Marketing Revisited

Liam Moroney
  • 5.0 (4)
  • Marketing
  • Weekly

Marketing has changed a lot, and it can be hard to know what's new, what's changed, and what needs to be left behind. On this podcast, we'll interview marketing experts, one function at a time to help you be at the forefront of modern marketing.

  1. 09/09/2022

    Attribution Revisited - Steffen Hedebrandt

    Marketing attribution has always been hot topic, but it was usually all about how much more data you could get. There's a new school of thought becoming popular now that attribution is misleading, distracting, and in some cases, impossible. So who better to talk to than the CMO and co-founder of an attribution platform, but also a marketer who understands the dark funnel and dark social - Steffen Hedebrandt.

  2. 09/02/2022

    Mergers & Acquisitions Revisited - Gwen Lafage

    Acquiring a company, and indeed being acquired by one, is one of the great branding challenges for marketing leaders. There are lots of considerations, and even more moving parts. On this episode, I spoke with Gwen Lafage, VP of Brand and Content at Sinch, who talks about what happens, and what should happen, from a brand perspective. With 4 acquisitions made by Sinch in just the last year alone, she had incredible experience and perspective to share.

  3. 08/24/2022

    Community Building Revisited - Todd Clouser

    Community is a term that's used so often in marketing that is can sometimes feel a little meaningless. In real marketing terms, what is it? How can you build one? And what does it drive for your business? There may be nobody more qualified (and passionate) to talk to the topic than Todd Clouser, Lead Brand Marketing Manager at Refine Labs.

  4. 08/17/2022

    Audience Research Revisited - Rand Fishkin

    What it means to research your audience has changed a lot in digital marketing over the years, and we've allowed a lot of that audience understanding to be done by ad platforms and algorithms. So what does it mean to do audience research properly, then? I spoke with Rand Fishkin, CEO and cofounder of audience research tool Sparktoro, to get the answers.

  5. 08/10/2022

    Media Company Revisited - Mikhail Myzgin

    It's a hot topic right now to be a media company, but what does it mean to build one? I spoke with someone who is actively doing it to learn more. Mikhail Myzgin, VP Marketing at Slice broke it down with the detail and precision that only he could. It was a true masterclass of an episode.

  6. 08/01/2022

    Brand Marketing Revisited - Brooke Burdge

    Building a brand that people know and love is all the rage in B2B now, but what does that process actually look like? What better way to find out than talking to someone who was part of building an incredible B2B tech brand - Attentive. I spoke with Brooke Burdge, SVP of Brand Marketing, and founding member, at Attentive to get the insider view of building an amazing brand.

  7. 06/22/2022

    Marketing & Video Revisited - Chris Bogue

    It's been known for a long time that video is format that brands need to be investing in, and yet we're still seeing the same hurdles at play in B2B - trying to be too serious, not being agile, overly polished at the expense of volume. So we revisited video with one of the most impactful video creators on LinkedIn right now, Chris Bogue, who talked through all of the ins and outs.

  8. 05/31/2022

    Customer Research Revisited - Ryan Paul Gibson

    How well do you understand your customers? Most marketers will say plenty, but if you're not conducting real, thoughtful research, you could be making assumptions that are completely off. To talk through this, I spoke with Ryan Paul Gibson, founder of content lift, and we discussed it in detail.

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About

Marketing has changed a lot, and it can be hard to know what's new, what's changed, and what needs to be left behind. On this podcast, we'll interview marketing experts, one function at a time to help you be at the forefront of modern marketing.

Information

  • Creator
    Liam Moroney
  • Years Active
    2022
  • Episodes
    17
  • Rating
    Clean
  • Copyright
    © Marketing Revisited 2022
  • Show Website
    Marketing Revisited