strategist of CommonWell Marketing, shares why effective nonprofit marketing starts with how the human brain filters, feels, trusts, and decides. For nonprofit leaders working with limited time, staff, and budgets, this conversation offers a sharper way to think about marketing performance. Sally explains that the brain is processing millions of bits of information every second, which means nonprofits have only a brief window to become relevant. As she puts it, “You have two to 8 seconds to make yourself relevant before the brain decides this isn’t for me.” That reality changes how organizations should approach email subject lines, social posts, fundraising appeals, web copy, and donor communications. Instead of starting with the organization’s name, logo, or internal priorities, Sally encourages nonprofits to lead with the audience’s need, emotion, and sense of recognition. The episode also challenges the common habit of trying to reach everyone with the same message. Sally makes the business case for segmentation, saying, “One-size-fits-all messaging cannot work in today’s attention economy.” For nonprofits, that means stronger donor engagement often comes from being brave enough to focus on the right audience, not the largest audience. Sally also digs into trust, consistency, recognition versus representation, and the danger of message overload. Nonprofits often try to say everything at once — every program, every giving option, every reason to care. But the brain can only absorb so much. A simpler message, repeated consistently across channels, can build familiarity, safety, and confidence. This is a master class for nonprofit executives, fundraisers, marketers, board members, and communicators who want their messaging to work harder without shouting louder. The lesson is clear: marketing is not just about visibility. It is about relevance, trust, clarity, and alignment with mission.  00:00:00 Welcome: The Neuroscience of Donor Giving and Marketing  00:01:39 Meet Sally Mildren of CommonWell Marketing  00:03:01 The 2-to-8 Second Rule for Nonprofit Messaging  00:05:28 Why Email Subject Lines Still Matter  00:06:37 Emotion Comes Before Logic in Donor Decisions  00:08:47 Why One-Size-Fits-All Messaging Fails  00:11:12 The Courage to Stop Marketing to Everyone  00:12:32 Trust, Safety, and the Donor Brain  00:16:56 Recognition vs. Representation in Marketing  00:19:27 Finding the Right Audience Instead of Chasing Everyone  00:21:44 Start With Mission Before Choosing the Message  00:25:49 Why Simpler Messages Drive Better Decisions  #TheNonprofitShow #NonprofitMarketing #DonorEngagement Find us Live daily on YouTube! Find us  Live daily on LinkedIn! Find us Live daily on X: @Nonprofit_Show Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PT Send us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.com Visit us on the web:The Nonprofit Show

    31 min
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Ratings & Reviews

5
out of 5
5 Ratings

About

The Nonprofit Show is the nation’s daily broadcast for the business side of nonprofits — bringing you practical insights, expert interviews, and real-world strategies to help your organization run smarter, lead stronger, and fund better. Each weekday, our co-hosts and guests break down the most current topics in fundraising, board governance, leadership, staffing, technology, communications, and financial strategy — giving nonprofit professionals the tools they need to build sustainable, high-performing organizations. With more than 1,400 episodes and growing, our on-demand library is a trusted resource for executive directors, team members, fundraisers, board members, and sector leaders who are ready to move beyond inspiration and into implementation. 🎥 Watch the daily show on YouTube: https://bit.ly/3A0Dqlw

Information

  • Creator
    American Nonprofit Academy
  • Years Active
    2022 - 2026
  • Episodes
    1K
  • Rating
    Clean
  • Copyright
    © 2026 American Nonprofit Academy
  • Show Website
    The Nonprofit Show

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